Ugo
ugo is a Tokyo-based robotics company founded in 2018 that builds business DX service robots (ugo Pro, ugo mini, ugo Ex) and a cloud platform for unified multi-robot management, serving enterprise customers across airports, railway, manufacturing, facility management, real estate, and education primarily in Japan, with emerging physical AI capabilities.
- Company typePrivate
- Founded2018
- HeadquartersHigashi-shinagawa, Japan
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ugo does
ugo Corporation (formerly Mira Robotics) is a Tokyo-based robotics company founded in February 2018 that develops business DX (digital transformation) service robots and a unified cloud platform for multi-robot management. Its product portfolio spans three hardware tiers — the full-spec humanoid ugo Pro with height-adjustable dual arms capable of elevator operation, the compact 4K-camera-equipped ugo mini targeted at narrow-space inspection and security rooms, and the lower-cost DIY-oriented ugo Ex — supported by the ugo Platform, a cloud-based management layer providing remote operation, no-code automation (Flow), mapping, and automated report generation, with OEM contracts that allow third-party robot management. The company's core technology is a hybrid control system that combines remote teleoperation with AI-driven autonomy, integrated with partner AI services including LiLz Gauge for analog meter reading, Asilla for behavioral recognition, and NTT's tsuzumi LLM for multilingual guidance.
ugo monetizes through a mix of robot hardware sales (purchase or rental), recurring RaaS subscriptions for the ugo Platform, and professional services for implementation and training — including a newer ugo VLA Model Development Training Program co-developed with FastLabel for physical AI research. The customer base is enterprise-focused in Japan across airports (Narita, Chubu Centrair, Kumamoto), railway (JR East's Ecute Akihabara, Yumeshima Station), manufacturing (Toyota Boshoku, Nippn, NEC), facility management (AEON DELIGHT, Hitachi Plant Services), real estate (Kanden Realty's Plaza Tower Kachidoki, Fujikura Gallery), and education (Teikyo University). Distribution is hybrid: direct enterprise field sales with a Tokyo demonstration office plus an extensive channel and partner network including Daiwa Corporation, Persol Business Process Design, TB-eye, Hitachi Systems, and Panasonic EW. The company has expanded its R&D into multi-legged inspection robots and a domestic humanoid robot for the AIRoA competition, and is operating in Singapore and Malaysia alongside its primary Japanese market. As of April 2026, cumulative capital raised reached approximately ¥4 billion across multiple rounds, with the Series B3 led by NTT West.
Ugo firmographics
Firmographics- Name
- Ugo
- Legal name
- ugo株式会社 (ugo, inc.)
- Website
- https://ugo.plus
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ugo is a Tokyo-based robotics company founded in 2018 that builds business DX service robots (ugo Pro, ugo mini, ugo Ex) and a cloud platform for unified multi-robot management, serving enterprise customers across airports, railway, manufacturing, facility management, real estate, and education primarily in Japan, with emerging physical AI capabilities.
- Ownership category
- akta.pro rank
Ugo industry classification
Industry- Product category
- Service Robotics
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms (IMABAIAD)
- akta.pro secondary industries
- Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Humanoid & General-Purpose Robots (HDAAAIAJ), Security, Safety & Fire/Life Safety Management (BPABAAAE)
Keywords
Where Ugo is headquartered
LocationHeadquarters
- HQ city
- Higashi-shinagawa
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Ugo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Robot Hardware Sales: Sale of ugo Pro, ugo mini, and ugo Ex robot models; includes one-time purchase and potentially rental options
- RaaS Framework: Robotics as a Service framework providing robot operation, management, and support services; recurring revenue model
- ugo Platform Services: Cloud-based platform services for robot management, automation, and reporting; subscription-based access
- Professional Services: Implementation, consulting, and operational support services for robot deployment and training
- Training Programs: VLA model development training programs in partnership with FastLabel for enterprise and research institutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ugo mini - compact inspection robot |
| Subscription | Monthly | ugo Pro - full-spec humanoid robot |
| Subscription | Pay-as-you-go | Demo Experience |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Ugo product offering
Product offeringCore offering
ugo designs, manufactures, and sells AI-powered business DX service robots — ugo mini (compact inspection), ugo Pro (full-spec humanoid), and ugo Ex (DIY patrol) — supported by the ugo Platform, a cloud-based unified robot management system enabling remote operation, no-code automation, and automated reporting. Solutions are deployed for security patrol, equipment inspection, multilingual customer guidance, and proactive surveillance across airports, factories, railways, data centers, and commercial facilities.
Product overview
Ugo offers a portfolio of AI-powered service robots and a unified robot management platform for business DX (digital transformation). The product lineup consists of three robot models (ugo mini for compact inspection, ugo Pro for full-featured security and guidance, ugo Ex for customizable DIY patrol) supported by the ugo Platform for centralized cloud-based management. Solutions span inspection automation, security patrol, customer guidance, and proactive surveillance across diverse facilities including data centers, airports, commercial buildings, stations, and industrial plants.
