Animoca Brands KK
Animoca Brands KK is the Japanese strategic subsidiary of Animoca Brands, operating Minds (AI agent platform), Moca Network (decentralized identity), and an anime/game IP business. It serves Japan-listed companies, content IP holders, Web3 projects, and consumers seeking AI and Web3 access.
- Company typePrivate
- Founded2021
- HeadquartersFukuoka, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Animoca Brands KK does
Animoca Brands KK is the Japanese strategic subsidiary of Animoca Brands Corporation Limited, established in October 2021 to serve as the Japan gateway between Japanese content IP holders and the global Web3 ecosystem. The company operates three core business pillars: (1) Minds, an AI agent platform accessible via Telegram or email that layers persistent memory, 300+ tools, and 200+ app integrations over Web3 identity and economic rails, built on the Ethoswarm protocol in partnership with CryptoSlam; (2) Moca Network, a privacy-preserving decentralized identity (DID) infrastructure connecting the parent group's 600+ portfolio companies and 700M+ addressable users through the Moca Chain consumer Layer 1, Moca ID, verifiable credentials, and the modular AIR Kit SDK; and (3) an IP Business centered on strategic investment in anime/game production committees, including the MetaChara digital acrylic stand product launched in February 2025 and the now-discontinued SORAH NFT launchpad (closed June 2025).
The company generates revenue across multiple streams: digital asset advisory (tokenomics, exchange listing, marketing), digital asset treasury management for Japan-listed companies (full launch September 2025, with Iore on TSE Growth as a disclosed client), NFT and digital collectible sales (MetaChara at ¥2,200-3,000 per character pack), validator/node operations across Oasys, Orbs, and Sunrise DA, DePIN node sale distribution partnerships (Mawari, XANA, Inferix, Dabba), and IP co-investment economics. Distribution combines direct enterprise sales for advisory services, owned e-commerce (metachara.com, hellominds.ai, coinavi.io), and community/event channels including the Moca談 (Mocadan) study series and the Oshimoca influencer matching platform.
The company is privately held, with cumulative funding of approximately $55 million ($10M seed from MCP IPX One Fund in February 2022, $45M co-invested by MUFG Bank and the parent entity in August 2022 at a $500M pre-money valuation), and counts MUFG Bank, KDDI, Mitsui & Co., Kodansha, and Square Enix among its enterprise counterparties. The company has been headquartered in Shibuya, Tokyo since July 2025, was led through three CEO transitions in three years (Daisuke Iwase from April 2023, Kensuke Amaba from December 2024, and Naoki Matsuo effective June 2026), and operates as a wholly-owned subsidiary with no disclosed minority investors.
Animoca Brands KK firmographics
Firmographics- Name
- Animoca Brands KK
- Legal name
- Animoca Brands 株式会社
- Website
- https://www.animocabrands.co.jp
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Animoca Brands KK is the Japanese strategic subsidiary of Animoca Brands, operating Minds (AI agent platform), Moca Network (decentralized identity), and an anime/game IP business. It serves Japan-listed companies, content IP holders, Web3 projects, and consumers seeking AI and Web3 access.
- Ownership category
- akta.pro rank
Animoca Brands KK industry classification
Industry- Product category
- Web3 Software Platform
- NAICS
- Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Finance Services (6199), Investment Advice (6282)
- akta.pro primary industry
- Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL)
- akta.pro secondary industries
- Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH), Risk Management, Controls, Governance & Policy (Crypto) (FSADALAJ), RWA Settlement, Transfer Agent & Lifecycle Management Infrastructure (FSADAEAN), Governance Frameworks & DAO Tooling (modules, templates, standards) (FSAPAHAC)
Keywords
Where Animoca Brands KK is headquartered
LocationHeadquarters
- HQ city
- Fukuoka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Animoca Brands KK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Digital Asset Advisory (DAA): Web3 project advisory covering token advisory, tokenomics design, marketing, exchange listing advisory, node operations, and trading services. Targets Web3 projects seeking Japan market entry or global expansion.
- IP Investment / Production Committee Investment: Strategic investment in anime/game IP production committees. Revenue generated through equity-like returns on IP projects, NFT/IP product development, and global distribution of IP via Web3 channels.
- NFT Sales (MetaChara, SORAH): Direct sale of NFT and digital acrylic stand products (MetaChara). Unit pricing per character pack and layer add-on. Ancillary revenue from physical acrylic stand production upon digital-to-physical exchange (burn).
