What Smartzer does

Smartzer is a London-based video commerce platform founded in 2012 that converts passive video content (live streams, product videos, brand films, social ads) into direct revenue channels by overlaying clickable product hotspots, product summary overlays, and add-to-cart functionality. Its technology stack spans shoppable video, live shopping with real-time chat and product cards, shoppable ads, shoppable video playlists, bespoke no-code landing pages, and a proprietary analytics dashboard that tracks engagement and conversion through the video-to-cart journey. A multilingual live shopping capability supports consecutive shows in different languages from a single production setup.

The company serves three primary GTM segments: (1) enterprise brands in fashion, beauty, luxury, consumer electronics, automotive, and retail media (Chanel, Ralph Lauren, Swarovski, BMW/MINI, Dior Beauty, Montblanc, Harvey Nichols, Jo Malone, Adidas, Bosch/BSH, Samsung Central America, Priceline), accessed via a consultative demo-led field sales motion with custom annual subscriptions; (2) mid-market Shopify merchants, served through a native Shopify App with annual subscriptions and a newly introduced Pay As You Go option; and (3) individual content creators via the MINISHOP sub-brand, which offers self-serve shoppable storefronts at £25–£99/month with an AI product importer and zero-commission affiliate monetisation. Revenue is generated through recurring subscriptions, per-event video tagging fees, and bespoke professional services.

Smartzer is privately held (Smartzer Ltd, registered in England), bootstrapped after early-stage capital from Startup Loans UK (2014), an undisclosed 2016 round, and accelerator/strategic participation with Cannes Lions/R/GA Ventures (2018) and The Mills Fabrica (2019). The founding team has been in place since 2012 — Karoline Gross as Founder & CEO, Jonny Brankin as CTO, and Louis De Beauregard as VP Business Development — and the platform's selection through the Richemont Future of Retail initiative in 2024 validated its positioning at the top tier of luxury enterprise commerce.

Name

Smartzer

Legal name

Smartzer Ltd

Website

https://smartzer.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartzer is a London-based video commerce platform, founded in 2012, that makes live streams, product videos, and ads interactive and shoppable. It serves enterprise fashion, luxury, beauty, and consumer electronics brands alongside Shopify merchants and content creators via its MINISHOP sub-brand.

Ownership category

akta.pro rank

Product category

Video Commerce / Interactive Shoppable Video Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

Keywords

• Shoppable video platform
• Interactive video commerce
• Live shopping software
• Video ecommerce solutions
• Creator monetization tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (Enterprise): Enterprise brands access Smartzer's full interactive video and live shopping platform via annual subscription agreements with custom pricing based on usage volume, feature set, and integration complexity. Platform access can also be via direct subscription or through Smartzer's Shopify App with annual plans and automatic 12-month renewal terms.
2. Shopify App Subscription (Minishop & Standard): Merchants access Smartzer through the Shopify App Store via annual subscription plans with automatic renewal. MINISHOP creator plans range from £25–£99/month (Starter and Creator Pro tiers) with zero commission on transactions, providing recurring subscription revenue.
3. Pay As You Go (Shopify): A flexible consumption model introduced for Shopify merchants allowing access to Smartzer's platform on a per-event or per-usage basis without long-term subscription commitment, lowering barriers to adoption for testing and experimentation.
4. Video Tagging Services: Per-video fees charged for tagging products within video content, payable prior to videos going live. For video packages, full fees are due upfront. Amends to product links following asset submission are treated as a new tagging service.
5. Professional Services: Bespoke integration and production services for enterprise clients requiring custom builds, branded player configurations, and ongoing technical support, often bundled into enterprise agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Smartzer provides an interactive shoppable video platform that overlays clickable product hotspots, product detail overlays, and add-to-cart functionality onto pre-recorded videos, live streams, and video ads, enabling direct ecommerce conversion within the viewing experience. The platform supports live shopping events, shoppable video playlists, bespoke branded landing pages, and a proprietary analytics dashboard, with a native Shopify integration for merchant storefronts. A separate MINISHOP sub-brand extends the technology to individual creators and influencers with a self-serve storefront featuring AI-powered product import.

Product overview

Smartzer is a video commerce platform that offers an integrated suite of interactive video solutions. The core Smartzer Platform provides Shoppable Video, Live Shopping, Shoppable Ads, Shoppable Video Playlists, Bespoke Landing Pages, and Share Anywhere capabilities—all unified through a proprietary analytics dashboard. A sub-brand called MINISHOP, launched in 2025, extends Smartzer's shoppable video technology to individual creators with a dedicated storefront product featuring AI-powered product auto-detection.

Differentiator

Problem solved

Functional benefit

Brands

• MINISHOP: A creator-focused shoppable video and live shopping platform that enables influencers and individual creators to monetize their content through shoppable storefronts, live shopping events, and affiliate commerce.

Products and services

• Smartzer Platform Enterprise-grade interactive shoppable video commerce platform that turns live streams, product videos, and ads into direct revenue channels via clickable hotspots, product overlays, and add-to-cart functionality. Targeted at global enterprise brands across fashion, luxury, beauty, consumer electronics, automotive, and retail media, with bespoke integration into Shopify or custom ecommerce environments and custom annual pricing.
• MINISHOP by Smartzer Self-serve shoppable video and live shopping storefront for individual creators and influencers (targeted at 10k-100k+ follower accounts). Provides a single shareable URL usable across TikTok, Instagram, YouTube, and newsletters, with AI-powered product import from URLs, live shopping capabilities, and zero commission on affiliate transactions. Targeted at individual content creators and influencers.
• Smartzer Shopify App Native Shopify app delivering Smartzer's interactive shoppable video and live shopping directly within Shopify merchant storefronts. Available via the Shopify App Store through annual subscription plans with automatic renewal or via the Pay As You Go option for flexible per-event usage. Targeted at DTC and mid-market merchants on Shopify.

Quantifiable outcome

• 3x conversion rate vs. standard ecommerce (French Connection UK live shopping)
• +15 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Richemont (Future of Retail Initiative)coreStrategic or Co-development Partner · 1 January 2024Smartzer was selected through the Richemont Future of Retail initiative, a prestigious innovation programme run in partnership with the Dubai Future Foundation that identifies and supports the most compelling emerging technologies in luxury retail. This selection validated Smartzer's shoppable video platform as genuinely suited to the specific demands of luxury brand ecommerce and led directly to the Montblanc partnership, one of Smartzer's flagship luxury brand case studies.
• Dubai Future FoundationcoreStrategic or Co-development Partner · 1 January 2024Partnered with Richemont to run the Future of Retail innovation incubator programme through which Smartzer was selected as a winning technology. The Dubai Future Foundation connection positioned Smartzer within the luxury retail innovation ecosystem and contributed to Smartzer's credibility as a platform appropriate for the world's most prestigious luxury brands.
• ShopifycoreTechnology or IntegrationSmartzer has a native Shopify app integration that allows Shopify merchants to access Smartzer's interactive video and live shopping platform directly from their Shopify admin. The integration enables brands to host shoppable video experiences and live shopping events within their own Shopify storefront. Smartzer is listed on the Shopify App Store (apps.shopify.com/interactive-content) and the platform can be accessed via annual subscription plans with automatic renewal or Pay As You Go pricing.
• Production Companies and E-commerce/Advertising Solution ProvidersminorGTM or Marketing PartnerSmartzer identifies leading production companies and global e-commerce and advertising solution providers as trusted partners that help deliver best-in-class interactive video experiences at scale for brand clients. These partners work with Smartzer to implement and scale shoppable video campaigns across brand clients.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BuyWith: BuyWith enables shoppable videos and influencer storefronts with affiliate commerce functionality, monetizing creator and influencer content through tags that link to products. It is directly comparable to Smartzer's MINISHOP creator product and shoppable video capabilities for brand and influencer monetization.
• Firework: Firework provides interactive shoppable video, live commerce, and short-form video commerce experiences for brands and publishers, with proprietary video player and commerce integrations. It directly overlaps Smartzer's shoppable video, live shopping, and shoppable ads offerings for enterprise retail and consumer brands.
• CommentSold: CommentSold is a live selling and shoppable video commerce platform focused primarily on social commerce for SMB and mid-market merchants. It is comparable to Smartzer as a SaaS provider that turns video broadcasts into instant checkout experiences, though it skews further down-market.
• Bambuser: Bambuser is a leading live shopping and shoppable video platform serving global brands with one-to-one and one-to-many live commerce events. It is the closest direct competitor to Smartzer in live shopping infrastructure, video commerce analytics, and enterprise brand integrations across fashion, beauty, and lifestyle verticals.
• Channelize: Channelize.io offers live shopping and shoppable video software with multi-platform support and creator monetization features for brands and retailers. It is a comparable SMB- and mid-market-focused shoppable video competitor, overlapping Smartzer's MINISHOP and Shopify-facing product lines.
• Livescale: Livescale is a live shopping platform focused on social commerce experiences, live events, and creator-driven sales for brands. It competes head-on with Smartzer's Live Shopping and MINISHOP creator commerce capabilities across luxury, beauty, and fashion segments.

Emerging players

• Uscreen: Uscreen is a video monetization platform focused on subscription video and creator storefronts, with limited shoppable commerce overlap. Comparable to Smartzer's MINISHOP sub-brand in that both enable creators to monetize video content through a branded destination, but Uscreen's commerce features are less transactional.

Broad incumbents

• MikMak: MikMak is an e-commerce analytics and shopping intelligence platform that includes creator commerce, retail media, and shoppable content measurement for enterprise brands. It operates in a broader commerce analytics adjacency to Smartzer's analytics and shoppable video player, rather than as a direct player replacement.
• Bold Commerce: Bold Commerce provides checkout, subscription, and commerce platform extensions used by Shopify and other merchants to enable transactional features. As a broader Shopify ecosystem commerce infrastructure provider with custom checkout capabilities, it is adjacent to Smartzer's Shopify-native shoppable video and live shopping integration.
• Vimeo OTT: Vimeo offers online video hosting and live streaming tools that some merchants and brands use as a foundation for shoppable video workflows. While not specialized in ecommerce conversion overlays, Vimeo's enterprise video platform overlaps with Smartzer's video hosting, livestreaming, and branded player capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/9840573
• Instagraminstagram.com/smartzer_
• Xx.com/smartzer
• Facebookfacebook.com/smartzerapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartzer