Better Than Home
Better Than Home (Digs) is a Chicago-based pet care services roll-up platform that acquires and operates premium pet boarding, daycare, and grooming resorts across nine U.S. locations, serving pet parents with recurring care services and independent pet care business owners seeking an acquisition exit.
- Company typePrivate
- Founded2023
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Better Than Home does
Better Than Home, operating commercially as Digs (DBA: Digs Dog Care), is a Chicago-based pet care services roll-up platform founded in 2023. The company acquires independent pet boarding, daycare, and grooming facilities and rebrands them as part of a multi-state network of premium pet care resorts, currently operating 9 locations across North Carolina, Missouri, Kansas, Illinois, Indiana, and Wisconsin. Its go-to-market operates on two sides: a B2B acquisition motion targeting pet care business owners looking to exit, marketed through a dedicated website and staffed by a Director of M&A, M&A Manager, and Directors of Business Development; and a B2C motion delivering recurring boarding, daycare, and related pet care services to pet parents at each physical resort location.
The underlying operating model centers on acquiring established local pet care brands (Lake Forest Kennel Club, 4 Pawz Only, Woof's Play & Stay, Frogs to Dogs, among others) and integrating them under the Digs umbrella while preserving local operating teams through an employee ownership program, competitive benefits, and shared back-end support. Revenue is generated through recurring pet care service fees at each resort location; pricing is not publicly disclosed and varies by facility and service. The company is funded by a $75,000,000 raise from Garnett Station Partners and is led by CEO Jeff Nathan, with COO Nick Falk, CDO Matt Frankenfeld, CFO Antoinette Townsend, and VP of Growth Michael Logue forming the senior leadership team.
The stated strategic intent is nationwide expansion through continued acquisitions, with the platform emphasizing trust, transparency, and team empowerment as the unifying culture for integrating disparate local brands into a coherent national network.
Better Than Home firmographics
Firmographics- Name
- Better Than Home
- Legal name
- Digs
- Website
- https://betterthanhome.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Better Than Home (Digs) is a Chicago-based pet care services roll-up platform that acquires and operates premium pet boarding, daycare, and grooming resorts across nine U.S. locations, serving pet parents with recurring care services and independent pet care business owners seeking an acquisition exit.
- Ownership category
- akta.pro rank
Better Than Home industry classification
Industry- Product category
- Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Senior & Special-Needs Dog Daycare (HSANAFAH)
Keywords
Where Better Than Home is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Better Than Home business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Pet Care Services: Digs generates revenue through operating acquired pet care resort facilities. The company acquires existing pet boarding, daycare, and care facilities, rebrands them under the Digs umbrella, and operates them as premium pet care resorts. Revenue comes from pet care services including boarding, daycare, and related pet services provided to pet parents.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Better Than Home product offering
Product offeringCore offering
Better Than Home, doing business as Digs, operates a network of premium pet care resorts providing boarding, daycare, and related pet care services to pet parents across nine U.S. locations. The company simultaneously runs a B2B acquisition platform that purchases independent pet care businesses and integrates them into the Digs network, offering employee ownership opportunities to existing staff.
Product overview
Better Than Home operates a network of premium pet care resorts under the Digs brand, offering boarding, daycare, and related pet care services across multiple U.S. locations. The company operates as a multi-location pet care provider with a B2B division focused on acquiring and integrating other pet care businesses into its network. The service portfolio includes core boarding and daycare offerings, with operations spanning locations in North Carolina, Missouri, Kansas, Illinois, Indiana, and Wisconsin.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Boarding
- Pet Daycare
- Pet Care Business Acquisition Program
Companies that use Better Than Home
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Better Than Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Better Than Home partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Lake Forest Kennel ClubcoreFormerly independent pet care business acquired by Digs. Owner Neal C. described the selling experience as straightforward and streamlined with no surprises and a quick close.
