World Products
World Products Inc. is an employee-owned electronic components distributor and exclusive North American agent for NEXEM relays, Ebusbar HV/EV components, Pilkor capacitors, WRG industrial relays, Adler fuses, and proprietary overvoltage protection devices, serving automotive, industrial, telecom, and wireless/M2M markets across 50+ countries.
- Company typePrivate
- Founded1970
- HeadquartersSonoma, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What World Products does
World Products Inc. (WPI) is a privately held, employee-owned (ESOP) electronic components distributor and exclusive North American agent founded in 1970 and headquartered in Sonoma, California. The company operates through three business units — Automotive, Overvoltage & Switching Components (OVS), and Wireless — representing more than ten product lines including NEXEM miniature relays (formerly NEC/Tokin), WPI-branded thermally protected varistors (TVZ/EVTD/EVTC series), Ebusbar high-voltage/high-current relays and busbars for EVs, Pilkor metallized film capacitors, WRG industrial relays, Adler PV/EV fuses, and a portfolio of M2M antennas spanning 5G/4G LTE, LoRa, Wi-Fi, GPS, and multi-band/MIMO applications. WPI holds US patents on proprietary thermally protected varistor architectures and participates in IEEE, UL 1449, and IEC standards development, with on-site surge testing (up to 40,000A at 600VAC) and antenna R&D laboratories at its Sonoma facility.
The company's business model is built on exclusive distribution agreements with component manufacturers, revenue generated through one-time hardware sales via a quote-based pricing model, and limited professional services revenue from custom antenna design. WPI reaches customers through a hybrid go-to-market: a direct technical sales force (with a dedicated Detroit office for automotive and a Shenzhen office for Asia-Pacific), a network of 15+ US manufacturer sales representatives, 8+ international reps covering Europe, India, and other regions, and 25+ authorized distributors globally spanning 50+ countries. End markets include Tier 1 automotive suppliers, telecom, industrial, power supply, surge suppression, smart grid/AMI metering, and wireless/M2M OEMs and ODMs. The company serves its markets via trade show participation (Electronica India, Distributech, SAE events), a distributor login portal, technical content marketing (white papers, YouTube, downloadable catalogs), and direct sales outreach — without any direct e-commerce or self-serve channel.
World Products firmographics
Firmographics- Name
- World Products
- Legal name
- World Products Inc.
- Website
- https://worldproducts.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- World Products Inc. is an employee-owned electronic components distributor and exclusive North American agent for NEXEM relays, Ebusbar HV/EV components, Pilkor capacitors, WRG industrial relays, Adler fuses, and proprietary overvoltage protection devices, serving automotive, industrial, telecom, and wireless/M2M markets across 50+ countries.
- Ownership category
- akta.pro rank
World Products industry classification
Industry- Product category
- Electronic Components Distribution
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Communications Equipment Manufacturing (3342)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic Components & Accessories (3670)
- akta.pro primary industry
- RF, Antennas & Wireless Components Retail (CRACAKAM)
Keywords
Where World Products is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
World Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Electronic Component Distribution: WPI generates revenue by distributing and acting as exclusive North American agent for electronic components. The company purchases components from manufacturers (NEXEM, Ebusbar, Pilkor, WRG, Adler) and resells them to customers in automotive, telecom, industrial, power supply, surge suppression, and wireless markets. Revenue is generated through one-time product sales with no recurring subscription component.
- Custom Antenna Design Services: The Wireless Business Unit provides custom antenna design solutions and engineering services to OEM and ODM customers. Design assistance is offered as a service alongside the product portfolio, with manufacturing at ISO-certified Asia-Pacific sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for electronic components |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
World Products product offering
Product offeringCore offering
World Products Inc. is an electronic components distributor and exclusive North American agent that supplies relays, overvoltage protection components (varistors, TVS diodes, gas discharge tubes, spark gap protectors), film capacitors, fuses, and M2M/wireless antennas to automotive, telecom, industrial, power supply, surge suppression, and wireless markets. The company operates through three business units (Automotive, OVS, Wireless) and designs/manufactures custom antennas while distributing partner-manufactured components.
Product overview
World Products Inc. is an electronic components distributor offering a diverse portfolio of specialized products across three business units: Overvoltage & Switching Components (OVS), Automotive, and Wireless. The product portfolio includes NEXEM miniature signal and power relays (formerly NEC/Tokin), WPI-branded overvoltage protection components (TVS Diodes, Metal Oxide Varistors, Thermally Protected Varistors in TVZ/EVTD/EVTC/WPZ25S series, Gas Discharge Tubes, Spark Gap Protectors), Ebusbar high voltage relays and connectors for EVs, Pilkor metallized film capacitors, WRG industrial relays, Adler PV/EV fuses, and comprehensive wireless antenna solutions spanning 5G/LTE, LoRa, Wi-Fi, GPS, and multi-band/MIMO technologies. The company operates as an exclusive North American agent for several product lines and serves automotive, industrial, telecom, power supply, and wireless/metering markets.
