Mindstone
Mindstone is a London-based AI upskilling company that delivers enterprise AI training programs (Enterprise AI Academy, PACE, Agentic AI Academy) and Rebel, a local-first agentic AI operating system, to Fortune 500 and FTSE 100 organizations seeking to convert AI tool investments into measurable workforce productivity gains.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Mindstone firmographics
Firmographics- Name
- Mindstone
- Legal name
- Mindstone Learning Limited
- Website
- https://mindstone.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindstone is a London-based AI upskilling company that delivers enterprise AI training programs (Enterprise AI Academy, PACE, Agentic AI Academy) and Rebel, a local-first agentic AI operating system, to Fortune 500 and FTSE 100 organizations seeking to convert AI tool investments into measurable workforce productivity gains.
- Ownership category
- akta.pro rank
Mindstone industry classification
Industry- Product category
- AI Workforce Upskilling
- NAICS
- Software Publishers (5132), Computer Training (611420), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
Keywords
Where Mindstone is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Mindstone business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Enterprise AI Training Programs: Mindstone generates revenue primarily through annual subscription-based enterprise AI upskilling programs. Organizations pay for team-wide access to training curricula (Enterprise AI Academy, PACE, Agentic AI Academy) with pricing typically quoted per organization or per-seat. Programs are delivered as structured cohorts with coaching and hands-on learning.
- Rebel Pro Licensing: Rebel, Mindstone's agentic AI OS product, is offered under a free tier for organizations under 100 users and a paid Mindstone Pro license for larger enterprises. This represents a seat or organization-level SaaS licensing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Rebel Free Tier - Organizations under 100 users |
| Subscription | Annual | Mindstone Pro (Rebel) - Enterprise organizations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mindstone product offering
Product offeringCore offering
Mindstone sells subscription-based enterprise AI upskilling programs (Enterprise AI Academy, PACE for executives, Agentic AI Academy) delivered through its personalized AI learning platform, a Chrome/Edge browser extension that integrates AI assistance into Copilot, Gemini, ChatGPT, and Claude, and Rebel, a Fair Source licensed local-first agentic AI operating system with shared memory and multi-model routing for enterprise AI workflow orchestration.
Product overview
Mindstone is an AI upskilling and transformation company offering a platform-plus-programs architecture. The core Mindstone Learning Platform provides personalized AI training for teams, which is complemented by specialized programs including Enterprise AI Academy for team-level AI skill building, PACE (Practical AI Competence for Executives) for leadership training, and Agentic AI Academy for enterprise agentic AI implementation. The company also offers Rebel, a local-first agentic AI operating system with shared memory and multi-model routing capabilities. Additional offerings include a browser extension for AI assistance within existing tools, an AI-focused global community (10K+ members, 70+ events), research publications (AI Transformation Report, State of Generative AI), and case studies demonstrating customer success metrics.
Differentiator
Problem solved
Functional benefit
Brands
- Mindstone Rebel: Local-first agentic AI operating system designed to help enterprises orchestrate AI workflows with shared memory and dynamic multi-model routing
- PACE (Practical AI Competence for Executives)
- Enterprise AI Academy
- Agentic AI Academy
Products and services
- Mindstone Learning Platform AI-powered training platform providing personalized learning experiences focused on real-world AI tool applications for teams, including sandbox environments, structured learning paths, progress tracking, and AI skill verification profiles.
- Enterprise AI Academy Team-based AI upskilling program equipping employees with skills to integrate AI tools (ChatGPT, Claude, Copilot, Gemini) effectively into their professional tasks, featuring hands-on learning experiences from beginner to advanced levels for enterprise customers.
- PACE (Practical AI Competence for Executives) Executive-focused AI upskilling program equipping leadership teams to drive AI adoption and maximize ROI on AI investments through hands-on, demo-first training, including board-level AI literacy.
- Agentic AI Academy Enterprise training program focused on agentic AI implementation and orchestration for organizational transformation.
- Mindstone Rebel Local-first agentic AI operating system with shared memory and dynamic multi-model routing between local and cloud AI models; enables enterprises to orchestrate AI workflows with personal memory (Chief-of-Staff Space), shared team Spaces, MCP integrations, meeting notetaker, and optional cloud continuity for cross-device sync.
- Mindstone Browser Extension Browser extension providing AI assistance within existing AI tools including Copilot, Gemini, ChatGPT, and Claude; available on Chrome and Edge.
Quantifiable outcome
- 70,000+ people trained worldwide with AI skills
- +6 more outcomes
Companies that use Mindstone
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Mindstone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability9 records
Feature4 records
Mindstone partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, minor and core.
- HumanXflagshipMindstone is the official 'Practical AI Partner' of HumanX, the world's premier AI conference (April 6-9, 2026 in San Francisco). Mindstone hosts a dedicated 'Practical AI Summit' on Day 1 of HumanX, delivering executive AI training through its PACE program to HumanX attendees. This is Mindstone's highest-profile GTM event of the year, featuring coaches from Stanford d.school, Harvard, and Google.
- BoardwaveminorBoardwave, an exclusive network connecting European software leaders, is an event sponsor for Mindstone's London AI meetups. Boardwave members (European software CEOs and senior leaders) represent a warm audience for Mindstone's enterprise AI training programs.
- GammaminorGamma (AI presentation software) sponsors Mindstone's global AI events. Mindstone's CEO has publicly demonstrated using Gamma to generate AI-powered presentations from meeting transcripts during live demos, creating a product demonstration partnership.
