Flo Technologies
Flo Technologies, operating as "Flo by Moen," provides AI-powered smart water monitoring and automatic shutoff devices for residential homeowners, using usage-pattern analysis and daily leak diagnostics to prevent catastrophic water damage. The product is sold through Moen's e-commerce and retail channels with a bundled subscription protection plan.
- Company typePrivate
- Founded1947
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flo Technologies does
Flo Technologies, doing business as "Flo by Moen," operates as the smart water technology division of Moen Incorporated, a privately held plumbing products company founded in 1947 and headquartered in North Olmsted, Ohio. The company designs and sells the Flo Smart Water Monitor and Shutoff, a valve installed on the residential main water line that uses proprietary FloSense AI to analyze flow, pressure, and temperature patterns for anomaly detection, supplemented by MicroLeak technology that runs daily diagnostic tests to identify small leaks as small as a drop per minute. When a leak is detected, the device automatically closes the water supply and delivers real-time alerts via the Moen Smart Water App, with battery backup ensuring operation during power outages.
The product ecosystem extends beyond the core shutoff to include companion leak detectors for zone-specific monitoring, a battery backup unit, and the FloProtect subscription service that bundles a 36-month extended warranty with up to $5,000 in deductible coverage. Flo sells direct-to-consumer through Moen's e-commerce storefront (shop.moen.com) and through Moen's established retail distribution, with Affirm providing 0% APR financing for 36 months to reduce purchase friction. The primary customer is the residential homeowner, with secondary positioning toward property managers and home insurance providers based on a 2020 Lexis Nexis study of 2,306 homes documenting a 96% reduction in water damage claim events. Revenue is generated through hardware unit sales and the bundled FloProtect recurring service, with operations spanning North America and signaled presence in Europe and Asia-Pacific.
Flo Technologies firmographics
Firmographics- Name
- Flo Technologies
- Legal name
- Moen Incorporated
- Website
- https://meetflo.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flo Technologies, operating as "Flo by Moen," provides AI-powered smart water monitoring and automatic shutoff devices for residential homeowners, using usage-pattern analysis and daily leak diagnostics to prevent catastrophic water damage. The product is sold through Moen's e-commerce and retail channels with a bundled subscription protection plan.
- Ownership category
- akta.pro rank
Flo Technologies industry classification
Industry- Product category
- Smart Home Water Monitoring
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Fluid Power Valve and Hose Fitting Manufacturing (332912)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Water Leak Detection & Smart Shutoff Valve Systems (HSAHAGAA)
- akta.pro secondary industries
- Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH), Water Management, Leak Detection & Smart Plumbing (HSAPAPAL)
Keywords
Where Flo Technologies is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Markets served
Flo Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: Sale of the Flo Smart Water Monitor and Shutoff device, along with accessories such as leak detectors, battery backup, and extension cables. One-time hardware purchase with optional financing through Affirm.
- FloProtect Subscription Service: Recurring subscription service providing extended warranty coverage, deductible coverage up to $5,000, and premium support features for 36 months. Bundled with hardware purchase.
- Financing Partnership: Partnered with Affirm to offer 0% APR financing for 36 months, enabling customers to pay for products over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flo Smart Water Monitor and Shutoff - Enhanced Bundle |
| Unit Pricing | Pay-as-you-go | Ultimate Bundle - Best Value |
| Subscription | Multi-year contract | FloProtect Service Plan |
| Other | Monthly | Affirm Financing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Flo Technologies product offering
Product offeringCore offering
Flo Technologies sells the Flo Smart Water Monitor and Shutoff, a smart water valve installed on the home's main water line that detects leaks using AI-powered FloSense and daily MicroLeak testing, monitors water usage, and automatically shuts off water to prevent catastrophic flooding. The ecosystem is complemented by add-on Leak Detectors, a Battery Backup, the Moen Smart Water App for remote control and alerts, and the FloProtect subscription service providing extended warranty and up to $5,000 in deductible coverage.
Product overview
Flo Technologies, through its parent company Moen, offers a smart water management ecosystem centered on the Flo Smart Water Monitor and Shutoff device. This core product is a smart valve installed on the main water line that monitors for leaks, tracks water usage, and automatically shuts off water when leaks are detected. The system comprises the main Flo Shutoff device, optional Leak Detectors for expanded zone coverage, a Battery Backup unit for power outage protection, and the FloProtect subscription service providing deductible coverage up to $5,000 with extended warranty. All devices are managed via the Moen Smart Water App, which delivers real-time alerts and remote water control. The ecosystem leverages AI-powered FloSense Technology for usage pattern analysis and daily MicroLeak testing to proactively identify small leaks.
Differentiator
Problem solved
Functional benefit
Brands
- FloProtect: A protection service plan offered with Flo devices, providing up to $5,000 deductible coverage and extended limited warranty for 3 years.
- FloSense™ Technology
- MicroLeak™ Technology
Products and services
- Moen Flo Smart Water Monitor and Shutoff A smart water monitoring device installed directly on the home's main water line that detects leaks, monitors water usage, temperature, and pressure, and automatically shuts off water to prevent catastrophic water damage. Features FloSense AI technology and daily MicroLeak testing capabilities. Designed for residential homeowners.