- Digital Asset Treasury Management Services: Advisory services for listed companies on digital asset strategy: treasury optimization, staking/lending/DeFi yield farming setup, blockchain-based new business creation, IR support. Billed as professional/managed services.
- Validator / Node Operations: Participation as validator across multiple blockchain networks (Oasys, Orbs, Sunrise, etc.). Generates staking rewards and network fees from validator node operations.
- Node Sale Partnership Fees: Agency fees from acting as sale partner for DePIN project node sales (Mawari DIO, Inferix Worker Node, Dabba Wi-Fi hotspot, XANA X-NODE). Revenue from distribution/markup on hardware or license sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | MetaChara base character packs (anime IP) |
| Unit Pricing | One time/ perpetual license | XANA X-NODE 1.0 License |
| Unit Pricing | One time/ perpetual license | Dabba Lite Wi-Fi hotspot hardware bundle |
| Unit Pricing | One time/ perpetual license | Inferix Worker Node (Tier 1 entry) |
| Unit Pricing | One time/ perpetual license | Mawari DIO (Decentralized Infrastructure Offering) |
| Unit Pricing | One time/ perpetual license | Club dVIN Membership NFT |
| Other | Multi-year contract | Digital Asset Treasury Management Advisory |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels11 records
Animoca Brands KK product offering
Product offeringCore offering
Animoca Brands KK operates three business pillars: (1) Minds, an AI agent platform that fuses autonomous AI agents with Web3 infrastructure, accessible via Telegram or email; (2) Moca Network, a privacy-preserving decentralized identity (DID) network connecting 600+ portfolio companies and 700M+ addressable users via Moca Chain Layer 1 blockchain and AIR Kit SDK; and (3) an IP Business focused on strategic investment in anime/manga production committees and digital collectible products such as MetaChara. The company also provides enterprise Digital Asset Treasury advisory to Japan-listed companies and operates blockchain validator nodes across multiple networks.
Product overview
Animoca Brands KK operates a three-pillar business (AI Agent Business/Minds, Global Web3 Network/Moca Network, Content IP Business) bridging Japanese culture and the global Web3 ecosystem. Minds is an AI agent platform merging AI agents with Web3 for enterprise automation and digital identity, backed by 300+ tools and 200+ app integrations. Moca Network is a privacy-preserving decentralized identity infrastructure (600+ portfolio companies, 700M+ addressable users) powered by Moca Chain (L1 blockchain) and the modular AIR Kit SDK. The Content IP Business encompasses MetaChara (digital acrylic stands for anime/manga characters launched Feb 2025, with dress-up, AR photo, and physical redemption features), SORAH NFT launchpad (now terminated), and IP production committee investments. Supporting services include Digital Asset Treasury Management for enterprises (launched Sep 2025), Coinavi crypto price comparison (Oct 2025), and DePIN Labs information platform (Jun 2025). The company also operates validator nodes on Oasys, Sunrise DA, and Orbs blockchain networks.
Differentiator
Problem solved
Functional benefit
Brands
- Minds: AI agent platform where AI agents meet Web3. Users can launch persistent AI agents via Telegram or email with no app installation required, supporting 300+ tools, 1,000+ skills, and 200+ app integrations.
- Moca Network
- MetaChara
- SORAH by Animoca Brands Japan
- Coinavi
Products and services
- Minds Next-generation AI agent platform that fuses AI agents with Web3 infrastructure. Users activate persistent, autonomous AI agents via Telegram or email with no app installation, no crypto wallet, and no Web3 knowledge required. Supports multi-app coordination across 200+ app integrations, persistent memory across sessions, and swarm agent scaling for specialized networks. Blockchain provides identity, economic, and provenance layers.
- Moca Network Privacy-preserving decentralized identity (DID) network connecting 600+ portfolio companies and 700M+ addressable users. Includes Moca ID (on-chain digital identity), Verifiable Credentials for on-chain reputation, Moca Chain (consumer-centric Layer 1 blockchain), and AIR Kit SDK for modular integration. Recorded 81M+ NFT trading volume.
- MetaChara Digital acrylic stand product for anime and manga characters featuring 3 Dynamic layers (character customization and layered outfits), AR Photo features, and Burn-to-redeem for digital-to-physical acrylic stand exchange. Characters drawn as mini figures; layer packs sold separately. First collection: Great Pretender razbliuto (WIT Studio).
