BoxUnion

What BoxUnion does

BoxUnion, founded in 2016 and headquartered in Santa Monica, California, operates as a boutique fitness boxing brand with a dual-channel business model spanning physical studios and digital subscription content. The company owns and operates three studios in the Los Angeles metropolitan area (Santa Monica, Robertson/WeHo, and Sherman Oaks), each equipped with 40 heavy bags and offering 45-minute signature classes built on its proprietary BOX TO THE BEAT methodology, which pairs punches and movements to music via beats-per-minute theory. Supporting product lines include a complimentary Sunday Intro to Boxing fundamentals class, Champion Training one-on-one coaching, retail merchandise (made-to-order apparel), and at-home heavy bag equipment starting at $379.99. Revenue is generated through tiered monthly studio memberships (8-class to unlimited, auto-pay every 30 days), one-time class credit packages, a $19.99/month BoxUnion Digital streaming subscription with a 7-day free trial, corporate private events and team-building sessions, and direct equipment sales.

The January 2021 acquisition of TITLE Boxing Club materially extended BoxUnion's distribution from three owned LA locations to a national franchise network, providing a multi-brand platform for its workout methodology. BoxUnion Digital, accessible via web and mobile apps, offers on-demand and live boxing, kickboxing, shadowbox plus HIIT, strength training, and recovery classes globally. Marketing is multi-channel: content marketing through the BoxUnion blog, organic social across Instagram, Facebook, YouTube, and LinkedIn, email newsletters, and corporate event outreach. The customer base is predominantly direct-to-consumer individual fitness members, with a secondary corporate channel for team-building and employee wellness events; no enterprise logos or contracted B2B accounts are disclosed. BoxUnion is privately held (BoxUnion Holdings, LLC, California), has 51-100 employees, and has raised approximately $16.05 million across three disclosed funding rounds between 2017 and 2021.

Name

BoxUnion

Legal name

BoxUnion Holdings, LLC

Website

https://boxunion.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

BoxUnion is a boutique fitness boxing brand founded in 2016, operating three owned studios in Los Angeles and a global digital streaming subscription built around its proprietary BOX TO THE BEAT music-synced workout methodology. It serves individual fitness consumers directly and corporate clients through team-building events, having acquired TITLE Boxing Club in 2021 to extend its national footprint.

Ownership category

akta.pro rank

Product category

Boutique Boxing Fitness Studios

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industries

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Online/Remote Personal Training & Programming (HSADAAAM), Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Boxing fitness classes
• Boutique fitness studios
• Fitness membership subscriptions
• Digital workout platform
• Corporate wellness events

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Studio Memberships: Monthly recurring memberships offering access to studio classes. Memberships range from 8 classes per month to unlimited monthly access. All monthly memberships operate on an auto-pay schedule every 30 days charged to the card on file.
2. Class Packages: One-time class credit packages that provide access to individual studio classes. Credits have expiration dates as described at time of purchase and are non-refundable.
3. BoxUnion Digital Subscription: Digital at-home subscription service offering on-demand boxing and fitness classes. Subscribers access hundreds of boxing fitness workouts including Boxing, Kickboxing, Shadowbox + HIIT, Box To The Beat, Strength Training, and Recovery classes.
4. Private Events & Corporate Classes: Revenue from private corporate classes, team building events, bag block reservations within existing classes, and custom off-site pop-up classes at corporate offices.
5. Retail Merchandise: Sale of branded merchandise including apparel. All merch is made-to-order, customized within 2 weeks of purchase with shipping taking up to an additional week.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

BoxUnion operates boutique boxing fitness studios delivering 45-minute classes that combine shadowboxing, cardio, plyometrics, core work, and heavy bag training synchronized to music through its proprietary BOX TO THE BEAT BPM methodology. The company also sells a separate digital at-home subscription (BoxUnion Digital) with on-demand and live streaming classes, plus private training, corporate events, and at-home equipment and branded merchandise.

Product overview

BoxUnion is a fitness boxing brand founded in 2016 that operates as a multi-product fitness company consisting of in-studio boxing fitness classes at three Los Angeles locations (Santa Monica, Robertson/WeHo, Sherman Oaks) and a digital subscription service (BoxUnion Digital). The flagship product is the Signature Class—a 45-minute boxing workout using the proprietary BOX TO THE BEAT methodology that pairs punches and movements to music BPM. Supporting offerings include Intro to Boxing (free fundamentals class), Champion Training (private sessions), BoxUnion Digital (web/app-based on-demand and live classes), at-home heavy bags for purchase, and merchandise. A companion service called TITLE On Demand is offered through sister brand TITLE Boxing Club.

Differentiator

Problem solved

Functional benefit

Brands

• BoxUnion Digital: Digital subscription service offering on-demand boxing fitness classes and digital content

Products and services

• BoxUnion Signature Class A 45-minute boxing fitness class combining shadowboxing, cardio, plyometrics, core work, and heavy bag training synchronized to music using the BOX TO THE BEAT BPM methodology. Offered to individual consumers at the three owned Los Angeles studios.
• BoxUnion Digital A digital subscription service offering on-demand and live boxing fitness classes via web, iOS, and Android apps, featuring hundreds of on-demand classes and daily live streams of Boxing, Kickboxing, Shadowbox + HIIT, Box To The Beat, Strength Training, and Recovery workouts.
• BoxUnion Studio Memberships (Santa Monica, Robertson/WeHo, Sherman Oaks) Monthly auto-pay memberships at the three company-owned Los Angeles studios (Santa Monica, Robertson/WeHo, Sherman Oaks) offering in-person boxing fitness classes with heavy bags, coaches, and community environment; tiers range from 8 classes per month to unlimited.
• Champion Training (Private Training) Private one-on-one training sessions with certified coaches, available virtually or in-person at either Santa Monica or Robertson studio, designed for members wanting individualized coaching.
• Corporate and Private Events Private 45-minute music-filled corporate boxing classes, bag block reservations within existing studio classes, and custom off-site pop-up classes delivered at corporate offices for team building and employee wellness.
• BoxUnion At-Home Heavy Bag and Floor Ring Freestanding heavy bag starting at $379.99 and floor ring at $110, sold direct-to-consumer for at-home boxing workouts; bag fills with water (~250 lbs) or sand (~450 lbs) and includes a 1-year warranty.
• BoxUnion Branded Merchandise Made-to-order branded apparel and accessories including traditional wraps, gloves, and athletic wear, sold via the BoxUnion online store.

Quantifiable outcome

• Members can burn up to 1,000 calories per 45-minute workout session
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barry's: Iconic boutique fitness brand combining treadmill running and strength training in a music-driven group class. Comparable in premium boutique positioning and music-driven workout culture, though different modality.
• Orange Theory Fitness: National boutique fitness franchise combining cardio and strength in a 60-minute heart-rate-based group workout. Comparable in franchise scale, group class format, and quantified-workout value proposition.
• F45 Training: Large franchise fitness brand offering functional HIIT workouts in a 45-minute group class format. Comparable in boutique franchise scale and team-training appeal, though differentiated modality (HIIT vs. boxing).
• SoulCycle: Pioneering indoor cycling boutique with strong community and music-driven class identity. Comparable in premium boutique pricing, subscription model, and community-led positioning, despite cycling modality.

Direct peers

• TITLE Boxing Club: BoxUnion's sister brand and acquired subsidiary, operating a multi-hundred-location boxing fitness franchise network with shared content and operations. Directly comparable in boxing-fitness format and target consumer.
• Rumble Boxing: Boutique boxing fitness studio chain combining boxing on heavy bags with strength training and music-driven classes in a premium urban studio format. Closest direct competitor in concept and customer profile.
• Shadowbox Studios: Boutique boxing fitness brand offering heavy-bag boxing classes blended with strength and HIIT. Competes head-to-head in the boxing fitness category targeting urban, premium consumer segments.
• 9Round Fitness: Franchise-based kickboxing fitness concept offering 30-minute circuit-style boxing/kickboxing workouts. Comparable in boxing fitness franchise model, though with shorter class format and more affordable positioning.

Emerging players

• Peloton: Connected fitness platform offering streaming and on-demand workout classes with subscription model. Comparable to BoxUnion Digital in digital fitness subscription, though different modality and broader content library.
• Liteboxer: Connected at-home boxing fitness platform with a music-driven, rhythm-based workout product. Highly comparable to BOX TO THE BEAT methodology and BoxUnion Digital offering, focused on the home consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/boxunion
• Facebookfacebook.com/boxunionstudio
• LinkedInlinkedin.com/company/boxunion
• Instagraminstagram.com/boxunionstudio/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoxUnion