Ugo

What Ugo does

ugo Corporation (formerly Mira Robotics) is a Tokyo-based robotics company founded in February 2018 that develops business DX (digital transformation) service robots and a unified cloud platform for multi-robot management. Its product portfolio spans three hardware tiers — the full-spec humanoid ugo Pro with height-adjustable dual arms capable of elevator operation, the compact 4K-camera-equipped ugo mini targeted at narrow-space inspection and security rooms, and the lower-cost DIY-oriented ugo Ex — supported by the ugo Platform, a cloud-based management layer providing remote operation, no-code automation (Flow), mapping, and automated report generation, with OEM contracts that allow third-party robot management. The company's core technology is a hybrid control system that combines remote teleoperation with AI-driven autonomy, integrated with partner AI services including LiLz Gauge for analog meter reading, Asilla for behavioral recognition, and NTT's tsuzumi LLM for multilingual guidance.

ugo monetizes through a mix of robot hardware sales (purchase or rental), recurring RaaS subscriptions for the ugo Platform, and professional services for implementation and training — including a newer ugo VLA Model Development Training Program co-developed with FastLabel for physical AI research. The customer base is enterprise-focused in Japan across airports (Narita, Chubu Centrair, Kumamoto), railway (JR East's Ecute Akihabara, Yumeshima Station), manufacturing (Toyota Boshoku, Nippn, NEC), facility management (AEON DELIGHT, Hitachi Plant Services), real estate (Kanden Realty's Plaza Tower Kachidoki, Fujikura Gallery), and education (Teikyo University). Distribution is hybrid: direct enterprise field sales with a Tokyo demonstration office plus an extensive channel and partner network including Daiwa Corporation, Persol Business Process Design, TB-eye, Hitachi Systems, and Panasonic EW. The company has expanded its R&D into multi-legged inspection robots and a domestic humanoid robot for the AIRoA competition, and is operating in Singapore and Malaysia alongside its primary Japanese market. As of April 2026, cumulative capital raised reached approximately ¥4 billion across multiple rounds, with the Series B3 led by NTT West.

Name

Ugo

Legal name

ugo株式会社 (ugo, inc.)

Website

https://ugo.plus

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ugo is a Tokyo-based robotics company founded in 2018 that builds business DX service robots (ugo Pro, ugo mini, ugo Ex) and a cloud platform for unified multi-robot management, serving enterprise customers across airports, railway, manufacturing, facility management, real estate, and education primarily in Japan, with emerging physical AI capabilities.

Ownership category

akta.pro rank

Product category

Service Robotics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Unmanned Ground Vehicles (UGV) & Autonomous Land Platforms (IMABAIAD)

akta.pro secondary industries

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Humanoid & General-Purpose Robots (HDAAAIAJ), Security, Safety & Fire/Life Safety Management (BPABAAAE)

Keywords

• Autonomous security robots
• Robot inspection solutions
• AI robot platform
• Humanoid service robots
• Cloud robot management

Headquarters

HQ city

Higashi-shinagawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Robot Hardware Sales: Sale of ugo Pro, ugo mini, and ugo Ex robot models; includes one-time purchase and potentially rental options
2. RaaS Framework: Robotics as a Service framework providing robot operation, management, and support services; recurring revenue model
3. ugo Platform Services: Cloud-based platform services for robot management, automation, and reporting; subscription-based access
4. Professional Services: Implementation, consulting, and operational support services for robot deployment and training
5. Training Programs: VLA model development training programs in partnership with FastLabel for enterprise and research institutions

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

ugo designs, manufactures, and sells AI-powered business DX service robots — ugo mini (compact inspection), ugo Pro (full-spec humanoid), and ugo Ex (DIY patrol) — supported by the ugo Platform, a cloud-based unified robot management system enabling remote operation, no-code automation, and automated reporting. Solutions are deployed for security patrol, equipment inspection, multilingual customer guidance, and proactive surveillance across airports, factories, railways, data centers, and commercial facilities.

Product overview

Ugo offers a portfolio of AI-powered service robots and a unified robot management platform for business DX (digital transformation). The product lineup consists of three robot models (ugo mini for compact inspection, ugo Pro for full-featured security and guidance, ugo Ex for customizable DIY patrol) supported by the ugo Platform for centralized cloud-based management. Solutions span inspection automation, security patrol, customer guidance, and proactive surveillance across diverse facilities including data centers, airports, commercial buildings, stations, and industrial plants.

Differentiator

Problem solved

Functional benefit

Products and services

• ugo mini Compact, lightweight, and quiet inspection robot featuring a 4K camera with telescopic and tilt mechanism plus 3D LiDAR for autonomous patrol, remote monitoring, and AI-powered inspection in narrow spaces, security rooms, data centers, plants, and commercial facilities.
• ugo Pro Full-spec humanoid service robot with height-adjustable dual arms capable of autonomous elevator operation via Octa Link integration and posing, covering security patrol, equipment inspection, and customer guidance across office buildings, commercial facilities, stations, and transportation hubs.
• ugo Ex Simple, low-price, highly extensible DIY inspection-focused robot specialized for patrol rounds. Targets customers seeking customizable patrol solutions with flexible hardware and software configuration for entry-level deployments.
• ugo Platform Cloud-based robot unified management platform enabling multi-robot control, remote operation, no-code automation program creation (Flow), map creation, route generation, and automatic report generation. Provides OEM contracts for third-party robot management including Yaskawa and Kawasaki Heavy Industries robots.
• AI Robot Imitation Learning Kit R&D package for physical AI development using the domestic humanoid robot ugo Pro R&D model. Includes a bilateral controller with force feedback and LeRobot-compatible software framework, enabling rapid high-quality imitation learning data collection for VLA model training by enterprises and research institutions.
• ugo VLA Model Development Training Program End-to-end training program co-developed with FastLabel for enterprises and research institutions to develop VLA (Vision-Language-Action) models using the domestic humanoid robot ugo Pro R&D model, covering task design, imitation learning data collection, model fine-tuning, and real-machine evaluation.
• Inspection Robot Solution Industry-specific inspection automation solution deploying ugo mini for equipment inspection, analog meter reading via LiLz Gauge and hakaru.ai APIs, thermal monitoring, and asset management across data centers, plants, commercial buildings, and infrastructure facilities.
• Security Robot Solution Autonomous security patrol solution addressing labor shortages in the security industry, combining person detection, automatic greeting, remote monitoring, and AI surveillance (Asilla behavioral recognition integration) for commercial, office, airport, and residential facilities.
• Guide Robot Solution Multilingual AI-powered customer guidance solution using LLM conversation for facility navigation, shop recommendations, and event information delivery at stations, airports, and commercial facilities. Supports Japanese and English with customizable responses.
• Surveillance Robot Solution Proactive anti-shoplifting security solution combining AI person detection with psychological deterrence through automated greetings and real-time monitoring for retail and commercial facilities.

Quantifiable outcome

• Sales growth of approximately 100% YoY for three consecutive years
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core.