Differentiator
Problem solved
Functional benefit
Products and services
- ugo mini Compact, lightweight, and quiet inspection robot featuring a 4K camera with telescopic and tilt mechanism plus 3D LiDAR for autonomous patrol, remote monitoring, and AI-powered inspection in narrow spaces, security rooms, data centers, plants, and commercial facilities.
- ugo Pro Full-spec humanoid service robot with height-adjustable dual arms capable of autonomous elevator operation via Octa Link integration and posing, covering security patrol, equipment inspection, and customer guidance across office buildings, commercial facilities, stations, and transportation hubs.
- ugo Ex Simple, low-price, highly extensible DIY inspection-focused robot specialized for patrol rounds. Targets customers seeking customizable patrol solutions with flexible hardware and software configuration for entry-level deployments.
- ugo Platform Cloud-based robot unified management platform enabling multi-robot control, remote operation, no-code automation program creation (Flow), map creation, route generation, and automatic report generation. Provides OEM contracts for third-party robot management including Yaskawa and Kawasaki Heavy Industries robots.
- AI Robot Imitation Learning Kit R&D package for physical AI development using the domestic humanoid robot ugo Pro R&D model. Includes a bilateral controller with force feedback and LeRobot-compatible software framework, enabling rapid high-quality imitation learning data collection for VLA model training by enterprises and research institutions.
- ugo VLA Model Development Training Program End-to-end training program co-developed with FastLabel for enterprises and research institutions to develop VLA (Vision-Language-Action) models using the domestic humanoid robot ugo Pro R&D model, covering task design, imitation learning data collection, model fine-tuning, and real-machine evaluation.
- Inspection Robot Solution Industry-specific inspection automation solution deploying ugo mini for equipment inspection, analog meter reading via LiLz Gauge and hakaru.ai APIs, thermal monitoring, and asset management across data centers, plants, commercial buildings, and infrastructure facilities.
- Security Robot Solution Autonomous security patrol solution addressing labor shortages in the security industry, combining person detection, automatic greeting, remote monitoring, and AI surveillance (Asilla behavioral recognition integration) for commercial, office, airport, and residential facilities.
- Guide Robot Solution Multilingual AI-powered customer guidance solution using LLM conversation for facility navigation, shop recommendations, and event information delivery at stations, airports, and commercial facilities. Supports Japanese and English with customizable responses.
- Surveillance Robot Solution Proactive anti-shoplifting security solution combining AI person detection with psychological deterrence through automated greetings and real-time monitoring for retail and commercial facilities.
Quantifiable outcome
- Sales growth of approximately 100% YoY for three consecutive years
- +2 more outcomes
Companies that use Ugo
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Ugo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability12 records
Feature6 records
Ugo partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- FastLabel CorporationcorePartnership for VLA (Vision-Language-Action) model development training using ugo Pro R&D model; provides end-to-end practical program from data collection to model evaluation.
- FastLabel CorporationcoreJoint development of 'ugo VLA Model Development Training Program' using domestic humanoid robot 'ugo Pro R&D model'. Provides end-to-end training from task design, imitation learning data collection, VLA model development, to real-machine evaluation for enterprises and research institutions.
- AEON DELIGHT CorporationcoreVerification of ugo Pro for facility management operations at multiple managed facilities. Aims to achieve both labor savings and quality improvement in patrol and monitoring operations.
- Prox IndustriescoreCollaboration to promote Physical AI R&D using ugo Pro R&D model.
- JR East Japan Startup CorporationcoreCapital and business alliance to enhance on-site DX in railway and commercial facilities using autonomous robots. Builds on prior collaboration including demonstration at Ecute Akihabara in fall 2024. Aims to address labor shortages in security, inspection, and guidance services aligned with JR East Japan's management vision 'Yusho 2034'.
- Osaka Metro / NTT West GroupcoreMulti-language guidance robot deployment at Yumeshima Station using ugo Pro with generative AI 'tsuzumi'. Part of Expo 2025 related initiatives.
- LiLz CorporationcoreBusiness partnership for inspection AI; LiLz Gauge API integration for analog meter automatic reading using AI image processing.
- 株式会社アジラcoreBusiness partnership for security robot and AI security system integration. Azira provides action recognition AI for enhanced security capabilities.
- Hitachi Plant Services / Hitachi Systemscore3-company collaboration for factory inspection automation service development using autonomous business DX robots.
- MODE Inc.coreBusiness partnership connecting ugo with MODE's BizStack for expanded field DX possibilities using IoT and generative AI.
