eir
Eir is Ireland's largest telecommunications operator, serving approximately 2 million residential, business, and wholesale customers through its nationwide 5G mobile network, full fibre-to-the-home infrastructure covering 1.4 million+ premises, and bundled multi-play services.
- Company typePrivate
- Founded1984
- HeadquartersDublin, Ireland
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What eir does
Eir is Ireland's largest telecommunications operator, serving approximately 2 million customers across residential, business, and wholesale segments. Founded in 1984 (formerly known as Eircom, rebranded in 2012), the company is privately held under Animate Holdco and headquartered in Dublin. It offers mobile, broadband, and TV services to consumers through a national retail store network and the eir.ie e-commerce platform; managed connectivity and IT services to enterprises through a dedicated Eir Business division; and wholesale fibre network access to other operators through its Open eir subsidiary.
Eir's core technology spans a nationwide 5G mobile network reaching 99% of Ireland's population (ranked #1 by Opensignal for both 5G Coverage Experience and 5G Availability) and a full fibre-to-the-home (FTTH) network comprising 50,000+ kilometres of fibre infrastructure passing 1.4 million+ homes and businesses and providing access to approximately 3.6 million people. The company has invested more than €2 billion in recent years to expand and modernise this infrastructure, launching a 5 gigabit fibre broadband service in June 2025 and planning a phased 3G network switch-off from October 2026 to refarm spectrum.
The business model is anchored on recurring subscription revenue across mobile (1.294 million billpay customers), fixed broadband (894,000 fibre customers), and bundled multi-play offerings adopted by 60% of fixed households. Distribution combines direct-to-consumer channels (eir.ie, retail stores), a dedicated enterprise sales force (Eir Business), and a wholesale infrastructure platform (Open eir). In FY2025, eir generated €1.35 billion in revenue (+2% year-on-year) and €640 million in EBITDA (+4%), with operating costs falling 2% to €410 million, reflecting a mature, capital-intensive operator with steady top-line growth and disciplined cost control.
eir firmographics
Firmographics- Name
- eir
- Legal name
- Eir
- Website
- https://eir.ie
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Eir is Ireland's largest telecommunications operator, serving approximately 2 million residential, business, and wholesale customers through its nationwide 5G mobile network, full fibre-to-the-home infrastructure covering 1.4 million+ premises, and bundled multi-play services.
- Ownership category
- akta.pro rank
eir industry classification
Industry- Product category
- Integrated Telecommunications Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Carrier Ethernet Services (E-Line/E-LAN/E-Tree) (HDAIAFAC)
Keywords
Where eir is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
eir business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mobile Services: Recurring subscription revenue from billpay mobile customers (1.294 million as of 2025), including postpay mobile plans. Mobile customer base grew by 91,000 and represents a core revenue driver alongside fixed services.
- Fixed Broadband Services: Recurring subscription revenue from fibre broadband customers (894,000 as of 2025), representing the fixed-line broadband segment. Multi-play bundle accounts for 60% of fixed households.
- Wholesale Network Access (Open eir): Open eir, the wholesale subsidiary, provides other telecom operators access to its full fibre-to-the-home network, generating wholesale revenue from operators who resell connectivity services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
eir product offering
Product offeringCore offering
Eir is Ireland's largest telecommunications operator, selling mobile, fixed broadband (including fibre-to-the-home) and TV services to residential customers, enterprise connectivity and managed network services to business customers through Eir Business, and wholesale fibre access to other operators via its Open eir subsidiary. The core commercial offerings are subscription-based connectivity bundles, with multi-play packages combining broadband, mobile and TV delivered over its own 5G and full fibre network.
Product overview
eir is Ireland's largest telecommunications operator offering a unified consumer and business product portfolio. The core offering consists of residential broadband (including fibre-to-the-home), mobile (5G-enabled), and TV services, all available as standalone products or bundled together. For enterprise customers, Eir Business provides managed services and telecommunications solutions. The wholesale division, Open eir, operates the national fibre infrastructure and provides network access to other operators, making eir both a retail service provider and a key infrastructure platform in the Irish telecom market.
