smaXtec
smaXtec is an Austria-based AgTech company that sells AI-powered rumen bolus sensors and a cloud health-management platform to dairy farmers in 12+ countries, enabling early disease detection, reproductive management, and feeding optimization through continuous in-cow sensing and proprietary analytics.
- Company typePrivate
- Founded2009
- HeadquartersGraz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What smaXtec does
smaXtec animal care GmbH is an Austria-based AgTech company that has built an AI-powered health management system for dairy cows, centered on a proprietary bolus sensor administered into the cow's reticulum. The bolus continuously measures internal body temperature (±0.018°F accuracy), water intake, rumination via reticulum contractions, activity levels, and optionally rumen pH, transmitting data to a base station and the smaXtec TruD Cloud, where AI and proprietary algorithms convert raw sensor streams into actionable recommendations. Output is delivered through the smaXtec Web application, smaXtec mobile app, and an AI-powered Digital Assistant that generates prioritized to-do lists and disease suspicion alerts (mastitis, ketosis, milk fever, pneumonia) with probability scores.
The product suite has expanded modularly: TruRumi (rumination, 2020), TruDrinking (water intake, 2022), TruAdvice AI (disease probability, 2024), and TruHealth Management (2025) extend the addressable use cases on a single bolus installation. The company sells direct to dairy farmers across approximately 12 countries (Austria, Germany, Switzerland, Ireland, UK, France, Netherlands, Denmark, USA, New Zealand, and markets in Central Asia) through an enterprise field-sales model with on-farm installation, expert onboarding, the smaXtec Academy training platform, and consulting services. Revenue combines upfront hardware sales (boluses and base stations), recurring software/cloud subscriptions, and professional services.
smaXtec was founded in 2009 in Graz, Austria by Stefan Rosenkranz and Mario Fallast, began commercial marketing in 2016, and has scaled to monitor over one million cows worldwide. In 2025 it received a growth investment from KKR and Highland Europe alongside existing shareholder Sophora Unternehmerkapital, appointed Charlie Sheppy (25+ years in animal health) as CEO, and launched the OwnX program making all employees co-owners. Certifications include FDA Market Clearance, CE conformity, DLG rumen-fluid-resistant certification, GDPR-compliant EU data storage, and ABCERT organic-farm compatibility.
smaXtec firmographics
Firmographics- Name
- smaXtec
- Legal name
- smaXtec animal care GmbH
- Website
- https://smaxtec.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- smaXtec is an Austria-based AgTech company that sells AI-powered rumen bolus sensors and a cloud health-management platform to dairy farmers in 12+ countries, enabling early disease detection, reproductive management, and feeding optimization through continuous in-cow sensing and proprietary analytics.
- Ownership category
- akta.pro rank
smaXtec industry classification
Industry- Product category
- Dairy Health Monitoring
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industries
- Dairy Farm Data, Monitoring & Precision Dairy Operations (AFAEACAO), Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
Keywords
Where smaXtec is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices9 records
Markets served
smaXtec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hardware Sales (Bolus Devices): smaXtec sells bolus devices that are administered to cows. The bolus remains inside the cow for her lifetime, measuring various health parameters continuously. Hardware includes the bolus sensors and base station for data transmission.
- Software/Cloud Services: The smaXtec system includes cloud-based software access via smaXtec Web and smaXtec App, providing herd data visualization, digital assistant, and AI-powered recommendations. Data is analyzed in the TruD Cloud using AI and algorithms.
- Consulting and Support Services: The company provides personalized support including on-farm installation, expert onboarding, ongoing consulting, smaXtec Academy training, and customer support. These professional services support the hardware and software offering.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
smaXtec product offering
Product offeringCore offering
smaXtec provides an AI-powered bolus-based health management system for dairy cows. A sensor bolus administered into the cow's reticulum continuously measures internal body temperature, water intake, rumination, activity, and optional rumen pH, transmitting data to the smaXtec TruD Cloud where AI algorithms generate disease alerts, reproduction insights, and feeding recommendations. The offering is sold as an integrated hardware-plus-software solution with on-farm installation, expert onboarding, and ongoing advisory support for professional dairy operations.
Product overview
smaXtec offers a comprehensive AI-powered health management system for dairy cows centered around proprietary bolus technology placed in the reticulum. The core system consists of the smaXtec Health Management System, which combines hardware (boluses, base station, climate sensor) with cloud analytics (TruD® Cloud platform). Key AI-powered modules include TruAdvice® for disease detection with probability estimates, TruDrinking® for water intake monitoring, TruRumi® for rumination tracking, and the Digital Assistant for automated recommendations. The platform is accessible via smaXtec Web (browser) and smaXtec App (mobile), with an optional pH bolus for advanced feeding management. The system delivers up to 70% reduction in antibiotic use and disease detection up to 5 days earlier than visual observation.
Differentiator
Problem solved
Functional benefit
Brands
- TruAdvice: AI-powered disease suspicion notifications including probability indicators for diseases such as mastitis, ketosis, and milk fever.
- TruDrinking
- TruRumi
- TruHealth Management
- TruD Cloud
- OwnX
- smaXtec Academy
Products and services
- smaXtec Health Management System AI-powered bolus-based health monitoring system for dairy cows that provides continuous internal body temperature measurement, water intake tracking, rumination monitoring, and activity analysis from sensors placed in the cow's reticulum. Targeted at commercial dairy farms seeking early disease detection, reproduction management, and feeding optimization.
- smaXtec Classic Bolus Standard bolus sensor that measures internal body temperature, water intake, rumination, and activity levels, remaining in the cow's reticulum for the animal's lifetime.
- smaXtec pH Bolus Optional bolus variant that continuously monitors rumen pH values for targeted feeding optimization and digestive health management in dairy cows.
- smaXtec Base Station Hardware device that automatically reads out data from boluses and uploads it to the smaXtec TruD Cloud for processing and analysis.
- smaXtec Climate Sensor External sensor that measures ambient temperature and humidity to provide additional environmental data alongside internal cow measurements.
- smaXtec Web Browser-based web application for accessing herd data, monitoring alerts, and managing dairy operations from any desktop computer.
- smaXtec App Mobile application for iOS and Android providing real-time herd monitoring, push notifications for health alerts, and farm management tools on smartphones.
- smaXtec Academy Digital e-learning platform providing training, expert-led webinars, and practical courses on cow health, early detection, and herd management for smaXtec customers.
Quantifiable outcome
- Up to 70% reduction in antibiotic use
- +7 more outcomes
Companies that use smaXtec
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
smaXtec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
smaXtec partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights6 records
smaXtec competitors and assessment
Company assessmentDirect peers
- AfiMilk: Israeli dairy technology company providing AfiAct pedometers, AfiTag sensors, and herd management software. Directly comparable to smaXtec as both offer sensor-based health monitoring and AI-driven analytics for commercial dairy operations globally.
- CowManager (Nedap): Dutch AgTech company offering ear-tag-based cow monitoring with modules for health, fertility, nutrition, and location. Direct competitor to smaXtec's bolus-based system, serving the same dairy customer base with a different sensor form factor.
- Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification and monitoring, owned by MSD Animal Health. Offers SenseHub ear-tag and collar monitoring solutions with comparable health, heat detection, and rumination analytics to smaXtec.
Broad incumbents
- Lely: Dutch incumbent in dairy automation with the Astronaut milking robot and integrated cow-monitoring systems. A broader dairy-equipment incumbent whose health-monitoring offering overlaps directly with smaXtec, particularly on robotic milking farms.
- DeLaval: Swedish multinational and one of the largest dairy equipment suppliers globally. Offers DelPro herd management software alongside milking systems, competing with smaXtec on integrated dairy operations platforms.
- GEA: German industrial giant with a Dairy Solutions division offering milking parlors, herd management, and farm automation. Broader incumbent player overlapping with smaXtec in large commercial dairy operations.
- BouMatic: US-headquartered global dairy equipment manufacturer offering milking systems and on-farm dairy management solutions. Broad incumbent with partial overlap in dairy herd management and monitoring.
Emerging players
- Connecterra: Dutch AI-AgTech startup behind 'Ida' dairy intelligence platform using sensor data and machine learning. Emerging player with overlapping AI-driven health insights for dairy farmers, though currently with smaller scale than smaXtec.
- Moonsyst: Hungarian-based provider of rumen bolus technology for dairy cattle, directly comparable to smaXtec's core bolus product. Emerging player with overlapping sensor-based health monitoring offering.
Others
- Zoetis: Global animal health leader with diagnostics, genetics, and increasingly livestock monitoring offerings. Adjacent player serving dairy farmers through veterinary and animal-health channels, with growing investment in data and monitoring products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
smaXtec social profiles
Digital presencesmaXtec compliance and trust
Trust signalCompliance5 records
smaXtec financial estimates
Financial estimateRevenue estimate
Valuation estimate
smaXtec leadership team
Management profileNumber of profiles
Profiles6 records
smaXtec funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smaXtec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smaXtec
What does smaXtec do?
smaXtec provides an AI-powered bolus-based health management system for dairy cows. A sensor bolus administered into the cow's reticulum continuously measures internal body temperature, water intake, rumination, activity, and optional rumen pH, transmitting data to the smaXtec TruD Cloud where AI algorithms generate disease alerts, reproduction insights, and feeding recommendations. The offering is sold as an integrated hardware-plus-software solution with on-farm installation, expert onboarding, and ongoing advisory support for professional dairy operations.
Is smaXtec a public or private company?
smaXtec is a private company. It is classified as venture growth investor backed and is currently operating.
When was smaXtec founded?
smaXtec was founded in 2009. It employs 11 to 50 people.
Where is smaXtec based?
smaXtec is headquartered in Graz, Austria, in the Europe region.
How does smaXtec make money?
Three revenue lines are on record. Hardware Sales (Bolus Devices) is the primary driver. The others are software/Cloud Services and consulting and Support Services.
Who are smaXtec's main competitors?
Direct peers on record are AfiMilk, CowManager (Nedap) and Allflex Livestock Intelligence (MSD Animal Health). Broad incumbents are Lely, DeLaval, GEA and BouMatic. Emerging players are Connecterra and Moonsyst. Zoetis is listed as an others.
Does smaXtec have an API?
No public API is recorded for smaXtec.
What industry is smaXtec in?
smaXtec's product category is Dairy Health Monitoring. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFAEACAO, Dairy Farm Data, Monitoring & Precision Dairy Operations. Its NAICS code is 11521 and its SIC code is 3523.