Olea
Olea Edge Analytics builds IoT sensors and AI analytics for U.S. municipal water utilities, continuously monitoring pressure-reducing valves, commercial meters, and storage tanks to reduce non-revenue water and recover revenue through multi-year subscription contracts.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Olea does
Olea Edge Analytics is an Austin-based IoT and edge-analytics provider serving municipal water utilities across the United States. The company sells a modular, full-stack platform that combines purpose-built waterproof field sensors, edge computing, and cloud analytics to give water utilities real-time visibility into three operational layers: pressure reducing valve (PRV) stations via its PRV Monitoring product, commercial and industrial meters via its Meter Health Analytics (MHA) product, and water storage tanks via its Tank Monitoring product. On top of this hardware-anchored base, Olea has layered Magellan, an AI analytics platform that combines a conversational natural-language interface with a deterministic, DAG-based workflow engine designed for auditable processing in critical-infrastructure environments. The company monetizes primarily through multi-year subscription contracts bundled with hardware sales and engineering-led professional services, targeting water superintendents, operations teams, and revenue-assurance groups responsible for non-revenue water reduction and infrastructure reliability.
The company's value proposition is anchored in continuous diagnostics that replace traditional periodic flow testing and manual vault inspections, with disclosed customer outcomes including identification of under-registering meters, pressure transient capture at 256 readings per second, and quantified revenue recovery at named deployments such as City of Modesto and Greenville Water. Olea has raised approximately $50.6 million in disclosed funding across rounds in 2017, 2018, 2020, and a $35 million round in September 2021 led by Insight Venture Management, and operates with 11-50 employees from its Austin, Texas headquarters. Its go-to-market is direct enterprise field sales supported by content marketing and engineering working sessions, with integrations into utility SCADA and AMI systems.
Olea firmographics
Firmographics- Name
- Olea
- Legal name
- Olea Edge Analytics
- Website
- https://oleaedge.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olea Edge Analytics builds IoT sensors and AI analytics for U.S. municipal water utilities, continuously monitoring pressure-reducing valves, commercial meters, and storage tanks to reduce non-revenue water and recover revenue through multi-year subscription contracts.
- Ownership category
- akta.pro rank
Olea industry classification
Industry- Product category
- Smart Water Infrastructure Analytics
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Totalizing Fluid Meters & Counting Devices (3824), Water Supply (4941), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Advanced Metering Infrastructure (AMI) & Smart Meter Analytics (Meter Data for NRW) (EUANAKAC)
- akta.pro secondary industries
- Commercial/Residential Building Water Management & Leak Analytics Services (HSAHAGAK), Edge Compute Infrastructure (Servers, HCI, GPU/AI at Edge) (HDABAOAC), Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI)
Keywords
Where Olea is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Olea business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- IoT Monitoring Subscriptions: Ongoing subscription-based monitoring services combining hardware devices with cloud analytics software. Utilities pay for continuous monitoring of PRV stations, meters, and tanks with data access, dashboards, and automated alerts. Pricing is quote-based and tailored to network size and deployment scope.
- Hardware Sales: Sale of purpose-built monitoring hardware including PRV sensors, MHA sensor pods, and tank level sensors. Deployment kits including Commercial Field Kits optimized for quick installs are sold as part of initial deployment.
- Professional Services: Engineering-led working sessions and implementation support to map networks, align priorities, and build deployment plans. Includes installation support, training, and ongoing customer success engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise utility monitoring - custom quote |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Olea product offering
Product offeringCore offering
Olea Edge Analytics sells a modular, full-stack IoT and AI analytics platform purpose-built for municipal water utilities. The platform combines waterproof edge sensor hardware, edge computing, and cloud analytics to deliver real-time pressure intelligence at PRV stations, continuous diagnostics for commercial and industrial meters, and remote tank level monitoring. Revenue is generated through hardware sales bundled with recurring analytics subscriptions and professional implementation services.
Product overview
Olea Edge Analytics is a modular IoT and AI-powered platform for municipal water utilities consisting of three integrated monitoring products and one AI analytics layer. The core portfolio includes: (1) PRV Monitoring Platform for real-time pressure intelligence and transient detection at valve stations, (2) Meter Health Analytics (MHA) for continuous diagnostics on commercial and industrial meters using IoT sensors, and (3) Tank Monitoring for hydrostatic-based level monitoring of water storage tanks. Magellan is the AI analytics layer that provides conversational querying and deterministic workflow automation across all monitoring data. The products work together to connect pressure behavior, meter performance, and operational decision-making, giving utilities a unified view from distribution pressure to billing accuracy.
Differentiator
Problem solved
Functional benefit
Brands
- Magellan: AI analytics suite built for critical infrastructure that combines a conversational analytics interface with a deterministic workflow engine for water utility operations.
- Meter Health Analytics (MHA)
- PRV Monitoring
- Tank Monitoring
Products and services
- PRV Monitoring Platform
Quantifiable outcome
- 32.8% average meter condition rate - roughly 1 in 3 meters has a diagnosable condition
- +5 more outcomes
Companies that use Olea
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Olea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature5 records
Olea partnerships and signals
Strategic signalScale indicators16 records
Recent moves6 records
Expansion highlights5 records
Olea competitors and assessment
Company assessmentDirect peers
- Itron: Itron is a leading provider of smart metering and analytics solutions for water, gas, and electric utilities, with a sizable installed base of AMI endpoints. Like Olea, Itron sells hardware plus analytics software to municipal utilities for revenue protection and network visibility, but operates at far greater scale across multiple utility verticals.
- Badger Meter: Badger Meter is a US-focused manufacturer of flow measurement and metering technologies for water utilities, including AMR/AMI endpoints and BEACON analytics software. It directly overlaps with Olea's meter health and revenue assurance use cases, though it is primarily a meter OEM rather than an analytics-first vendor.
- Kamstrup: Kamstrup is a Danish-based supplier of smart metering solutions for water, heat, and electricity, including ultrasonic meters and analytics platforms. It is highly comparable to Olea in the C&I water meter space and competes in the same revenue-assurance and leak detection use cases globally.
- Mueller Water Products: Mueller Water Products manufactures water infrastructure products including hydrants, valves, and smart pressure monitoring solutions. Its connected pressure and distribution monitoring offerings overlap with Olea's PRV Monitoring Platform, particularly in municipal water distribution use cases.
- Aclara (Hubbell): Aclara, a Hubbell company, provides AMI and smart infrastructure solutions to electric, gas, and water utilities. Its water AMI and analytics offerings directly parallel Olea's meter health monitoring and distribution intelligence value propositions in the municipal water segment.
- TaKaDu: TaKaDu is a cloud-based analytics platform for water utilities that detects leaks, bursts, and network anomalies using existing SCADA and AMI data. Like Olea, it focuses on non-revenue water reduction and event detection, but does so as software-only rather than with proprietary edge hardware.
Broad incumbents
- Xylem (incl. Sensus): Xylem is a global water technology major that acquired Sensus, a major AMI and smart water network provider. It offers advanced metering, pressure monitoring, and network analytics at a global scale, competing with Olea on the smart utility analytics layer while also serving adjacent pump, treatment, and metering businesses.
- Trimble Water (Cityworks/Velocity): Trimble's water utility software portfolio (including Cityworks and Trimble Unity) supports asset management, field operations, and network analytics for municipal water and wastewater. It is comparable to Olea on the operational analytics side, with broader enterprise infrastructure footprint but less specialization in edge pressure/meter diagnostics.
- Innovyze (Autodesk): Innovyze, now part of Autodesk, provides hydraulic modeling and water infrastructure analytics software used by utilities for network simulation, asset planning, and operational decision support. It overlaps with Olea's analytical depth but is primarily a planning/engineering tool rather than real-time edge monitoring.
Emerging players
- Sedaru: Sedaru provides operational analytics and alert management software for water and wastewater utilities, including leak detection and field crew coordination. It is comparable to Olea's operational analytics ambitions, particularly the Magellan AI workflow layer, but lacks dedicated edge hardware and pressure monitoring capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Olea social profiles
Digital presenceOlea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olea leadership team
Management profileNumber of profiles
Profiles9 records
Olea funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olea
What does Olea do?
Olea Edge Analytics sells a modular, full-stack IoT and AI analytics platform purpose-built for municipal water utilities. The platform combines waterproof edge sensor hardware, edge computing, and cloud analytics to deliver real-time pressure intelligence at PRV stations, continuous diagnostics for commercial and industrial meters, and remote tank level monitoring. Revenue is generated through hardware sales bundled with recurring analytics subscriptions and professional implementation services.
Is Olea a public or private company?
Olea is a private company. It is classified as venture growth investor backed and is currently operating.
When was Olea founded?
Olea was founded in 2014. It employs 11 to 50 people.
Where is Olea based?
Olea is headquartered in Austin, United States, in the North America region.
How does Olea make money?
Three revenue lines are on record. IoT Monitoring Subscriptions are the primary driver. The others are hardware Sales and professional Services.
Who are Olea's main competitors?
Direct peers on record are Itron, Badger Meter, Kamstrup, Mueller Water Products, Aclara (Hubbell) and TaKaDu. Broad incumbents are Xylem (incl. Sensus), Trimble Water (Cityworks/Velocity) and Innovyze (Autodesk). Sedaru is listed as an emerging player.
Does Olea have an API?
No public API is recorded for Olea.
What industry is Olea in?
Olea's product category is Smart Water Infrastructure Analytics. Its primary akta.pro industry code is EUANAKAC, Advanced Metering Infrastructure (AMI) & Smart Meter Analytics (Meter Data for NRW), with a secondary code of HSAHAGAK, Commercial/Residential Building Water Management & Leak Analytics Services. Its NAICS code is 334514 and its SIC code is 3824.