- Digital Asset Treasury Management Service Enterprise-facing advisory service supporting Japan-listed companies with digital asset (crypto) holding strategies, staking, lending, DeFi yield farming, validator participation, and stock-income business models. Includes portfolio optimization, internal control systems, and IR support. Quote-based multi-year engagements.
- Coinavi Cryptocurrency price comparison website for Japanese users displaying real-time prices across 7 Japanese exchanges (Coincheck, bitFlyer, GMO Coin, bitbank, BitTrade, Zaif, OKJ) for 8 cryptocurrencies (BTC, ETH, XRP, SOL, DOGE, ADA, TRX, AVAX). Data sourced from Kaiko.
- Blockchain Validator Node Operations Validator node operations across multiple blockchain networks (Oasys, Orbs, Sunrise DA) generating staking rewards and network fees. Includes strategic partnership and direct investment in Oasys, Sunrise, and Orbs networks.
- IP Business (Production Committee Investment) Strategic investment in anime and game IP production committees. Generates equity-like returns on IP projects, NFT/IP product development, and global distribution of IP through Animoca Brands' 600+ portfolio network. Manages anime IP relationships including Kodansha, Toei Animation, and Square Enix.
- SORAH by Animoca Brands Japan NFT launchpad for curating and selling anime and gaming IP-based NFTs. Supported Ethereum and Polygon chains; accepted crypto and credit card. Offered lottery, first-come-first-served, and allowlist sale formats. Service ended June 18, 2025; succeeded by MetaChara. Sold collections including GHOST IN THE SHELL, GOLFIN, PHANTOM GALAXIES.
Companies that use Animoca Brands KK
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Animoca Brands KK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Animoca Brands KK partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered major, minor and core.
- Rootstock (RootstockLabs Ltd.)majorStrategic cooperation in Digital Asset Treasury (DAT) domain. Evaluating BTCfi solutions leveraging Rootstock's institutional DeFi programs for Japanese institutional investors and listed companies. Date: January 2026.
- Babylon Labs Ltd.majorStrategic cooperation to deploy Babylon's 'Trustless BTC Vaults' self-custody BTCFi solutions in Japan. Focus on enabling Japanese enterprises to use Bitcoin in Web3 applications without centralized custodians or bridges.
- Bifrost (BIFROSOFT PTE LTD)minorCooperation for BTCFi protocol deployment in Japan. Bifrost provides multi-chain L1 with native BTC-backed BtcUSD and BTC yield products. Exploring applicability for Japanese listed company treasuries.
- Solv Protocol (Solv Legos Ltd.)minorMOU for BTCFi protocol cooperation in DAT domain. Supporting Bitcoin-based yield opportunities for Japanese listed companies using Solv's Staking Abstraction Layer (SAL).
- Iore (株式会社イオレ, TSE Growth)majorListed company (TSE Growth) developing crypto treasury and lending business. Animoca Brands Japan supports digital asset treasury strategy and crypto lending advisory as part of Iore's 'Neo Crypto Bank' vision.
- Coinavi (internal product/brand)minorCrypto price comparison website launched by Animoca Brands Japan to support Web3 adoption in Japan. Lists prices across 7 major Japanese crypto exchanges.
- Sunrise DEX (CAUCHYE ASIA)minorParticipating as liquidity provider (LP) on Sunrise DEX built on the Sunrise L1 blockchain. Contributes to ecosystem liquidity and earns LP rewards.
- XANA LLC (XANA)majorX-NODE node sale partnership and co-investment. Support for XANA BreakingDown (Web3 game) global expansion. 300+ enterprise/government collaborations in metaverse space.
- Inferix (DePIN GPU network)minorWorker Node sale partner for Inferix's decentralized GPU computing network. White list registration open May 9, 2025; node sales start May 30, 2025. Referral code ABKK.
- WHITE SCORPION (idol group)minorAmbassador partnership. WHITE SCORPION (11-member idol group produced by Akimoto Yasushi) promotes Animoca Brands Japan and Web3 through MetaChara collaborations and events.
- NYANMARU Coin ($NYAN) / MaruhanminorAccepted into NYANMARU Acceleration Program. Supporting global expansion of the meme coin ecosystem backed by Maruhan's にゃんまる character. Exploring Mocaverse integration.
- Dabba (Y Combinator DePIN startup)minorWi-Fi hotspot sale partner for Dabba's DePIN network in India. Selling Dabba Lite routers ($299) with special discounts through dedicated sale page.
