What ZELP does

ZELP is a London-based agricultural technology company developing hardware and software to measure and mitigate methane emissions from cattle. The company's product portfolio comprises three integrated offerings: ZELP Sense, a low-cost wearable device worn on a cow's nosepiece that continuously measures methane (CH4), carbon dioxide (CO2), and estimated dry matter intake (DMI) in real-world farming conditions, with validation showing less than 10% error versus gold-standard respiration chambers; ZELP Mitigate, a non-chemical device that oxidises eructed methane into CO2 and water vapour while tracking the volume mitigated, with initial trials indicating up to 50% reduction; and ZELP Insight, a mobile-optimised analytics platform that consolidates data from both devices into dashboards, alerts, and exportable datasets.

The business model combines hardware unit sales (ZELP Sense, available for pre-order with delivery expected H2 2026), a pay-as-you-go data services layer (usage-based pricing for emissions and DMI packages), and a future carbon credit revenue stream enabled by the Gold Standard methodology ZELP initiated and co-developed with TREES Consulting LLC for verified insets and offsets. ZELP targets four customer segments: researchers and academia (GHG inventories, animal science), carbon credit project developers (verification, MRV), livestock farmers (health, fertility, nutrition monitoring), and food processors and corporates (Scope 3 emissions tracking), with a vertically-segmented go-to-market combining direct pre-order, enterprise sales, and event-led demand generation across BISAS, EAAP, ASAS, and Climate Week NYC.

The company is privately held, founded in 2017, with 11-50 employees, and is backed by Collaborative Fund (Series A lead), Novo Holdings, Danone Manifesto Ventures, British Business Bank, Solvia Investment, and Starlight Ventures at the equity level, alongside grants from the Gates Foundation, Global Methane Hub, Terra Carta Design Lab, EIC, and UKRI/IUK. Strategic partners include Mars (via Unreasonable Food 2025), ABP Food Group, Royal College of Art, University of Reading, and AgResearch. Recent leadership hires (COO James Arnold from Arrival/Lilium; VP Engineering Jordan McRae from NASA/MIT/Lockheed; CFO Vlad Panferov from Atlas Agro/Barclays) indicate preparation for commercial scale-up around the H2 2026 launch.

Name

ZELP

Legal name

ZELP ltd.

Website

https://zelp.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ZELP is a London-based agri-tech company that builds wearable hardware (ZELP Sense), a methane oxidation device (ZELP Mitigate), and an analytics platform (ZELP Insight) to continuously measure and reduce cattle methane emissions, serving researchers, farmers, carbon credit developers, and food corporates.

Ownership category

akta.pro rank

Product category

Livestock Methane Measurement and Mitigation Technology

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

akta.pro secondary industry

Climate-Smart Farming & GHG Reduction (Emissions Accounting, Methane/N2O Reduction Practices) (AFAGAMAH)

Keywords

• Livestock methane measurement
• Cattle wearable sensors
• Methane mitigation technology
• Agricultural emissions analytics
• Carbon credit verification

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Device Sales: ZELP Sense is sold as a low-cost, mass-manufacturable wearable device. Available for pre-order with delivery expected H2 2026. Devices can be moved between cows after data collection.
2. Data Services (Pay-as-you-go): Flexible pay-as-you-go model for data services. Data packages available ranging from single daily emissions totals for CO2, CH4 and DMI to more frequent readings every 6 hours. Data viewed via ZELP Insight platform.
3. Carbon Credit Generation: ZELP Mitigate enables generation of verified and traceable carbon insets and offsets by tracking volume of methane oxidized. Leverages approved Gold Standard methodology for carbon credit generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ZELP develops and sells proprietary wearable hardware (ZELP Sense) that continuously measures methane (CH4) and carbon dioxide (CO2) emissions plus dry matter intake from individual cows in real-world settings. It also offers a non-chemical methane mitigation device (ZELP Mitigate) that oxidizes cattle-produced methane, plus a mobile-optimized data analytics platform (ZELP Insight) that transforms device data into actionable insights for farmers, researchers, and food processors.

Product overview

ZELP is an agricultural technology company developing a three-product portfolio focused on livestock methane emissions: ZELP Sense (wearable measurement device), ZELP Mitigate (methane oxidation/mitigation device), and ZELP Insight (data analytics platform). ZELP Sense and ZELP Mitigate are hardware devices worn by cattle, while ZELP Insight serves as the unified data analytics platform that processes and visualises data from both devices, providing actionable insights for farmers, researchers, and processors.

