LiLz
LiLz builds fully wireless IoT cameras and AI cloud software (LiLz Gauge, Guard, Insight) that automate remote inspection of analog meters and equipment at Japanese industrial plants, infrastructure, and energy sites; over 10,000 cameras deployed across customers including JAXA, JR East, and Murata.
- Company typePrivate
- Founded2017
- HeadquartersGinowan, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LiLz does
LiLz is a Japanese IoT and AI company founded in 2017 in Okinawa, Japan, that develops fully wireless IoT cameras combined with a proprietary AI cloud platform for industrial remote inspection automation. The company operates a vertically integrated stack: it designs and manufactures the LC series of battery-powered LTE-equipped IoT cameras (LC-10 single-function, LC-20 compact expandable, LC-EX10 explosion-proof, and LC-T10 thermography), and pairs them with the LiLz Cloud AI software suite — LiLz Gauge for analog meter reading OCR (circular, counter, bar-type, 7-segment displays), LiLz Guard for image-change-based anomaly detection, and LiLz Insight (pilot April 2026) for natural-language inspection report generation. The cloud layer runs on Microsoft Azure with ISO/IEC 27001 certification and supports integrations with Taisei LCMC, Cybozu kintone, Asteria Gravio, SIMtops i-Reporter, and MENTENA.
LiLz monetizes through a hybrid model: one-time hardware sales of LC cameras plus a recurring cloud/LTE subscription bundled as a single all-in-one fee per camera license. Distribution combines direct enterprise field sales with a deep partner network including device/cloud resellers (NBK Marketing, Sanyo Sanso, TMES), capital-and-business partners (JR East Startup, 114 Bank's investment arm, RIX Corporation, Tsurishima JFE Aqua Solution), and technology integration platforms. Its end customers are predominantly Japanese industrial and infrastructure operators — including JAXA, JR East, ENEOS, Daikin, Murata Manufacturing, Yakult, and Sanyo Sanso — operating plants, railways, bridges, water/wastewater facilities, semiconductor fabs, gas distribution depots, and biofuel plants; a Houston-based US oil & gas initiative was launched in 2026. By end-2025 LiLz reported 10,000+ active camera deployments across Japan, growing from approximately 2,700 in mid-2022.
The company is privately held, headquartered in Ginowan City, Okinawa, with a Houston office for North American expansion. LiLz has raised approximately JPY 680M+ across disclosed funding rounds including a 2021 Series A (~$2.4M), a 2023 round (~$4.1M from Mitsubishi UFJ Capital, JIC Venture Growth Investments, Tokyo Century and others), and a July 2025 round of approximately JPY 430M (~$2.9M). Reported headcount of 1–10 in firmographic data appears to understate the operational organization given the company's product breadth, partner network, and international expansion activity.
LiLz firmographics
Firmographics- Name
- LiLz
- Legal name
- LiLz株式会社
- Website
- https://lilz.jp
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LiLz builds fully wireless IoT cameras and AI cloud software (LiLz Gauge, Guard, Insight) that automate remote inspection of analog meters and equipment at Japanese industrial plants, infrastructure, and energy sites; over 10,000 cameras deployed across customers including JAXA, JR East, and Murata.
- Ownership category
- akta.pro rank
LiLz industry classification
Industry- Product category
- Industrial IoT Remote Inspection Solutions
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Optical Instruments & Lenses (3827), Computer Communications Equipment (3576)
- akta.pro primary industry
- Industrial Vision & Quality Inspection (HDAAAEAG)
- akta.pro secondary industries
- Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet) (IMAIAMAH), Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)
Keywords
Where LiLz is headquartered
LocationHeadquarters
- HQ city
- Ginowan
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
LiLz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (LC Series IoT Cameras): LiLz sells IoT camera hardware (LC-20, LC-10, LC-EX10, LC-T10 series) as a one-time hardware purchase. Pricing is open/not publicly disclosed, with sales through direct enterprise sales and channel partners.
