eir

What eir does

Eir is Ireland's largest telecommunications operator, serving approximately 2 million customers across residential, business, and wholesale segments. Founded in 1984 (formerly known as Eircom, rebranded in 2012), the company is privately held under Animate Holdco and headquartered in Dublin. It offers mobile, broadband, and TV services to consumers through a national retail store network and the eir.ie e-commerce platform; managed connectivity and IT services to enterprises through a dedicated Eir Business division; and wholesale fibre network access to other operators through its Open eir subsidiary.

Eir's core technology spans a nationwide 5G mobile network reaching 99% of Ireland's population (ranked #1 by Opensignal for both 5G Coverage Experience and 5G Availability) and a full fibre-to-the-home (FTTH) network comprising 50,000+ kilometres of fibre infrastructure passing 1.4 million+ homes and businesses and providing access to approximately 3.6 million people. The company has invested more than €2 billion in recent years to expand and modernise this infrastructure, launching a 5 gigabit fibre broadband service in June 2025 and planning a phased 3G network switch-off from October 2026 to refarm spectrum.

The business model is anchored on recurring subscription revenue across mobile (1.294 million billpay customers), fixed broadband (894,000 fibre customers), and bundled multi-play offerings adopted by 60% of fixed households. Distribution combines direct-to-consumer channels (eir.ie, retail stores), a dedicated enterprise sales force (Eir Business), and a wholesale infrastructure platform (Open eir). In FY2025, eir generated €1.35 billion in revenue (+2% year-on-year) and €640 million in EBITDA (+4%), with operating costs falling 2% to €410 million, reflecting a mature, capital-intensive operator with steady top-line growth and disciplined cost control.

Name

eir

Legal name

Eir

Website

https://eir.ie

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eir is Ireland's largest telecommunications operator, serving approximately 2 million residential, business, and wholesale customers through its nationwide 5G mobile network, full fibre-to-the-home infrastructure covering 1.4 million+ premises, and bundled multi-play services.

Ownership category

akta.pro rank

Product category

Integrated Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Carrier Ethernet Services (E-Line/E-LAN/E-Tree) (HDAIAFAC)

Keywords

• Telecommunications services
• Fibre broadband
• Mobile network operator
• 5G connectivity
• Managed network services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Services: Recurring subscription revenue from billpay mobile customers (1.294 million as of 2025), including postpay mobile plans. Mobile customer base grew by 91,000 and represents a core revenue driver alongside fixed services.
2. Fixed Broadband Services: Recurring subscription revenue from fibre broadband customers (894,000 as of 2025), representing the fixed-line broadband segment. Multi-play bundle accounts for 60% of fixed households.
3. Wholesale Network Access (Open eir): Open eir, the wholesale subsidiary, provides other telecom operators access to its full fibre-to-the-home network, generating wholesale revenue from operators who resell connectivity services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Eir is Ireland's largest telecommunications operator, selling mobile, fixed broadband (including fibre-to-the-home) and TV services to residential customers, enterprise connectivity and managed network services to business customers through Eir Business, and wholesale fibre access to other operators via its Open eir subsidiary. The core commercial offerings are subscription-based connectivity bundles, with multi-play packages combining broadband, mobile and TV delivered over its own 5G and full fibre network.

Product overview

eir is Ireland's largest telecommunications operator offering a unified consumer and business product portfolio. The core offering consists of residential broadband (including fibre-to-the-home), mobile (5G-enabled), and TV services, all available as standalone products or bundled together. For enterprise customers, Eir Business provides managed services and telecommunications solutions. The wholesale division, Open eir, operates the national fibre infrastructure and provides network access to other operators, making eir both a retail service provider and a key infrastructure platform in the Irish telecom market.

Differentiator

Problem solved

Functional benefit

Brands

• Open eir: Wholesale broadband subsidiary providing fibre network infrastructure to other operators

Products and services

• eir Broadband

Quantifiable outcome

• 5G network reaching 99% of Ireland's population — ranked #1 for both 5G Coverage Experience and 5G Availability by Opensignal
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ServiceNowcoreTechnology or Integration · 30 April 2026Eir Business entered a managed services partnership with ServiceNow, enabling eir to offer enterprise customers enhanced managed service capabilities leveraging the ServiceNow platform for workflow automation and IT service management.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Three Ireland: Three Ireland (Hutchison) directly competes with eir in mobile and broadband, serving Irish consumers and businesses with similar 5G and fixed connectivity offerings.
• Vodafone Ireland: Vodafone Ireland is a direct competitor to eir, offering mobile, broadband, and TV services across the same Irish consumer and enterprise segments, and accesses wholesale capacity on eir's Open eir network.
• Sky Ireland: Sky Ireland is a direct competitor in residential broadband and TV, and is a wholesale customer of Open eir's fibre network. It competes with eir's consumer bundles on a similar price-sensitive basis.
• Virgin Media Ireland: Virgin Media Ireland is a direct competitor in broadband, TV, and mobile, operating its own cable/fibre footprint in Ireland and targeting the same residential and SMB segments as eir.

Regional players

• TalkTalk: TalkTalk is a UK-focused challenger broadband provider competing on price-led bundles. While UK-based, it shares eir's positioning as a price-competitive broadband-and-TV bundler in a single national market.

Broad incumbents

• Telefónica: Telefónica is a major European integrated telecom operator with fixed and mobile networks in multiple countries, comparable to eir in business model (consumer, enterprise, wholesale) and capital-intensive infrastructure approach.
• Orange: Orange is a major European incumbent telco offering mobile, fixed broadband, and enterprise managed services across multiple markets, comparable to eir's integrated product portfolio and capital-intensive network model.
• Deutsche Telekom: Deutsche Telekom is a European incumbent telecom operator combining fixed, mobile, and wholesale fibre businesses (T-Mobile, Magenta) with a similarly integrated business model to eir.
• Liberty Global: Liberty Global is the parent of Virgin Media Ireland and a major European cable/fibre operator, comparable to eir through Virgin Media Ireland's direct competition in broadband and shared wholesale fibre dynamics.
• BT Group: BT Group is the UK's incumbent telecoms operator with a comparable mix of fixed broadband, mobile (EE), enterprise services, and wholesale infrastructure (Openreach), mirroring eir's structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eir
• Facebookfacebook.com/eir
• LinkedInlinkedin.com/company/eirireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eir