Teriyaki Madness

What Teriyaki Madness does

Teriyaki Madness (legal entity M. H. Enterprises, Inc.) is a privately held, Seattle-style teriyaki fast-casual restaurant franchise founded in Las Vegas in 2003 and now headquartered in Denver, Colorado. The company's core product is a customizable made-to-order bowl built around proteins (chicken, steak, salmon, tofu, orange chicken, chicken katsu), bases (white rice, brown rice, fried rice, yakisoba noodles), and signature sauces (including Mad Sauce), augmented by appetizers, beverages, and catering offerings. Under a franchise-led operating model, the system has scaled to more than 200 locations across 41 U.S. states and entered international markets including El Salvador and Canada, with planned openings in Costa Rica, Guatemala, and Nicaragua.

TMAD's underlying technology stack is largely vendor-integrated rather than proprietary: Toast enterprise hardware and Kitchen Display Systems across the network; Olo ordering integrated with Flybuy for GPS-based Mad Dash curbside pickup; an iOS/Android mobile app supporting direct ordering, location lookup, and account management; Mad Rewards, a points-based loyalty program (1 point per dollar, with tiered redemptions); Attentive for SMS marketing; and third-party delivery through DoorDash and Uber Eats. The company has also piloted generative-AI creative production through a 2025 partnership with Genre.AI.

Revenue mechanics combine (1) restaurant-level food sales from individual transactions at company-owned and franchised locations, (2) franchise fees and ongoing royalty streams from franchisees operating multi-unit development agreements, (3) catering transaction fees for groups of 10–100+, and (4) gift-card sales. Pricing is unit-based and location-variable (not publicly disclosed), and the go-to-market is hybrid: direct-to-consumer via proprietary digital channels (app, website, in-store) complemented by third-party delivery, with franchise development as the principal channel partner for new unit growth. Leadership includes founder/owner/CEO Michael Haith, CFO Bill Bishop, VP of Accounting/Controller Steven Becker, and CMO Jodi Boyce.

Name

Teriyaki Madness

Legal name

M. H. Enterprises, Inc

Website

https://teriyakimadness.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Teriyaki Madness is a privately held, Seattle-style teriyaki fast-casual restaurant franchise (M. H. Enterprises, Inc.) operating 200+ locations across 41 U.S. states and select international markets, serving health-conscious individual diners with customizable bowls, loyalty, catering, and curbside pickup.

Ownership category

akta.pro rank

Product category

Fast Casual Asian Restaurant Franchise

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

Keywords

• Fast casual restaurant
• Teriyaki bowls
• Asian cuisine franchise
• Restaurant franchise system
• Catering and gift cards

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food Sales: Direct-to-consumer sales of made-to-order teriyaki bowls, proteins, rice/noodles, appetizers, and beverages through company-owned and franchise locations. Revenue generated from individual customer transactions at point of sale.
2. Franchise Fees and Royalties: Franchise model generates revenue through initial franchise fees and ongoing royalty payments from franchise operators. Multi-unit franchise agreements drive expansion in new markets.
3. Catering Services: Corporate and event catering orders including Teriyaki Bar setups, bowl packs for groups of 10-100+, and à la carte menu items. Catering available for meetings, parties, and office events.
4. Gift Card Sales: Digital and physical gift cards sold online with minimum load of $10 and maximum of $2,000. Cards redeemable at participating locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Teriyaki Madness operates a fast-casual restaurant franchise selling made-to-order teriyaki bowls with customizable proteins (chicken, steak, salmon, tofu, chicken katsu), bases (white rice, brown rice, fried rice, yakisoba noodles), and signature sauces. The brand operates 200+ franchised locations across 41 U.S. states, supported by a mobile app, Mad Rewards loyalty program, GPS-enabled curbside pickup, catering, and gift cards.

Product overview

Teriyaki Madness is a fast casual Seattle-style Japanese grill offering a unified restaurant experience centered on customizable teriyaki bowls. The core product is the restaurant itself, complemented by digital extensions including the Mad Rewards loyalty program (rewards points, promotional offers), Mad Dash curbside pickup (GPS-enabled, Olo/Flybuy-powered), and the iOS/Android mobile app for ordering and account management. Additional services include catering with build-your-own Teriyaki Bar and pre-packaged bowl bundles, gift cards, and group ordering. Signature offerings include Mad Sauce (spicy sauce option) and Yakisoba Noodles. The company operates 200+ locations across 41 US states as a franchise model.

Differentiator

Problem solved

Functional benefit

Products and services

• Teriyaki Madness Fast Casual Restaurant Concept (Franchise System) Seattle-style fast casual restaurant concept offering made-to-order teriyaki bowls with customizable proteins, bases, and sauces, sold to individual consumers through franchised locations.
• Catering Service (Teriyaki Bar and Bowl Packs) Catering for groups of 10-100+ featuring build-your-own Teriyaki Bar setups with proteins, bases, and toppings, plus bowl pack bundles, available for meetings, parties, and office events.
• Gift Cards Digital and physical gift cards available in denominations from $10 to $2,000, redeemable online, in-app, and in-store at participating Teriyaki Madness locations.
• Teriyaki Madness Mobile App iOS and Android mobile application enabling online ordering, Mad Rewards management, receipt scanning for points, location finder, and access to app-exclusive offers for individual consumers.
• Mad Dash GPS Curbside Pickup GPS-enabled curbside pickup service that integrates Olo and Flybuy so staff are alerted when customers arrive and can deliver orders to the curb in roughly 15 seconds.
• Two-By-Two Bowl (limited-time menu item) Limited-time teriyaki bowl menu item featuring a half-and-half protein combo with one pound of meat, available in large bowls only.
• Double Protein Bowls (limited-time menu item) Limited-time teriyaki bowl offering with double protein portions on any bowl (except Chicken Katsu).
• Bowl Bundles (app-exclusive value bundle) Value bundle of four regular bowls available exclusively through the Teriyaki Madness mobile app, targeted at family meals.

Quantifiable outcome

• Curb side pickups completed in 15 seconds
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• ToastcoreTechnology or Integration · 9 March 2026Toast provides enterprise technology suite including Toast Flex hardware and Kitchen Display Systems across Teriyaki Madness's 200+ locations nationwide. Partnership designed to support TMAD's rapid national expansion while streamlining operations for franchisees. Toast gains another multi-unit brand customer.
• Genre.AIflagshipStrategic or Co-development Partner · 17 October 2025Teriyaki Madness partnered with Genre.AI to launch the fast casual restaurant industry's first AI-generated ad campaign. The ads depict exaggerated and absurd responses by people consuming the restaurant's food, leveraging generative AI tools for creative content.
• Olo and FlybuycoreTechnology or IntegrationStrategic partnership integrating Olo and Flybuy systems enables TMAD employees to be notified and wait on the curb with orders as customers pull up. This integrated system creates a faster, fresher curbside pickup experience.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Teriyaki Madness through DoorDash platform. Note: orders through third-party services do not earn Mad Rewards points.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership allowing customers to order Teriyaki Madness through Uber Eats platform. Note: orders through third-party services do not earn Mad Rewards points.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Panda Express: The largest Asian fast-casual chain in the U.S., serving made-to-order Chinese-American plates including signature orange chicken, directly competing with Teriyaki Madness for Asian-bowl and plate traffic with a similar fast-casual service model and franchise/company mix.
• Pei Wei Asian Kitchen: Built-to-order Asian fast-casual chain offering customizable stir-fry bowls with rice/noodle bases — a near-direct analog to Teriyaki Madness's customizable teriyaki bowl concept and franchise-friendly operating model.
• Waba Grill: Health-focused Asian-inspired fast-casual grill chain specializing in protein bowls; shares Teriyaki Madness's customizable protein-and-base construct and is also pursuing franchise-led expansion.
• Flame Broiler: Fast-casual chain serving rice bowls with grilled chicken, beef, and tofu — directly competes in the healthy Asian-rice-bowl segment that Teriyaki Madness targets, with a similar franchise growth profile.
• Tokyo Joe's: Asian fast-casual bowl-and-rice chain with a build-your-own concept closely aligned with Teriyaki Madness; comparable unit size, customization model, and value-positioned fresh Asian positioning.

Broad incumbents

• Chipotle Mexican Grill: National fast-casual incumbent with a customizable bowl/rice/bean model; not Asian cuisine but defines the category-level expectations for speed, customization, and digital ordering that Teriyaki Madness must meet to compete for bowl-driven traffic.
• CAVA Group: Premium Mediterranean bowl concept that has reset customer expectations in the "healthy bowl" fast-casual space; competes indirectly with Teriyaki Madness for lunch-daypart customers seeking fresh customizable bowls.
• Sweetgreen: Salad-and-bowl fast-casual leader with a strong digital and loyalty stack; comparable in technology investment and customizable-bowl construct, shaping consumer expectations that Teriyaki Madness competes against in the healthy fast-casual segment.

Emerging players

• Wow Bowl: Emerging Asian-Mongolian-style bowl concept offering stir-fry bowls with customizable proteins and bases; a smaller, more focused brand targeting overlap with Teriyaki Madness's customer base.

Regional players

• Qdoba Mexican Eats: Fast-casual burrito and bowl chain with a robust franchise model and customizable offer; competes with Teriyaki Madness for franchise operators and category share within the broader fast-casual custom-bowl experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/teriyakimad
• Facebookfacebook.com/teriyaki.madness
• LinkedInlinkedin.com/company/teriyaki-madness
• Instagraminstagram.com/teriyaki.madness
• TikToktiktok.com/@teriyaki.madness

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teriyaki Madness