Gjensidige

What Gjensidige does

Gjensidige Forsikring ASA is a publicly listed Norwegian insurance group (Oslo Stock Exchange; OTCMKTS: GJNSY) headquartered in Oslo, Norway. The company serves Norwegian individuals, families, businesses, and farmers with a comprehensive product portfolio spanning motor insurance (Bilforsikring in Pluss, Kasko, Delkasko and Ansvar variants), home and contents insurance, personal lines (life, disability, treatment, accident, serious illness), travel insurance (Reise Pluss, Reise, Reise Ung at a fixed 149 NOK/month for ages 18-34), child insurance, business insurance, agricultural insurance, and pension and fund savings products. Digital channels (gjensidige.no website and mobile app) carry the bulk of self-service quote, purchase, and claims activity, supplemented by a dedicated B2B sales force for enterprise customers and affinity distribution through partner organizations including Tekna, YS, Finansforbundet, NAF, and Norwegian agricultural associations.

The company monetizes primarily through recurring insurance premiums on annually auto-renewed policies, supplemented by investment income on the premium float. Pricing leverages tiered products, a 10% new-customer discount escalating to 18% on bundled multi-line policies, and an 11% annual customer dividend (kundeutbytte) on damage premiums paid — a profit-share mechanism that doubles as both a pricing differentiator and a retention lever. Technology infrastructure includes automated pricing and claims decisioning, a real-time SAS-based fraud detection capability (originally deployed in the Baltic subsidiary with partner Paspara, lifting correct fraud hit rate from 8% to 22% over three years), and an embedded health ecosystem via Dr.Dropin telemedicine, included in most personal policies at no incremental cost. Following the January 2026 divestiture of ADB Gjensidige (Baltics) to ERGO International AG for ~EUR 99M, Gjensidige has refocused on the Norwegian market, reporting a Q1 2025 combined ratio of 79.2%, solvency ratio of 188-195%, ROE of 27.3-27.7%, and insurance revenue growth of ~10-11% in local currency.

Name

Gjensidige

Legal name

Gjensidige Forsikring ASA

Website

https://gjensidige.no

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gjensidige Forsikring ASA is a publicly listed Norwegian insurance group offering personal, business, agricultural, and pension products to Norwegian consumers, enterprises, and farmers via direct digital channels and affinity partner distribution, monetized through recurring premiums and investment income.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311), Insurance Carriers, Nec (6399)

akta.pro primary industry

Basic Group Term Life (Employer-Paid) (FSAIADAA)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• General insurance
• Motor insurance
• Property insurance
• Pension products
• Fund savings

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Gjensidige generates revenue primarily through insurance premiums collected from customers for coverage across personal (car, home, travel, life, health) and business insurance products. Premiums are recurring in nature as policies are typically annual and auto-renewed.
2. Investment Income: Insurance companies typically generate investment income from their investment portfolio of premiums collected. Gjensidige maintains a solvency ratio of 188-195%, indicating substantial investment assets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Gjensidige is a Norwegian insurance group that underwrites and distributes a comprehensive portfolio of personal, commercial, and agricultural insurance products (car, home, contents, travel, life, disability, treatment, accident, child, and farm insurance), along with pension solutions and mutual fund savings. Revenue is primarily generated through recurring insurance premiums, with ancillary investment income from the insurance investment portfolio, supported by a customer dividend program and direct-to-consumer digital sales channels.

Product overview

Gjensidige is a Norwegian insurance group offering a comprehensive portfolio of personal, business, and agricultural insurance products along with pension and savings services. The core product line includes car insurance (with Pluss, Kasko, Delkasko tiers), travel insurance (Reise Pluss, Reise, Reise Ung), home insurance, personal insurance (life, disability, treatment, accident, serious illness), child insurance, and pension products. The company differentiates through digital services including the Helsehjelp 24/7 health service integrated with Dr.Dropin, mobile app accessibility, and customer loyalty programs. Business offerings cover commercial vehicle, liability, property, and employee insurance, while agricultural products serve Norway's farming sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilforsikring (Car Insurance)

