Urban Sports Club

What Urban Sports Club does

Urban Sports Club, legally Urban Sports Group GmbH and founded in Berlin in 2012, operates a pan-European multi-sport and wellness membership platform. Through a single flexible subscription, individual consumers and corporate employees can access over 50 sports and wellness activities — including swimming, boxing, yoga, bouldering, wakeboarding, fitness, and meditation — across more than 10,000 partner venues in 7 countries (Germany, Austria, Belgium, France, Netherlands, Portugal, and Spain). The company runs two primary go-to-market motions in parallel: a product-led consumer funnel through a mobile application (iOS/Android) and website with self-serve discovery, booking, and QR-code-based check-in (powered by its Somuchmore integration); and a dedicated B2B enterprise sales motion selling corporate wellness benefits to thousands of European companies through a separate corporate portal at corporate.urbansportsclub.com. Complementary product surfaces include live streamed and on-demand online classes, a partner venue recruitment program, and a gift card retail channel.

The underlying platform architecture combines a venue discovery and booking engine, a QR-code attendance verification system integrated via Somuchmore, and live/on-demand video streaming infrastructure for online classes. The company makes money primarily through recurring subscription fees — both individual consumer memberships billed monthly and corporate wellness subscriptions billed to employer clients — supplemented by partnership integrations with complementary wellness platforms such as the November 2025 Sleep Cycle collaboration. Pricing tiers and price points are not publicly disclosed on the company website, but free trials and flexible membership tiers are offered as conversion mechanisms.

Urban Sports Club has scaled through both organic expansion and serial acquisitions of regional fitness platforms (fitengo in 2015, SoMuchMore in 2016, Bonofit and OneFit in 2019, and myClubs in 2024), backed by growth equity from investors including HV Capital, b2venture, Inkef, Partech, Rocket Internet, RTP Global, SevenGrowth, and Verdane. In 2025, the company was itself acquired by Wellhub (formerly Gympass), a US-based global corporate wellness platform, making Urban Sports Club a core component of Wellhub's European corporate wellness footprint. As of the most recent data, the company employs 251-500 staff and remains operating under its existing brand post-acquisition.

Name

Urban Sports Club

Legal name

Urban Sports Group GmbH

Website

https://urbansportsclub.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Urban Sports Club is a Berlin-based multi-sport and wellness membership platform offering a single subscription providing access to over 50 sports across 10,000+ partner venues in 7 European countries, serving both individual consumers via a mobile app and corporate clients through employee wellness programs.

Ownership category

akta.pro rank

Product category

Sports & Wellness Membership Platform

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Sports membership platform
• Corporate wellness benefits
• Multi-sport subscription
• Online fitness classes
• Employee wellbeing programs

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Individual Membership Subscriptions: Monthly or annual subscription fees from individual consumers for access to 50+ sports across 10,000+ partner venues. Membership tiers offer flexibility in sports selection and access scope.
2. Corporate Wellness Subscriptions: B2B subscription model where companies provide employee sports and wellness benefits. Corporate clients pay for employee access to the platform as an employee benefit package.
3. Partner Integration Revenue: Integration partnerships with complementary wellness platforms (e.g., Sleep Cycle) that unlock subscriber and revenue growth through cross-promotion to member base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Urban Sports Club operates a pan-European sports and wellness membership platform that gives users access to more than 50 sports and wellness activities across over 10,000 partner venues in seven countries under a single flexible subscription. Members discover, book and check in to on-site classes, open training sessions, and live or on-demand online classes through a mobile app and website. A parallel B2B offering lets companies provide the platform as an employee wellness and corporate fitness benefit.

Product overview

Urban Sports Club operates as a unified multi-sport and wellness platform offering a single flexible membership that provides access to over 10,000 partner venues across 7 European countries. The core product portfolio includes the main Urban Sports Club Platform and companion Mobile App for booking and check-ins, supplemented by Live Online Classes and On-demand Videos for remote access. For B2B clients, the Corporate Fitness (Employee Wellbeing) module enables companies to offer sports benefits to employees. The Partner Program allows venues to join the network. The company also acquired myClubs (Austria) to strengthen DACH region coverage. Recent expansion includes a partnership with Sleep Cycle for integrated sleep health tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Sports Club Membership Platform Subscription-based multi-sport and wellness membership giving individuals flexible access to more than 50 sports and wellness activities across over 10,000 partner venues in 7 European countries, with booking, check-in and online class access.
• Mobile App Mobile application for iOS and Android enabling members to search venues, book classes, scan Somuchmore QR codes for check-in, and access live and on-demand workout classes from any location.
• Corporate Fitness (Employee Wellbeing) B2B corporate wellness product that lets companies provide their employees with access to Urban Sports Club's sports and wellness offerings as an employee benefit, supporting talent attraction, retention, engagement and mental health.
• Live Online Classes Real-time streamed fitness classes delivered online, allowing members to participate in workouts from home and access European-wide class participation regardless of location.
• On-demand Videos Pre-recorded workout video library that lets members stream fitness classes on demand and exercise at their own pace and schedule.
• Partner Program Onboarding program for gyms, studios and wellness venues to join the Urban Sports Club network, gaining visibility and access to the platform's member base across Europe.
• myClubs Austrian multi-sport membership platform offering similar multi-sport access, acquired by Urban Sports Club to strengthen DACH region coverage and cross-sell to B2B clients.
• Gift Cards & Shop Retail offering through which customers can purchase Urban Sports Club gift cards and branded merchandise.

Quantifiable outcome

• 50+ sports and wellness activities accessible with single membership
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Sleep CyclecoreStrategic or Co-development Partner · 20 November 2025Partnership between Sleep Cycle (AI sleep technology company listed on Nasdaq Stockholm) and Urban Sports Club to offer Urban Sports Club members exclusive premium access to Sleep Cycle's app. The integration combines Sleep Cycle's sleep insights with Urban Sports Club's fitness and wellness offerings across over 50 sports, creating a comprehensive holistic health experience. Sleep Cycle expects the collaboration to unlock subscriber and revenue growth.
• WellhubcoreStrategic or Co-development Partner · 1 January 2025Wellhub completed the acquisition of Urban Sports Club, making it part of the Wellhub corporate wellness platform. This acquisition positions Urban Sports Club within a larger global corporate wellness ecosystem.
• myClubscoreStrategic or Co-development Partner · 29 August 2024Acquisition of myClubs by Urban Sports Club to enhance value propositions for B2B clients and strengthen Urban Sports Club's presence in the DACH region. The merger enables cross-selling and a broader service offering.
• SomuchmorecoreTechnology or IntegrationIntegration of Somuchmore QR code scanning system for class attendance verification at partner studios. Members check in by scanning QR codes at the venue using the Urban Sports Club app.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClassPass: ClassPass operates a near-identical multi-sport subscription model offering access to thousands of studios and gyms across dozens of cities globally. Closest direct competitor to USC's value proposition.
• Hussle: UK-based multi-gym and fitness pass subscription platform targeting both consumers and corporate clients. Comparable multi-venue membership model with similar value proposition to USC in a single European geography.
• OneFit: OneFit was a multi-sport subscription platform operating in the Netherlands and Belgium; Urban Sports Club acquired OneFit in 2019. Direct historical peer and now integrated into USC.
• myClubs: Austrian multi-sport subscription platform acquired by USC in 2024 to bolster DACH presence. Direct peer with similar multi-venue membership model before the acquisition.

Broad incumbents

• Wellhub (formerly Gympass): Wellhub is the global leader in corporate wellness and acquired USC in 2025; it offers a broader multi-vertical wellbeing platform (fitness, mindfulness, nutrition) primarily distributed via employer partnerships across the Americas, Europe, and Asia.
• Basic-Fit: Basic-Fit is Europe's largest low-cost gym operator with 1,000+ clubs across the continent. Represents the direct-venue alternative competing with USC's aggregated multi-sport value proposition.

Regional players

• TotalPass: TotalPass is a Latin American corporate wellness platform offering multi-sport access to employees via employer-paid subscriptions. Comparable model to USC's B2B motion but operating in Brazil/Mexico rather than Europe.
• cult.fit: cult.fit (Cultfit) operates a vertically integrated fitness and wellness platform across India offering gyms, online classes, and holistic wellness. Comparable membership model but focused on a single geography outside USC's markets.
• Keep: Keep is a leading Chinese online fitness platform with at-home workouts, connected hardware, and content subscriptions. Comparable digital fitness subscription model but focused exclusively on the Chinese market.

Emerging players

• Epassi: Epassi is a Nordic employee benefits platform expanding into multi-sport and wellness benefits. Comparable B2B benefits distribution model to USC's corporate wellness segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/urbansportsclub
• LinkedInlinkedin.com/company/the-urban-sports-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Sports Club