- XANA LLC (BreakingDown Web3 game)majorSupporting global expansion of XANA BreakingDown Web3 game through marketing leverage and Animoca Brands network. BreakingDown is Japan's leading MMA entertainment event with 3.4M+ YouTube subscribers.
- Sunrise (CAUCHYE ASIA PTE. LTD.)majorDirect investment in Sunrise L1 blockchain plus validator participation and Data Availability (DA) sales promotion for DePIN and gaming. Sunrise provides modular DA layer with Proof of Liquidity.
- Oasys (game-specific blockchain)majorOasys partnership where Animoca Brands Japan serves as validator on the Oasys blockchain. Animoca Brands Japan also made a direct investment in Oasys and leverages its network for China/global user acquisition.
- Mawari (DePIN infrastructure)majorStrategic investment and partnership. DePIN project for spatial computing; Animoca Brands Japan invested, became DIO sale partner, and participates in Guardian Node operations.
- Wonder Wall Co. (GOLFIN)minorSupporting global expansion of GOLFIN location-based Web3 golf game. NFT membership sales via SORAH. GOLFIN combines real-world golf with NFT gaming.
- NewLo (playSync)minorMarketing partnership supporting NewLo's Web3 loyalty program platform. Animoca Brands Japan leverages its network to help promote tokenized loyalty programs.
- Mawari NetworkmajorDePIN project for spatial computing. Animoca Brands Japan invested in Mawari, became official DIO sale partner, and participates in Guardian Node operations. Mawari provides decentralized 3D streaming infrastructure.
- TOKYO STUPID GAMESminorRWA x Web3 gaming platform for Japanese brands/IP. Marketing and token economy design support for global expansion. Team has track record of collaborations with Parco, Terada Warehouse, Shibuya.
- X2Y2 (NFT marketplace)minorService partnership between SORAH by Animoca Brands Japan and X2Y2 marketplace. Aims to increase NFT trading liquidity through cross-platform integration.
- Isekai Foundation (KANOI-怪ノ戦-)minorSupporting global expansion of KANOI — a Web3 TCG themed on Japanese yokai and onmyōji. Leverages Animoca Brands network for international reach.
- Mitsui & Co. (三井物産)majorWeb3 collaboration via Lucky Fes initiative. Mitsui's broad corporate network combined with Animoca Brands Japan's Web3 expertise for new business co-creation.
- SORAH by Animoca Brands JapancoreIn-house NFT launchpad. Platform for selling curated anime/gaming IP NFTs (Ghost in the Shell, GOLFIN, etc.) in Japan. Service ended June 2025.
- Eraich, Nippon Columbia, Mitsui (音楽Web3ロイヤリティ)minorCollaboration to create new loyalty programs using Web3 in the music field. Animoca Brands Japan provides Web3 expertise; partners provide music IP and distribution.
- MyAnimeList, San FranTokyo (Anime Foundation)minorLaunch partner for Anime Foundation initiative. Anime Foundation aims to promote anime IP in Web3. MyAnimeList provides anime database and community platform.
- KDDIcoreWeb3 business collaboration. Basic agreement signed March 2024 to promote linkage between Moca Network and KDDI's αU platform, advancing Web3 services in Japan.
- Kodansha (講談社)corePartnership with MADWORLD and UCOLLEX for global Web3 distribution of GHOST IN THE SHELL and FAIRY TAIL IP via NFTs. Kodansha provides manga/anime IP; Animoca Brands Japan provides blockchain distribution.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Animoca Brands KK competitors and assessment
Company assessmentDirect peers
- double jump.tokyo: Japanese Web3/blockchain gaming studio focused on NFT and IP tokenization, most notably for major Japanese IP holders. Operates the Oasys blockchain ecosystem and develops Web3 games for global IP partners — directly comparable to Animoca Brands Japan's IP Business and Moca Network infrastructure angle.
- LINE NEXT: Web3 subsidiary of LINE Corporation (LY Corporation) building the DOSI consumer NFT platform and AI-driven Web3 experiences for the Japanese and Korean markets. Highly comparable to Animoca Brands Japan as a major Asian consumer Web3 platform bridging IP holders with global crypto distribution.
- Magic Eden: Leading multi-chain NFT marketplace with primary and secondary sales capabilities. Comparable to Animoca Brands Japan's SORAH launchpad (now discontinued) and MetaChara product line as a primary destination for NFT distribution, though operating at a significantly larger global scale.
