What Brooklyn Dumpling Shop does

Brooklyn Dumpling Shop is an Asian-inspired fast casual restaurant and consumer products company founded in New York City in 2021. The company operates 22 locations across the United States and Canada, serving dumplings, bowls, and related Asian fusion fare under the positioning "Everything's Better In a Dumpling." Its core menu spans signature items including Mix & Match Dumplings (starting at $14 for 9 pieces), Seared Wagyu Beef, Fire Pork Dumplings in Broth, Grilled Korean Spice Bowl, and Smashed Apple Pie Dumplings, with prices ranging from $7 to $21 per item.

The company operates a multi-channel distribution model combining direct-to-consumer restaurant locations, franchise and licensing partnerships, embedded concessions at iconic sports and entertainment venues (Yankee Stadium, Madison Square Garden, Rogers Centre Toronto, Resorts World New York), and frozen retail products distributed through Costco, Walmart, ShopRite, Stew Leonard's, and Instacart. Supporting infrastructure includes a Dumpling Drop loyalty program (1 point per $1 spent), iOS and Android mobile apps, a catering service, gift cards, and a "Keith Lee's Faves" co-branded sub-menu developed under a multi-year strategic partnership with TikTok food influencer Keith Lee.

Revenue is generated through restaurant operations (transaction-based dine-in, takeout, and catering), franchise fees and royalties, retail frozen product wholesale, and loyalty-driven repeat purchasing. The company is privately held under Brooklyn Dumpling Parent Holdings, Inc. (Delaware), led by founder Stratis Morfogen and chairman Jeff Galletly. Cumulative disclosed funding totals approximately $7.75M across rounds spanning 2023-2026, with investors including RSE Ventures, Branded Hospitality, Keith Lee, Kevin O'Leary, Patti LaBelle, and the New York Yankees.

Name

Brooklyn Dumpling Shop

Legal name

Brooklyn Dumpling Parent Holdings, Inc.

Website

https://brooklyndumplingshop.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooklyn Dumpling Shop is an Asian-inspired fast casual restaurant and consumer products company founded in New York City in 2021, operating 22 dine-in locations across the U.S. and Canada alongside frozen retail products at major grocers and embedded concessions at iconic sports venues.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Operations: Revenue from company-owned and franchise restaurant locations serving dumplings, bowls, and other Asian-inspired menu items. Customers order online or in-person for dine-in, takeout, and catering.
2. Franchise Fees and Licensing: Franchise partners pay licensing fees and ongoing royalties for the right to operate Brooklyn Dumpling Shop locations in designated territories.
3. Retail Frozen Products: Sales of frozen dumpling products through Costco, ShopRite, Stew Leonard's, Walmart, and Instacart. Products include Philly Cheesesteak and Chicken Parm flavors ready in minutes.
4. Loyalty Program: Dumpling Drop loyalty program earns 1 point per $1 spent, with rewards unlocked at 100, 200, and 300 points. Drives customer retention and repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Brooklyn Dumpling Shop is a modern Asian-inspired fast casual restaurant chain that serves dumplings, bowls, and sides through 22 company-owned and franchise locations across the U.S. and Canada, including venue presences at Yankee Stadium, Madison Square Garden, and Rogers Centre Toronto. The company also sells frozen dumpling products through major grocery retailers (Costco, ShopRite, Walmart, Stew Leonard's) and Instacart, supported by a mobile app, Dumpling Drop loyalty program, catering service, and franchising program.

Product overview

Brooklyn Dumpling Shop is a modern Asian-inspired fast casual brand that operates as both a restaurant chain and consumer products company. The core offering consists of restaurant locations (22 units across U.S. and Canada) serving dumplings, bowls, and Asian fusion fare, alongside a frozen retail product line sold at Costco, ShopRite, Stew Leonard's, and Walmart. Supporting offerings include a loyalty program (Dumpling Drop), catering services, a mobile app for ordering, gift cards, and a franchising program. The Keith Lee's Faves sub-brand represents a branded menu collaboration. The company also has venue partnerships at iconic sports and entertainment locations including Yankee Stadium and Madison Square Garden.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Locations (Dine-in and Takeout) Fast casual restaurant chain serving Asian-inspired dumplings, bowls, and sides for dine-in, takeout, and catering. Operates 22 locations across the U.S. and Canada, including embedded presences at iconic venues such as Yankee Stadium, Madison Square Garden, Rogers Centre Toronto, and Resorts World New York.
• Frozen Retail Dumplings Frozen dumpling products for at-home preparation, available at select Costco locations across NY, NJ, CT, and PA, as well as ShopRite, Stew Leonard's, Walmart, and through Instacart. Flavors include Philly Cheesesteak and Chicken Parm classics ready in minutes.
• Keith Lee's Faves Curated menu collaboration featuring Keith Lee's favorite items including Kung Pao Chicken dumplings, Wagyu in Broth, and Fire Pork dumplings in broth, offered as part of the multi-year partnership with the TikTok food influencer and shareholder.
• Franchising Program Franchise and licensing opportunities for prospective partners to open Brooklyn Dumpling Shop locations in the U.S. and Canada. Features a turnkey model with simple equipment package, lower labor requirements, and world-class training and support.
• Mobile App (iOS and Android) Mobile application available on Google Play and Apple App Store enabling direct ordering, exclusive offers, loyalty rewards, VIP specials, and promotions for Brooklyn Dumpling Shop customers.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• QVCminorGTM or Marketing Partner · 25 April 2026Brooklyn Dumplings was featured as a vendor at QVC's 4th Annual Foodie Fest on April 25-26, 2026, coinciding with QVC's 40th anniversary. This event was broadcast across QVC's on-air, online, social, and streaming platforms including QVC+ and HSN+. QVC is also expanding to TikTok Shop as one of the first major retailers to offer Brooklyn Dumplings' premium frozen foods.
• New York YankeescoreStrategic or Co-development PartnerThe New York Yankees are part of the investor group and Brooklyn Dumpling Shop serves dumplings throughout Yankee Stadium venue, bringing the brand to millions of fans annually.
• Madison Square GardencoreStrategic or Co-development PartnerBrooklyn Dumpling Shop is available at Madison Square Garden venue, one of the most iconic entertainment venues in the world.
• Rogers Centre TorontocoreStrategic or Co-development PartnerBrooklyn Dumpling Shop is available at Rogers Centre Toronto venue, bringing dumplings to Canadian sports fans.
• Resorts World New YorkminorStrategic or Co-development PartnerBrooklyn Dumpling Shop is available at Resorts World New York alongside a growing number of college campuses, country clubs, and other foodservice venues.
• CostcocoreChannel Partner/ Reseller/ DistributorBrooklyn Dumpling Shop frozen dumplings are available at select Costco locations across NY, NJ, CT, and PA, including flavors like Philly Cheesesteak and Chicken Parm.
• InstacartcoreChannel Partner/ Reseller/ DistributorFrozen dumplings available for easy delivery through Instacart online platform for same-day delivery.
• ShopRiteminorChannel Partner/ Reseller/ DistributorBrooklyn Dumpling Shop frozen dumplings available at ShopRite grocery stores.
• WalmartminorChannel Partner/ Reseller/ DistributorBrooklyn Dumpling Shop frozen dumplings available at Walmart stores.
• Stew Leonard'sminorChannel Partner/ Reseller/ DistributorBrooklyn Dumpling Shop frozen dumplings available at Stew Leonard's grocery stores.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Momos: Dumpling-focused fast-casual concept competing in the same niche with a similar portable, customizable, single-category positioning. Comparable on menu architecture and target consumer.
• Joe's Steam Rice Roll: Asian fast-casual concept with a focused, Instagram-friendly specialty menu (rice rolls/dumplings). Comparable on novelty-format positioning and urban millennial/Gen Z customer base.

Direct peers

• Wow Bao: Asian fast-casual chain specializing in bao, dumplings, and rice bowls with a similar portable, shareable, Asian-fusion positioning and presence in both restaurants and retail/frozen channels.
• Din Tai Fung: Globally recognized dumpling-focused restaurant chain. Closest direct comp on product (dumplings as hero SKU) and brand prestige in the dumpling category, though at much larger scale and full-service format.
• Teriyaki Madness: Asian fast-casual franchise chain with a similar small-footprint, quick-service, single-cuisine-positioning model and active franchise growth strategy in the U.S.
• Waba Grill: Asian fast-casual franchise chain with a streamlined menu, lower-labor operating model, and heavy franchise-led expansion — directly comparable in unit economics and GTM motion.
• Bibigo: CPG brand from CJ CheilJedang selling frozen dumplings, potstickers, and Korean-style products in U.S. grocery. Directly comparable on the frozen retail product line sold at major chains.

Broad incumbents

• Panda Express: Largest Asian fast-casual chain in the U.S. — a broad incumbent with overlapping customer base and venue presence, but a much larger menu and broader cuisine positioning.
• CAVA: Fast-casual chain that has scaled a single-cuisine concept (Mediterranean) into a national brand with strong unit economics. Useful comparable on growth, franchise/company mix, and brand-building playbook, though cuisine differs.
• Sweetgreen: Fast-casual chain that scaled a single-cuisine concept via technology, loyalty, and direct-to-consumer ordering. Comparable on multi-channel GTM (dine-in, takeout, delivery, app, loyalty) at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brooklyndumplingshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Dumpling Shop