Differentiator
Problem solved
Functional benefit
Brands
- Open eir: Wholesale broadband subsidiary providing fibre network infrastructure to other operators
Products and services
- eir Broadband
Quantifiable outcome
- 5G network reaching 99% of Ireland's population — ranked #1 for both 5G Coverage Experience and 5G Availability by Opensignal
- +4 more outcomes
Companies that use eir
Customer profileSegments3 records
Ideal customer profiles3 records
eir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
eir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ServiceNowcoreEir Business entered a managed services partnership with ServiceNow, enabling eir to offer enterprise customers enhanced managed service capabilities leveraging the ServiceNow platform for workflow automation and IT service management.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
eir competitors and assessment
Company assessmentDirect peers
- Three Ireland: Three Ireland (Hutchison) directly competes with eir in mobile and broadband, serving Irish consumers and businesses with similar 5G and fixed connectivity offerings.
- Vodafone Ireland: Vodafone Ireland is a direct competitor to eir, offering mobile, broadband, and TV services across the same Irish consumer and enterprise segments, and accesses wholesale capacity on eir's Open eir network.
- Sky Ireland: Sky Ireland is a direct competitor in residential broadband and TV, and is a wholesale customer of Open eir's fibre network. It competes with eir's consumer bundles on a similar price-sensitive basis.
- Virgin Media Ireland: Virgin Media Ireland is a direct competitor in broadband, TV, and mobile, operating its own cable/fibre footprint in Ireland and targeting the same residential and SMB segments as eir.
Regional players
- TalkTalk: TalkTalk is a UK-focused challenger broadband provider competing on price-led bundles. While UK-based, it shares eir's positioning as a price-competitive broadband-and-TV bundler in a single national market.
Broad incumbents
- Telefónica: Telefónica is a major European integrated telecom operator with fixed and mobile networks in multiple countries, comparable to eir in business model (consumer, enterprise, wholesale) and capital-intensive infrastructure approach.
- Orange: Orange is a major European incumbent telco offering mobile, fixed broadband, and enterprise managed services across multiple markets, comparable to eir's integrated product portfolio and capital-intensive network model.
- Deutsche Telekom: Deutsche Telekom is a European incumbent telecom operator combining fixed, mobile, and wholesale fibre businesses (T-Mobile, Magenta) with a similarly integrated business model to eir.
- Liberty Global: Liberty Global is the parent of Virgin Media Ireland and a major European cable/fibre operator, comparable to eir through Virgin Media Ireland's direct competition in broadband and shared wholesale fibre dynamics.
- BT Group: BT Group is the UK's incumbent telecoms operator with a comparable mix of fixed broadband, mobile (EE), enterprise services, and wholesale infrastructure (Openreach), mirroring eir's structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
eir social profiles
Digital presenceeir financial estimates
Financial estimateRevenue estimate
Valuation estimate
eir leadership team
Management profileNumber of profiles
Profiles5 records
eir subsidiaries and ownership
Company hierarchySubsidiaries1 record
eir funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eir M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eir
What does eir do?
Eir is Ireland's largest telecommunications operator, selling mobile, fixed broadband (including fibre-to-the-home) and TV services to residential customers, enterprise connectivity and managed network services to business customers through Eir Business, and wholesale fibre access to other operators via its Open eir subsidiary. The core commercial offerings are subscription-based connectivity bundles, with multi-play packages combining broadband, mobile and TV delivered over its own 5G and full fibre network.
Is eir a public or private company?
eir is a private company. It is classified as private equity controlled and is currently operating.
When was eir founded?
eir was founded in 1984. It employs 1,001 to 5,000 people.
Where is eir based?
eir is headquartered in Dublin, Ireland, in the Europe region.
How does eir make money?
Three revenue lines are on record. Mobile Services are the primary driver. The others are fixed Broadband Services and wholesale Network Access (Open eir).
Who are eir's main competitors?
Direct peers on record are Three Ireland, Vodafone Ireland, Sky Ireland and Virgin Media Ireland. TalkTalk is listed as a regional player. Broad incumbents are Telefónica, Orange, Deutsche Telekom, Liberty Global and BT Group.
Does eir have an API?
No public API is recorded for eir.
What industry is eir in?
eir's product category is Integrated Telecommunications Services. Its primary akta.pro industry code is HDAIAFAC, Carrier Ethernet Services (E-Line/E-LAN/E-Tree). Its NAICS code is 51711 and its SIC code is 7385.