Broad incumbents
- Animoca Brands Corporation Limited: Parent company of Animoca Brands Japan. The Hong Kong-headquartered global Web3 conglomerate operates The Sandbox, Moca Network, Open Campus, and 540+ portfolio investments — sharing infrastructure, technology, and brand with the Japanese subsidiary but operating at significantly broader scope across gaming, education, and decentralized identity.
- Square Enix: Major Japanese game and entertainment publisher with explicit Web3 strategy including SYMBIOGENESIS NFT project (partnered with Animoca Brands Japan via Mocaverse) and ongoing blockchain investments. Acts both as customer and as competitor in the Web3 IP space.
- OpenSea: Largest global NFT marketplace by historical volume, offering primary and secondary trading across Ethereum, Polygon, and other chains. Comparable to Animoca Brands Japan through NFT distribution capabilities, though at significantly greater scale and without a Japanese IP specialization.
- Galaxy Digital: Institutional crypto investment, advisory, and trading firm serving corporates, institutions, and crypto-native clients. Comparable to Animoca Brands Japan's Digital Asset Treasury Management Service and IP investment arm, though operating primarily in US/global markets rather than Japan specifically.
Regional players
- bitFlyer Holdings: Japan's largest crypto exchange by volume, also offering NFT marketplace and blockchain services to Japanese retail and institutional customers. Comparable to Animoca Brands Japan in serving Japanese crypto-native consumers, though focused on exchange operations rather than IP tokenization.
Emerging players
- Hokusai (formerly HOKKAIDO): Japanese NFT/Web3 marketplace focused on Japanese content creators and IP holders, including manga and anime projects. Direct competitor in the Japanese primary NFT distribution space where SORAH previously operated.
Others
- KDDI (αU Web3 platform): Japan's second-largest telecom operator and Animoca Brands Japan partner, building its own αU Web3 platform integrating Moca Network. Functions both as a partner and an adjacent platform operator in the Japanese Web3 ecosystem — a relevant ecosystem comparator rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Animoca Brands KK social profiles
Digital presenceAnimoca Brands KK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animoca Brands KK leadership team
Management profileNumber of profiles
Profiles4 records
Animoca Brands KK funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animoca Brands KK M&A and investment
M&A and investmentM&A
Investments13 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animoca Brands KK
What does Animoca Brands KK do?
Animoca Brands KK operates three business pillars: (1) Minds, an AI agent platform that fuses autonomous AI agents with Web3 infrastructure, accessible via Telegram or email; (2) Moca Network, a privacy-preserving decentralized identity (DID) network connecting 600+ portfolio companies and 700M+ addressable users via Moca Chain Layer 1 blockchain and AIR Kit SDK; and (3) an IP Business focused on strategic investment in anime/manga production committees and digital collectible products such as MetaChara. The company also provides enterprise Digital Asset Treasury advisory to Japan-listed companies and operates blockchain validator nodes across multiple networks.
Is Animoca Brands KK a public or private company?
Animoca Brands KK is a private company. It is classified as corporate owned and is currently operating.
When was Animoca Brands KK founded?
Animoca Brands KK was founded in 2021. It employs 101 to 250 people.
Where is Animoca Brands KK based?
Animoca Brands KK is headquartered in Fukuoka, Japan, in the Asia region.
How does Animoca Brands KK make money?
Six revenue lines are on record. Digital Asset Advisory (DAA) is the primary driver. The others are IP Investment / Production Committee Investment, NFT Sales (MetaChara, SORAH), digital Asset Treasury Management Services, validator / Node Operations and node Sale Partnership Fees.
Who are Animoca Brands KK's main competitors?
Direct peers on record are double jump.tokyo, LINE NEXT and Magic Eden. Broad incumbents are Animoca Brands Corporation Limited, Square Enix, OpenSea and Galaxy Digital. bitFlyer Holdings is listed as a regional player. Hokusai (formerly HOKKAIDO) is listed as an emerging player. KDDI (αU Web3 platform) is listed as an others.
Does Animoca Brands KK have an API?
No public API is recorded for Animoca Brands KK.
What industry is Animoca Brands KK in?
Animoca Brands KK's product category is Web3 Software Platform. Its primary akta.pro industry code is FSAPACAL, Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling), with a secondary code of FSAPAIAH, Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting). Its NAICS code is 51321 and its SIC code is 6199.