Differentiator
Problem solved
Functional benefit
Brands
- NEXEM: Miniature power relays and signal relays, formerly NEC/Tokin brand, with over 40 years of market leadership in high reliability relays.
- Ebusbar
- Pilkor
- WRG Industrial Relays
- Adler
Products and services
- NEXEM Miniature Signal Relays High reliability, miniaturized signal relays with compact, lightweight, ultra-low profile packages, low power consumption, and SMT options for telecommunications and industrial switching applications.
- NEXEM Miniature Power Relays Automotive power relays for switching applications such as RKE, Power Windows, Memory Seats, Sunroof Control, and Shift Transfer. Includes SPST and SPDT types with quality levels under 5 PPM.
- TVS Diodes
Quantifiable outcome
- NEXEM automated production yields quality levels under 5 PPM (parts per million)
- +3 more outcomes
Companies that use World Products
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
World Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
World Products partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Ferrari Technical Sales (Southern California)minorWPI Wireless Business Unit announced Ferrari Technical Sales as its new sales rep firm covering Southern California. Ferrari Technical Sales is based in Lake Forest, CA with phone number 1-949-235-3965. The firm provides custom antenna solutions for IoT devices using RF spectrum from 300MHz to 8GHz.
- ALDERS electronic GmbH (Germany)minorALDERS electronic GmbH represents WPI products in Germany, Netherlands, Belgium, Luxembourg, Austria, and Switzerland. ALDERS is a specialist for electronic and electromechanical solutions, providing expertise during consultations and production of small series and custom solutions. The partnership brings trust, commitment, and persistence as shared values.
- ARPE (Poland)minorARPE sp. z o.o. represents WPI products in Poland. Piotr Ekiert leads the partnership. ARPE is based in Studzienice, Poland and handles WPI sales and technical support for the Polish market.
- NEXEM (formerly NEC/Tokin / EM Devices Corporation)coreNEXEM (formerly NEC/Tokin) has been a market leader in high reliability miniaturized signal relays for over 40 years and automotive power relays for over 25 years. NEC/Tokin underwent a company split and sale of the EM Devices business in 2017, with the relay business continuing under EM Devices Corporation (now NEXEM) owned by Japan Industrial Partners. WPI continues as distributor/agent for NEXEM miniature power and signal relays.
- Ebusbar (Shenzhen Busbar Sci-Tech Development Co., Ltd.)coreWorld Products Inc. finalized a contract with Ebusbar for Worldwide Sales and Distribution Rights for the entire Ebusbar product offering including busbars, charging stations, high voltage connectors and cables. Additionally, WPI has exclusivity on High Voltage High Current Relays for EV in North America. Ebusbar is a service-oriented new- and high-tech enterprise specializing in R&D, manufacturing, marketing and sales of low carbon and high performance products widely used in the renewable energy industry. Ebusbar has been awarded 2011 TOP 10 Most Famous Brand of Power Supply Industry (Charging Equipment).
- Milano Brothers International Corp (Italy)minorMilano Brothers International Corp represents WPI products in Italy. WPI President Mark Beynon noted that finding the right partner took time due to Italy being a competitive/challenging market. Milano Brothers is an established, high quality supplier of electronic products providing necessary market insight and support for WPI's long term success in Italy.
- UNIREP Electronic (France)minorUNIREP Electronic represents WPI products in France, bringing over 30 years of experience in the French market. Jerome Duffau serves as UNIREP Sales Manager. The partnership is led by WPI President Mark Beynon.
- IC Blue LTDminorAs of October 23, 2015, IC Blue LTD headquartered in the UK with global coverage represents WPI's products for Telecom & Industrial Control products and WPI Antennas in the UK and Europe.
- Ashtec, Inc. (New England)minorAshtec, Inc. represents WPI in the New England Area. David Redemer, WPI Regional Sales Manager, noted that Neil Gould and his team are a perfect fit for World Products with their combination of experience and core values matching WPI's philosophy and products.
- Edoth Electronics PVT LtdminorEdoth Electronics PVT Ltd represents all of WPI's products in India. WPI had been associated with Edoth over prior years for specific projects before expanding to cover all products. Edoth is a strong and dependable sales organization serving the large, evolving Indian market.
- Elec-Rep UK LtdminorElec-Rep UK Ltd represents WPI products in the UK as of June 1, 2014. Mark Beynon, WPI President, said Elec-Rep has excellent understanding of the UK market and possesses key contacts at major accounts where WPI aspires to promote products.
- WRG (Wangrong Electronics (Shenzhen) Co., Ltd.)coreWorld Products Inc. is the Exclusive Agent in North America for WRG Industrial Relays. WRG manufactures general purpose and solar industry relays including RA, RF, RB, RC, RD, RE, REF, RJ, RMI, RSA, RSB, RSC, RAA, RAC, RAD, RAE, RAF, RAH, RAV series relays. Industrial relays are used in solar, industrial control, and automotive applications.
- Adler ElektrotechnikcoreAdler Elektrotechnik supplies high quality PV fuses for DC applications in the photovoltaic industry (cylindrical and NH Blade fuses) and EV fuses designed in compliance with ISO 8820-8 and JASO D622 automotive standards. WPI serves as North American agent for Adler PV and EV fuses and system protection products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
World Products competitors and assessment
Company assessmentDirect peers
- Future Electronics: Global electronic components distributor serving automotive, industrial, consumer, and IoT markets. Comparable to WPI in distribution model and broad market coverage, though at significantly larger scale.
- Heilind Electronics: Specialty distributor of connectors, relays, switches, and circuit protection products with strong industrial and automotive focus. Directly comparable to WPI's distribution of relays, overvoltage protection, and EV/HV components.
- Taoglas: Provider of antenna, RF, and connectivity solutions for IoT, automotive, and wireless M2M applications. Directly comparable to WPI's Wireless Business Unit in designing and supplying antennas for cellular, Wi-Fi, GNSS, and industrial IoT.
- Master Electronics: Authorized electronic components distributor specializing in relays, switches, circuit protection, and passives. Comparable to WPI in specialty distribution of electromechanical and protection components with similar customer base.
- Newark / Element14 (Premier Farnell): Global electronic components distributor and Avnet subsidiary serving design engineers and maintenance professionals. Comparable to WPI in catalog distribution across passive, electromechanical, and wireless product categories.
- Mouser Electronics: Global authorized distributor of semiconductors and electronic components, serving design engineers and buyers with broad product catalog. Comparable to WPI in serving design-in customers across automotive, industrial, and wireless markets.
- Digi-Key Electronics: Major global electronic components distributor offering broad catalog of semiconductors, passives, connectors, and electromechanical components with strong online commerce. Directly comparable to WPI's B2B distribution model, though at vastly greater scale and breadth.
- TTI Inc. Specialty distributor of passive, connector, electromechanical, and discrete semiconductor components. Comparable to WPI's specialty distribution model focused on specific component categories with strong automotive and industrial exposure.
Broad incumbents
- Bourns, Inc. Manufacturer of circuit protection, resistive products, magnetic components, and connectivity solutions with in-house manufacturing. Comparable to WPI's varistor/MOV/TVS/GDT product lines but operates as an upstream manufacturer rather than distributor.
- Littelfuse, Inc. Global manufacturer of circuit protection, power control, and sensing technologies for automotive, industrial, and electronics markets. Comparable to WPI's overvoltage protection and fuse portfolio (Adler) at the manufacturer level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
World Products social profiles
Digital presenceWorld Products compliance and trust
Trust signalCompliance16 records
World Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Products leadership team
Management profileNumber of profiles
Profiles7 records
World Products subsidiaries and ownership
Company hierarchySubsidiaries1 record
World Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Products
What does World Products do?
World Products Inc. is an electronic components distributor and exclusive North American agent that supplies relays, overvoltage protection components (varistors, TVS diodes, gas discharge tubes, spark gap protectors), film capacitors, fuses, and M2M/wireless antennas to automotive, telecom, industrial, power supply, surge suppression, and wireless markets. The company operates through three business units (Automotive, OVS, Wireless) and designs/manufactures custom antennas while distributing partner-manufactured components.
Is World Products a public or private company?
World Products is a private company. It is classified as management employee owned and is currently operating.
When was World Products founded?
World Products was founded in 1970. It employs 11 to 50 people.
Where is World Products based?
World Products is headquartered in Sonoma, United States, in the North America region.
How does World Products make money?
Two revenue lines are on record. Electronic Component Distribution is the primary driver. The others are custom Antenna Design Services.
Who are World Products's main competitors?
Direct peers on record are Future Electronics, Heilind Electronics, Taoglas, Master Electronics, Newark / Element14 (Premier Farnell), Mouser Electronics, Digi-Key Electronics and TTI Inc.. Broad incumbents are Bourns, Inc. and Littelfuse, Inc..
Does World Products have an API?
No public API is recorded for World Products.
What industry is World Products in?
World Products's product category is Electronic Components Distribution. Its primary akta.pro industry code is CRACAKAM, RF, Antennas & Wireless Components Retail. Its NAICS code is 334220 and its SIC code is 5065.