Quantifiable outcome

• 74% increase in insurance profit Q1 2026 vs prior year
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• SAS Institute / PasparacoreTechnology or Integration · 25 November 2025Gjensidige Baltics partnered with SAS and local technology partner Paspara to implement advanced fraud detection solution. The implementation utilized SAS Intelligent Decisioning, SAS Visual Investigator and SAS Fraud Decisioning for Claims to enable real-time fraud scoring during claims submission. Within three years, fraud detection accuracy increased by 175%.
• Dr.DropincoreTechnology or IntegrationGjensidige integrated Dr.Dropin telemedicine services into their insurance products, providing policyholders with 24/7 access to video consultations with doctors, psychologists, and physiotherapists. Included in most personal insurance policies at no additional cost. Dr.Dropin provides free video consultations with general practitioners, psychologists, and physiotherapists as part of health coverage.
• TeknaminorGTM or Marketing PartnerProfessional union partnership offering members specialized insurance products including life insurance, disability coverage, treatment insurance, and accident insurance with member-specific pricing and terms.
• YS (YS Confederation of Professional Trade Unions)minorGTM or Marketing PartnerOrganizational partnership providing YS members with access to specialized insurance products including life insurance, disability coverage, and accident insurance with member-specific pricing.
• Finansforbundet (Norwegian Financial Sector Union)minorGTM or Marketing PartnerPartnership with Finansforbundet offering members family accident insurance and student membership options with preferential pricing.
• NAF (Norwegian Automobile Federation)minorGTM or Marketing PartnerPartnership with NAF providing members with family accident insurance products and member discounts on various insurance products.
• ERGO International AGcoreStrategic or Co-development PartnerERGO International AG acquired Gjensidige's Baltic subsidiary ADB Gjensidige for approximately EUR 99 million. The transaction was completed and expected to positively impact Gjensidige Group's solvency ratio by approximately 5 percentage points.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tryg A/S: Leading Nordic P&C insurer with overlapping personal, commercial, and motor lines across Norway, Denmark, and Sweden. Direct competitor in the Norwegian market and the closest analog to Gjensidige's general insurance franchise.
• If P&C Insurance: Nordic P&C leader owned by Sampo, operating across Sweden, Norway, Denmark, Finland, and the Baltics. Competes head-on in personal and commercial lines and is the largest Nordic motor and home insurer.
• Storebrand ASA: Norwegian financial group focused on pensions, life insurance, and asset management, with a smaller P&C unit (Storebrand Skadeforsikring). Direct overlap with Gjensidige's pension and life segments.
• Protector Forsikring ASA: Norwegian specialty insurer with growing P&C franchise and UK commercial exposures. Competes for Norwegian commercial and personal lines customers with a digital-first model.
• Topdanmark A/S: Danish P&C and life insurer, owned by Sampo, with strong personal and commercial franchise. Direct Nordic peer for cross-border benchmarking on combined ratio and product mix.
• Fremtind Forsikring: Norwegian P&C joint venture between DNB and SpareBank 1, distributing through Norway's largest banking network. Closest distribution-channel competitor and key challenger in Norwegian retail insurance.
• Alm. Brand A/S: Danish bank-insurance group offering P&C, life, and banking products. Comparable in size and product breadth as a Nordic multi-line insurer with bank-distribution synergy.

Broad incumbents

• Sampo Oyj: Finnish-listed insurance holding company that owns If and Topdanmark; competes across all Nordic P&C and life segments via subsidiaries. Comparable as a listed Nordic insurance platform with similar dividend and capital-return profile.
• DNB ASA: Norway's largest financial services group with insurance distribution and pension products via DNB Liv. Comparable as a Norwegian financial-distribution incumbent competing for the same consumer wallet.
• SpareBank 1 Gruppen: Norwegian banking alliance owning a significant stake in Fremtind Forsikring; offers personal and commercial insurance to member-bank customers. Comparable distribution competitor across Norwegian retail and SME segments.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GjensidigeNorge
• LinkedInlinkedin.com/company/gjensidige
• Instagraminstagram.com/gjensidige
• Xx.com/gjensidige

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gjensidige