What ZERO10 does

ZERO10 is an augmented reality and artificial intelligence company founded in 2020 by George Yashin, headquartered in Limassol, Cyprus, and operating through the US-incorporated entity ZERO10 INC. The company builds virtual try-on technology for fashion, entertainment, sports, and gaming brands, with a customer base that includes Coach, Tommy Hilfiger, UGG, Macy's, Disney, Warner Bros, JD Group, Sorel, Fusalp, and Oroton. ZERO10 runs an 11-50-person organization with a B2B enterprise go-to-market driven by direct sales, retail exhibitions, and earned media in fashion industry outlets (Forbes, Vogue Business, WWD).

The company's core product is the AR Mirror, a real-time virtual try-on system that combines computer vision, 3D body tracking, cloth physics simulation, and high-quality rendering to overlay virtual garments on customers in physical retail environments. The product portfolio extends beyond the in-store AR Mirror to include the Web Widget for e-commerce integration, the ZERO10 Creator Platform for designer-built AR content, and a consumer-facing iOS app. In 2024, ZERO10 launched the Footwear Try-on feature (June 2024) and the first AR Storefront in New York City, a 24/7 interactive storefront window concept that continues to engage consumers when physical venues are closed. The company reports outcomes of up to 9x higher engagement versus traditional video ads, up to 3x higher store footfall, and 4.37x higher engagement versus traditional window displays.

ZERO10 operates an enterprise SaaS-style revenue model with quote-based annual subscriptions, supplemented by in-house 3D production services for AR-ready garment content. Pricing is not publicly disclosed and varies with deployment scope, number of installations, and customization requirements. The company has raised approximately $7.5M across two funding rounds in 2021 and 2022, and has not disclosed revenue, ARR, or ownership structure beyond its private status. Marketing channels combine direct enterprise sales, industry events, earned media, a blog, LinkedIn, YouTube, and a Discord community for creators and brand partners. The company is CCPA-compliant and operates globally, with named deployments spanning the US, Europe, and Asia.

Name

ZERO10

Legal name

ZERO10 INC

Website

https://zero10.ar

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

ZERO10 is an AR and AI company, founded in 2020, that builds real-time virtual try-on technology for fashion, entertainment, sports, and gaming brands. Its AR Mirror, Web Widget, and Creator Platform serve enterprise customers including Coach, Tommy Hilfiger, Disney, and Macy's.

Ownership category

akta.pro rank

Product category

Augmented Reality Virtual Try-On Software

akta.pro primary industry

Virtual Styling & Outfit Planning (HSACAJAF)

akta.pro secondary industry

Physics, Animation & Character Tech Middleware (MPAFAFAC)

Keywords

• Augmented reality software
• Virtual try-on platform
• Fashion retail technology
• Computer vision solutions
• 3D garment simulation

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AR Mirror Enterprise Licensing: ZERO10 provides AR Mirror technology to enterprise fashion and retail brands as a licensed solution. Brands like Coach, Tommy Hilfiger, and Macy's use AR Mirror for in-store displays and storefronts. Revenue appears to come from enterprise licensing agreements, with custom deployment and ongoing support services.
2. In-house Production: ZERO10 offers in-house production services for creating AR-ready 3D models and digital content for brands. This production service supports the AR Mirror deployments and represents an additional service revenue stream.
3. Web Widget: Web-based AR try-on widget that brands can embed on their e-commerce websites, providing another licensing/product avenue for reaching customers online.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

ZERO10 provides AR (Augmented Reality) and AI-powered virtual try-on solutions for fashion retail brands. Its flagship AR Mirror product combines computer vision, 3D body tracking, and cloth physics simulation to enable real-time virtual try-on experiences through in-store mirrors, storefront windows, and web integrations. The company also offers a creator platform for designing AR experiences and a consumer iOS application for individual users.

Product overview

ZERO10 is a fashion-tech company offering AR and AI solutions primarily for fashion retail. The core product is the AR Mirror platform, which provides real-time virtual try-on experiences using computer vision, 3D body tracking, and cloth simulation. The product suite includes the flagship AR Mirror for business/retail deployments, a Web Widget for web integration, a Creator Platform for designer content creation, and a consumer iOS App. The company also offers in-house 3D production services and targets multiple verticals including retail/wholesale, entertainment, sports, and gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• AR Mirror ZERO10's flagship enterprise product providing real-time AR virtual try-on experiences for fashion retail, combining computer vision, 3D body tracking, and cloth simulation. Delivers up to 9x higher engagement than traditional video ads and up to 3x higher store footfall traffic when deployed as storefronts. Deployed for brands including Coach, Tommy Hilfiger, Macy's, and UGG.
• Web Widget Web-based integration product enabling brands to embed AR try-on capabilities into their e-commerce websites, extending virtual try-on from physical stores to online shopping experiences.
• ZERO10 Platform Creator platform that allows designers and creators to access a designer's portal for building AR content and creating virtual fashion experiences for the ZERO10 ecosystem.
• ZERO10 iOS App Consumer-facing iOS mobile application enabling individual users to experience AR try-on of digital fashion collections and AR effects.

Quantifiable outcome

• AR window displays achieve up to 4.37x higher engagement rates compared to traditional displays
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vue.ai: AI platform for fashion retail covering product tagging, personalization, and virtual try-on, sold to enterprise fashion brands. Direct competitor in providing AI/AR tools to the same enterprise fashion customer base that ZERO10 serves.
• Obsess: Builds 3D and AR virtual stores and immersive shopping experiences for fashion and retail brands (Tommy Hilfiger, Ralph Lauren, etc.). Competes head-to-head with ZERO10 in creating AR-driven retail experiences for enterprise fashion customers.
• Kivisense: AR try-on and AR marketing platform serving fashion, beauty, and retail brands globally. Direct competitor in providing AR virtual try-on solutions to enterprise brand customers across multiple verticals.
• Style.me: Provides AR and AI-powered virtual try-on for fashion, including a platform for retailers to embed try-on on their e-commerce sites. Directly comparable to ZERO10's Web Widget and AR try-on value proposition for fashion brands.
• Wannaby (WANNA): AR try-on technology company (acquired by Snap) historically focused on footwear try-on for brands like Gucci and Adidas. Most directly comparable to ZERO10 on the AR footwear try-on feature set launched in 2024.
• Revieve: Enterprise beauty and skincare AR try-on and AI advisor platform sold to brands and retailers. Comparable business model — B2B SaaS for try-on — targeting adjacent (beauty) but overlapping enterprise retail customers.
• Smartzer: Interactive shoppable video and AR shopping platform for fashion and retail brands, enabling try-on and shoppable experiences on web and in-store. Comparable in offering interactive AR/visual shopping experiences to enterprise retail customers.
• Bigthinx: AI-based digital body scanning and virtual try-on for fashion retailers, with similar B2B SaaS positioning and comparable technology stack (computer vision + body modeling). Closely comparable niche competitor in enterprise fashion AR/AI.
• Snap Inc. Snap acquired WANNA and offers AR Try-On for fashion and footwear directly to brands and via its consumer-facing AR platform. Competes with ZERO10 on the same enterprise fashion/retail AR try-on use cases, with much larger distribution via Snapchat's user base.
• Perfect Corp: Provides AR and AI try-on solutions for beauty, fashion, and eyewear, with both consumer apps (YouCam) and B2B enterprise SDKs. Closely comparable to ZERO10 in deploying virtual try-on technology to enterprise brands across fashion-adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zero10_ar
• LinkedInlinkedin.com/company/zero10ar
• Xx.com/zero10_ar
• Facebookfacebook.com/zero10ar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZERO10