What Aplós does

Aplós is a Miami-based, privately-held functional non-alcoholic spirits brand founded in 2020. The company produces three core base spirits — Calme (broad-spectrum hemp-infused, 20mg per serving, for unwind), Arise (adaptogen-infused with Suntheanine, Moringa, ginseng, B12 for revelry), and Ease (nootropic-infused for relaxation) — all 0% ABV, zero sugar, vegan, gluten-free, non-GMO, and third-party tested. Aplós applies nano-emulsification technology to convert hemp extract oil into smaller water-soluble particles, achieving faster and more predictable cannabinoid onset (15–30 minutes). On top of the base spirits, the company sells a line of ready-to-drink sparkling cocktails (Dragon Fruit Martini, Ume Spritz, Mandora Negroni, Chili Margarita, Kola Fashioned) and curated bundles/variety packs.

The business operates a hybrid go-to-market model. Direct-to-consumer e-commerce at aplos.world is the flagship channel, with free shipping over $55, a subscription offering (15% savings on flexible 4/6/8-week cadence), and a 'Give $20, Get $20' referral program. Wholesale distribution covers Total Wine & More, Sprouts Farmers Market, Amazon, and 2,000+ retail doors plus 1,000+ hospitality/foodservice menus as of late 2025. Pricing is positioned at premium ($48 per spirit bottle, $48 per 8-pack RTD), targeting sober-curious and health-conscious adult consumers as well as premium hospitality venues.

Aplós has raised approximately $10.5M across two rounds — a $5.5M Series A led by McCarthy Capital in June 2023 and a $5M round in November 2025 — and has reported over 400% YoY sales growth and triple-digit growth across wholesale and retail channels in 2025. Marketing is anchored on the 'Aplós Hour' experiential events, editorial coverage in Vogue, Vanity Fair, and Forbes, and a flagship non-alcoholic pairing event with Enzo's Hideaway at Disney Springs in October 2025. The company is led by co-founders David Fudge (CEO), Emily Onkey (CMO), and Jessica Manley (Chief Plant Officer), with a reported headcount of 1–10.

Name

Aplós

Legal name

Aplós

Website

https://aplos.world/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Aplós is a Miami-based functional non-alcoholic spirits brand founded in 2020, selling hemp-, adaptogen-, and nootropic-infused spirits and ready-to-drink cocktails to sober-curious adults and premium hospitality venues via DTC, retail, and foodservice channels.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Functional Spirits

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Non-alcoholic spirits
• Functional beverages
• Ready-to-drink cocktails
• Hemp-infused drinks
• Zero-proof alcohol

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: Aplós sells its spirits and cocktails directly to consumers through its website (aplos.world) with free shipping on orders $55+. Products include spirits ($48), ready-to-drink cocktails ($48), variety packs ($78-$258), and bundles with subscription discounts of 15%.
2. Retail Distribution: Products sold through retail partners including Total Wine & More, Sprouts Farmers Market, and Amazon nationwide. The company expanded to over 2,000 retail locations and 1,000 foodservice menus as of late 2025.
3. Wholesale/B2B: A dedicated wholesale program sells products to hospitality venues, restaurants, and retail accounts. The company has an active wholesale inquiry email ([email protected]) and mentions listings on 1,000 hospitality menus.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Aplós creates, manufactures, and sells zero-proof functional spirits and ready-to-drink cocktails infused with broad-spectrum hemp, adaptogens, lion's mane mushroom, and nootropics. Products include three core spirits (Calme, Arise, Ease) and five sparkling RTD cocktails (Dragon Fruit Martini, Ume Spritz, Mandora Negroni, Chili Margarita, Kola Fashioned), sold direct-to-consumer, through major retail chains, and via wholesale to hospitality venues.

Product overview

Aplós is a functional non-alcoholic spirits and ready-to-drink cocktail brand. The core product line consists of three spirits: Calme (hemp-infused for unwind), Arise (adaptogen-infused for revelry), and Ease (nootropics-infused for unwind). These serve as base spirits that can be consumed neat, on-the-rocks, or mixed in cocktails. The brand also offers seven ready-to-drink sparkling cocktails (Dragon Fruit Martini, Ume Spritz, Mandora Negroni, Chili Margarita, Kola Fashioned) and various bundle packs including the Variety Pack, Duo, and curated Ritual Kits. All products are 0% ABV, zero sugar, low calorie, vegan, gluten-free, non-GMO, and third-party tested.

Differentiator

Problem solved

Functional benefit

Brands

• Aplós Calme: Hemp-infused non-alcoholic spirit designed for moments of unwind.
• Aplós Arise
• Aplós Ease
• Aplós Duo
• Dragon Fruit Martini
• Ume Spritz
• Mandora Negroni
• Chili Margarita
• Kola Fashioned
• Variety Pack

Products and services

• Aplós Calme Hemp-infused zero-proof spirit with citrus and herbal botanicals (yuzu, rosemary, basil, cucumber, dandelion), containing 20mg broad-spectrum hemp per serving for calming and uplifting effects. 0% ABV, 10 calories, zero sugar, 13 servings per bottle. Targeted at consumers seeking a sophisticated non-alcoholic unwind alternative.
• Aplós Arise Zero-proof spirit infused with the proprietary Arise functional blend (Suntheanine, Moringa, L-Choline, Ginseng, Vitamin D3, Vitamin B12) for mood elevation and energy. 13 servings per bottle. Designed for social and celebratory moments without alcohol.
• Aplós Ease Zero-proof spirit infused with nootropics (including lion's mane) for relaxation and mental clarity during moments of unwind. 13 servings per bottle, vegan, gluten-free, non-GMO.
• Dragon Fruit Martini Sparkling ready-to-drink zero-proof cocktail crafted with Aplós Arise functional spirit, infused with adaptogens (Suntheanine, Moringa, ginseng) and featuring dragon fruit, kiwi, black tea, and Sarawak peppercorn. Sold as an 8-pack of 8.5 oz cans.
• Ume Spritz Cocktail Sparkling RTD cocktail infused with lion's mane (100mg per serving) and magnesium, featuring Japanese ume plum, oroblanco grapefruit, white tea, and sea buckthorn. Targeted at calming and uplifting effects.
• Mandora Negroni Sparkling RTD cocktail infused with lion's mane (100mg per serving) and magnesium, featuring mandora orange, bitter quassia, sarsaparilla, and oakwood, with the proprietary Ease blend for calming.
• Chili Margarita Cocktail Sparkling RTD cocktail infused with adaptogens and nootropics, featuring mandarin, Persian lime, orange habanero, and sea salt, with the Arise blend for mood elevation and energy.
• Kola Fashioned Cocktail Sparkling RTD cocktail inspired by bourbon/whiskey flavors, infused with adaptogens and featuring spiced kola nut, smoked cherrywood, cardamom, toasted coconut, and ginger, with the Arise blend for mood elevation.
• Variety Pack 16-pack of 8.5 oz cans featuring the four signature cocktails: Mandora Negroni, Kola Fashioned, Chili Margarita, and Ume Spritz, infused with lion's mane, adaptogens, and nootropics. Priced at $78.

Quantifiable outcome

• 81% of users report Aplós helped them reduce their overall alcohol intake
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Total Wine & MorecoreChannel Partner/ Reseller/ Distributor · 10 March 2026Total Wine & More is a major retail chain carrying Aplós Dragon Fruit Martini and other products nationwide. This represents a key retail distribution partnership for the brand's expansion into brick-and-mortar retail.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ Distributor · 10 March 2026Sprouts, a health-focused grocery chain, carries Aplós products nationwide. This partnership aligns with Aplós' positioning as a healthier alcohol alternative and targets health-conscious consumers shopping at Sprouts.
• Enzo's Hideaway (Disney Springs)flagshipStrategic or Co-development Partner · 11 October 2025Enzo's Hideaway at Disney Springs hosted the first-ever non-alcoholic pairing event featuring Aplós beverages in October 2025. This curated three-course dining experience blended Italian cuisine with Aplós non-alcoholic beverages, representing a flagship brand partnership in the luxury hospitality space.
• MAK CentercoreStrategic or Co-development Partner · 3 July 2025Aplós served as a sponsor/partner for the MAK Center Annual Fundraiser in July 2025. The MAK Center is a cultural institution and this partnership aligns with Aplós' lifestyle and cultural positioning.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as an e-commerce marketplace partner for nationwide distribution of Aplós products including the Dragon Fruit Martini launch and broader product line.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Free Spirits: Free Spirits is a non-alcoholic craft spirit brand (NA gin, whiskey, tequila) competing with Aplós in the same NA-spirit category, retail channel, and premium DTC positioning.
• Kin Euphorics: Kin Euphorics makes non-alcoholic adaptogenic and nootropic "euphoric" spirits positioned for mood and relaxation — the closest direct competitor to Aplós's Calme/Arise functional positioning and target sober-curious consumer.
• Ghia: Ghia is a premium non-alcoholic bitter apéritif with botanical and functional positioning; directly comparable to Aplós on premium DTC pricing, lifestyle branding, and overlap with sober-curious consumers seeking sophisticated NA alternatives.
• Lyre's Spirit Co. Lyre's is a leading non-alcoholic spirits brand offering a broad lineup of NA gin, whiskey, rum and RTD cocktails; competes with Aplós in retail and on-premise on the same occasions and at similar premium price points.
• Three Spirit Drinks: Three Spirit Drinks makes functional non-alcoholic spirits with adaptogens and active botanicals aimed at mood and energy; closest analog to Aplós's functional infusion philosophy and occasion-based product architecture.
• Pentire: Pentire is a non-alcoholic botanical "spirit" distilled from plants and coastal ingredients, positioned at premium pricing; comparable to Aplós on category (NA spirit), retail footprint and mixology-led brand narrative.
• Spiritless: Spiritless makes non-alcoholic whiskey and spirit alternatives including RTD NA cocktails (e.g., Espresso Martini); overlaps directly with Aplós on NA spirit + RTD cocktail portfolio and foodservice/on-premise placements.
• Pathfinder: Pathfinder produces non-alcoholic hemp-infused RTD cocktails such as a canned NA Negroni; directly comparable to Aplós on hemp-based functional ingredients and RTD format targeting sober-curious consumers.

Broad incumbents

• Athletic Brewing Company: Athletic Brewing is the largest non-alcoholic beer brand in the US, with broad retail and on-premise distribution; not a direct product peer but a relevant incumbent competitor for total NA beverage share and shelf space.

Others

• Boisson: Boisson is a specialty retailer dedicated to non-alcoholic beverages and spirits; adjacent to Aplós as a key distribution partner and ecosystem player that shapes consumer discovery of NA brands like Aplós.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aplos.world
• Xx.com/aplos_world

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aplós