- Anthropic (Claude)coreAnthropic (Claude) is Mindstone Rebel's default primary AI text/reasoning provider. Rebel connects to Anthropic via API (not consumer products), which carries stronger data protections. Anthropic contractually commits not to use API data for model training. This is a core technology dependency for Rebel's AI capabilities.
- OpenAIcoreOpenAI (GPT/Whisper) serves as Rebel's default voice features provider (speech-to-text via Whisper, text-to-speech via TTS) and fallback AI provider. Rebel connects to OpenAI via API, which carries stronger data protections. OpenAI contractually commits not to use API data for model training.
- Recall.aicoreRecall.ai provides the underlying meeting capture and transcription infrastructure for Rebel's optional Meeting Notetaker feature. The service runs on AWS infrastructure in us-west-2 (Oregon) and handles bot-based meeting joining, audio capture, and transcription. Meeting data is held in Cloudflare KV for up to 7 days before automatic deletion.
- CloudflarecoreCloudflare provides multiple infrastructure services for Rebel: the meeting bot backend (Cloudflare Worker), OAuth callback workers (Cloudflare Worker), temporary meeting data storage (Cloudflare KV with 7-day TTL), WebSocket relay for live captions (Durable Objects), web asset hosting (Cloudflare Pages), and media storage (Cloudflare R2).
- Fly.iocoreFly.io is the default hosting provider for Rebel's optional Cloud Continuity feature (dedicated single-user cloud instances for cross-device sync). Default region is iad (US East), with user-selectable region options. Bring-your-own-cloud deployments are also supported on DigitalOcean (nyc1) and Hetzner (fsn1).
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Mindstone competitors and assessment
Company assessmentDirect peers
- DeepLearning.AI: Founded by Andrew Ng, DeepLearning.AI offers enterprise AI upskilling programs, short courses, and specializations covering generative AI, agentic AI, and prompt engineering. Directly comparable to Mindstone's Enterprise AI Academy and Agentic AI Academy in content and target buyer.
- Pluralsight: Enterprise technology skills platform with strong coverage of cloud, AI/ML, and data engineering. Comparable to Mindstone's role-based AI upskilling at large enterprises (sales-led motion, large customer base, skills assessment).
- DataCamp: Online learning platform focused on data science, AI, and Python for individuals and enterprises. Directly comparable in business model (subscription-based learning paths) and target segments (knowledge workers and enterprise teams).
- Udacity: Enterprise-focused tech upskilling platform with nanodegree programs and AI-related content (e.g., AI Programming with Python, Generative AI courses). Comparable to Mindstone's cohort-based academies and enterprise sales motion.
- LangChain: Developer framework and platform for building LLM-powered applications and agents, with LangSmith for observability and LangGraph for agent orchestration. Directly comparable to Rebel's agentic AI OS positioning in the enterprise agent-building space.
Broad incumbents
- Coursera: Large-scale online learning platform with enterprise Coursera for Business offering AI specializations from DeepLearning.AI, Google, IBM, etc. Wider catalog and stronger brand than Mindstone, with overlapping enterprise AI upskilling use case.
- Skillsoft: Established enterprise learning and talent development platform covering technology, leadership, and compliance. Comparable to Mindstone's enterprise AI Academy as part of a broader enterprise L&D portfolio at Fortune 1000 scale.
- Microsoft Copilot Studio: Enterprise platform for building custom AI agents and copilots integrated with the Microsoft 365, Dynamics, and Azure ecosystem. Comparable to Rebel as an enterprise agentic AI platform, but with deeper native data and distribution.
- Workday Learning: Enterprise learning management module within the Workday HCM suite, used by large organizations to deliver compliance and skill-based training. Adjacent to Mindstone's enterprise learning motion as a system of record for AI upskilling programs.
Emerging players
- n8n: Workflow automation platform with native AI agent capabilities, MCP support, and self-hosted or cloud deployment. Comparable to Rebel as a local-first orchestration layer connecting LLMs with third-party services like Gmail, Slack, and CRMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mindstone social profiles
Digital presenceMindstone compliance and trust
Trust signalCompliance2 records
Mindstone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindstone leadership team
Management profileNumber of profiles
Profiles14 records
Mindstone funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindstone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindstone
What does Mindstone do?
Mindstone sells subscription-based enterprise AI upskilling programs (Enterprise AI Academy, PACE for executives, Agentic AI Academy) delivered through its personalized AI learning platform, a Chrome/Edge browser extension that integrates AI assistance into Copilot, Gemini, ChatGPT, and Claude, and Rebel, a Fair Source licensed local-first agentic AI operating system with shared memory and multi-model routing for enterprise AI workflow orchestration.
Is Mindstone a public or private company?
Mindstone is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mindstone founded?
Mindstone was founded in 2021. It employs 11 to 50 people.
Where is Mindstone based?
Mindstone is headquartered in London, United Kingdom, in the Europe region.
How does Mindstone make money?
Two revenue lines are on record. Enterprise AI Training Programs are the primary driver. The others are rebel Pro Licensing.
Who are Mindstone's main competitors?
Direct peers on record are DeepLearning.AI, Pluralsight, DataCamp, Udacity and LangChain. Broad incumbents are Coursera, Skillsoft, Microsoft Copilot Studio and Workday Learning. n8n is listed as an emerging player.
Does Mindstone have an API?
No public API is recorded for Mindstone.
What industry is Mindstone in?
Mindstone's product category is AI Workforce Upskilling. Its primary akta.pro industry code is EDAFAFAC, AI Tutoring Systems (Conversational Tutors, Homework Helpers), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.