- FloProtect Plan A subscription protection service providing up to $5,000 in deductible coverage and an extended limited warranty for homes with the Flo Shutoff device, offering financial protection against water damage claims. Available as a 3-year plan bundled with hardware purchases.
- Moen Flo Leak Detectors Companion leak detection devices that work alongside the main Flo Shutoff to detect water leaks at additional locations in the home, providing zone-specific leak monitoring and broader coverage.
- Moen Flo Battery Backup An external battery backup unit that allows the Flo Shutoff to continue functioning during power outages, ensuring uninterrupted leak protection and continuous monitoring capability.
- Moen Flo Shutoff Ultimate Bundle A bundled package including the Flo Shutoff, three Leak Detectors, Battery Backup, and a 3-year FloProtect plan, offering comprehensive leak protection with up to $630 in savings compared to individual purchases.
Quantifiable outcome
- Decreases water damage claim events by 96%
- +5 more outcomes
Companies that use Flo Technologies
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles6 records
Flo Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Flo Technologies partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Lexis Nexis (RELX Group)coreLexis Nexis conducted a study of 2,306 U.S. homes with Moen Flo Shutoff devices, finding a 96% reduction in water damage claim events. This data supports the product's value proposition and is used for marketing and credibility purposes.
- AffirmminorAffirm provides financing options for Moen Flo products, offering 0% APR for 36 months to approved consumers, making the products more accessible through installment payments.
- This Old HouseminorThis Old House experts provide product endorsements and recommendations for the Flo Smart Water Shutoff, highlighting features like vacation mode and smart water protection for homeowners.
- Moen Incorporated (Parent Company)coreFlo Technologies operates as the smart water technology division of Moen Incorporated, leveraging Moen's brand, distribution, and manufacturing capabilities for the Flo product line.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Flo Technologies competitors and assessment
Company assessmentDirect peers
- LeakSmart: LeakSmart offers a smart water leak detection and automatic shutoff system sold through plumbing and home-security channels, competing head-to-head in the residential shutoff category.
- Phyn: Phyn makes a smart water assistant and automatic shutoff that uses AI/ML on flow data to detect leaks and fixture-level usage — the closest direct functional and technical competitor to Flo by Moen.
- WaterCop: WaterCop provides automatic water shutoff systems triggered by leak sensors, primarily through plumbing wholesalers — a comparable residential leak-mitigation product line.
- FloLogic: FloLogic is a premium automatic water shutoff system that detects leaks and closes the main valve; it competes in the same plumber-installed residential shutoff segment as Flo.
Broad incumbents
- Resideo (Honeywell Home): Resideo sells the Honeywell Home line of water leak detectors and shutoff valves alongside a broad portfolio of home controls (thermostats, security), giving it deeper installer and retail distribution than Flo.
- Pentair: Pentair is a large water treatment and flow company with growing smart-water offerings; it overlaps with Flo on residential water management and has far greater channel scale.
- SimpliSafe: SimpliSafe offers water leak sensors bundled with its home security system, competing for the same homeowner 'protection' wallet share as Flo even though it lacks a shutoff valve.
Emerging players
- Rachio: Rachio's smart sprinkler controllers overlap with Flo on smart residential water usage monitoring and conservation, though Rachio is irrigation-focused rather than whole-home leak detection.
- Govee: Govee sells low-cost consumer smart-home water leak sensors and hubs that compete for the entry-tier leak-detection use case, though without automatic shutoff.
Others
- Moen (parent context — FloSense/Moen Smart Water Network): Listed as ecosystem context: Moen is Flo Technologies' parent and distribution partner, but its core faucet/ fixtures business is thematically adjacent to smart-water rather than a head-to-head competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Flo Technologies social profiles
Digital presenceFlo Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flo Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Flo Technologies funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flo Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flo Technologies
What does Flo Technologies do?
Flo Technologies sells the Flo Smart Water Monitor and Shutoff, a smart water valve installed on the home's main water line that detects leaks using AI-powered FloSense and daily MicroLeak testing, monitors water usage, and automatically shuts off water to prevent catastrophic flooding. The ecosystem is complemented by add-on Leak Detectors, a Battery Backup, the Moen Smart Water App for remote control and alerts, and the FloProtect subscription service providing extended warranty and up to $5,000 in deductible coverage.
Is Flo Technologies a public or private company?
Flo Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Flo Technologies founded?
Flo Technologies was founded in 1947. It employs 11 to 50 people.
Where is Flo Technologies based?
Flo Technologies is headquartered in Culver City, United States, in the North America region.
How does Flo Technologies make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are floProtect Subscription Service and financing Partnership.
Who are Flo Technologies's main competitors?
Direct peers on record are LeakSmart, Phyn, WaterCop and FloLogic. Broad incumbents are Resideo (Honeywell Home), Pentair and SimpliSafe. Emerging players are Rachio and Govee. Moen (parent context — FloSense/Moen Smart Water Network) is listed as an others.
Does Flo Technologies have an API?
No public API is recorded for Flo Technologies.
What industry is Flo Technologies in?
Flo Technologies's product category is Smart Home Water Monitoring. Its primary akta.pro industry code is HSAHAGAA, Water Leak Detection & Smart Shutoff Valve Systems, with a secondary code of HSAPAQAH, Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves). Its NAICS code is 334514 and its SIC code is 3822.