Greensoil PropTech Ventures
Greensoil PropTech Ventures is a Toronto-based venture capital firm managing approximately $100 million across two funds that invest in early to mid-stage property technology companies in North America, Europe, and Israel, with a focus on digitizing and decarbonizing the built environment.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Greensoil PropTech Ventures does
Greensoil PropTech Ventures (GSPV) is a Toronto-based venture capital firm that invests exclusively in property technology (PropTech) companies digitizing and decarbonizing the built environment. The firm traces its origins to Greensoil Investments, established in 2011 with two earlier AgTech/FoodTech funds (GAFT I and II, totaling approximately $40 million), before pivoting in 2015 to launch the Greensoil Building Innovation Fund (GBIF / GSPV I) — recognized as one of the world's first dedicated PropTech VC funds — with $59 million under management. In March 2021, GSPV announced Fund II with a $100 million target, anchored by PSP Investments (one of Canada's largest pension managers with $169.8 billion in net AUM) and joined by Starlight Investments, Grosvenor Group, and the Liechtenstein Group.
The firm operates a traditional venture capital business model, generating revenue through management fees and carried interest on its two funds rather than selling products or services to end customers. It invests in early to mid-stage PropTech companies across North America, Europe, and Israel, with a portfolio spanning energy storage (Electriq Power), HVAC and ventilation (Oxygen8), carbon-sequestering concrete (CarbonCure), real estate deal management (Dealpath), modular construction (CABN, Intelligent City), property management (Home365), smart windows (Miru), solar for multifamily (Ivy Energy), grid-edge software (ThoughtWire, Virtual Peaker, WattCarbon), and AI-enabled residential platforms (TULU). Greensoil's primary differentiator is the combination of deep real estate domain expertise with the ability to connect portfolio companies to its institutional and real estate Limited Partner network for pilots, deployment, and follow-on capital.
The firm is led by Co-Founder and Chairman Alan Greenberg (formerly of Minto Group), Co-Founder and Managing Partner Gideon Soesman, Managing Partners Jamie James and David Harris Kolada (the latter fund manager of GSPV II, joined in 2019), and Partner Dana Goldman Szekely. The team maintains a small footprint (1–10 employees) and supports portfolio companies through a "company building" program, an investor portal for LPs, and annual Impact Reporting.
Greensoil PropTech Ventures firmographics
Firmographics- Name
- Greensoil PropTech Ventures
- Legal name
- Greensoil PropTech Ventures
- Website
- https://www.gspv.vc/
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greensoil PropTech Ventures is a Toronto-based venture capital firm managing approximately $100 million across two funds that invest in early to mid-stage property technology companies in North America, Europe, and Israel, with a focus on digitizing and decarbonizing the built environment.
- Ownership category
- akta.pro rank
Greensoil PropTech Ventures industry classification
Industry- Product category
- Venture Capital / PropTech Investment Management
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate / PropTech Growth Equity (FSANACAH)
- akta.pro secondary industries
- Renewables & Energy Transition Funds (Solar, Wind, Hydrogen, CCUS) (FSANAEAD), Impact Investment & Development Investment Funds (BPADACAO)
Keywords
Where Greensoil PropTech Ventures is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Greensoil PropTech Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Venture Capital Fund Management: Greensoil generates revenue through management fees and carried interest from its venture capital funds. The firm manages approximately $100 million USD across its funds, backed by real estate and institutional Limited Partners. Revenue is generated as portfolio companies grow and exit.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Greensoil PropTech Ventures product offering
Product offeringCore offering
Greensoil PropTech Ventures is a Toronto-based venture capital firm that raises institutional capital and invests in early to mid-stage companies developing technologies to digitize and decarbonize the built environment. The firm manages two PropTech-focused funds (Fund I/GBIF with $59M and Fund II targeting $100M) and provides company-building support, strategic guidance, and access to a network of real estate Limited Partners.
Product overview
Greensoil PropTech Ventures is a Toronto-based venture capital firm that operates two PropTech-focused investment funds (Fund I launched in 2015, Fund II targeting $100 million) investing in early to mid-stage companies digitizing and decarbonizing the built environment across North America, Europe, and Israel. The firm provides business building support services to portfolio companies through access to its network of real estate and institutional limited partners, along with an investor portal and annual impact reporting.
Differentiator
Problem solved
Functional benefit
Brands
- GSPV II: Greensoil PropTech Ventures Fund II - the second venture capital fund focused on PropTech investments
- Greensoil Investments
Products and services
- Greensoil PropTech Ventures Fund I (GSPV I / Greensoil Building Innovation Fund) The firm's first PropTech-focused venture capital fund, investing in technologies to make real estate more productive, efficient, and sustainable. Limited Partners commit capital and receive exposure to a curated portfolio of early-stage PropTech companies.
- Greensoil PropTech Ventures Fund II (GSPV II) The firm's second PropTech-focused venture capital fund targeting $100 million to invest in early to mid-stage PropTech companies across North America, Europe, and Israel, focused on digitizing and decarbonizing the built environment. Limited Partners commit capital to gain exposure to PropTech venture investments.
