Shape
Shape (ShapeScale) sells an AI-powered 3D body scanner hardware device with a companion subscription app, serving individual consumers, fitness professionals, wellness operators, and GLP-1 treatment clinics with photorealistic 3D body composition tracking and longitudinal health analytics.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shape does
Shape, operating as ShapeScale, is a San Mateo, California-based hardware and software company that sells an AI-powered 3D body scanner integrated with a companion mobile application. The device uses infrared depth sensors, a 12MP color camera, and a hexacore processor with GPU to capture full-body scans, then applies proprietary computer vision and predictive analytics to produce photorealistic 3D body reconstructions, body composition estimates, body-shape heatmaps, and longitudinal progress tracking. The software layer adds generative AI for avatar rendering, automatic user recognition without manual login, and body/health score predictions. The company serves three customer segments: individual consumers purchasing the device for personal fitness and biohacking use, fitness professionals (trainers, gyms, wellness providers) using the device as a coaching tool across multiple clients, and clinical customers including GLP-1 treatment providers monitoring patient body composition during weight-loss therapy.
Revenue is generated through a combination of one-time hardware sales, consumer subscription tiers unlocking advanced tracking and historical comparisons in the mobile app, and recurring business subscriptions sold through a dedicated B2B portal (business.shapescale.com) that enables gyms, wellness operators, and clinics to manage multiple client scans under a single account. Go-to-market is product-led and direct, with global shipping and self-serve onboarding, supplemented by B2B sales motions into fitness and clinical channels. The company was founded in 2015, has raised approximately $13.3M across seven disclosed financing rounds through 2024 with Alsop Louie Partners as the most consistent lead investor alongside Y Combinator, StartX, Alumni Ventures, and Rebel Fund, and operates with a 1–10 person team.
Shape firmographics
Firmographics- Name
- Shape
- Legal name
- Shape Labs Inc.
- Website
- https://shapescale.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shape (ShapeScale) sells an AI-powered 3D body scanner hardware device with a companion subscription app, serving individual consumers, fitness professionals, wellness operators, and GLP-1 treatment clinics with photorealistic 3D body composition tracking and longitudinal health analytics.
- Ownership category
- akta.pro rank
Shape industry classification
Industry- Product category
- Health Monitoring Devices
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Smart Scales & Body Composition Analyzers (CRACAQAA)
- akta.pro secondary industry
- Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where Shape is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shape business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: ShapeScale sells a 3D body scanner device as a one-time hardware purchase. The device is a physical scale with a folding robotic arm that captures body scans.
- Consumer App Subscriptions: ShapeScale offers subscriptions for individual consumers to access the app, body scans, and analytics. The subscription provides ongoing access to scan history, body scores, and visualizations.
- Business/Commercial Subscriptions: Business tier subscription for commercial use by fitness trainers, wellness providers, and health facilities. Includes support for multiple users and commercial-grade features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business/Commercial subscription for gyms, trainers, and wellness providers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Shape product offering
Product offeringCore offering
ShapeScale is a physical 3D body scanning scale that uses infrared depth sensors and a 12MP color camera to capture photorealistic 3D scans of the human body with millimetric precision. The device generates localized heatmaps showing where fat was lost and muscle was gained, body and health scores, and before/after comparisons, accessed through iOS and Android companion apps. Shape sells the hardware directly to consumers and fitness/wellness businesses, with recurring subscription fees for app and commercial-tier access.
Product overview
Shape offers a unified product ecosystem centered on the ShapeScale AI-powered 3D body scanner. The core product is the ShapeScale hardware device—a scale that captures photorealistic 3D body scans using infrared depth sensors and a 12MP camera to track body composition changes. The product suite includes the ShapeScale hardware itself, a companion mobile app for iOS and Android that allows consumers to view and manage their 3D scans and health metrics, and a dedicated business platform for commercial use by fitness professionals and wellness providers. The system provides features including localized change heatmaps, health/body scores, and AR before-and-after visualization.
Differentiator
Problem solved
Functional benefit
Products and services
- ShapeScale 3D Body Scanner An AI-powered 3D body scanning scale sold directly to consumers and fitness/wellness businesses. The hardware uses infrared depth sensors and a 12MP color camera to capture photorealistic body scans with millimetric precision, supported by a hexacore processor, WiFi 6 and Bluetooth connectivity, and weight sensing accurate to 0.1lb up to 400lb.