- 4 Pawz OnlycoreFormerly independent pet care business acquired by Digs. Owner Kaia M. reported the experience exceeded all previous business partnerships.
- Woof's Play & StaycoreFormerly independent pet care business acquired by Digs. Owner Dave D. praised the honest and forthright approach of the Digs team.
- Frogs to DogscoreFormerly independent pet care business acquired by Digs. Owner Andrew Z. noted the team's genuine care for employees and professional conduct throughout the process.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Better Than Home competitors and assessment
Company assessmentDirect peers
- Camp Bow Wow: National dog daycare, boarding, and grooming franchise with 200+ locations across North America. Most directly comparable to Digs in operating model (facility-based daycare/boarding) and customer base (pet parents seeking premium care).
- Dogtopia: Dog daycare, boarding, and spa franchise with 200+ locations in the U.S. and Canada. Closely comparable to Digs in service mix and premium positioning, and represents a direct franchise-based competitive model.
- Best Friends Pet Hotel: Multi-location pet resort chain offering boarding, daycare, grooming, and training. Comparable to Digs in multi-service premium resort offering and physical retail footprint.
- Pet Paradise: Resort-style pet boarding, daycare, and grooming chain with locations across the Southeast U.S. Highly comparable to Digs in resort positioning and target customer demographic.
- Hounds Town USA: Dog daycare, boarding, and grooming franchise with 50+ locations. Comparable franchise rollup model and dog daycare/boarding service offering to Digs.
- K9 Resorts Luxury Pet Hotel: Luxury dog boarding, daycare, and spa franchise operating in the premium segment. Comparable to Digs' premium positioning and resort-style service model.
Broad incumbents
- Petco: Large pet retail and services operator offering grooming, training, and in-store vet care. Overlaps with Digs in pet services but operates a much broader retail/services portfolio across the U.S.
- PetSmart: National pet retail chain owned by BC Partners, also operates PetsHotel boarding facilities, grooming salons, and training services. Broad incumbent with overlapping services but operates at significantly larger scale than Digs.
Emerging players
- Rover: Online marketplace connecting pet owners with pet sitters, dog walkers, and boarders. Comparable to Digs in pet care services but uses a marketplace/platform model rather than owned facilities.
- Wag!: On-demand pet care marketplace offering dog walking, boarding, and sitting services. Comparable to Digs in pet care services but operates via gig-economy platform rather than owned resorts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Better Than Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Than Home leadership team
Management profileNumber of profiles
Profiles11 records
Better Than Home subsidiaries and ownership
Company hierarchySubsidiaries13 records
Better Than Home funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Than Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Than Home
What does Better Than Home do?
Better Than Home, doing business as Digs, operates a network of premium pet care resorts providing boarding, daycare, and related pet care services to pet parents across nine U.S. locations. The company simultaneously runs a B2B acquisition platform that purchases independent pet care businesses and integrates them into the Digs network, offering employee ownership opportunities to existing staff.
Is Better Than Home a public or private company?
Better Than Home is a private company. It is classified as private equity controlled and is currently operating.
When was Better Than Home founded?
Better Than Home was founded in 2023. It employs 1 to 10 people.
Where is Better Than Home based?
Better Than Home is headquartered in Chicago, United States, in the North America region.
How does Better Than Home make money?
One revenue line is on record: pet Care Services.
Who are Better Than Home's main competitors?
Direct peers on record are Camp Bow Wow, Dogtopia, Best Friends Pet Hotel, Pet Paradise, Hounds Town USA and K9 Resorts Luxury Pet Hotel. Broad incumbents are Petco and PetSmart. Emerging players are Rover and Wag!.
Does Better Than Home have an API?
No public API is recorded for Better Than Home.
What industry is Better Than Home in?
Better Than Home's product category is Pet Care Services. Its primary akta.pro industry code is HSANAFAH, Senior & Special-Needs Dog Daycare. Its NAICS code is 81291.