What Overtake does

Overtake (오버테이크) is a South Korean mobile fintech company founded in 2021 that operates a "Mobile Financial Store" — a data-driven platform aggregating 150+ financial products from 50+ financial institutions, including loans, credit cards, and insurance. The platform is distributed through deep integrations with the PASS authentication applications of all three major Korean telecom operators (SKT, KT, LG U+), capturing 90% of the country's identity verification market, and is also embedded in Samsung Pay, Korea's #1 simple payment platform, and SK Planet's OK Cashbag mileage service. Its core technology is a financial product recommendation engine combined with telecom-based identity verification, enabling users to compare, apply for, and manage financial products directly within partner mobile apps.

Overtake generates revenue primarily through commissions from financial institutions on successful product applications (loans, credit cards, insurance) and advertising fees from financial product promotion on its platform, with a registered online loan brokerage license enabling direct facilitation of loan products. The company holds a Financial Product Sales Agency/Brokerage license obtained in October 2022 and is registered as a Financial Supervisory Service online loan brokerage company, completed in December 2022. It raised a 30 billion KRW (3 billion KRW) Series A round in November 2022 at a 30 billion KRW pre-money valuation, with KT, LG Uplus, and SK Telecom named as investors, and secured an additional 3 billion KRW concurrent with the FSS registration. Reported 2023 gross revenue is 4.4 billion KRW, with a 15+ person team serving approximately 1.87 million users through PASS identity verification, 1.58 million through Samsung Pay, and 230,000 through OK Cashbag.

Name

Overtake

Legal name

오버테이크 주식회사 (Overtake Co., Ltd.)

Website

https://overtake.kr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Overtake is a South Korean mobile fintech platform founded in 2021 that aggregates 150+ financial products from 50+ institutions and distributes them through PASS apps of all three major Korean telecom operators, Samsung Pay, and OK Cashbag, earning commissions on completed loan, card, and insurance applications.

Ownership category

akta.pro rank

Product category

Financial Product Aggregation Platform

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Financial product platform
• Online loan brokerage
• Financial product comparison
• Mobile financial services
• Financial product advertising

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Financial Product Commission: Revenue generated through commissions from financial institutions when users successfully apply for and obtain financial products (loans, insurance, credit cards) through the platform
2. Financial Product Advertising: Advertising fees from financial institutions promoting their products on Overtake's mobile platform and financial product recommendation service
3. Online Loan Brokerage: Facilitates online loan products as a registered loan brokerage with the Financial Supervisory Service, earning brokerage commissions

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Overtake operates a mobile-first financial product aggregation platform ("Mobile Financial Store") that surfaces 150+ financial products (loans, credit cards, insurance) from 50+ partner financial institutions to South Korean consumers. The platform is distributed through telecom PASS apps (SKT, KT, LG U+), Samsung Pay, and OK Cashbag, and the company is registered as an online loan brokerage with the Financial Supervisory Service to directly facilitate loan applications.

Product overview

Overtake operates as a mobile-first financial product advertising platform and online loan brokerage, functioning as a 'Mobile Financial Store.' The core offering consists of the Overtake platform itself, which provides data-driven financial product recommendations through partner distribution channels including SKT PASS, KT PASS, LG U+ PASS, Samsung Pay, and OK Cashbag. The platform enables users to compare loans, manage credit cards, and purchase insurance products, with over 150 financial products from 50+ partner financial institutions. Key products include PASS 대출비교 (loan comparison service available through SKT PASS) and financial product services across multiple telecom and fintech platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Overtake Mobile Financial Store Mobile-first financial product platform that aggregates 150+ financial products (loans, credit cards, insurance) from 50+ Korean financial institutions and delivers data-driven recommendations to consumers through integrated partner apps.
• PASS Loan Comparison (PASS 대출비교) Loan comparison and credit-score lookup service offered inside the SKT, KT, and LG U+ PASS apps, with rewards for viewing and applying for loan products.
• Online Loan Brokerage Service Direct online loan brokerage platform registered with the Financial Supervisory Service, allowing Overtake to broker loan products from partner institutions to consumers in exchange for brokerage commissions.

Quantifiable outcome

• Reached 1.87 million users through PASS identity verification (90% market share)
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• SK Telecom (PASS) - Loan ComparisoncoreStrategic or Co-development Partner · 1 December 2022Communication 3S PASS 'Loan Comparison Service' launched in December 2022, integrated across all three telecom operators.
• Samsung PaycoreStrategic or Co-development Partner · 1 November 2022Samsung Pay 'Financial Products' service launched in November 2022, providing access to Samsung Pay's #1 ranked simple payment users (15.8 million users).
• KT (PASS)coreStrategic or Co-development Partner · 1 July 2022KT PASS 'Financial Products' service launched in July 2022, completing partnership with all three major Korean telecom operators.
• LG U+ (PASS)coreStrategic or Co-development Partner · 1 April 2022LG U+ PASS 'Financial Products' service launched in April 2022, expanding reach to LG U+ mobile subscribers.
• SK Planet (OK Cashbag)coreStrategic or Co-development Partner · 1 February 2021Launched 'Loan Aggregation View' (대출모아보기) on OK Cashbag platform in February 2021. Partnership provides access to OK Cashbag's large user base as Korea's largest integrated mileage service with 2.3 million users.
• SK Telecom (PASS)coreStrategic or Co-development Partner · 1 February 2021Initial partnership launched with SKT PASS for 'Authentication Trend' service in 2021, followed by 'Financial Products' service launch.
• Financial Institution Partners (50+)coreOthersPartnership network including major banks, insurance companies, and savings banks such as KB국민은행, 삼성카드, 신한카드, 기업은행, 삼성생명, 삼성화재, DB손해보험, KB손해보험, 메리츠화재, 흥국화재, 라이나생명, 교보라이프플래닛, 우리카드, 하나카드, 현대캐피탈, 우리금융캐피탈, 신한저축은행, 웰컴저축은행, 페퍼저축은행, 전북은행, ok저축은행, bnk캐피탈, ok캐피탈, 대신저축은행, 수협, Chubb에이스손해보험 offering 150+ financial products on the platform.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BankSalad (뱅크샐러드): Korea's leading financial product aggregation and management app, letting users view all bank/loan/card/insurance products in one place. Directly comparable to Overtake as a financial-product comparison and consumer-management platform targeting mobile users.
• Toss (Viva Republica): Korean super-app whose 'Toss Loans' and lending comparison features overlap directly with Overtake's loan-brokerage and financial-product comparison offering, despite Toss operating at much larger scale across payments, banking, and investing.

Broad incumbents

• KakaoBank: Korea's largest internet-only bank offering deposits, lending, and credit products through its own mobile channel — a broad incumbent that competes with Overtake for financial-institution mindshare and consumer attention, but as a regulated bank rather than a brokerage/aggregator.
• Kakao Pay: Korean mobile payment and financial services platform (payment, lending, insurance, investment) that overlaps with Overtake's mobile financial-product distribution, especially via in-app financial product entry points similar to Overtake's PASS/Samsung Pay integration model.
• Naver Financial: Naver's financial services arm covering loans, cards, insurance, investing, and comparison content — comparable to Overtake as a financial product distribution surface, though embedded within Naver's broader portal ecosystem rather than as a telecom-pass-aggregated platform.

Regional players

• Credible: US-based consumer finance marketplace aggregating student loans, mortgages, personal loans, and credit cards from multiple lenders. Functionally analogous to Overtake's loan comparison/brokerage model but serving US consumers; relevant as a regional reference point.
• LendingTree: Established US online loan comparison marketplace connecting consumers with multiple lenders across mortgages, personal, auto, and credit cards. Closest international analog to Overtake's lead-generation / broker economics, though serving a different geography.

Others

• Moneytoday (mt): Korea's major financial news and personal-finance content portal; adjacent to Overtake because it covers the same consumer finance topics (loans, mortgages, DSR, ISA) and could either compete for traffic or serve as a content marketing/distribution partner for Overtake's blog-led GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overtake