Figure
Figure is a private AI robotics company developing autonomous general-purpose humanoid robots powered by its proprietary Helix Vision-Language-Action model, serving enterprise customers in automotive manufacturing and logistics through direct sales.
- Company typePrivate
- Founded2022
- HeadquartersSan Jose, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Figure does
Figure AI is a private AI robotics company founded in 2022 by Brett Adcock in San Jose, California, that develops autonomous general-purpose humanoid robots. Its core product is the Figure 03 humanoid, a 5'8", 61kg platform with 20kg payload, 5-hour runtime, and 1.2 m/s speed, equipped with stereo head cameras, embedded palm cameras, tactile fingertip sensors detecting 3-gram forces, wireless inductive charging, and a structural battery targeting UL2271 certification. The robot is controlled by Helix, a proprietary Vision-Language-Action model with a novel three-tier architecture: System 2 (a 7B-parameter VLM at 7-9Hz for semantic reasoning), System 1 (an 80M-parameter transformer at 200Hz for visuomotor control), and System 0 (a learned whole-body controller at 1kHz trained on 1,000+ hours of human motion data, replacing 109,504 lines of legacy C++ code). Helix 02 extends this same general-purpose architecture to full-body autonomy, enabling tasks from sheet-metal loading and package sorting to laundry folding and dishwasher loading without task-specific fine-tuning.
Figure operates BotQ, a vertically integrated manufacturing facility in San Jose designed for 12,000 humanoids per year with a stated four-year roadmap to 100,000 units, achieving 24x throughput improvement (from 1 robot/day to 1/hour) within 120 days of ramp. The company sells directly to enterprise customers through a field sales motion targeting manufacturers and logistics operators, with flagship deployments at BMW Group Plant Spartanburg (Figure 02 sheet-metal loading contributing to 30,000+ X3 vehicles and 90,000+ placed parts at 99%+ accuracy over 11 months and 1,250+ hours of runtime, subsequently expanded to Figure 03 logistics sequencing) and Catalyst Brands' Reno, Nevada distribution center (announced May 2026). A strategic partnership with Brookfield Asset Management provides access to 100,000+ residential units and 500M+ sq ft of commercial real estate as a real-world pretraining dataset environment, while also serving as a bridge to portfolio customers.
Figure has raised approximately $1.675 billion across disclosed rounds, including a $9M Series A from Intel Capital (Jul 2023), a $70M Series A extension (May 2023), $675M Series B at $2.6B post-money (Feb 2024) backed by Microsoft, OpenAI, NVIDIA, Amazon, and Jeff Bezos, and a $1B+ Series C at $39B post-money (Sep 2025) led by Parkway Venture Capital with NVIDIA, Brookfield, Intel Capital, and others. Headcount has scaled to ~660 humans against a deployed fleet of ~740 robots as of Q2 2026.
Figure firmographics
Firmographics- Name
- Figure
- Legal name
- Figure AI Inc.
- Website
- https://figure.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Figure is a private AI robotics company developing autonomous general-purpose humanoid robots powered by its proprietary Helix Vision-Language-Action model, serving enterprise customers in automotive manufacturing and logistics through direct sales.
- Ownership category
- akta.pro rank
Figure industry classification
Industry- Product category
- Humanoid Robotics
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Commercial and Service Industry Machinery Manufacturing (3333)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Humanoid & General-Purpose Robots (HDAAAIAJ)
- akta.pro secondary industries
- Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL), Industrial & Warehouse Robotics (HDAAAIAA), Home Companion & Social Robots (CRACARAE)
Keywords
Where Figure is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Figure business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Humanoid Robot Hardware Sales: Figure sells humanoid robots directly to enterprise customers for deployment in manufacturing, logistics, and warehousing operations. Robots are sold under commercial agreements with major manufacturers.
- Potential Robots-as-a-Service (RaaS): While not explicitly stated, competitor Agility Robotics uses RaaS model. Figure may pursue similar service models for customers unwilling to make large capital purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise robot sales - pricing not publicly disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Figure product offering
Product offeringCore offering
Figure develops and sells general-purpose humanoid robots (Figure 03) powered by Helix, a proprietary Vision-Language-Action AI system, designed for autonomous execution of human-scale tasks in manufacturing, logistics, warehousing, and home environments. The company combines proprietary AI software with vertically integrated hardware manufacturing (BotQ) to deliver robots capable of learning and operating in unstructured real-world settings.
Product overview
Figure is an AI robotics company developing general-purpose humanoid robots for home and commercial applications. The company's product portfolio centers on Figure 03, a third-generation humanoid robot powered by Helix, a proprietary Vision-Language-Action (VLA) AI system. Helix enables the robot to understand natural language commands, perceive environments through stereo vision and tactile sensors, and perform complex manipulation and locomotion tasks autonomously. Figure operates BotQ, a vertically integrated manufacturing facility capable of producing 12,000 humanoid robots annually. The company has progressed through three robot generations (F.01, F.02, F.03) while developing increasingly sophisticated AI capabilities from initial Helix upper-body control to Helix 02 full-body autonomy.
Differentiator
Problem solved
Functional benefit
Products and services
- Figure 03 General-purpose humanoid robot powered by the Helix Vision-Language-Action AI system; performs autonomous manipulation and mobile tasks in manufacturing, warehousing, and home environments.
- Helix (Helix 02) Proprietary Vision-Language-Action AI model that serves as the cognitive and motor-control brain of Figure's humanoid robots, enabling them to perceive, reason, and physically manipulate objects in unstructured environments.
Quantifiable outcome
- 99%+ placement accuracy in BMW deployment
- +4 more outcomes
Companies that use Figure
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Figure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature9 records
Figure partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Catalyst Brands (JCPenney, Aéropostale, Brooks Brothers)coreCommercial agreement for humanoid deployment at Catalyst Brands' Reno, Nevada distribution center. Robots will automate physically demanding supply chain tasks. Brookfield serves as bridge as shared investor in both companies.
- Brookfield Asset ManagementflagshipStrategic partnership for data collection and AI infrastructure development. Brookfield, with over 100,000 residential units and 500M+ sq ft of commercial space, will provide environments for Figure to collect real-world humanoid training data. Brookfield is also a Series C investor and serves as bridge between Figure and its portfolio companies including Catalyst Brands.
- BMW GroupflagshipCommercial partnership for humanoid robot deployment at BMW Plant Spartanburg. Figure 02 robots performed sheet-metal loading contributing to 30,000+ X3 vehicles; Figure 03 now deployed for logistics sequencing. Partnership represents most documented humanoid deployment in manufacturing history.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Figure competitors and assessment
Company assessmentDirect peers
- Tesla: Tesla is developing the Optimus general-purpose humanoid robot, competing head-to-head with Figure in manufacturing deployments and on the same VLA/foundation-model paradigm. Tesla pairs in-house AI compute and large-scale capital with its own potential factories as anchor customers — directly overlapping Figure's enterprise GTM.
- Agility Robotics: Agility Robotics builds the Digit humanoid and operates a Robots-as-a-Service commercial model with logistics and manufacturing customers — directly comparable to Figure's BMW and Catalyst deployments. Same target buyer profile, same general-purpose manipulation thesis.
- Apptronik: Apptronik develops the Apollo humanoid robot, with a Google DeepMind partnership for AI and announced commercial pilots with Mercedes-Benz and BMW. Competes with Figure for the same automotive manufacturing workloads and shares the general-purpose humanoid positioning.
- 1X Technologies: 1X builds the Neo humanoid with backing from OpenAI, targeting both home assistance and commercial use cases. Comparable to Figure on the dual home/commercial GTM, on VLA-style control, and on shared investor overlap (OpenAI).
- Sanctuary AI: Sanctuary AI develops the Phoenix humanoid with a Carbon AI control system aimed at general-purpose manipulation in retail and logistics. Directly comparable to Figure on the 'general-purpose humanoid for labor-scarce work' thesis.
- Unitree Robotics: Unitree sells humanoid and quadruped robots commercially at lower price points than Figure, and has shipped volume into industrial and research settings. Comparable as a direct competitor in humanoid hardware, with a contrasting low-cost hardware-led strategy.
- UBTech Robotics: UBTech manufactures humanoid robots (Walker series) and has shipped into automotive manufacturing pilots. Comparable as a humanoid competitor with established hardware manufacturing and overlapping industrial customer base.
Broad incumbents
- Boston Dynamics: Boston Dynamics (Atlas humanoid, Spot) is the established incumbent in mobile manipulation robotics with Hyundai backing. Overlaps with Figure on humanoid capability and automotive/manufacturing customers but operates across a much broader robotics portfolio.
Emerging players
- XPeng Robotics: XPeng's Iron humanoid targets factory and retail service use cases, leveraging XPeng's EV-scale manufacturing. Comparable as a vertically integrated humanoid entrant competing for similar manufacturing customers, though still early-stage commercially.
Others
- NVIDIA: NVIDIA is both a Figure investor and the dominant supplier of humanoid training/simulation platforms (Isaac Sim, GR00T foundation model). Relevant as an ecosystem enabler and potential competitor via GR00T-based reference humanoids for other OEMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Figure social profiles
Digital presenceFigure compliance and trust
Trust signalCompliance2 records
Figure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figure leadership team
Management profileNumber of profiles
Profiles1 record
Figure funding detail
Funding detailFunding overview
Funding rounds8 records
Investors55 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figure
What does Figure do?
Figure develops and sells general-purpose humanoid robots (Figure 03) powered by Helix, a proprietary Vision-Language-Action AI system, designed for autonomous execution of human-scale tasks in manufacturing, logistics, warehousing, and home environments. The company combines proprietary AI software with vertically integrated hardware manufacturing (BotQ) to deliver robots capable of learning and operating in unstructured real-world settings.
Is Figure a public or private company?
Figure is a private company. It is classified as venture growth investor backed and is currently operating.
When was Figure founded?
Figure was founded in 2022. It employs 251 to 500 people.
Where is Figure based?
Figure is headquartered in San Jose, United States, in the North America region.
How does Figure make money?
Two revenue lines are on record. Humanoid Robot Hardware Sales are the primary driver. The others are potential Robots-as-a-Service (RaaS).
Who are Figure's main competitors?
Direct peers on record are Tesla, Agility Robotics, Apptronik, 1X Technologies, Sanctuary AI, Unitree Robotics and UBTech Robotics. Boston Dynamics is listed as a broad incumbent. XPeng Robotics is listed as an emerging player. NVIDIA is listed as an others.
Does Figure have an API?
No public API is recorded for Figure.
What industry is Figure in?
Figure's product category is Humanoid Robotics. Its primary akta.pro industry code is HDAAAIAJ, Humanoid & General-Purpose Robots, with a secondary code of HDAAAIAL, Robot Hardware, Actuators & Components (sensors, grippers, motors). Its NAICS code is 3339 and its SIC code is 3560.