• FastLabel CorporationcoreStrategic or Co-development Partner · 29 May 2026Partnership for VLA (Vision-Language-Action) model development training using ugo Pro R&D model; provides end-to-end practical program from data collection to model evaluation.
• FastLabel CorporationcoreStrategic or Co-development Partner · 27 May 2026Joint development of 'ugo VLA Model Development Training Program' using domestic humanoid robot 'ugo Pro R&D model'. Provides end-to-end training from task design, imitation learning data collection, VLA model development, to real-machine evaluation for enterprises and research institutions.
• AEON DELIGHT CorporationcoreChannel Partner/ Reseller/ Distributor · 21 May 2026Verification of ugo Pro for facility management operations at multiple managed facilities. Aims to achieve both labor savings and quality improvement in patrol and monitoring operations.
• Prox IndustriescoreStrategic or Co-development Partner · 28 April 2026Collaboration to promote Physical AI R&D using ugo Pro R&D model.
• JR East Japan Startup CorporationcoreStrategic or Co-development Partner · 19 March 2026Capital and business alliance to enhance on-site DX in railway and commercial facilities using autonomous robots. Builds on prior collaboration including demonstration at Ecute Akihabara in fall 2024. Aims to address labor shortages in security, inspection, and guidance services aligned with JR East Japan's management vision 'Yusho 2034'.
• Osaka Metro / NTT West GroupcoreStrategic or Co-development Partner · 8 April 2025Multi-language guidance robot deployment at Yumeshima Station using ugo Pro with generative AI 'tsuzumi'. Part of Expo 2025 related initiatives.
• LiLz CorporationcoreTechnology or Integration · 1 August 2024Business partnership for inspection AI; LiLz Gauge API integration for analog meter automatic reading using AI image processing.
• 株式会社アジラcoreTechnology or Integration · 27 June 2024Business partnership for security robot and AI security system integration. Azira provides action recognition AI for enhanced security capabilities.
• Hitachi Plant Services / Hitachi SystemscoreImplementation/ SI/ Consulting Partner · 31 May 20243-company collaboration for factory inspection automation service development using autonomous business DX robots.
• MODE Inc.coreTechnology or Integration · 14 April 2024Business partnership connecting ugo with MODE's BizStack for expanded field DX possibilities using IoT and generative AI.
• TB-eye Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 4 April 2024Business partnership where TB-eye began handling ugo robots for distribution.
• Panasonic EW CorporationcoreStrategic or Co-development Partner · 3 April 2024Co-creation proposal for office services combining robots with building OS systems.
• Yaskawa Electric CorporationcoreTechnology or Integration · 28 October 2022Collaboration integrating ugo Platform to manage Yaskawa robots for easy remote automation of diverse robots. Supported by funding round involvement.
• Kawasaki Heavy IndustriescoreTechnology or Integration · 28 October 2022Collaboration integrating ugo Platform to manage Kawasaki robots for operational efficiency through easy remote automation.

Scale indicators6 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• SoftBank Robotics: Japan-based service and humanoid robotics developer (Pepper, Whiz). Directly competes with Ugo in the Japanese enterprise service-robot market for guidance, security, and customer-facing applications, and shares similar enterprise channel partners.
• Yaskawa Electric: Major Japanese industrial robot manufacturer (Motoman) and Ugo investor/partner. Comparable as a robotics platform vendor; Ugo's ugo Platform integrates with Yaskawa robots, and Yaskawa is a direct competitor in adjacent automation categories.
• Preferred Robotics: Japanese startup developing AI service robots (Kachaka). Directly competes with Ugo in indoor autonomous service robots for homes, offices, and commercial facilities in the Japanese market.
• Kawasaki Heavy Industries (Robotics Division): Japanese industrial and humanoid robotics developer and Ugo investor/partner. Competes in industrial robot manufacturing while collaborating with Ugo's platform; dual role of competitor and platform customer is a key comparable dynamic.
• GROOVE X: Tokyo-based robotics company (LOVOT companion robot) founded in 2015. Comparable as a Japanese venture-backed service/social robotics developer with a similar GTM focus on domestic enterprise and consumer channels.

Broad incumbents

• Boston Dynamics: US-based mobile robotics developer (Spot, Stretch) owned by Hyundai. Comparable as an established autonomous mobile robot vendor targeting enterprise inspection and security—the same primary use cases as ugo mini and ugo Pro.
• Cyberdyne: Japanese cyborg/robotics public company (HAL exoskeleton). Comparable as a Japan-headquartered listed robotics developer with deep-tech positioning and government/academic ties, although its product focus on medical/industrial wearables differs from Ugo's service robotics.
• Toyota (Humanoid Robotics / Toyota Boshoku deployments): Toyota's robotics programs and Toyota Boshoku (an existing Ugo customer) invest heavily in service and humanoid robotics. Comparable as a deep-pocketed industrial incumbent with overlapping inspection/automation use cases in manufacturing facilities.

Emerging players

• Figure AI: US-based general-purpose humanoid robot developer. Comparable as a venture-backed humanoid robotics company targeting commercial deployment with VLA foundation model integration, the same technology arc Ugo is pursuing through its Pro R&D model.
• inaho: Japanese agricultural and service robotics startup. Comparable as a small Japan-based robotics venture with overlapping talent network (Ugo's CTO and CAO previously worked at inaho) and similar funding-stage profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ugo_robot
• YouTubeyoutube.com/channel/UCxCjsxqXzSaUrMq_-0v6DYg
• Facebookfacebook.com/ugo.plus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors28 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ugo