First Choice Homes Oldham

What First Choice Homes Oldham does

First Choice Homes Oldham (FCHO) is a not-for-profit housing association formed in 2011 and headquartered in Oldham, Greater Manchester, UK. It operates as a registered provider of social housing regulated by the Regulator of Social Housing, where it holds the highest possible G1/V1 governance and viability ratings. FCHO manages approximately 11,500 homes housing around 24,500 people across Oldham and surrounding areas including Middleton, Heywood, Failsworth, Royton, and Chadderton.

The organisation functions as both a landlord and a developer. Its core product is affordable housing delivered through three tenure models — social rent, shared ownership (typically 25-75% purchase with staircasing), and rent-to-buy. Supporting technology and services include the My Account digital tenant portal for 24/7 rent payment and service requests, a repairs and maintenance operation, and a sustainability and retrofit programme deploying heat pumps, triple glazing, smart heating controls, solar PV, EV charging, and air source heat pumps to upgrade existing stock to EPC C by 2030. FCHO also operates six community centres, customer involvement panels, and a range of community support services covering debt advice, mental health, employment, and affordable food. Construction delivery is executed through a network of development partners including Vistry Group, J Walker Homes, Built Developments, and Caddick Construction, with procurement managed via the Delta eSourcing platform at approximately £50m of annual spend.

FCHO's revenue model is dominated by recurring rental income from its 11,500 social housing tenancies, supplemented by shared ownership rent on unsold equity, service charges, and government grant funding (Homes England, Greater Manchester Combined Authority). Customers are allocated housing through local authority housing registers, and FCHO's growth is funded by debt facilities, principally a £110m 2026 Santander UK refinancing deal following a £95m 2022 facility, alongside £31.4m of committed retrofit investment and £20m earmarked for the flagship West Vale development. The organisation joined the JV North regional housebuilding consortium in late 2025 as its 15th member and has launched a flagship Greater & Greener biodiversity partnership with the National Trust.

Name

First Choice Homes Oldham

Legal name

First Choice Homes Oldham

Website

https://fcho.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

First Choice Homes Oldham is a not-for-profit housing association managing approximately 11,500 homes housing 24,500 people across Oldham and surrounding Greater Manchester boroughs, delivering social rent, shared ownership, and rent-to-buy tenancies alongside a major sustainability retrofit programme.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Other Residential Care Facilities (62399), Other Residential Care Facilities (623990)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

Keywords

• Social housing services
• Affordable housing development
• Property management services
• Energy retrofit programmes
• Community housing support

Headquarters

HQ city

Oldham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Social housing rents: Rental income from approximately 11,500 homes managed by FCHO. Rent and service charges are reviewed annually.
2. Shared ownership property sales: Sale of homes under shared ownership arrangements where customers purchase a percentage and pay rent on the remainder
3. Government grants and funding: Funding from Santander UK (£110m and £95m deals), Homes England grants, and Greater Manchester Combined Authority for development and retrofit projects
4. Procurement contracts: Approximately £50m worth of goods, works and services procured annually from suppliers for building new homes, property repairs, maintenance, and other operational services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

First Choice Homes Oldham (FCHO) is a not-for-profit housing association that owns and manages approximately 11,500 homes housing around 24,500 people across Oldham and surrounding areas. It provides affordable housing through social rent, shared ownership, and rent-to-buy schemes, alongside a comprehensive retrofit programme upgrading existing properties to EPC C rating by 2030 using heat pumps, insulation, solar PV, and smart heating controls. It also delivers community support services including employment advice, debt counselling, mental health sessions, and antisocial behaviour management through six community centres and a 24/7 customer portal.

Product overview

First Choice Homes Oldham (FCHO) is a social housing association providing affordable homes and related services across Oldham and surrounding areas. FCHO operates approximately 11,500 homes housing around 24,500 people. The organisation functions as both a landlord and developer, offering multiple interconnected services: a digital customer portal (My Account) for self-service rent management and communications; new housing development programmes creating social rent, shared ownership, and rent-to-buy properties; repairs and maintenance services including emergency response; a major sustainability and retrofit programme upgrading existing homes to EPC C standards with insulation, heat pumps, and smart heating; community support services addressing cost of living, mental health, and employment; neighbourhood care including biodiversity and grounds maintenance; and antisocial behaviour services working with police. These services are delivered through internal teams, development partners (Vistry, J Walker Homes, Built Developments, Caddick Construction), contractors, and community partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Rent Housing Affordable rental housing provided at social rent rates below market value for families, individuals, and vulnerable adults in Oldham. Allocations made through local authority housing registers.
• Shared Ownership Homes

Quantifiable outcome

• SHIFT Gold status achieved - top 15% UK social housing providers for sustainability
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, minor and core.

• National TrustflagshipStrategic or Co-development Partner · 21 May 2026Greater & Greener partnership to improve biodiversity in communities through natural meadow creation, no-mow zones, habitat planting, and community land management. Includes Sky Gardening Challenge and biodiversity initiatives across neighborhoods.
• Ultimate ProductsminorGTM or Marketing Partner · 1 March 2026Local business donating surplus household items (cutlery, pans, crockery) worth over £1,000 to FCHO customers in need. First donation of 28 boxes from warehouse. Partnership marks FCHO's inclusion in company's 10-year charity donation scheme.
• Oldham CouncilcoreStrategic or Co-development Partner · 28 November 2025Joint Leaving Care Pledge to support young people transitioning from care system. Partnership on housing allocations, Tenancy Readiness Programme, and community services.
• J Walker HomescoreImplementation/ SI/ Consulting Partner · 5 November 2025Locally-based construction firm delivering £6.79m Middleton development on former JW Lees transport depot. Also completed Damson Green eco-friendly homes. Uses local contractors and apprentices.
• Calm Ahead CICminorStrategic or Co-development Partner · 18 June 2025Local CIC delivering Connect 5 mental health and wellbeing sessions for FCHO customers at Alt Community Centre. Funded by Action Together. Sessions equip people with practical skills for emotional wellbeing.
• ConnollycoreImplementation/ SI/ Consulting Partner · 1 January 2025Contractor delivering £6.1m refurbishment programme including £31.4m retrofit works across Shaw and Chadderton. Funded skips for loft clearances and provided social value contributions.
• YES Energy SolutionsminorStrategic or Co-development Partner · 1 January 2025Energy advice partner providing free practical energy advice including tips on reducing bills and information on grants for insulation, retrofit works, and renewable technologies.
• Northern LilyminorStrategic or Co-development Partner · 1 January 2024Local social enterprise partnering on Day Drive community garden project and canal cleanup initiatives. Supporting green space development and community food growing.
• JV NorthcoreStrategic or Co-development PartnerFCHO became 15th member of regional housebuilding consortium. Provides access to local developers and consultants for SAHP programme. Includes Board seat and programme management consultancy support from Saffer Cooper.
• Vistry GroupflagshipStrategic or Co-development PartnerDevelopment partner for £15.7m Fitton Hill purchase (101 properties) and Southlink 147-home development (largest project to date). Joint venture on former school site and greenfield land for social rent and rent-to-buy homes.
• Built Developments LtdcoreImplementation/ SI/ Consulting PartnerDevelopment partner for Bury Old Road Heywood project (£6.4m, 27 houses). Provides modern, energy efficient mixed-tenure scheme with structural insulated panel timber frame system.
• Caddick ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction partner for £20m West Vale development (88 homes). Donated skips for community cleanups and contributed to Great British Spring Clean activities.
• The Bread and Butter ThingminorStrategic or Co-development PartnerAffordable food service partnership providing three bags of shopping for £8.50/week to FCHO customers. Operates at multiple locations with FCHO customer volunteers supporting delivery.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Together Housing: Northern England housing association managing a comparable order of magnitude of homes across multiple local authorities. Similar G1/V1-regulated operating model with shared ownership and retrofit programmes.
• WHG (Walsall Housing Group): Mid-sized housing association operating in the West Midlands with similar scale, social rent focus, and tenant services overlay. Comparable in development pipeline approach and tenant support investment.
• LiveWest: Large South West housing association with a comparable affordable housing development and asset management model. Direct peer for stock growth strategy and retrofit execution benchmarking.
• Rochdale Boroughwide Housing: Stockport-based housing association operating in the adjacent Rochdale borough, referenced directly in FCHO data as a local authority partner for housing registers. Closely comparable in scale, geography, and customer base to FCHO.
• Irwell Valley Homes: Greater Manchester-based housing association of similar mid-tier stock size. Operates in an overlapping geography with similar social rent / shared ownership models, making it one of the closest direct comparables to FCHO.
• Peaks & Plains Housing Trust: Medium-sized housing association in the North West with a comparable stock size and product mix (social rent, shared ownership). Faces the same regulatory and retrofit pressures as FCHO.

Broad incumbents

• Anchorage Homes: Large UK housing and care provider. Comparable on the social housing/affordable rent product set, but with a much broader elderly-focused care offering that goes beyond FCHO's general-needs portfolio.
• Clarion Housing Group: Largest UK housing association with ~125,000 homes. Provides benchmark for operating costs, development velocity, and decarbonisation strategy at scale, though its product portfolio and geography are much broader than FCHO's.
• Peabody: Major London-headquartered housing association and developer. Comparable on regeneration-led development, retrofit programme design, and tenant services overlay, though operating in a very different housing market.

Emerging players

• Sage Housing: Specialist shared ownership provider in the UK. Comparable to FCHO's shared ownership and Rent-to-Buy products but with a narrower tenure focus and no general-needs social rent book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FirstForFCHO
• Facebookfacebook.com/FirstChoiceHomesOldham
• Instagraminstagram.com/firstchoicehomesoldham

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Homes Oldham