Quantifiable outcome
- First PropTech fund launched in 2015 contributed to building the PropTech VC market to over $25B
- +1 more outcomes
Companies that use Greensoil PropTech Ventures
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Greensoil PropTech Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greensoil PropTech Ventures partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights5 records
Greensoil PropTech Ventures competitors and assessment
Company assessmentDirect peers
- Brick & Mortar Ventures: Brick & Mortar Ventures is a venture capital firm focused on construction technology (ConTech), which overlaps with Greensoil's construction-adjacent PropTech thesis (e.g., CABN modular, CarbonCure, Intelligent City). Comparable in stage focus (early to growth) and built-environment specialization.
- Moderne Ventures: Moderne Ventures is a venture capital firm investing in technology companies in real estate, insurance, finance, and related industries, with a flagship Moderne Passport program providing portfolio companies with industry distribution. Comparable to Greensoil as a thesis-driven VC with strategic LP-led go-to-market support.
- Building Ventures: Building Ventures is a venture capital firm focused on the built environment, investing in early-stage companies modernizing how buildings are designed, constructed, and operated. Direct peer to Greensoil in PropTech specialization and built-environment decarbonization thesis.
- MetaProp: MetaProp is an early-stage PropTech venture capital firm based in New York, operating multiple funds focused on real estate technology. Like Greensoil, MetaProp pioneered dedicated PropTech VC investing and supports portfolio companies with strategic real estate industry access.
- Taronga Ventures: Taronga Ventures is an Australian-based venture capital firm focused on real estate innovation and emerging technology, including climate/sustainability PropTech. Comparable to Greensoil in PropTech-and-sustainability thesis investing, though with Asia-Pacific regional focus.
- RET Ventures: RET Ventures (formed from the merger of Real Estate Technology Ventures and Westbridge Capital) is a venture capital firm focused on early-stage PropTech companies, backed by a strategic network of real estate owners and operators. Direct peer to Greensoil in PropTech specialization and LP-enabled distribution model.
- Navitas Capital: Navitas Capital is a venture capital firm focused exclusively on real estate technology (PropTech), investing in early-stage companies across property management, construction tech, and smart building categories. Direct peer to Greensoil in PropTech specialization.
- Fifth Wall: Fifth Wall is the largest venture capital firm focused on real estate technology (PropTech), managing multi-billion dollars across multiple funds. It is the most direct peer to Greensoil PropTech Ventures as a PropTech-specialized VC, serving similar early-to-growth stage PropTech founders with strategic LP support from major real estate owners.
Broad incumbents
- JLL Spark: JLL Spark is the global venture capital arm of JLL (Jones Lang LaSalle), investing in PropTech and real estate technology startups. Comparable to Greensoil as a PropTech investor, but operates as a strategic corporate VC with distribution into JLL's massive global real estate client base rather than as an independent specialist.
Emerging players
- Congruent Ventures: Congruent Ventures is an early-stage venture capital firm investing in climate-tech and sustainable infrastructure, including buildings and energy. Comparable to Greensoil at the intersection of venture capital and built-environment decarbonization, though Congruent is broader across climate categories rather than PropTech-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greensoil PropTech Ventures social profiles
Digital presenceGreensoil PropTech Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greensoil PropTech Ventures leadership team
Management profileNumber of profiles
Profiles5 records
Greensoil PropTech Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greensoil PropTech Ventures M&A and investment
M&A and investmentM&A
Investments25 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greensoil PropTech Ventures
What does Greensoil PropTech Ventures do?
Greensoil PropTech Ventures is a Toronto-based venture capital firm that raises institutional capital and invests in early to mid-stage companies developing technologies to digitize and decarbonize the built environment. The firm manages two PropTech-focused funds (Fund I/GBIF with $59M and Fund II targeting $100M) and provides company-building support, strategic guidance, and access to a network of real estate Limited Partners.
Is Greensoil PropTech Ventures a public or private company?
Greensoil PropTech Ventures is a private company. It is classified as management employee owned and is currently operating.
When was Greensoil PropTech Ventures founded?
Greensoil PropTech Ventures was founded in 2014. It employs 1 to 10 people.
Where is Greensoil PropTech Ventures based?
Greensoil PropTech Ventures is headquartered in Toronto, Canada, in the North America region.
How does Greensoil PropTech Ventures make money?
One revenue line is on record: venture Capital Fund Management.
Who are Greensoil PropTech Ventures's main competitors?
Direct peers on record are Brick & Mortar Ventures, Moderne Ventures, Building Ventures, MetaProp, Taronga Ventures, RET Ventures, Navitas Capital and Fifth Wall. JLL Spark is listed as a broad incumbent. Congruent Ventures is listed as an emerging player.
Does Greensoil PropTech Ventures have an API?
No public API is recorded for Greensoil PropTech Ventures.
What industry is Greensoil PropTech Ventures in?
Greensoil PropTech Ventures's product category is Venture Capital / PropTech Investment Management. Its primary akta.pro industry code is FSANACAH, Real Estate / PropTech Growth Equity, with a secondary code of FSANAEAD, Renewables & Energy Transition Funds (Solar, Wind, Hydrogen, CCUS). Its NAICS code is 5259 and its SIC code is 6282.