- TB-eye Co., Ltd.coreBusiness partnership where TB-eye began handling ugo robots for distribution.
- Panasonic EW CorporationcoreCo-creation proposal for office services combining robots with building OS systems.
- Yaskawa Electric CorporationcoreCollaboration integrating ugo Platform to manage Yaskawa robots for easy remote automation of diverse robots. Supported by funding round involvement.
- Kawasaki Heavy IndustriescoreCollaboration integrating ugo Platform to manage Kawasaki robots for operational efficiency through easy remote automation.
Scale indicators6 records
Recent moves7 records
Expansion highlights8 records
Ugo competitors and assessment
Company assessmentDirect peers
- SoftBank Robotics: Japan-based service and humanoid robotics developer (Pepper, Whiz). Directly competes with Ugo in the Japanese enterprise service-robot market for guidance, security, and customer-facing applications, and shares similar enterprise channel partners.
- Yaskawa Electric: Major Japanese industrial robot manufacturer (Motoman) and Ugo investor/partner. Comparable as a robotics platform vendor; Ugo's ugo Platform integrates with Yaskawa robots, and Yaskawa is a direct competitor in adjacent automation categories.
- Preferred Robotics: Japanese startup developing AI service robots (Kachaka). Directly competes with Ugo in indoor autonomous service robots for homes, offices, and commercial facilities in the Japanese market.
- Kawasaki Heavy Industries (Robotics Division): Japanese industrial and humanoid robotics developer and Ugo investor/partner. Competes in industrial robot manufacturing while collaborating with Ugo's platform; dual role of competitor and platform customer is a key comparable dynamic.
- GROOVE X: Tokyo-based robotics company (LOVOT companion robot) founded in 2015. Comparable as a Japanese venture-backed service/social robotics developer with a similar GTM focus on domestic enterprise and consumer channels.
Broad incumbents
- Boston Dynamics: US-based mobile robotics developer (Spot, Stretch) owned by Hyundai. Comparable as an established autonomous mobile robot vendor targeting enterprise inspection and security—the same primary use cases as ugo mini and ugo Pro.
- Cyberdyne: Japanese cyborg/robotics public company (HAL exoskeleton). Comparable as a Japan-headquartered listed robotics developer with deep-tech positioning and government/academic ties, although its product focus on medical/industrial wearables differs from Ugo's service robotics.
- Toyota (Humanoid Robotics / Toyota Boshoku deployments): Toyota's robotics programs and Toyota Boshoku (an existing Ugo customer) invest heavily in service and humanoid robotics. Comparable as a deep-pocketed industrial incumbent with overlapping inspection/automation use cases in manufacturing facilities.
Emerging players
- Figure AI: US-based general-purpose humanoid robot developer. Comparable as a venture-backed humanoid robotics company targeting commercial deployment with VLA foundation model integration, the same technology arc Ugo is pursuing through its Pro R&D model.
- inaho: Japanese agricultural and service robotics startup. Comparable as a small Japan-based robotics venture with overlapping talent network (Ugo's CTO and CAO previously worked at inaho) and similar funding-stage profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Ugo social profiles
Digital presenceUgo compliance and trust
Trust signalCompliance3 records
Ugo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ugo leadership team
Management profileNumber of profiles
Profiles9 records
Ugo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors28 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ugo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ugo
What does Ugo do?
ugo designs, manufactures, and sells AI-powered business DX service robots — ugo mini (compact inspection), ugo Pro (full-spec humanoid), and ugo Ex (DIY patrol) — supported by the ugo Platform, a cloud-based unified robot management system enabling remote operation, no-code automation, and automated reporting. Solutions are deployed for security patrol, equipment inspection, multilingual customer guidance, and proactive surveillance across airports, factories, railways, data centers, and commercial facilities.
Is Ugo a public or private company?
Ugo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ugo founded?
Ugo was founded in 2018. It employs 11 to 50 people.
Where is Ugo based?
Ugo is headquartered in Higashi-shinagawa, Japan, in the Asia region.
How does Ugo make money?
Five revenue lines are on record. Robot Hardware Sales are the primary driver. The others are raaS Framework, ugo Platform Services, professional Services and training Programs.
Who are Ugo's main competitors?
Direct peers on record are SoftBank Robotics, Yaskawa Electric, Preferred Robotics, Kawasaki Heavy Industries (Robotics Division) and GROOVE X. Broad incumbents are Boston Dynamics, Cyberdyne and Toyota (Humanoid Robotics / Toyota Boshoku deployments). Emerging players are Figure AI and inaho.
Does Ugo have an API?
No public API is recorded for Ugo.
What industry is Ugo in?
Ugo's product category is Service Robotics. Its primary akta.pro industry code is IMABAIAD, Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms, with a secondary code of IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian). Its NAICS code is 33451 and its SIC code is 3550.