What SK Planet does

SK Planet Co., Ltd. (SK플래닛(주)) is a South Korean digital platform company and wholly-owned subsidiary of SK Group, headquartered at Pangyo Techno Valley, Seongnam. The company operates Korea's largest integrated loyalty ecosystem anchored by OK Cashbag, serving approximately 30 million members across 108,000+ partner stores, and has built a portfolio of adjacent consumer platforms including Syrup (a gold accumulation Web3 service with 2 million users), OLOCK (a carbon-neutral walking app with 1.5 million members and 946 billion cumulative steps), and Gifticon (Korea's pioneer mobile gift voucher service processing over 1 trillion KRW in 2024 transactions).

The company runs a three-pillar architecture spanning Marketing Platforms (OK Cashbag, Syrup, OLOCK, Gifticon, Bizcon), Marketing Solutions (Planet AD advertising, Recopick recommendation engine, DMP/Seg Lens data platforms, Web3 marketing), and Business Solutions (AIoT/RB Insight, RB ARHIS road hazard AI, AI Moment generative video, AI Agents, V Coloring, T Coloring). Its technology stack combines AI and data analytics, IoT solutions, and blockchain/Web3 infrastructure to connect consumer behavior signals with advertiser targeting. Notable proprietary technology includes Recopick (real-time recommendation since 2014), Seg Lens (LLM-based DMP), and RB ARHIS (audio-based road surface AI deployed at 500+ domestic and 20+ overseas sites).

SK Planet monetizes through multiple streams: advertising and marketing services via Planet AD, transaction fees on Gifticon, affiliate/referral revenue from OK Cashbag merchant partnerships, B2B enterprise subscriptions for marketing automation and data solutions, and freemium consumer services. Distribution combines direct-to-consumer mobile apps (iOS/Android), web platforms, a 108,000-store retail partner network, and a direct enterprise sales force. In 2026, SK Planet divested its Korbit cryptocurrency exchange stake to Mirae Asset for 45.7 billion KRW and joined the Access Advance VVC video patent pool as a licensor, signaling a strategic refocus on the core marketing platform franchise.

Name

SK Planet

Legal name

SK플래닛(주)

Website

https://skplanet.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SK Planet is a South Korean SK Group subsidiary operating Korea's largest integrated loyalty platform (OK Cashbag, 30M members, 108K+ stores) alongside marketing technology (Planet AD, Recopick, DMP), Web3 loyalty (Syrup), generative AI (AI Moment), and IoT (RB ARHIS) services for consumers and enterprise advertisers.

Ownership category

akta.pro rank

Product category

Marketing Technology Platform

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Loyalty platform services
• Digital advertising platform
• Marketing technology solutions
• Mobile commerce platform
• Data management platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Marketing Services: SK Planet generates revenue through its Planet AD advertising platform, offering targeted digital advertising services to brands and businesses. Additional marketing technology revenue comes from Recopick recommendation engine and DMP data services, providing AI-powered marketing solutions on a service fee basis.
2. Gifticon Digital Gift Marketplace: Digital gift card marketplace where SK Planet earns transaction commissions on each gift card sold through the platform to partner retail brands. Consumers purchase gift cards for delivery to recipients.
3. OK캐쉬백 Loyalty Platform: Loyalty point program generating revenue through partnerships with 108,000+ merchants who pay for inclusion in the loyalty network and co-marketing programs.
4. B2B Enterprise Solutions (Bizcon): Enterprise software and solutions sold to businesses including marketing automation, data analytics, and business process solutions, typically on subscription or service fee models.
5. Entertainment Services (오락): Entertainment platform revenue from digital content and services, likely through freemium model with premium features and content purchases.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

SK Planet operates a data and AI-based full-stack marketing platform that combines consumer-facing loyalty and commerce apps (OK캐쉬백 with 30M+ members and 108,000+ partner stores, 시럽 gold accumulation with 2M users, OLOCK walking app, and 기프티콘 mobile gift vouchers exceeding 1 trillion KRW in 2024 transactions) with B2B marketing technology solutions (Planet AD advertising, Recopick recommendation engine, DMP, Bizcon mobile coupons, AI Moment generative video, RB ARHIS road hazard AIoT, and AIoT analytics). Revenue is generated from advertising, transaction commissions on Gifticon, partner/merchant fees, B2B enterprise subscriptions, and patent licensing.

Product overview

SK Planet operates as a data and AI-based full-stack marketing platform with three interconnected business pillars: Marketing Platforms (OK Cashbag, Syrup, OLOCK, Gifticon, and Bizcon), Marketing Solutions (Planet AD, Recopick, DMP, Seg Lens, Planet M, Web3 Marketing, and various advertising products like Today's Challenge, Play AR, Shopping Accumulation, and O!LABANG), and Business Solutions (AIoT/RB Insight, RB ARHIS, AI Moment, AI Agents, BizChat, V Coloring, T Coloring, V Bizling, V BizProfile, and communication value-added services). The platform is anchored by approximately 30 million OK Cashbag members and 108,000 merchant stores, leveraging data and AI technology to connect brands and consumers through reward programs, advertising, and commerce within a single integrated ecosystem. The Syrup app adds a gold accumulation service with 2 million users, OLOCK provides carbon-neutral walking rewards with 1.5 million members, and Gifticon processes over 1 trillion KRW in annual transactions.

Differentiator

Problem solved

Functional benefit

Brands

• OK캐쉬백: Korea's largest integrated mileage service with 30 million members and 108,000+ partner stores, offering point accumulation and rewards.
• 시럽 (Syrup)
• 오락 (OLOCK)
• 기프티콘
• Planet AD
• 레코픽 (Recopick)
• RB ARHIS
• AI Moment
• 비즈콘
• Wezuro
• T 컬러링
• V 컬러링
• V 비즈링
• V 비즈프로필

Products and services

• OK캐쉬백 (OK Cashbag) Korea's largest integrated mileage service with approximately 30 million members and 108,000+ partner stores, enabling point accumulation and redemption across multiple brands for consumer rewards and brand-to-consumer marketing connections.
• 시럽 (Syrup) Korea's first gold accumulation app-tech service allowing users to easily accumulate gold as a new asset formation experience; 2 million gold accumulation users and 9.4 billion KRW in cumulative gold accumulation as of December 2024.
• OLOCK (오락) Carbon-neutral walking/mobility app-tech service launched in May 2015, offering walking tracking, step challenges, green challenges, and tree planting activities that reward users with OK캐쉬백 points; 1.5 million cumulative members and 946 billion steps recorded.
• 기프티콘 (Gifticon) Korea's pioneer mobile gift coupon service allowing users to gift brand products such as department store gift certificates, chicken, movies, and convenience store vouchers; 2024 total transaction amount exceeded 1 trillion KRW with 1.1 million monthly average mobile coupon sends.
• 비즈콘 (Bizcon) B2B mobile coupon distribution service within Gifticon's ecosystem, enabling enterprises to easily send mobile coupons to customers or employees with a wide selection of brands including coffee, dining, convenience stores, and gift certificates.
• Planet AD Premium reward-based advertising platform offering technology-based advertising experiences; advertisers run campaigns for brand awareness, engagement, and message delivery while users earn OK캐쉬백 points for participating in ads.
• Recopick (레코픽) Real-time personalization recommendation service and on-site marketing tool for shopping malls, launched in 2014 as Korea's first real-time personalization recommendation technology; analyzes customer behavior data to provide personalized product recommendations.
• DMP (Data Management Platform) Unified data platform that collects, processes, and analyzes non-identified data from SK service users to provide sophisticated targeting and business insights; integrates with various external channels to maximize marketing performance.
• Planet M Data-based precision targeting SMS advertising service that analyzes user activity patterns using online and offline data to deliver targeted messages to core customer groups; serves 1,000+ brands.
• AI Moment AI-based video generation B2B service using OpenAI GPT model and Google Cloud Text-to-Speech to generate customized business marketing videos from a single keyword input; target users are V Bizling/V BizProfile SOHO subscribers.
• RB ARHIS World's first AI and audio-based road hazard information system for real-time road surface danger detection; uses AI and audio fusion to detect black ice and road conditions at 1/4 the cost of existing equipment with 100x detection range; deployed at approximately 500 domestic and 20+ overseas locations as of 2025.
• AIoT Solutions (RB Insight) Cloud-based deep learning and real-time big data analysis platform for IoT sensor monitoring and data analysis; built on hundreds of billions of accumulated sensor data records, used in air quality management, smart city development, and workplace health/safety/environment management.
• V 컬러링 (V Coloring) Video-based coloring service displaying customer-set videos on the recipient's screen during incoming calls, suitable for the 5G era; originally launched by SK Telecom, expanded to KT and LG U+ carriers.
• T 컬러링 (T Coloring) Call ringtone service allowing mobile subscribers to express individuality with high-quality audio content matching their preferences; downloadable on OneStore and Google Play, accessible via mobile web for iOS users.
• V 비즈링 (V Bizling) Service automatically exposing company promotional videos on the recipient's phone screen during call wait time; creates brand awareness through natural video-based promotion during high-concentration call waiting moments.
• V 비즈프로파일 (V BizProfile) Smart caller profile service displaying the caller's name, affiliation, and call purpose as a profile video on the recipient's screen when making a call, helping recipients understand call purpose in advance and improving call connection success rates.
• Biz 챗 (BizChat) Affiliated marketing messaging service targeting SK Telecom advertising consent customers; enables enterprise clients to conduct targeted marketing campaigns with detailed targeting and analysis, and provides OK캐쉬백 and 11pay points as rewards for customer responses.
• AIR Shop (with Moca Network) Blockchain-based loyalty solution developed in partnership with Animoca Brands / Moca Network; enables brands to create and manage digital reward programs using on-chain verifiable identity and credentials.

Quantifiable outcome

• 30 million members served through OK캐쉬백 loyalty platform
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature7 records

Partnerships

Two partnerships are on record, tiered strategic and core.

• Moca Network (Animoca Brands)strategicStrategic or Co-development Partner · 1 October 2022SK Planet partnered with Moca Network, a subsidiary of Animoca Brands, to develop and launch the AIR Shop blockchain-based loyalty solution. This strategic partnership combines SK Planet's established loyalty infrastructure with Moca's blockchain expertise to create Web3-enabled loyalty programs for brands and consumers.
• Access Advance (VVC Video Patent Pool)coreTechnology or IntegrationSK Planet joined the Access Advance VVC (Versatile Video Coding) video distribution patent pool as a licensor. This licensing partnership allows SK Planet to contribute its video technology patents to the pool while earning royalties from other licensees. The VVC standard represents next-generation video compression technology.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Global marketing automation, CRM, and customer data platform serving B2B and B2C brands. Comparable to SK Planet's Bizcon enterprise solutions and broader marketing technology stack targeting brand advertisers.
• Naver: Korea's largest internet platform operating a search/portal business alongside e-commerce (Smartstore), digital advertising, payments, and content verticals. Competes directly with SK Planet across B2B marketing/advertising and consumer platforms in the Korean market.
• Kakao: Korean mobile platform spanning messaging, payments (KakaoPay), content, mobility, and commerce. Comparable to SK Planet as a Korean super-app platform with overlapping consumer mobile and B2B advertising/merchant services.
• Salesforce: Global enterprise CRM and Marketing Cloud giant powering enterprise customer data, personalization, and advertising. Comparable as a broad incumbent in the B2B marketing technology space where SK Planet's Bizcon competes.

Regional players

• Coupang: Korean e-commerce giant with its own loyalty/membership program (Coupang WOW) and first-party consumer data similar to OK Cashbag. Regional peer with overlapping consumer data and merchant network dynamics in Korea.

Direct peers

• Criteo: Global commerce retargeting and personalization platform powering product recommendations and audience targeting for retailers. Directly comparable to SK Planet's Recopick recommendation engine and DMP capabilities.
• dotdigital: B2B customer engagement and marketing automation platform offering personalization, CDP, and omnichannel campaign tools. Comparable to SK Planet's DMP, Seg Lens, and Recopick for data-driven B2B marketing.
• NHN: Korean platform company operating diversified lines in payments, advertising, cloud, gaming, and commerce. Closely comparable to SK Planet's multi-vertical platform model combining B2B marketing tech with consumer-facing digital services in Korea.
• Liftoff: Mobile ad tech platform providing user acquisition, retargeting, and creative optimization for app-based businesses. Comparable to SK Planet's mobile-focused Planet AD and reward-based advertising products tied to OK Cashbag points.
• The Trade Desk: Independent programmatic advertising platform enabling brands to execute data-driven ad campaigns across digital channels. Directly comparable to SK Planet's Planet AD and Planet M data-powered advertising platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skplanet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments18 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SK Planet