Differentiator

Problem solved

Functional benefit

Brands

• ZELP Sense: A low-cost, wearable device that continuously measures methane (CH₄) and carbon dioxide (CO₂) emissions from individual cows, in real-world settings, together with estimated dry matter intake (DMI).
• ZELP Mitigate
• ZELP Insight

Products and services

• ZELP Sense A low-cost, wearable cattle device that continuously measures methane (CH4) and carbon dioxide (CO2) emissions from individual cows in real-world settings, together with estimated dry matter intake (DMI). It uses ambient and eructated air sampling from near the cow's nostrils via a nosepiece, with WiFi data offload and local storage for intermittent connectivity. Designed for farmers, researchers, and processors needing accurate, affordable, user-friendly measurement at scale. Devices can be moved between cows after data collection.
• ZELP Mitigate A non-chemical device that mitigates and measures methane emissions from cattle by routing methane to a small device where it is oxidized before release as carbon dioxide and water vapor. Heat released during oxidation is tracked to provide traceable records of methane mitigated per cow. Initial trials indicate potential to mitigate methane by up to 50%. Integrated sensors track feeding, rumination, activity, and health-related data. Enables generation of verified and traceable carbon insets and offsets via Gold Standard methodology. Designed to work across housed, pasture, and mixed livestock systems, unlike feed additives that require regular feeding.
• ZELP Insight A mobile-optimized data analytics platform that transforms data from ZELP Sense and ZELP Mitigate into clear dashboards with actionable insights and alerts. Enables individual and herd-level insights, real-time data visualization, health and welfare alerts, fertility management, nutrition optimization, and data export for further analysis. Built for researchers, farmers, and processors who need quick, easy access to reliable livestock data via flexible pay-as-you-go data packages ranging from single daily emissions totals to readings every 6 hours.

Quantifiable outcome

• Methane mitigation up to 50% reduction with ZELP Mitigate
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Gates Foundation (Event)coreGTM or Marketing Partner · 5 November 2025CEO Francisco Norris joined panel at Asia-Pacific Agri-Food Innovation Summit hosted by Gates Foundation, discussing sustainable food systems and climate solutions.
• TREES Consulting LLCcoreStrategic or Co-development Partner · 4 November 2025Developed the Gold Standard methodology for in situ capture and conversion of cattle enteric methane in partnership with ZELP. Methodology initiated by ZELP and developed with TREES Consulting LLC.
• Gold StandardcoreStrategic or Co-development Partner · 4 November 2025Gold Standard approved ZELP-initiated methodology for systems that capture methane produced by cattle and render those emissions neutral in situ through conversion into gases with lower global warming potentials.
• MarscoreStrategic or Co-development Partner · 28 September 2025CEO Francisco Norris joined Mars panel at Climate Week NYC on 'Moo'ving dairy forward: an ecosystem approach for emission reductions.' ZELP selected to join Unreasonable Food 2025 program backed by Mars and Unreasonable.
• ED&F Man SugarcoreStrategic or Co-development PartnerPartner through Chief Trading Officer & Head of Trading Andrés Galindo. ED&F Man brings commodities market expertise and supply chain knowledge.
• Royal College of Art (RCA)coreStrategic or Co-development PartnerCo-founded Terra Carta Design Lab with Sir Jony Ive. ZELP's core technology was developed during Francisco Norris's Master's degree at RCA. ZELP won inaugural Terra Carta Design Lab award with £50,000 funding.
• AgResearchsupportingTechnology or IntegrationNew Zealand research institution specializing in agricultural science and animal health research.
• University of ReadingsupportingTechnology or IntegrationUK university with agricultural and animal science research programs.
• ABP Food GroupsupportingStrategic or Co-development PartnerEuropean food processing company specializing in meat and agricultural products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CattleEye: UK-based AI video analytics platform for dairy cattle monitoring (lameness, body condition). Closely comparable as a livestock technology company using sensor and ML data to deliver actionable herd insights to farmers.
• smaXtec: Austrian provider of bolus and wearable sensors for dairy cattle that measure health, fertility and rumination data. Most directly comparable to ZELP as a cattle wearable-data platform, though focused on health metrics rather than methane-specific measurement.
• AfiMilk (AfiAct / AfiTag): Israel-based dairy farm management and cattle sensor/wearable company offering pedometers and behavior analytics. Comparable as a mature cattle wearable sensor and analytics provider with overlapping end-user farmer base.
• DSM-Firmenich (Bovaer / 3-NOP): Markets Bovaer, the leading approved feed additive for enteric methane reduction in dairy cattle. Closely comparable as the dominant alternative approach to in-situ mitigation, with first-mover regulatory approvals in multiple jurisdictions.

Emerging players

• Blue Ocean Barns: US-based company commercializing seaweed-based feed supplements (BromaFeed) for methane reduction in cattle. Closely comparable as another alternative mitigation pathway competing for the same end-customer budgets.
• Moonsyst: Belgium-based provider of rumen bolus sensors for continuous cattle monitoring (temperature, pH, activity). Comparable as an emerging in-cattle sensor company gathering continuous per-animal physiological data.
• Mootral: UK/Swiss developer of feed-additive and natural-feed methane mitigation solutions for cattle. Comparable as a competing methane mitigation approach targeting the same Scope 3 value chain, but via feed rather than wearable hardware.
• Rumin8: Australia-based climate-tech startup developing feed-supplement methane reduction solutions for cattle. Comparable as another mitigation-focused entrant competing for similar carbon-credit and farmer value.

Broad incumbents

• Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification and monitoring wearables/sensors, now part of MSD Animal Health. Comparable as the incumbent benchmark for cattle wearable technology at scale, with broader scope than ZELP's methane focus.
• DeLaval: Swedish incumbent in dairy farming equipment and herd management software, increasingly integrating sensor and analytics offerings. Comparable as a broad incumbent in the livestock monitoring value chain where ZELP is operating.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zelp-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZELP