Peaks & Plains Housing Trust

What Peaks & Plains Housing Trust does

Peaks & Plains Housing Trust is a UK non-profit registered society and exempt charity (legal entity: Cheshire Peaks & Plains Housing Trust Limited; Registered Housing Provider L4472; RS007528) that owns and manages approximately 5,200–5,300 social housing properties across Cheshire East, Cheshire West, and the High Peak. It serves individual tenants through general needs rented accommodation, first-time buyers via shared ownership (including staircasing), and leaseholders through service charge and sinking fund administration. Approximately 40% of stock sits in three Macclesfield estates (Weston, Moss Rose, and Hurdsfield), giving the Trust a concentrated regional operating footprint anchored by its award-winning headquarters in Macclesfield (Ropewalks, Newton Street, SK11 6QJ).

Revenue is generated primarily from regulated residential rent on ~5,200 homes, supplemented by service charges, leaseholder recoveries, and one-time receipts from shared ownership sales. Distribution is direct-to-consumer via the peaksplains.org website, the My Account self-service portal, a contact centre with live chat (Mon–Fri 8:30am–4:30pm), monthly neighbourhood roadshows, and in-person services at head office. Customer engagement is institutionalised through Customer Conversations, Challenge Groups, Scrutiny Panels, and a Damp & Mould Customer Panel, with tenant satisfaction measured annually by independent research partner Acuity.

Operationally, the Trust runs repairs and maintenance (including a 4-hour emergency response), cyclical decoration, gas/fire/electrical/water safety compliance, high-rise building safety under the Building Safety Act (Range and Pennine Courts), and Awaab's Law damp/mould remediation programmes. It operates two wholly-owned subsidiaries — Peaks & Plains Devco Limited (development) and Peaks & Plains Tradeco Limited (trade/maintenance) — and works with key partners including E.on (energy efficiency), Down to Earth (grounds maintenance), Savills (stock surveys), and Cadent (gas emergencies). Leadership comprises CEO Mark Howden (joined May 2019), Director of Resources Jules Booker (joined June 2019, FCCA), and Interim Director of Operations Simon Williams. The Trust employs approximately 180 staff and is regulated by the Regulator of Social Housing, with an October 2023 viability regrade confirming financial compliance. Technology is conventional: housing management systems, CRM, case management, and the My Account portal — no proprietary AI platform is disclosed.

Name

Peaks & Plains Housing Trust

Legal name

Cheshire Peaks & Plains Housing Trust Limited

Website

https://peaksplains.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Peaks & Plains Housing Trust is a UK non-profit registered society and exempt charity managing approximately 5,200–5,300 social housing homes across Cheshire East, Cheshire West, and the High Peak, serving tenants, shared-ownership buyers, and leaseholders with rent, repairs, and engagement services.

Ownership category

akta.pro rank

Product category

Social Housing Services

NAICS

Community Housing Services (62422), Services to Buildings and Dwellings (5617)

SIC

Real Estate (6500), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable & Public Housing Asset Management (BPAJAMAI)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Public Housing & Social Housing Development/Modernization Programs (FSALAKAH)

Keywords

• Social housing provider
• Affordable housing management
• Property repairs maintenance
• Shared ownership housing
• Tenant services

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Residential Rent: The Trust generates primary revenue from rental income from approximately 5,200-5,300 social housing properties across Cheshire East, Cheshire West and the High Peak. Rent is set according to their Rent Setting and Service Charges Policy.
2. Service Charges: Additional revenue collected from tenants for communal services, grounds maintenance, and other shared amenities.
3. Shared Ownership Sales: Revenue from selling partial ownership of properties under shared ownership scheme, including staircasing to purchase additional shares.
4. Leaseholder Charges: Charges recovered from leaseholders including service charges, sinking funds, and administration fees per the Leaseholder Charges Recovery Policy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Peaks & Plains Housing Trust is a registered social housing provider that owns and manages approximately 5,200–5,300 rented homes across Cheshire East, Cheshire West, and the High Peak. It provides rented social housing, shared ownership sales, mutual exchange, leaseholder services, and a responsive repairs and maintenance service (with a 4-hour emergency response commitment), alongside tenant engagement, complaints handling, and building safety services for high-rise stock.

Product overview

Peaks & Plains Housing Trust operates as a social housing provider managing approximately 5,200 homes across Cheshire East, Cheshire West, and the High Peak area. The trust's core offering is its housing management platform, which encompasses tenant-facing digital services (My Account Portal, Live Chat), physical property services (repairs and maintenance, damp and mould remediation, safety compliance), resident engagement programs (Customer Voice conversations, Trust Roadshows, Damp & Mould Customer Panel, Scrutiny Panels), and housing products (renting, shared ownership, Right to Buy/Acquire, mutual exchange). Supporting services include leaseholder management, neighbourhood planning, anti-social behaviour reporting, complaints handling, and accessibility accommodations. The trust also operates a corporate engagement program including ESG reporting, gender pay gap transparency, Modern Slavery Act compliance, and Disability Confident Employer commitments. The digital infrastructure includes a tenant portal, live chat support, and neighbourhood planning tools, with no documented public API for third-party integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Social rented housing Core residential rental offering of approximately 5,200–5,300 social housing homes across Cheshire East, Cheshire West, and the High Peak, allocated to households in housing need via the Trust's allocations process.
• Shared Ownership Part-buy, part-rent housing scheme allowing customers to purchase shares in a property and pay rent on the remaining share, with staircasing available to acquire further shares.
• Repairs and Maintenance Service Property maintenance and repair service for tenants, including emergency repairs attended within 4 hours, responsive repairs, cyclical decoration, and boiler care.
• Right to Buy / Right to Acquire Statutory government schemes enabling eligible Trust tenants to purchase their existing social rented home at a discount.
• Mutual Exchange Scheme allowing Trust tenants to swap homes with other eligible social housing tenants.
• Leaseholder Services Service package for leaseholders of Trust properties covering service charges, sinking funds, admin fees, and insurance options.
• High-Rise Building Safety Services (Range & Pennine Courts) Specialised building safety service for high-rise Trust properties including fire risk assessments, ANPR systems, and Building Safety Act reporting.
• Tenant Support Service (Your Support Hub) Support hub for tenants covering tenancy matters, with a dedicated Tenancy Sustainment Team for at-risk tenants.
• My Account Tenant Portal Online self-service portal available 24/7 for tenants to pay rent, view tenancy details, and track repair requests.
• Live Chat Support Real-time customer support chat service available Monday to Friday, 8:30am to 4:30pm.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Various suppliers (Meet the Buyer event)minorOthers · 15 October 2025Peaks & Plains hosts annual Meet the Buyer events for suppliers in the North West. Interested suppliers include those providing: door entry systems, CCTV, EICR testing, Q-BOT, column lighting, kitchens, flooring, trade personnel, cyclical decoration, waste management, fire safety, solar panels, lifts, damp & mould treatment, asbestos services, electrical, Legionella testing, and more.
• E.on EnergycoreStrategic or Co-development PartnerPartnership with E.on Energy for energy efficiency programs. The trust works with E.on on energy improvement works, including case studies on their website showcasing green home improvements and energy efficiency upgrades for tenants.
• AcuitycoreStrategic or Co-development PartnerThird-party research partner conducting annual Tenant Satisfaction Measures surveys on behalf of the Trust. Acuity contacts customers to gather honest feedback about services.
• Down to EarthcoreChannel Partner/ Reseller/ DistributorLocal contractor appointed to handle grounds maintenance services following tenant feedback about communal areas cleanliness and grounds maintenance quality.
• CadentcoreOthersEmergency gas emergency contact for tenants; if gas smell suspected, tenants directed to call Cadent on 0800 111 999.
• Magenta LivingminorStrategic or Co-development PartnerJules Booker, Director of Resources, serves as an independent member of the Audit Committee at Magenta Living, another housing provider.
• SavillsminorStrategic or Co-development PartnerThird-party property consultant conducting stock surveys. The Savills Stock Survey 2025 is referenced in tenant communications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Home Group: Large national housing association operating across the North of England with a comparable mix of general needs, supported housing, and shared ownership, and similar regulatory exposure to the Social Housing Regulation Act.
• Stonewater: National housing association managing around 40,000 affordable homes including stock in the North West, comparable as a regulated provider of social and affordable housing with shared ownership and leasehold products.
• Riverside Housing: Major national housing association managing around 75,000 homes including significant North West stock. Comparable as a registered provider of social housing with the same regulatory, governance and product characteristics, but at much larger scale.
• Orbit Group: Large national housing association providing general needs and affordable home ownership products. Comparable on operating model, regulatory framework and product set, but with a broader geographic footprint.
• Sanctuary Housing Association: One of the UK's largest housing associations with over 100,000 homes nationwide, providing the same regulated social landlord operating model, regulatory oversight and product mix — useful benchmark for scale economics and regulatory compliance maturity.

Direct peers

• ForHousing: North West-focused housing association managing ~24,000 homes across Cheshire, Greater Manchester and Merseyside. Comparable scale, customer segments (general needs, supported, leasehold), and operating geography to Peaks & Plains.
• Wythenshawe Community Housing Group: Manchester-based housing association of broadly comparable size managing around 12,000 homes. Directly comparable as a North West regional social landlord; the Trust's Director of Resources previously held a senior finance role there.
• Magenta Living: Cheshire-based housing association operating across Merseyside and Cheshire with a similar stock profile of general needs and supported housing. Explicitly named as a governance partner where Peaks & Plains' Director of Resources sits on Magenta's Audit Committee.
• Plus Dane Housing: North West and Cheshire-focused housing association managing around 13,000 homes, providing directly comparable social rent, supported housing and shared ownership services in overlapping geographies.

Regional players

• Livv Housing Group: Formerly Liverpool-based mutual housing association now operating across the North West, including Cheshire-adjacent areas. Similar product mix (rent, shared ownership) and customer base; overlapping catchment with Peaks & Plains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peaksplains
• LinkedInlinkedin.com/company/peaks-&-plains-housing-trust
• Instagraminstagram.com/peaksplains

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peaks & Plains Housing Trust