Density
Density builds 3D radar-based people-counting sensors and the Atlas cloud analytics platform to measure how physical spaces are used without capturing personal data. It serves Fortune 500 enterprises across multiple industries and SMBs via a self-installable Waffle sensor.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Density does
Density Inc. is a San Francisco-based workplace analytics company founded in 2014 that builds privacy-preserving 3D radar-based people-counting sensors (Waffle, Open Area, Entry) and a cloud analytics platform (Atlas, Atlas for Workplace, Live Wayfinding, Adaptive Cleaning) that measure how offices, meeting rooms, phone booths, desks, open areas, and entryways are actually used. The company's core technical differentiator is that its radar sensors cannot capture, store, or interpret personally identifiable information — privacy is enforced as a hardware impossibility rather than as a policy — and the devices stream sub-1-second real-time and historical occupancy data into the Atlas platform and a public Developer API. Density manufactures all sensors in-house at a Syracuse, NY facility and operates a vertically integrated product spanning hardware, cloud software, professional services (Density Advisory), and developer APIs.
Density serves a Fortune 500 enterprise base spanning technology (Shopify, Square/Block, Stripe, Okta, Splunk, Pinterest, VMware, Uber, Ericsson, AT&T, HPE, Etsy), financial services (BlackRock), energy (ExxonMobil), consumer goods (Coca-Cola), professional services (Ernst & Young), healthcare (SickKids, Harvard Medical School), education (Georgetown, Notre Dame), retail (Dollar Tree), hospitality (Marriott), and airport lounges (a major U.S. airline), as well as healthcare and library use cases, with cumulative coverage of approximately 1 billion square feet and sensor operability in 30+ countries. The company monetizes through a mix of one-time hardware sales (Waffle listed at $229/unit; Open Area and Entry positioned in the $150–$499 per-sensor band), recurring per-unit software subscriptions to Atlas ($2.50–$15/unit/month tiered by space type), professional Advisory services, and Developer API access. Go-to-market combines a direct enterprise field-sales motion for larger deployments and a self-serve / product-led channel for the Waffle sensor, with public pricing and iOS-app-based self-installation enabling smaller and mid-market customers to deploy without installers.
Density firmographics
Firmographics- Name
- Density
- Legal name
- Density Inc.
- Website
- https://density.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Density builds 3D radar-based people-counting sensors and the Atlas cloud analytics platform to measure how physical spaces are used without capturing personal data. It serves Fortune 500 enterprises across multiple industries and SMBs via a self-installable Waffle sensor.
- Ownership category
- akta.pro rank
Density industry classification
Industry- Product category
- Occupancy Analytics
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Computer & Office Equipment (3570)
- akta.pro primary industry
- Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)
- akta.pro secondary industry
- Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)
Keywords
Where Density is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Density business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware sales (sensor units): One-time hardware revenue per sensor unit. Waffle is listed at $229 per unit on the public website; Entry and Open Area are positioned as more premium ($$) with higher per-sensor price points than Butlr but lower than VergeSense. Large volume orders are quoted directly.
- Recurring software subscription: Per-unit, per-month software fees for Atlas analytics, with tiered pricing by space type (Rooms & Phone Booths $8/unit/month billed annually; Desks $2.50/unit/month billed annually; All Spaces $15/unit/month). Live Wayfinding is offered as a free upgrade for existing customers.
- Advisory / professional services: Density Advisory is a data-driven consulting service that turns occupancy data into actionable strategy and real-estate ROI, with documented outcomes such as $2.6M annual rent savings, 28% meeting room efficiency reclaimed, and 26% more employees allocated to existing floors.
- API / developer access: Developers.density.io exposes real-time and historical count data via API, allowing enterprise customers (e.g., a major U.S. airline serving 20 million lounge visitors a year) to integrate occupancy data into their own systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Waffle sensor hardware |
| Per seat | Annual | Atlas software — Rooms & Phone Booths |
| Per seat | Annual | Atlas software — Desks |
| Per seat | Monthly | Atlas software — All Spaces |
| Other | Multi-year contract | Enterprise (Open Area, Entry, Atlas for Workplace, Advisory) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Density product offering
Product offeringCore offering
Density builds radar-based occupancy sensors (Waffle, Open Area, Entry) that anonymously count people in meeting rooms, phone booths, desks, and open areas, paired with the Atlas cloud analytics platform that turns that data into workplace insights for occupancy planning, wayfinding, and adaptive cleaning. Sensors are designed and assembled in the United States, and the platform is sold primarily to enterprise customers in commercial real estate, higher education, healthcare, hospitality, and travel.
Product overview
Density offers a vertically integrated platform for measuring how people use physical space, combining proprietary radar-based occupancy sensors (Open Area, Entry, Waffle) with the Density Atlas Analytics software platform (Atlas and Atlas for Workplace), Live Wayfinding, Adaptive Cleaning, and a public Density API. The Atlas platform ingests sensor data and turns it into workplace analytics, heatmaps, occupancy trends and exports that inform Density Advisory services and three core solution areas: Workplace Design, Occupancy Planning, and Wayfinding. The portfolio is designed to be privacy-preserving (100% anonymous radar, no PII captured) and is offered to Fortune 500 customers across workplace, hospitality, education, airport lounge, and fitness industries.
Differentiator
Problem solved
Functional benefit
Brands
- Waffle: Self-installable radar sensor for real-time, anonymous people counting in meeting rooms, phone booths, open spaces, and desks.
- Atlas
- Entry
- Open Area
Products and services
- Waffle Sensor A compact, self-installable radar sensor that anonymously counts people in small enclosed spaces such as meeting rooms and phone booths; sold at $229 per unit through Density's online store to offices of any size.
- Open Area Sensor A radar sensor built to count people across large open areas such as open-plan offices, lounges, and amenity spaces, typically sold on custom enterprise pricing.
