PMY Group
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
PMY Group firmographics
Firmographics- Name
- PMY Group
- Legal name
- PMY Group
- Website
- https://pmygroup.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
PMY Group industry classification
Industry- Product category
- Smart Venue Technology Services
- NAICS
- Information (51)
- akta.pro primary industry
- Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)
Keywords
Where PMY Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
PMY Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
PMY Group product offering
Product offeringCore offering
PMY Group provides end-to-end technology, data, and creative solutions for live venues, stadiums, and large-scale events. Its offering centers on an AI-powered SaaS platform called Optic for venue and crowd intelligence, supported by three integrated service pillars: Technology Solutions (audio visual, ICT & IP, safety & security, event technology), Intelligence Services (custom data, AI, cloud, cybersecurity), and Experience Services (sports presentation, content & creative, post-production & VFX).
Product overview
PMY Group is a full-service technology, data, and creative solutions partner for venues and live events. The company operates on a platform-plus-modules architecture centered around its proprietary AI-powered Optic venue and crowd intelligence SaaS platform. Supporting the core Optic platform are three integrated service pillars: Technology Solutions (Audio Visual, ICT & IP Systems, Safety & Security, Event Technology), Intelligence Services (Custom Data Solutions, AI, Cloud Services, Cybersecurity), and Experience Services (Sports Presentation & Fan Experiences, Content & Creative, Post-Production & Visual Effects). PMY Group serves four primary sectors: Sport & Entertainment, Stadiums & Venues, Education & Public Sector, and Retail & Media, reaching over 370 million fans annually across 5,000+ projects in 15+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Optic (Venue & Crowd Intelligence)
Quantifiable outcome
- 2.7 million US-based website and app visits for 2024 ICC T20 World Cup (370% increase from 2022)
- +1 more outcomes
Companies that use PMY Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
PMY Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
PMY Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- TahreezcorePMY Group formed a joint venture with Saudi Arabian technology company Tahreez to deliver integrated digital, technology, data, and creative services across Saudi Arabia's sports and entertainment sector. The partnership combines PMY's international expertise with Tahreez's local delivery capability. The joint venture was announced at the Australian Embassy in Riyadh and supports Saudi Arabia's Vision 2030 program. The partnership will introduce PMY's AI-powered crowd intelligence platform Optic to the Saudi market.
- Alturki HoldingsupportingAlturki Holding backs the Tahreez and PMY Group joint venture, providing financial and strategic support for the partnership delivering technology solutions across Saudi Arabia's sports and entertainment sector.
- ICC (International Cricket Council)coreICC partnered with PMY Group to develop and implement a technology master plan for the 2024 ICC Men's T20 World Cup held across three US venues in Long Island, South Florida, and Dallas. PMY Group worked alongside technology vendors like Quidich for ball tracking, drone cameras, and field visualization tools.
- T20 USAcoreT20 USA partnered with PMY Group for the 2024 ICC Men's T20 World Cup technology and digital activations across US venues.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
PMY Group competitors and assessment
Company assessmentDirect peers
- WaitTime: WaitTime provides AI-powered real-time crowd intelligence and queue analytics for stadiums and large venues, directly competing with PMY Group's Optic platform on computer-vision crowd analytics for live environments.
- CrowdVision: CrowdVision delivers AI-based crowd analytics for sports venues, transport hubs, and major events, overlapping directly with PMY's Optic use cases of crowd movement, density, and flow analysis at live venues.
- Density: Density offers people-counting and space-utilization analytics using computer vision and sensors, comparable to PMY Group's Optic crowd intelligence platform in measurement of real-time venue occupancy and flow.
- Diversified: Diversified is a global AV and technology integrator serving enterprise, broadcast, and live venue clients, directly comparable to PMY Group's technology integration services across AV, ICT, and event technology for stadiums and arenas.
- AVI-SPL: AVI-SPL is one of the largest AV and collaboration system integrators globally, with venue and large-venue deployment capabilities that overlap directly with PMY Group's AV and ICT infrastructure delivery to stadiums and arenas.
Broad incumbents
- Sodexo Live: Sodexo Live is a major venue and live-event services provider — PMY Group's newly hired Global COO Matthew Wagner came directly from this company — making it a broad incumbent competitor across venue technology, hospitality, and event services.
- Cisco: Cisco's Connected Stadium Wi-Fi and venue networking portfolio competes with PMY Group's ICT & IP Systems offerings and increasingly overlaps with venue analytics via Cisco Spaces, putting Cisco in adjacent competition with the Optic platform.
- Johnson Controls: Johnson Controls provides building technology including integrated safety, security, and operational systems for large venues, broadly competing with PMY Group's Safety & Security and ICT service modules across stadium and arena deployments.
- Genetec: Genetec provides unified security, video surveillance, and access-control platforms used in stadiums and public venues, overlapping with PMY Group's Safety & Security technology module and increasingly with computer-vision crowd analytics.
- Verizon Business: Verizon's venue connectivity and 5G-enabled smart-stadium solutions compete with PMY Group's ICT infrastructure delivery and enable adjacent capabilities in crowd analytics, positioning Verizon as a broad incumbent in the live-venue technology stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PMY Group social profiles
Digital presencePMY Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMY Group leadership team
Management profileNumber of profiles
Profiles5 records
PMY Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMY Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMY Group
What does PMY Group do?
PMY Group provides end-to-end technology, data, and creative solutions for live venues, stadiums, and large-scale events. Its offering centers on an AI-powered SaaS platform called Optic for venue and crowd intelligence, supported by three integrated service pillars: Technology Solutions (audio visual, ICT & IP, safety & security, event technology), Intelligence Services (custom data, AI, cloud, cybersecurity), and Experience Services (sports presentation, content & creative, post-production & VFX).
Is PMY Group a public or private company?
PMY Group is a private company. It is classified as private equity controlled and is currently operating.
When was PMY Group founded?
PMY Group was founded in 2009. It employs 251 to 500 people.
Where is PMY Group based?
PMY Group is headquartered in Melbourne, Australia, in the Oceania region.
Who are PMY Group's main competitors?
Direct peers on record are WaitTime, CrowdVision, Density, Diversified and AVI-SPL. Broad incumbents are Sodexo Live, Cisco, Johnson Controls, Genetec and Verizon Business.
Does PMY Group have an API?
No public API is recorded for PMY Group.
What industry is PMY Group in?
PMY Group's product category is Smart Venue Technology Services. Its primary akta.pro industry code is HDAAAGAB, Media & Content Personalization (News, Video, Music, Podcasts). Its NAICS code is 51.