What Rumble Boxing does

Rumble Boxing is a Canadian boutique fitness studio chain founded in 2016 in Calgary, operating a network of roughly 9-10 studios across Calgary (17th Ave, West 85th, Mahogany, Country Hills), the Vancouver metro (Yaletown, Mount Pleasant, Richmond, Langley) and Toronto (Yorkville, Midtown Yonge & Eglinton). Its core product is a signature 50-minute heavy-bag group class combining boxing drills, bodyweight strength and HIIT set to music, complemented by Personal Training, the RMBL Box+Lift add-on, Junior Rumble youth classes for ages 8+, Small Group Bootcamps, and Private Team Building events for corporate groups of 15+.

The company operates a hybrid corporate-and-franchise model; franchisees (e.g., Thomson family in Mahogany, Stricklands at West 85th, Ozubko in Edmonton) run studio-level P&L while the corporate organization provides location selection, construction, training, marketing and retail partnerships. Technology is intentionally lean: the customer-facing stack relies on the Mindbody booking and class management platform for reservations, pass purchases and membership management, paired with a Squarespace-hosted website; no native mobile app, API or proprietary AI/ML layer is in evidence.

Rumble is privately held and was acquired by Xponential Fitness for $300 million in mid-2023, operating under the Extraordinary Brands portfolio alongside CycleBar. Revenue streams include subscription memberships (4-class $119/month, 8-class $189/month, unlimited $240-$299/month capped at 7 classes/week), 10-class packs ($199-$340), personal training sessions and packs (single sessions from $88 to 10-packs up to $1,520), retail merchandise (including an RMBL/Lululemon collaboration) and franchise/licensing fees. In June 2025, the brand extended its offering with PRML (Primal), a wellness and recovery sub-brand featuring ice baths, sauna and relaxation services at the Calgary flagship.

Name

Rumble Boxing

Legal name

Rumble Boxing Studio

Website

https://rumbleboxing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Rumble Boxing is a Canadian boutique fitness chain (founded 2016) operating ~9-10 studios across Calgary, Vancouver and Toronto, offering 50-minute heavy-bag group classes, personal training, youth programs, corporate team-building events and the PRML recovery sub-brand, distributed via corporate locations and a franchise model under Xponential Fitness.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

Keywords

• Boutique fitness studios
• Boxing group classes
• HIIT fitness training
• Personal training services
• Fitness franchise operations

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Group Fitness Classes: Revenue from 50-minute heavy bag boxing classes offered as single sessions, 10-class packages, or monthly unlimited memberships. Classes incorporate boxing, bodyweight strength, and HIIT training with music.
2. Personal Training Sessions: One-on-one and small group personal training sessions with certified trainers. Offered as individual sessions, 5-pack or 10-pack bundles, and monthly membership packages.
3. Retail Merchandise: Sale of RMBL branded apparel and merchandise including gloves, wraps, and workout gear. Partnership with Lululemon for apparel line.
4. Franchise Fees: Revenue from franchise development including initial franchise fees and ongoing royalty support for new studio openings across Canada.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rumble Boxing operates boutique fitness studios that deliver 50-minute heavy bag boxing-based group workouts combining authentic boxing fundamentals, high-intensity interval training, and strength conditioning. The brand extends beyond its core heavy bag format into personal training, specialized class formats, youth programming, and franchise opportunities for location-based expansion.

Product overview

Rumble Boxing is a boutique fitness studio chain offering a platform of boxing and wellness experiences, with the Heavy Bag Class as its core product—a 50-minute high-intensity group workout combining boxing, strength training, and HIIT set to music. The offering extends through add-on modules including Personal Training (one-on-one customized coaching), Box + Lift (boxing combined with weights), Junior Rumble (youth classes for ages 8+), Small Group Bootcamps, and Private Team Building Events for corporate groups. The brand also launched PRML (Primal) in 2025—a next-generation wellness and recovery experience at the Calgary flagship. Supporting the core fitness products are the Fight Club Rewards loyalty program and Brand Ambassador program. The company operates on a franchise model, with corporate support for franchisees including location selection, construction, marketing, and retail partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• PRML: A next-generation wellness experience launched in June 2025 at Rumble's 17th Ave flagship location in Calgary, focusing on recovery through the power of instinct with ice baths, sauna, and relaxation services.

