Padel City

What Padel City does

PadelCity (legal entity: The Padel Group GmbH) is a German padel sports operator founded in 2022 and headquartered in Munich. The company runs a network of roughly 30 padel club locations across Germany (including Munich, Berlin, Leipzig, Dortmund, Frankfurt, Ingolstadt, Ravensburg, Wiesbaden, Hannover and others) and serves individual recreational players seeking court access, social sport and coaching at all skill levels. Its business is anchored by a multi-component platform: the PadelCity mobile app (iOS and Android) for court booking and voucher purchase, the PadelCity Academy for coaching and training, PadelCity Entertainment for events and media, Padel Leagues for organized competition, an online shop for sports equipment, and a franchise program enabling third-party operators to open new courts under the PadelCity brand. Technology stack is conventional and consumer-facing: native mobile apps, a WordPress-based website, Stripe and PayPal for payments, HubSpot and Brevo for email marketing, Google Analytics for web analytics, and WhatsApp community groups in 20+ cities to drive player matching and community engagement. Revenue mechanics combine usage-based court rental, transaction-based league entry fees, professional-services revenue from coaching, franchise/licensing royalties from partners, one-time voucher and merchandise sales, and event/media income — supported by a community-led, app-driven go-to-market that targets beginners through expert players.

Name

Padel City

Legal name

The Padel Group GmbH

Website

https://padelcity.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

PadelCity (The Padel Group GmbH) operates a German network of roughly 30 padel court locations with a mobile booking app, coaching Academy, franchise program, leagues and online shop serving recreational players nationwide.

Ownership category

akta.pro rank

Product category

Racquet Sports Facilities & Services

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Padel court booking
• Padel sports facilities
• Padel coaching academy
• Sports franchise network
• Racquet sports community

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Court Booking Fees: Revenue from renting padel courts to players. Courts can be booked via app or website.
2. Padel League Participation: Entry fees charged for participation in organized padel leagues, payable by organizers and/or participants depending on payment mode
3. Academy / Coaching Services: Training programs and coaching services through the PadelCity Academy for all skill levels
4. Franchise Licensing: Revenue from franchise partners who build and operate padel facilities under the PadelCity brand
5. Voucher Sales: Sale of gift vouchers for court booking time, purchased through the app
6. Online Shop / Sports Goods: Sale of sports equipment and merchandise through the online shop

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Padel City operates a network of indoor and outdoor padel court facilities across Germany, combined with a mobile app (iOS/Android) for court booking, a coaching academy for all skill levels, an organized padel league system, and a franchise program enabling third-party operators to build and run PadelCity-branded facilities. The company generates revenue from court rental fees, coaching services, league entry fees, gift voucher sales, merchandise, and franchise licensing royalties.

Product overview

PadelCity operates a multi-component platform centered on padel court booking and community building. The core offering comprises the PadelCity App (iOS/Android) for court discovery and reservation, the PadelCity Academy for coaching and training at all skill levels, and the PadelCity Franchise program for expanding padel facility ownership. Supporting products include Padel Leagues (competitive league management), the Online Shop (sports equipment sales), and Gift Vouchers (digital playing time credits). PadelCity Entertainment manages events, media, and community activation, while PadelCity itself operates physical padel court facilities across Germany. The platform combines digital services (app, community, booking) with physical infrastructure (court facilities) and coaching programs to establish padel as a mass sport in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• PadelCity Entertainment: Media and entertainment division focused on padel content production and event management
• PadelCity Academy

Products and services

• PadelCity App Mobile application for iOS and Android enabling users to discover padel courts, book playing time, purchase gift vouchers, and connect with other players via community features. Primary self-service channel for end consumers.
• PadelCity Academy

Quantifiable outcome

• Padel is one of the fastest-growing sports in the world
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

One partnership is on record.

• BabolatcoreStrategic or Co-development PartnerEquipment partnership providing complete Babolat gear (rackets, shoes, apparel) for coaches. Babolat supplies rackets, shoes, and textiles to PadelCity coaches as part of the coaching staff benefits package.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Playtomic: Playtomic is a global padel and tennis court booking platform connecting players to venues and coaches. It directly overlaps with PadelCity's booking app, community/league features and serves similar European players, making it the closest pure-play digital padel peer.
• Just Padel: Just Padel operates a chain of padel facilities in Germany combining court rentals, coaching and community events. It competes head-on with PadelCity for the same German recreational player base, coaches and franchise partners.
• PadelBase: PadelBase runs padel club locations in Germany with court booking, coaching and community programming. It targets the same recreational and semi-competitive segments as PadelCity within the German market.
• WeArePadel: WeArePadel operates German padel venues with a community- and events-led positioning. Its operating model and target customer closely mirror PadelCity's community-first, recreational-player focus.
• PB*star Padel: PB*star is a multi-country padel club and academy operator with growing presence in Germany. It competes with PadelCity for players, coaching talent and franchise partners in the German and broader European padel ecosystem.

Broad incumbents

• Urban Sports Club: Urban Sports Club is a German sports subscription platform bundling access to gyms, studios and sports venues. While not padel-specific, it is a broader incumbent that controls sports-discovery and could integrate padel offerings over time, competing for the same consumer wallet.

Emerging players

• PadelON: PadelON is an emerging padel booking and community platform focused on digital tools for players and operators. It overlaps with PadelCity's app, league and community features but is earlier-stage and more software-oriented.
• Matchi: Matchi provides a sports facility booking platform spanning multiple sports including padel. It overlaps with PadelCity's venue reservation functionality and represents an alternative discovery and booking layer in the broader sports venue space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/padelcity_de
• YouTubeyoutube.com/@padelcity
• Facebookfacebook.com/padelcity.de
• LinkedInlinkedin.com/company/the-padel-city-gmbh
• Instagraminstagram.com/padelcity_de
• TikToktiktok.com/@padelcity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padel City