- Subscription (LiLz Cloud SaaS): Cloud subscription fee covering LTE communication and cloud usage, bundled as a simple all-in-one subscription. Billing is monthly or annual, with cloud and LTE usage included in the subscription price. 1 camera = 1 license; additional accounts for multi-user access are free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Open pricing for hardware; subscription covers cloud + LTE |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
LiLz product offering
Product offeringCore offering
LiLz designs, manufactures, and sells fully wireless (battery-powered, LTE-equipped) IoT cameras paired with a proprietary AI cloud software platform for remote industrial inspection. Hardware line includes LC-10, LC-20, LC-EX10 (explosion-proof), and LC-T10 (thermography) cameras, while the cloud offers LiLz Gauge (analog meter reading AI), LiLz Guard (anomaly detection AI), LiLz Insight (AI report generation), and LiLz Cloud (workflow platform). The integrated solution eliminates power and network wiring so customers can deploy inspection cameras in minutes, with AI automating meter reading, anomaly detection, and report generation.
Differentiator
Problem solved
Functional benefit
Brands
- LiLz Gauge（リルズゲージ）: Remote inspection specialized AI cloud software for automatic meter reading - converts images of analog meters to digital data automatically.
- LiLz Guard（リルズガード）
- LiLz Insight（リルズインサイト）
- LC Series
- LiLz Cloud（リルズクラウド）
Products and services
- LC-10 Series (Single-function IoT Camera) Battery-powered, LTE-equipped, fully wireless IoT camera for basic remote inspection of meters and equipment; suitable for industrial sites where power and network wiring is impractical. IP65 waterproof, ~3-year battery life at 3 shots/day.
- LC-20 Series (Compact Expandable IoT Camera) Compact, multi-device fully wireless IoT camera with external trigger input and sensor output capabilities, supporting leak detection and integration with external sensors for expanded inspection scenarios.
- LC-EX10 Series (Explosion-Proof IoT Camera) Intrinsically safe explosion-proof wireless IoT camera certified for Zone 2/22 explosive gas and dust environments; enables remote inspection in refineries, chemical plants, and energy facilities without electrical installation work.
Quantifiable outcome
- Active camera installations: 10,000+ units in Japan as of December 2025 (up from ~2,700 in mid-2022)
- +6 more outcomes
Companies that use LiLz
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
LiLz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature5 records
LiLz partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Tsurishima JFE Aqua Solution (月島JFEアクアソリューション)coreCapital and technical partnership for joint development of 'Five-Sense Inspection Solution' combining LiLz's AI image analysis technology and five-sense sensing capabilities with TJAS's water treatment plant engineering and maintenance expertise. The solution will integrate multiple sensors (color image, thermography, smell, acoustic, ultrasonic) into a robot-mounted device for comprehensive facility inspection — claimed as a world first in water infrastructure.
- TMES (株式会社TMES)minorTMES supports facility management at Murata Manufacturing's Minato Mirai Innovation Center, where LiLz Gauge is deployed for remote monitoring of hot water tanks and water meters. TMES uses LiLz data in combination with building management systems for energy efficiency and filter replacement analysis.
- NBK Marketing (NBKマーケティング)minorNBK Marketing (affiliated with NBK/Nabeya Bi-tech Kaisha) serves as a device and cloud partner for LiLz, introducing LiLz Gauge to the power plant and various plant industries. They provide hands-on support from trial through operational deployment, leveraging their experience in mechanical components distribution.
- Sanyo Sanso (山陰酸素工業)minorSanyo Sanso is a device/cloud partner for LiLz Gauge in the San'in region of Japan, using the solution for internal gas tank monitoring and reselling it to other gas companies in the industry. Their partnership was featured in industry publications driving significant inbound interest.
- Taisei Corporation (大成建設)coreLiLz Gauge was officially adopted as the inspection management function within Taisei Corporation's 'LCMC' (Life Cycle Management Console) — an industry-first subscription-type building lifecycle management service. LiLz Gauge API-integrates with LCMC, allowing meter reading images and values to be displayed within Taisei's platform alongside other sensor data for predictive maintenance.
- Tsurishima Machinery (月島機械)minorTsurishima Machinery featured LiLz Gauge in their YouTube channel as part of sewerage/digitalization content, and collaborated on drone and IoT camera combinations for sewer treatment plant digitalization (featured in Kankyo Shimbun newspaper).
- LaunchStarz (Ryukyu Launchpad Program)minorLiLz participated in the Ryukyu Launchpad 2025 program organized by LaunchStarz and backed by Japan's Cabinet Office and Okinawa Prefectural Government. The program connected LiLz with international startup ecosystems and resulted in 3 signed MOUs/commercial agreements through the LA Startup House program.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
LiLz competitors and assessment
Company assessmentDirect peers
- Instrumental: Instrumental uses AI and computer vision for manufacturing inspection and defect detection, directly comparable to LiLz's image-based inspection AI applied to industrial environments.