- Entry Sensor A radar sensor that counts people passing through doorways and entryways, used for traffic counting at building and zone entries, sold on custom enterprise pricing.
- Density Atlas Analytics A cloud-based analytics platform that aggregates occupancy data from Density sensors and turns it into dashboards, alerts, and insights for space utilization; sold as a subscription.
- Atlas for Workplace A workplace-focused application of Atlas that delivers occupancy, meeting room, and desk utilization analytics to corporate real estate, workplace, and facilities teams.
- Live Wayfinding A real-time wayfinding application that uses live occupancy data to direct employees and visitors to available meeting rooms, desks, and other spaces.
- Adaptive Cleaning An application that uses occupancy data to dynamically schedule cleaning and maintenance based on actual space usage, improving cleaning efficiency and reducing cost.
- Density API A developer API that exposes Density's occupancy data for integration with workplace experience apps, IWMS, digital signage, and other third-party systems.
- Density Advisory A professional services offering that combines Density's occupancy data with expert analysis to help customers make space planning, real estate portfolio, and workplace strategy decisions.
Quantifiable outcome
- Up to 39% reduction in real estate costs for Fortune 500 teams
- +7 more outcomes
Companies that use Density
Customer profileNamed customers29 records
Ideal customer profiles5 records
Density technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Density partnerships and signals
Strategic signalScale indicators12 records
Recent moves7 records
Expansion highlights7 records
Density competitors and assessment
Company assessmentBroad incumbents
- Johnson Controls: Global building automation incumbent whose OpenBlue platform combines sensors, controls, and analytics for commercial real estate — overlapping with Density's occupancy and environmental control use cases.
- Honeywell Building Technologies: Honeywell's building automation portfolio includes occupancy sensing and workplace analytics as part of a much larger HVAC, security, and energy management offering for commercial buildings.
- Comfy (Siemens): Workplace experience app originally part of Siemens' building technologies portfolio; addresses the same occupant-facing workplace needs as Density Atlas and Live Wayfinding, but as part of a much broader building automation incumbent.
- IBM TRIRIGA: IBM's workplace and real estate management suite addresses occupancy, space planning, and portfolio optimization for large enterprises — competing for the same facilities and real-estate budget Density targets.
- Cisco (DNA Spaces / Meraki): Cisco's DNA Spaces and Meraki location analytics leverage existing enterprise Wi-Fi infrastructure to deliver occupancy and foot-traffic insights, offering a software-overlay alternative to dedicated sensors like Density's.
Emerging players
- Envoy: Workplace experience platform covering visitor management, desk booking, and hybrid work tools — competing with Density's Atlas and acquired Nashi reservation software for the same workplace operations budget.
- Robin: Office scheduling and workplace analytics platform used by enterprises to manage desks, rooms, and occupancy — overlapping with Atlas for Workplace and Live Wayfinding in the hybrid work segment.
Direct peers
- VergeSense: Direct competitor offering camera-based and multi-modal occupancy sensors with a workplace analytics platform; targets the same Fortune 500 enterprise real estate and workplace experience buyers as Density.
- Butlr: Direct competitor building people-counting and occupancy sensors using thermal sensing and radar, targeting smart buildings, workplaces, and senior living — overlapping closely with Density's Waffle, Open Area, and Entry product lines.
- Locatee: Workplace analytics platform focused on occupancy and space utilization data, often integrating with sensor hardware — competing with Density Atlas in the European and global enterprise workplace analytics market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights6 records
Customer concentration
Density social profiles
Digital presenceDensity compliance and trust
Trust signalCompliance2 records
Density financial estimates
Financial estimateRevenue estimate
Valuation estimate
Density leadership team
Management profileNumber of profiles
Profiles12 records
Density subsidiaries and ownership
Company hierarchySubsidiaries3 records
Density funding detail
Funding detailFunding overview
Funding rounds8 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Density M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Density
What does Density do?
Density builds radar-based occupancy sensors (Waffle, Open Area, Entry) that anonymously count people in meeting rooms, phone booths, desks, and open areas, paired with the Atlas cloud analytics platform that turns that data into workplace insights for occupancy planning, wayfinding, and adaptive cleaning. Sensors are designed and assembled in the United States, and the platform is sold primarily to enterprise customers in commercial real estate, higher education, healthcare, hospitality, and travel.
Is Density a public or private company?
Density is a private company. It is classified as venture growth investor backed and is currently operating.
When was Density founded?
Density was founded in 2014. It employs 51 to 100 people.
Where is Density based?
Density is headquartered in San Francisco, United States, in the North America region.
How does Density make money?
Four revenue lines are on record. Hardware sales (sensor units) is the primary driver. The others are recurring software subscription, advisory / professional services and API / developer access.
Who are Density's main competitors?
Broad incumbents on record are Johnson Controls, Honeywell Building Technologies, Comfy (Siemens), IBM TRIRIGA and Cisco (DNA Spaces / Meraki). Emerging players are Envoy and Robin. Direct peers are VergeSense, Butlr and Locatee.
Does Density have an API?
Yes. Density offers a public API that provides real-time and historical occupancy count data, enabling developers to integrate people-count data into their existing tools. The API offers sub-1-second data latency and supports occupancy and visit metrics. A major U.S. airline uses the Density API to serve 20 million airport lounge visitors a year, anticipating staffing and resource needs. Documentation is hosted at https://developers.density.io/. Developer documentation is at developers.density.io.
What industry is Density in?
Density's product category is Occupancy Analytics. Its primary akta.pro industry code is HSAPAPAG, Occupancy, Space Utilization & Workplace Experience, with a secondary code of BPABAGAO, Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback). Its NAICS code is 334512 and its SIC code is 3822.