- ShapeScale Mobile App Subscription-based iOS and Android app that lets users view and manage their 3D body scans, compare before/after changes, access health and body scores, view localized heatmaps of fat loss and muscle gain, and use AR before/after visualization. Sold as a consumer subscription tied to the ShapeScale device.
- ShapeScale Business Platform Commercial subscription tier served through business.shapescale.com for fitness studios, personal trainers, wellness clinics, and GLP-1 providers. Includes multi-user support and commercial-grade pricing and terms for using the ShapeScale device with clients and patients.
Quantifiable outcome
- Captures body scan in 1 minute with ~5 minute cloud processing time
- +3 more outcomes
Companies that use Shape
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Shape technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
Shape partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Shape competitors and assessment
Company assessmentDirect peers
- Withings: Withings (Nokia-owned) sells smart body composition scales and connected health devices with app-based tracking. Directly comparable as a consumer/enterprise smart scale + body composition analytics provider competing for the same fitness and wellness customer.
- Renpho: Renpho markets affordable smart scales with body composition metrics and a companion app. It is a direct competitor in the connected body composition scale category, focused on mass-market consumer pricing.
- InBody: InBody manufactures professional body composition analyzers used in clinics, gyms, and wellness centers. Comparable to ShapeScale's business tier for accurate body composition measurement and progress tracking.
- Tanita: Tanita is a long-established body composition scale maker with both consumer and professional/medical devices. A direct peer in the body composition measurement category across fitness and clinical use cases.
Emerging players
- Styku: Styku builds 3D body scanning technology focused on fitness and wellness use cases. It overlaps with ShapeScale's photorealistic 3D capture approach, though typically deployed commercially rather than as a home device.
- Qardio: Qardio offers connected health devices including smart scales, blood pressure monitors, and ECG devices, competing in the same connected consumer health hardware category as ShapeScale.
Broad incumbents
- Garmin: Garmin is an established player in fitness wearables and connected health devices. While it does not offer a 3D body scanner, its ecosystem overlaps with ShapeScale's fitness-and-wellness customer base and competes for health-tracking wallet share.
- Fitbit (Google): Fitbit, owned by Google, is a broad incumbent in consumer activity and health tracking. It overlaps at the consumer health-monitoring level rather than the 3D body-scanning niche.
- Apple (Health): Apple's Health app and wearables represent the broadest incumbent in health data aggregation for iOS consumers, addressing many of the same body-tracking and wellness-monitoring needs as ShapeScale.
Regional players
- Hyperice: Hyperice is a premium consumer fitness and recovery hardware brand with a comparable positioning around athlete and high-end wellness consumers. It serves as a comparable on premium-priced connected fitness hardware, particularly in performance and biohacking segments.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Shape social profiles
Digital presenceShape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shape leadership team
Management profileNumber of profiles
Profiles7 records
Shape funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shape
What does Shape do?
ShapeScale is a physical 3D body scanning scale that uses infrared depth sensors and a 12MP color camera to capture photorealistic 3D scans of the human body with millimetric precision. The device generates localized heatmaps showing where fat was lost and muscle was gained, body and health scores, and before/after comparisons, accessed through iOS and Android companion apps. Shape sells the hardware directly to consumers and fitness/wellness businesses, with recurring subscription fees for app and commercial-tier access.
Is Shape a public or private company?
Shape is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shape founded?
Shape was founded in 2015. It employs 11 to 50 people.
Where is Shape based?
Shape is headquartered in San Francisco, United States, in the North America region.
How does Shape make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are consumer App Subscriptions and business/Commercial Subscriptions.
Who are Shape's main competitors?
Direct peers on record are Withings, Renpho, InBody and Tanita. Emerging players are Styku and Qardio. Broad incumbents are Garmin, Fitbit (Google) and Apple (Health). Hyperice is listed as a regional player.
Does Shape have an API?
No public API is recorded for Shape.
What industry is Shape in?
Shape's product category is Health Monitoring Devices. Its primary akta.pro industry code is CRACAQAA, Smart Scales & Body Composition Analyzers, with a secondary code of HSADAAAC, Weight Loss & Body Transformation Training. Its SIC code is 3949.