NietsCo

What NietsCo does

NietsCo, operating as Niets Distillery SRL, is a Belgian producer of premium non-alcoholic spirits founded in 2020 and headquartered in Brussels. The brand draws on a heritage dating to 1898 (Georges Niets' atelier) and sells three product lines: The Garden (Botaniets, triple-distilled botanical spirits), The Cellar (Havaniets and Glenniets, barrel-aged dark spirits), and The Orangery (Aperiniets, a cold-macerated Italian aperitif launched in February 2025). Production is anchored in Belgium using copper pot triple distillation and proprietary encapsulation-based dealcoholisation developed over eight years of R&D, supplemented by spinning-cone column dealcoholisation for dark spirits and Italian cold maceration for the aperitif line.

The company operates a multi-channel go-to-market: direct-to-consumer e-commerce at €22.95–€35.95 per bottle, B2B HoReCa at €18–€26 per bottle, B2B retail at €36–€52 per bottle, events and gifting, and country-level distributors. It serves 1,200+ HoReCa clients and 1,000+ venues across six EU markets (Belgium, France, Netherlands, Germany, Spain, Italy), the UK, and global travel retail via Aelia Lagardère Duty Free. Reported channel metrics include a 78% year-two HoReCa reorder rate and 35–40% retail margins, and the customer base spans premium accounts such as The Jane (2 Michelin stars), Fortnum & Mason, Galeries Lafayette Gourmet, Sofitel, Nicolas, and Amazonico London.

The business has raised approximately €2M+ across multiple funding rounds between 2020 and 2025, with the largest disclosed round at €1.5M in July 2023. NietsCo has accumulated 13+ international medals, including the World Drinks Awards Gold in 2023 (the first Belgian non-alcoholic spirit to receive it). Leadership comprises founder/CEO Alexandre Hauben and COO Arthur Waucquez, with a reported headcount of 11–50 employees.

Name

NietsCo

Legal name

Niets Distillery SRL

Website

https://niets.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

NietsCo is a Belgian producer of premium non-alcoholic botanical, barrel-aged, and aperitif spirits using proprietary encapsulation-based dealcoholisation, selling via DTC, HoReCa, B2B retail, and global travel retail across Europe and beyond.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Spirits

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Non-alcoholic spirits
• Dealcoholised spirits
• Botanical distillates
• Alcohol-free aperitifs
• Barrel-aged dark spirits

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of individual bottles and bundles delivered direct to consumers across EU and UK. Consumer pricing ranges €22.95–€35.95 per bottle with bundle discounts of 7–22%. Shipping free over €50.
2. B2B Wholesale (HoReCa): Wholesale supply to bars, restaurants, and hotels. Sold by the case (6x50cl or 6x70cl). Trade prices €18–€26 per bottle. 78% year-two HoReCa reorder rate indicates strong recurring wholesale revenue from on-premise channel.
3. B2B Retail Distribution: Wholesale to bottle shops, specialty grocers, and delis. 35% standard margin, 40% on Reserve tier. MOQ 6 cases mixed. Distributed via country-level exclusive partners in Belgium, France, Netherlands, Germany, Spain, Italy.
4. Events & Gifting: Curated gift boxes, batched orders, and custom labelling on volumes ≥120 bottles for dry events, corporate gifting, and seasonal occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels9 records

Core offering

NietsCo produces premium certified 0.0% ABV non-alcoholic spirits across three categories: distilled botanical spirits (Botaniets), barrel-aged dark spirits (Havaniets), and cold-macerated Italian aperitifs (Aperiniets). Production uses proprietary encapsulation dealcoholisation technology developed over eight years, with manufacturing facilities in Belgium (Ixelles), Italy (Bergamo), and the Dominican Republic. The company sells directly to consumers via niets.co e-commerce and through B2B wholesale to premium bars, restaurants, hotels, and retailers across six EU markets.

Product overview

NietsCo is a Belgian non-alcoholic spirits distillery founded in 2020, offering premium 0.0% ABV spirits across three categories: The Garden (botanical spirits via distillation), The Cellar (dark spirits via dealcoholisation and barrel aging), and The Orangery (Italian aperitifs via cold maceration). The product portfolio includes four Botaniets expressions (Original, Ginger & Yuzu, Dry, and upcoming Cucumber & Cranberry), two Havaniets dark spirits (N°1 and Spiced), one Aperiniets Italian aperitif, and four curated bundle sets. All products are certified 0.0% ABV, made using proprietary encapsulation technology developed over eight years of research.

Differentiator

Problem solved

Functional benefit

Brands

• Botaniets: Triple-distilled non-alcoholic botanical spirit category, featuring Original, Ginger & Yuzu, Cucumber & Cranberry, and Dry expressions.
• Havaniets
• Aperiniets

Products and services

• Botaniets Original
• Botaniets Ginger & Yuzu
• Botaniets Dry Entry-level double-distilled non-alcoholic botanical spirit with wild berries, coriander seeds, and angelica. Sharper and drier than the Trinity range, designed for the everyday pour, G&T, and busy backbar. 70cl at 0.0% ABV. Priced at €24.95 per bottle.
• Havaniets N°1 World's first 0.0% barrel-aged dark spirit distilled from Dominican sugarcane molasses, double-distilled, then aged five months in medium-charred new oak barrels. Features vanilla, coffee, cinnamon and nutmeg notes. 3 kcal per serve. Reserve tier priced at €35.95 per 50cl bottle.
• Aperiniets Originale Cold-macerated alcohol-free Italian aperitif featuring three varieties of Sicilian blood orange balanced with gentian root, clove, and cardamom. Crafted in Bergamo, Italy through four to six weeks of cold maceration in water. 70cl at 0.0% ABV. Priced at €22.95 per bottle.
• Essentials Set Bundle of 3 bottles including 1 Botaniets Original and 2 Botaniets Dry. Perfect introduction to Botaniets for everyday alcohol-free classics and effortless G&Ts. Priced at €79.00 with 7% savings.
• Botanical Discovery Set Curated trio of Botaniets including Original, Ginger & Yuzu, and Dry expressions. Includes complimentary Aperiniets at checkout. Priced at €92.00 with 22% savings.
• Signature Cocktail Collection Four-bottle collection combining 2 Botaniets Original, 1 Botaniets Ginger & Yuzu, and 1 Havaniets N°1 with additional gifts. Home bar essentials for refined alcohol-free cocktails. Priced at €119.00 with 15% savings.
• Ultimate Home Bar Set Complete five-bottle selection including 2 Botaniets Original, 1 Botaniets Ginger & Yuzu, 2 Havaniets N°01 plus complimentary Aperiniets. Premium complete alcohol-free bar experience. Priced at €149.00 with 15% savings.

Quantifiable outcome

• 78% year-two HoReCa reorder rate, indicating strong demand retention in on-premise channel
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship, major and minor.

• Nicolas Wine MerchantscoreChannel Partner/ Reseller/ Distributor · 1 November 2025Collaboration with Nicolas wine merchant network — an essential reference in the world of wines and spirits. NietsCo ranges were selected following rigorous expert review process, joining the most demanding products on the market. Expands brand into wine retail environment. Available from November 2025.
• Fortnum & MasonflagshipChannel Partner/ Reseller/ Distributor · 1 April 2025NietsCo non-alcoholic range officially listed at the iconic Fortnum & Mason on Piccadilly, London — a symbol of British elegance and excellence. Fortnum's curates only the finest, most carefully selected products from around the world. 3 SKUs stocked. Stocked since 2024.
• TFWA (Tax Free World Association)coreGTM or Marketing Partner · 1 October 2024Niets Distillery presents Botaniets and Havaniets at TFWA Cannes 2024, the leading international tax-free and travel retail industry exhibition. Hosted tastings and portfolio presentations for global travel retail buyers. Contact [email protected].
• Aelia Lagardère Duty FreeflagshipStrategic or Co-development Partner · 1 September 2024Strategic global partnership marking a significant step in NietsCo's international expansion. Niets' premium alcohol-free spirits will be available in airports and high-speed train stations worldwide. Joint development of dedicated alcohol-free zones within these spaces. Accelerates mission to lead the alcohol-free movement globally.
• Thomas Henry ToniccoreStrategic or Co-development Partner · 1 September 2024New partnership announced at Bar Convent Berlin 2024. Jointly shaking up mixology by bringing alcohol-free cocktails to bars and fine dining restaurants across Germany. Shared passion for innovation, creativity, and premium quality. Joint presence at BCB Booth D27 with cocktail demonstrations.
• Nicolas Paciello / CinqSens PariscoreStrategic or Co-development Partner · 1 December 2023Renowned French pastry chef Nicolas Paciello (formerly Fauchon, Hôtel de Crillon, La Réserve Paris) created the world's first Dry Baba au Rhum using Havaniets 0.0%. Available at CinqSens Paris boutiques and for gastronomic professionals on order. Joint product development combining Niets spirits with haute patisserie.
• De Munt / The MuntcoreGTM or Marketing Partner · 1 November 2023Proud partner and supplier of the Brussels opera house. Supports culture without alcohol by providing alcohol-free spirits and bubbles to bars within the opera house. Aligns with the trend of inclusive cultural events catering to all preferences.
• Gault & MillaumajorGTM or Marketing Partner · 1 June 2022Official partner of Gault & Millau Belgium for 2022-2023. Presents medal-winning products to the best Belgian bars and restaurants as a reference for alcohol-free spirits. Gault & Millau is Belgium's primary restaurant and bar guide.
• Gastronomy Fact Awards DubaiminorGTM or Marketing Partner · 1 November 2021Botaniets Dubai was an official partner of the gastronomic FACT Dining Awards Dubai 2021, held at the Palazzo Versace Dubai. Partnership providing brand visibility among Dubai's fine dining and hospitality community.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seedlip: The pioneer of distilled non-alcoholic spirits (founded 2014, UK), acquired by Diageo in 2019. Directly comparable as a distilled 0.0% botanical spirit competing in the same HoReCa, retail and on-trade premium channels across Europe and the US.
• Lyre's Spirit Co. Largest non-alcoholic spirits brand by range and distribution, offering >30 SKUs across gin, whisky, rum, tequila and aperitif categories. Comparable to Niets in serving bars and retail with 0.0% ABV spirits, but at significantly larger scale and broader portfolio.
• Pentire: UK-based non-alcoholic botanical spirit made from plants native to the Cornish coast. Directly comparable premium-positioned 0.0% distilled spirit targeting HoReCa, premium retail and DTC with similar pricing and target consumer.
• Three Spirit Drinks: Functional non-alcoholic botanical spirits positioned at the premium-serious end of the category, sold into cocktail bars and premium retail. Comparable craft positioning, distilled non-alcoholic base, and similar daypart/occasion marketing.
• Ghia: Non-alcoholic Mediterranean aperitif with bitter, herbal profile. Comparable to Aperiniets in the aperitivo daypart, premium positioning, and HoReCa-led distribution, though Ghia is maceration-only versus Niets' triple-distillation + maceration portfolio.
• Æcorn: UK non-alcoholic aperitif range from the makers of Seedlip, designed to be served as spritz or cocktails. Directly comparable aperitivo-format 0.0% offering competing for the same on-trade aperitivo occasion.
• Caleño: Non-alcoholic tropical and juniper spirits targeting the cocktail/party occasion. Comparable in premium-channel HoReCa and retail distribution, and in emphasising mixology and serves over health claims.

Emerging players

• Aplós: US-based non-alcoholic spirits brand with a hemp-infused range and broad functional positioning. Comparable as a premium 0.0% spirit targeting mindful-drinking consumers, though with a different (hemp/CBD-adjacent) angle and US-centric distribution.
• Optimist Botanicals: US craft non-alcoholic botanical spirit distilled in California. Directly comparable in true distillation method, premium positioning, and HoReCa-led go-to-market, but with much smaller scale and US-only distribution.

Broad incumbents

• Routin: Established French producer of non-alcoholic cocktail syrups, mixers and 1883-brand boutique syrups. Comparable as a B2B-driven premium non-alcoholic beverage supplier to bars and HoReCa, though operating in syrup/mixer format rather than distilled spirits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/niets
• LinkedInlinkedin.com/company/niets
• Instagraminstagram.com/nietsspirits
• Facebookfacebook.com/botaniets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NietsCo