Products and services

• Rumble Boxing Group Class Signature 50-minute group workout using heavy bags that fuses boxing technique with HIIT and strength training. Designed for individual fitness consumers seeking a high-energy, music-driven boutique workout experience.
• Personal Training Private one-on-one coaching sessions focused on boxing technique, strength, and conditioning for individual members seeking personalized programming.
• Box + Lift Specialty class format that pairs heavy bag boxing with structured strength and lift segments for members seeking a hybrid boxing and resistance training workout.
• Junior Rumble Age-appropriate boxing and fitness class designed for children and teens, with parent and family appeal, extending the brand's reach to younger demographics.
• PRML Wellness Wellness-oriented low-impact class that complements the high-intensity boxing formats, providing recovery, mobility, and mind-body training for members.
• Small Group Bootcamps Semi-private small group bootcamp sessions offering personalized coaching in a team-style training environment for members seeking more attention than a large class.
• Private Team Building Private group events held in-studio for corporate clients seeking team-building fitness experiences outside their standard fitness offering.
• Franchise Program Franchise offering that licenses the Rumble Boxing brand, training systems, and operating model to third-party operators for location-based expansion beyond corporate-owned markets.
• RMBL Branded Apparel and Merchandise Retail sale of Rumble Boxing branded apparel, accessories, and lifestyle merchandise sold through studio locations.

Quantifiable outcome

• 400-700 calories burned per 50-minute class
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Morrow HillcoreStrategic or Co-development Partner · 16 October 2025Dallas-based commercial real estate firm named exclusive real estate partner for Extraordinary Brands, the parent company of Rumble Boxing and CycleBar. The partnership aims to support expansion through market strategy and site selection for new studio locations.
• LululemonminorGTM or Marketing PartnerPartnership with fitness retail giant Lululemon for branded apparel line. Rumblers wear RMBL gear as a badge of honour, serving as walking billboards for the brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 9Round Fitness: Kickboxing-themed 30-minute circuit training franchise with hundreds of locations globally. Competes directly with Rumble for boxing-fitness enthusiasts seeking high-intensity group workouts on a recurring membership basis.
• Title Boxing Club: Direct competitor operating franchise-based boxing fitness studios across North America offering heavy bag group classes, personal training, and HIIT. Closest comparable to Rumble's core heavy bag class model and franchise structure.
• BoxUnion: Boutique boxing fitness concept combining heavy bag workouts with music and hospitality elements similar to Rumble's "fight club meets nightclub" positioning. Targets overlapping customer segments and operates comparable studio formats.

Others

• CycleBar: Sister brand under the same Xponential/Extraordinary Brands parent. Premium indoor cycling franchise sharing corporate resources, franchise infrastructure, and real estate strategy (Morrow Hill partnership) with Rumble Boxing.

Broad incumbents

• Orangetheory Fitness: Large boutique fitness chain with franchise model offering heart-rate-based group workouts combining cardio, strength, and conditioning. Competes for the same premium-tier fitness consumer as Rumble but with broader workout modalities.
• SoulCycle: Established premium boutique fitness brand combining music, community, and instructor-led group workouts. Represents the archetypal "experiential boutique fitness" model that Rumble's positioning emulates in the boxing category.
• F45 Training: Global franchise leader in functional group fitness with thousands of studios offering rotating HIIT and strength workouts. Competes with Rumble for boutique fitness members but offers broader format variety beyond boxing.
• Barry's Bootcamp: Premium boutique fitness brand combining treadmill cardio with strength training including boxing segments in a music-driven studio experience. Targets similar aspirational clientele with comparable premium pricing.

Emerging players

• Shadowbox: New York-based boxing fitness studio with a music-driven, hospitality-forward concept mirroring Rumble's experiential positioning. Smaller footprint but directly comparable format and target demographic.
• Unbreakable Performance Center: Boxing-focused boutique fitness studio offering heavy bag group classes and personal training in a comparable format to Rumble. Smaller regional competitor in the boxing-fitness niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rumbleboxing
• TikToktiktok.com/@rumbleboxingstudio
• Xx.com/Rumble_Boxing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumble Boxing