- Augury: Augury provides AI-driven anomaly detection and asset health monitoring for industrial equipment, directly overlapping with LiLz Guard's AI anomaly detection on equipment and environments, and competes for the same plant maintenance digitization budget.
- Senseye (Schaeffler): Senseye offers AI-based predictive maintenance software that automates condition monitoring of industrial assets, closely comparable to LiLz Gauge/LiLz Guard's vision-based remote inspection and anomaly detection positioning.
- SparkCognition: SparkCognition delivers industrial AI solutions for asset reliability, anomaly detection, and visual inspection across energy, manufacturing, and defense — overlapping with LiLz's AI cloud inspection platform.
- Uptake (IFS): Uptake (now part of IFS) provides industrial AI for asset performance management and predictive maintenance, competing for the same digitization-of-inspection budget that LiLz targets in plants and infrastructure.
Broad incumbents
- COGNEX: COGNEX is a global leader in industrial machine vision and barcode reading, offering broader vision-based inspection capabilities across manufacturing that overlap with LiLz's computer vision inspection use cases.
- Basler AG: Basler manufactures industrial cameras and computer vision components used in factory automation and inspection, comparable as a hardware incumbent in LiLz's industrial camera + vision inspection space.
- Fluke (Fortive): Fluke produces industrial test and measurement instruments including thermal imaging, comparable to LiLz's measurement and inspection product portfolio addressing industrial maintenance technicians.
Regional players
- OPTEX: OPTEX is a Japanese manufacturer of sensors, IoT devices, and security solutions that competes in Japan's industrial sensing and remote monitoring market, making it a regional comparable for LiLz's IoT inspection offerings.
Emerging players
- Tulip Interfaces: Tulip builds frontline operations and quality inspection applications for manufacturers, partially overlapping with LiLz's factory inspection and digital workflow automation use cases.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LiLz social profiles
Digital presenceLiLz financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiLz leadership team
Management profileNumber of profiles
Profiles4 records
LiLz funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiLz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiLz
What does LiLz do?
LiLz designs, manufactures, and sells fully wireless (battery-powered, LTE-equipped) IoT cameras paired with a proprietary AI cloud software platform for remote industrial inspection. Hardware line includes LC-10, LC-20, LC-EX10 (explosion-proof), and LC-T10 (thermography) cameras, while the cloud offers LiLz Gauge (analog meter reading AI), LiLz Guard (anomaly detection AI), LiLz Insight (AI report generation), and LiLz Cloud (workflow platform). The integrated solution eliminates power and network wiring so customers can deploy inspection cameras in minutes, with AI automating meter reading, anomaly detection, and report generation.
Is LiLz a public or private company?
LiLz is a private company. It is classified as venture growth investor backed and is currently operating.
When was LiLz founded?
LiLz was founded in 2017. It employs 1 to 10 people.
Where is LiLz based?
LiLz is headquartered in Ginowan, Japan, in the Asia region.
How does LiLz make money?
Two revenue lines are on record. Hardware Sales (LC Series IoT Cameras) is the primary driver. The others are subscription (LiLz Cloud SaaS).
Who are LiLz's main competitors?
Direct peers on record are Instrumental, Augury, Senseye (Schaeffler), SparkCognition and Uptake (IFS). Broad incumbents are COGNEX, Basler AG and Fluke (Fortive). OPTEX is listed as a regional player. Tulip Interfaces is listed as an emerging player.
Does LiLz have an API?
Yes. LiLz Cloud provides an external API that enables data export (CSV output), threshold-based alert notifications via email, and integration with external systems such as warning lights and buzzers. The software supports third-party API integration allowing users to build custom data utilization workflows. LiLz Insight is accessible via a button on the LiLz Cloud software to browse past reports. No public developer portal or SDK details are stated.
What industry is LiLz in?
LiLz's product category is Industrial IoT Remote Inspection Solutions. Its primary akta.pro industry code is HDAAAEAG, Industrial Vision & Quality Inspection, with a secondary code of IMAIAMAH, Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet). Its NAICS code is 334519 and its SIC code is 3823.