Allstar Innovations
Allstar Innovations is a privately held, for-profit company founded in 1999 and headquartered in Hawthorne, California, with 101-250 employees. Its 2023 financings from consumer/retail-specialist lenders Gordon Brothers and Second Avenue Capital Partners indicate a working-capital-intensive consumer-products business, though specific products and customers are not disclosed.
- Company typePrivate
- Founded1999
- HeadquartersHawthorne, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Allstar Innovations does
Allstar Innovations is a privately held, for-profit company headquartered in Hawthorne, California, with a workforce of 101-250 employees. The firm was founded in 1999 and operates an active business under the website allstarmg.com, although the company's own web content was not substantively accessible in the source data — only a generic positioning line ("provide innovative solutions to market") was available, and no product catalog, technology stack, customer list, management roster, or pricing model was disclosed. The functional description of what the company sells, the end markets it serves, and the mechanics of its go-to-market motion therefore cannot be grounded in primary disclosure from the source set.
The most informative commercial signal in the data set is the company's 2023 capital structure. Allstar raised approximately $50 million across two facilities within roughly two months: a $6,000,000 round led by Gordon Brothers on 2023-07-27 and a $44,000,000 round led by Second Avenue Capital Partners on 2023-09-14. Both investors are specialists in the consumer-products and retail sector — Gordon Brothers as a global advisory and investment firm focused on retail and consumer brands, and Second Avenue Capital Partners as an asset-based lender serving consumer and retail borrowers. This lender mix strongly implies that Allstar is an inventory- and receivables-intensive consumer-products business whose working-capital needs warranted large specialty financing in 2023, but the source material does not specify product categories, channels, brands, or revenue mechanics.
On the available evidence, Allstar appears to be an established (25-year-old), mid-sized private consumer-products company that successfully refinanced or expanded its working-capital base in 2023. The data set does not support further specificity on products, customers, geography, ownership, leadership, or strategic direction beyond what is described above.
Allstar Innovations firmographics
Firmographics- Name
- Allstar Innovations
- Website
- https://allstarmg.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Allstar Innovations is a privately held, for-profit company founded in 1999 and headquartered in Hawthorne, California, with 101-250 employees. Its 2023 financings from consumer/retail-specialist lenders Gordon Brothers and Second Avenue Capital Partners indicate a working-capital-intensive consumer-products business, though specific products and customers are not disclosed.
- Ownership category
- akta.pro rank
Allstar Innovations industry classification
Industry- Product category
- Consumer Products
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Allstar Innovations is headquartered
LocationHeadquarters
- HQ city
- Hawthorne
- HQ country
- United States
- HQ region
- North America
Markets served
Allstar Innovations business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Allstar Innovations product offering
Product offeringCore offering
Allstar Innovations provides innovative consumer solutions to the market. The company is headquartered in Hawthorne, United States, and operates as a for-profit entity founded in 1999 with 101–250 employees. Specific product lines, technologies, and go-to-market details were not substantively disclosed in the available source material.
Differentiator
Problem solved
Functional benefit
Companies that use Allstar Innovations
Customer profileIdeal customer profiles1 record
Allstar Innovations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Allstar Innovations partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Allstar Innovations competitors and assessment
Company assessmentDirect peers
- World Products Inc. Innovative consumer products marketer and distributor specializing in household, kitchen, and personal care gadgets. World Products' sourcing, DRTV, and retail-launch model closely matches Allstar's profile.
- Telebrands: Direct-to-consumer marketer of single-purpose 'As Seen on TV' and innovative consumer products. Telebrands competes head-to-head with Allstar Innovations for retail shelf space, DRTV airtime, and category-leading product launches.
- Ideavillage Products: Developer and marketer of innovative consumer products sold through mass retail and direct-response TV. Like Allstar Innovations, Ideavillage relies on identifying niche consumer problems and scaling solutions via DRTV and retail distribution.
- Emson: Long-running consumer products company known for direct-response marketing of innovative household and personal care items. Emson's product development and retail distribution model closely mirrors Allstar Innovations' go-to-market approach.
- Ontel Products Corporation: Marketer of innovative consumer solutions sold through major retail, DRTV, and online channels. Ontel's portfolio breadth and category-spanning approach to household innovations make it a structurally similar peer.
- Guthy-Renker: Direct-response television pioneer and product marketing company behind brands such as Proactiv. Guthy-Renker's expertise in scaling consumer products via DRTV and retail makes it a comparable peer for Allstar's go-to-market motion.
- BulbHead: Direct-to-consumer retailer/marketer of problem-solving household gadgets, historically tied to the As Seen on TV category. BulbHead's product-sourcing, DRTV advertising, and online distribution approach closely parallels Allstar Innovations' model.
- Tristar Products: Direct-response TV-driven consumer products company behind brands such as Power Pressure Cooker XL. Tristar's reliance on DRTV-led launches and mass retail rollouts makes it a structural analog to Allstar Innovations.
Regional players
- JML: UK-based direct-response TV and consumer products company selling innovative household goods. JML offers a regional parallel to Allstar's DRTV-led consumer products playbook, with similar product categories but a different geographic footprint.
Broad incumbents
- HSN (QVC Group): TV-and-digital shopping retailer that has historically launched and scaled many 'As Seen on TV' innovators. HSN provides a broader incumbent channel and category partner relative to Allstar's product-marketing specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Allstar Innovations social profiles
Digital presenceAllstar Innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allstar Innovations leadership team
Management profileNumber of profiles
Allstar Innovations funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allstar Innovations M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allstar Innovations
What does Allstar Innovations do?
Allstar Innovations provides innovative consumer solutions to the market. The company is headquartered in Hawthorne, United States, and operates as a for-profit entity founded in 1999 with 101–250 employees. Specific product lines, technologies, and go-to-market details were not substantively disclosed in the available source material.
When was Allstar Innovations founded?
Allstar Innovations was founded in 1999. It employs 101 to 250 people.
Where is Allstar Innovations based?
Allstar Innovations is headquartered in Hawthorne, United States, in the North America region.
Who are Allstar Innovations's main competitors?
Direct peers on record are World Products Inc., Telebrands, Ideavillage Products, Emson, Ontel Products Corporation, Guthy-Renker, BulbHead and Tristar Products. JML is listed as a regional player. HSN (QVC Group) is listed as a broad incumbent.
Does Allstar Innovations have an API?
No public API is recorded for Allstar Innovations.
What industry is Allstar Innovations in?
Allstar Innovations's product category is Consumer Products. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541850.