What SOUS does

SOUS (legal entity Acroya B.V.) is an Amsterdam-headquartered software company founded in 2022 that sells an AI-powered SaaS platform to independent food and beverage operators. The platform is organized into three modular products: Spotlight, which manages a restaurant's visibility across Google, ChatGPT, Maps, Claude, Siri, and 45+ directories and automates review responses in the operator's tone of voice; Commerce, an online ordering and storefront offering 0% commission on repeat orders alongside embedded or standalone checkout options; and Guests, a retention module that segments customers, predicts lifetime value and churn, and triggers targeted offers. Underlying infrastructure is a multi-tenant SaaS application built on Django REST Framework (Python) with a React + TypeScript frontend, deployed on Google Cloud Platform with serverless microservices, a PostgreSQL database, and Stripe for payment processing.

The company monetizes through a freemium tiered subscription model (Start at €0/month, Launch at €104/month, Grow at €209/month), a Spotlight add-on at €90/month per location, a 30% annual billing discount, and a 1% service fee on gross transaction value processed through the platform. Since launching as a curated meal-kit marketplace in 2022 and pivoting to the current SaaS model around 2025, SOUS reports €10M+ in cumulative platform GMV and 300,000+ end customers served across 1,000+ restaurant locations on Spotlight. Go-to-market blends product-led growth (a free AI visibility scan) with an outbound sales team, and the company has raised multiple funding rounds between 2025 and 2026, including a €4M seed round in March 2026 led by seed + speed Ventures, to fund product development and an expansion into Germany as its first international market.

The target customer is the independent, single- or multi-outlet restaurant operator ("culinary entrepreneur") competing against chains and aggregator platforms; SOUS positions itself as the "third wave" of restaurant technology, displacing fragmented point solutions and the high-commission economics of delivery marketplaces with an AI-orchestrated, all-in-one stack.

Name

SOUS

Legal name

Acroya B.V.

Website

https://poweredbysous.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

SOUS is an Amsterdam-based SaaS company that provides independent restaurants with an AI-powered platform combining multi-platform visibility (Spotlight), direct online ordering (Commerce), and guest retention analytics (Guests), monetized via tiered subscriptions and a transaction fee.

Ownership category

akta.pro rank

Product category

Restaurant Technology SaaS

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Delivery-Only Restaurant Brands (No Dine-In) (THAFAJAC)

Keywords

• Restaurant marketing software
• Direct online ordering
• Guest retention platform
• AI visibility management
• Zero commission commerce

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Three-tier SaaS subscription model: Start (€0/month), Launch (€104/month), and Grow (€209/month). Additional Spotlight visibility module at €90/month per location. Annual billing offers 30% savings. Service fee of 1% of gross transaction value per transaction.
2. Payment Processing Fees: Transaction-based fees on payment processing: iDeal at €0.29, Local Card at 1.8-2.2% + €0.25, International Card at 2.8-3.55% + €0.25. These fees are passed through from payment providers.
3. Platform Transaction Revenue: Service fee of 1% charged on gross transaction value facilitated through the platform. Enables restaurants to sell directly to customers, positioning SOUS as a commerce facilitator with aligned incentives for merchant growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SOUS provides an AI-powered SaaS platform that helps independent restaurants and culinary entrepreneurs manage digital visibility, accept direct online orders, and retain guests. Its three integrated modules—Spotlight (multi-platform AI visibility and review automation), Commerce (online ordering with 0% commission on repeat orders), and Guests (retention, segmentation, and churn prediction)—enable restaurants to replace fragmented point solutions and aggregator platforms with a single integrated growth stack.

Product overview

SOUS is a modular AI-powered hospitality growth platform designed specifically for independent food and beverage entrepreneurs. The platform consists of three integrated core modules: Spotlight (AI-driven marketing agent for visibility across Google, AI assistants, and maps), Commerce (AI-powered online ordering with 0% repeat-commission), and Guests (AI-driven retention and loyalty management). The platform operates on a tiered SaaS model with a free Start plan, a €104/month Launch plan, and a €209/month Grow plan. An AI Scan tool provides free visibility analysis. The modules share customer data and are designed to help independent restaurants compete with large chains by unifying fragmented digital workflows, enabling data ownership, and automating marketing, ordering, and retention — all from a single dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

• Spotlight AI-powered marketing agent that automates restaurant visibility across Google, ChatGPT, Maps, Claude, and Siri. Monitors and fixes listing issues, auto-replies to reviews in the restaurant's tone of voice, syncs business information across 45+ platforms, and generates weekly content suggestions to improve search rankings. Built for independent restaurants seeking to compete with chain-level digital presence.
• Commerce AI-powered online ordering and e-commerce platform that lets restaurants sell directly to customers with 0% commission on repeat orders. Available as an embedded commerce widget for existing websites or as a standalone store, with order management, delivery integrations, upsell automation, and first-party customer data ownership. Built for independent restaurants seeking to escape high aggregator commission fees.
• Guests AI-driven guest retention and loyalty module that provides customer insights, geographical trend analysis, segmentation (Regulars, High Spenders, Giftcard Buyers, Holiday Shoppers, At-Home Fans), churn detection, and automated targeted offers to convert casual visitors into repeat customers. Built for independent restaurants seeking to own and reactivate their customer base.
• AI Visibility Scan Free diagnostic tool that analyzes how a restaurant appears on ChatGPT, Google, Maps, and AI platforms, identifying missed visibility and order opportunities and serving as the entry point into SOUS's paid Spotlight module.

Quantifiable outcome

• 50% holiday box revenue increase for NENI Amsterdam
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPrimary payment processing provider integrated into the platform. SOUS Payment Service utilizes Stripe for payment processing, payouts, and merchant KYC/KYB verification. Mentioned in merchant terms and privacy policy as third-party payment service.
• 45+ Search and Directory PlatformscoreTechnology or IntegrationPlatform integrations with 45+ major search engines and directories where guests discover restaurants. Includes Google Maps, Apple Maps, TripAdvisor, and other directories. Spotlight synchronizes business information across all platforms.
• Nationwide Delivery Partners (NL+BE)coreChannel Partner/ Reseller/ DistributorDelivery integration partners enabling nationwide delivery in the Netherlands and Belgium. Available in Launch and Grow subscription tiers. SOUS acts as the digital intermediary connecting restaurants with delivery fulfillment.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ChowNow: US-based direct online ordering platform for independent restaurants with commission-free ordering model. Closest direct competitor to SOUS's Commerce module, differentiated by US geographic focus.
• Deliverect: Ghent, Belgium-based delivery management SaaS connecting restaurants to multiple delivery aggregators. Comparable to SOUS in European restaurant-tech focus and target customer (independent restaurants and small chains).
• Olo: NYSE-listed digital ordering platform for enterprise restaurant chains. Directly comparable to SOUS's Commerce module, though focused on larger enterprise customers rather than independents.
• Thanx: Restaurant marketing and customer loyalty platform with AI-driven personalization and segmentation. Closest direct peer to SOUS's Guests module, focused on customer retention and data ownership.
• Punchh: Restaurant loyalty and customer engagement platform with AI-driven segmentation and targeted offers. Direct competitor to SOUS's Guests retention module, though typically focused on enterprise restaurant chains.
• TheFork: Tripadvisor-owned European restaurant booking and discovery platform. Direct peer to SOUS in European market focus and restaurant-discovery orientation, though primary model is reservations vs. SOUS's commerce.

Broad incumbents

• Toast: Major US-based restaurant tech platform combining POS, payments, online ordering, and marketing. A much larger incumbent with overlapping capabilities to all three of SOUS's modules.
• Lightspeed Restaurant: Public POS and commerce platform with restaurant-specific offering covering ordering, payments, and marketing. Comparable as a broader restaurant tech incumbent with overlapping capabilities.
• Square for Restaurants: Block-owned restaurant POS and commerce platform serving SMBs with payments, ordering, and marketing features. Comparable to SOUS in SMB restaurant focus but operates as a much broader business.
• Resy: American Express-owned restaurant reservation and dining platform. Broader incumbent with adjacent dining-discovery and restaurant-consumer connection model, particularly relevant to SOUS's Spotlight visibility strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/souscreators

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUS