XANA

What XANA does

XANA, developed by NOBORDERZ, is an AI-driven Web3.0 metaverse and tokenization infrastructure platform headquartered in Dubai, UAE, with 109 employees across six offices (Dubai, USA, China, Cyprus, India, Pakistan, Japan). The platform combines a cross-device virtual world (browser, iOS, Android, Mac, Windows) with a native $XETA governance token (5 billion max supply), a multi-chain NFT marketplace (XANALIA on Ethereum, BSC, and Polygon), a no-code AI metaverse builder (XANA Builder), and multiple GameFi products including NFTDUEL, a cross-IP trading card game featuring licensed Japanese IPs such as ULTRAMAN and Astro Boy. The technology stack is built on Unity and historically on a proprietary Ethereum sidechain (XANA Chain), with a migration underway to Base Chain and Avalanche C-Chain.

XANA generates revenue through a combination of transaction-based and recurring streams: a 2.5% fee on NFT marketplace trades, NFT launchpad participation fees, 2.5% on staked gameplay winnings, 5% on tournament ticket pools, $XETA staking rewards tied to trading fees (up to 50% distributed to stakers), and subscription revenue from SYAIN, its AI Employee product priced at $250/month. Customer segmentation is hybrid: a mass-market consumer base (150,000+ DAO community members, 1,000+ DAO-created spaces, ~2.4 million XANA Summit visitors) supplemented by enterprise and government relationships with Saudi Arabia (Vision 2030 / Virtual Saudi), the Malawi Government (Digital Malawi Gold), anime IP holders, MMA/entertainment companies (BreakingDown, Run For Money), crypto exchanges (Bybit Land acquisition), and creative agencies (Pony Canyon Planning).

The company is broadening from pure metaverse/gaming into adjacent verticals: real-world asset tokenization (XANA-REAL for real estate, Digital Malawi Gold), gamified agriculture (MAMLIA), space-based AI IP (EXODAS on SpaceX Falcon 9), and AI labor automation (SYAIN). Distribution runs through self-serve app stores and browser access for consumers, and through major crypto exchange listings (OKX, Kucoin, Bybit, Gate.io, Huobi, HTX, MEXC, Bitget) and event-driven GTM (XANA Summit) for institutional partnerships. The company remains private, led by CEO Rio Takeshi Kubo, with no disclosed funding rounds or audited revenue.

Name

XANA

Legal name

XANA

Website

https://xana.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

XANA, developed by NOBORDERZ, is an AI-driven Web3.0 metaverse and tokenization platform serving consumers, creators, enterprises, and governments through a multi-chain NFT marketplace, no-code builder, GameFi products, and AI agents, with a native $XETA token ecosystem.

Ownership category

akta.pro rank

Product category

Web3 Metaverse Infrastructure

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

akta.pro secondary industries

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)

Keywords

• Web3 metaverse platform
• NFT marketplace infrastructure
• AI-powered metaverse
• No-code metaverse builder
• Blockchain tokenization platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Purchase Fees: Revenue from direct sales of NFTs including Land, Avatars, Avatar wearables, and game items, collected through credit card and crypto payments on the platform.
2. NFT Marketplace Trading Fees: A 2.5% fee on all NFT trades executed on the primary NFT marketplace, XANALIA. This is a recurring transaction-based revenue stream.
3. NFT Launchpad Fees: Limited NFT collaborations with top IPs and brands are issued regularly, with exclusive access for $XETA staking users to participate in prime whitelisting. Fees collected from launchpad participation.
4. Staked Game Play Fees: In XANA native GameFi, players battle using staked governance tokens. A 2.5% fee applies to the winning pool from competitive gameplay.
5. Tournament Gaming Fees: Players compete on global and regional leaderboards. Tournament participation requires tickets that feed a prize pool, with the game taking 5% of all accrued ticket fees.
6. $XETA Staking & Deflation Mechanisms: Revenue drives token buybacks and burns. Governance can vote to burn up to 25% of bought-back tokens. Up to 50% of NFT trading fees are distributed as staking rewards, creating a recurring staking yield stream.
7. Play-to-Earn Gaming: Players earn tokens and NFTs by ranking high in leagues and winning tournaments. The platform earns a percentage of in-game competitive fees and tournament ticket pools.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

XANA is an AI-driven Web3.0 metaverse infrastructure platform that enables users and institutions to create, play, socialize, and trade within a virtual world. The platform bundles a cross-device metaverse (browser, mobile, PC/Mac), a multi-chain NFT marketplace (XANALIA), a no-code builder (XANA Builder), a cross-IP NFT trading card game (NFTDUEL), $XETA utility token, virtual land ownership, AI-powered products (AI Avatar, SYAIN AI Employee, AI Trader, EXODAS), and real-world asset tokenization across Ethereum, BSC, Polygon, Avalanche, and Base blockchains.

Product overview

XANA is an AI-driven Web3.0 metaverse ecosystem comprising multiple interconnected products. At its core are the XANA Metaverse (a cross-platform virtual world accessible via browser, mobile iOS/Android, and PC/Mac with multiplayer social and gaming features), the $XETA governance token (5 billion max supply, traded on major exchanges), the XANALIA NFT marketplace (multi-chain on Ethereum/BSC/Polygon with over $20M in transactions), and the XANA Builder (no-code drag-and-drop metaverse creation tool). The ecosystem extends into AI products including AI Avatar (voice/speech/thinking recreation of real people), XANA:Genesis (AI avatar chat companions), SYAIN (AI employee at $250/month handling 100+ tasks), AI Trader (automated crypto trading), and EXODAS (space-born AI agents on SpaceX). Additional products span GameFi (NFTDUEL cross-IP trading card game, Rooster Fighterz), real-world asset tokenization (XANA-REAL real estate, Digital Malawi Gold tokenized gold), gamified services (MAMLIA sustainable agriculture), virtual events (XANA Summit, Virtual Saudi for Vision 2030, Gift for Children), land ownership (XANA Land), and a DAO community (150,000+ members). The XANA DAO also provides professional metaverse creation and AI solutions services. The ecosystem is progressively moving from the discontinued XANA Chain to Base Chain and Avalanche C-Chain.

Differentiator

Problem solved

Functional benefit

Brands

• XANA Builder: No-Code AI Metaverse Builder enabling users to create games and spaces without coding skills
• NFTDUEL
• XANA:Genesis
• XANA Chain
• XANA Summit
• SYAIN
• MAMLIA
• Digital Malawi Gold
• Virtual Saudi
• XANA-REAL
• AI Trader
• EXODAS
• Rooster Fighterz
• BreakingDown

Products and services

• XANA Metaverse AI-driven Web3.0 metaverse platform accessible via browser, mobile (iOS/Android), and PC/Mac, enabling users to create, play, socialize, and earn within virtual spaces. Supports multiplayer experiences with up to 40 concurrent users per instance, voice chat, avatar customization, and event hosting.
• $XETA Token Native governance and utility token of the XANA ecosystem, powering the layer-1 blockchain, metaverse economy, NFT marketplace, and GameFi products. Max supply of 5 billion XETA. Available on Ethereum, BNB Chain, Avalanche, and multiple DEXs/CEXs.
• XANA NFT Marketplace (XANALIA) Multi-chain NFT marketplace operating on Ethereum, BNB Smart Chain, and Polygon. Supports trading of metaverse land, avatars, wearable NFTs, and GameFi items with a 2.5% trading fee. Has processed over $20 million in transactions and sold over 1 million NFTs.
• NFTDUEL Cross-IP NFT trading card game where cards are blockchain-verified NFTs. Players trade, duel, and earn real tokens and NFT rewards through league seasons and tournaments, featuring cards from ULTRAMAN, Astro Boy, and CryptoNinja IPs with 60-second strategic battles.
• XANA Builder No-code AI metaverse builder with drag-and-drop interface enabling users ages 6 to 60 to create games, worlds, and experiences without coding or 3D design skills. Available for Mac and Windows. Created spaces can be monetized as NFTs through the platform.
• XANA Land Virtual real estate within the XANA metaverse. Land owners can serve content, business, and experiences to earn revenue. Lands carry advertising lots and can be developed with custom spaces using XANA Builder.
• XANA:Genesis AI Personalized AI-based partner platform for the XANA metaverse. Users can chat with AI avatars and access AI-powered services including avatar interactions, autonomous agents, and AI IP development.
• AI Avatar Advanced AI technology recreating real people with voice, speech, and thinking capabilities, enabling celebrities, historical figures, and loved ones to be brought back as AI avatars for digital eternity and interactive experiences.
• AI Trader Advanced AI cryptocurrency trading system using sophisticated algorithms operating 24/7 to turn market volatility into trading opportunity for automated wealth growth.
• SYAIN AI Employee AI employee agent handling 100+ tasks across sales, support, and marketing for $250/month, operating 24/7. Requires no recruiting or training, only chat instructions. Works at approximately 1/10th the cost of a human employee.
• XANA NFT Launchpad Primary platform for launching exclusive NFTs produced through collaborations with top IPs and brands. $XETA staking users receive exclusive whitelisting access to participate in prime NFT launches.
• XANA Summit The world's largest virtual expo and metaverse festival featuring Web3.0, AI, and future technology. Two-week event hosting 300+ companies with 2.4 million visitors. A platform for global projects, businesses, and creators to converge.
• MAMLIA Gamified agriculture app where users tap daily to grow virtual rice, receive real groceries delivered, and contribute to sustainable farming. Uses 'Harvest Power' bio-fertilizer technology backed by 50 years of Tokyo University research, certified by USDA, EU, and Halal.
• Virtual Saudi Virtual Saudi Arabia experience supporting Vision 2030, featuring world heritage sites, holy places, and futuristic megacities in one virtual space. Anyone globally can join Saudi's digital revolution without travel requirements.
• Digital Malawi Gold Tokenized gold solution designed to address economic instability by creating financial infrastructure where currency fails. Uses blockchain tokenization to bring gold-backed prosperity to underserved regions.
• EXODAS The first AI agent IP born in space: six AI agents launched on SpaceX Falcon 9, living in orbit and bridging the universe and metaverse. Designed to build a civilization where AI and humanity coexist.
• XANA-REAL Real estate tokenization (RWA) platform enabling properties to become globally tradable digital assets. Users can buy fractional shares, stay at properties whenever they want, and freely rent them out.
• Rooster Fighterz Metaverse racing game featuring Japan's most sold manga-based adorable rooster NFTs. NFT holders can race roosters within the XANA metaverse.
• XANA DAO Global decentralized autonomous organization with over 150,000 members. Provides metaverse creation services, AI solutions, and community governance. Includes production results board where members showcase metaverse worlds they have created.
• Gift for Children Virtual gathering for the next generation held on World Children's Day. Cultural leaders, creators, and educators unite in virtual space to pass on timeless wisdom to children in a global co-creation movement.

Quantifiable outcome

• 18x growth achieved by XANA Metaverse x AI NFT Entity since inception
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered major and core.

• OKXmajorGTM or Marketing Partner · 25 February 2023OKX exchange participated in the XANA x Major Exchanges AMA Roadshow to showcase XANA's potential in the AI x Metaverse space, with an AMA date to be announced.
• Gate.iomajorGTM or Marketing Partner · 13 February 2023Gate.io exchange hosted an AMA with XANA on February 13th, 2023, as part of the major exchange AMA roadshow to promote Japanese AI and Metaverse adoption.
• KucoinmajorGTM or Marketing Partner · 7 February 2023Kucoin exchange hosted an AMA session with XANA on February 7th at 10 AM UTC, offering 20x allocation spots for participants. Part of a major exchange roadshow to drive $XETA adoption.
• Animoca Brands JapancoreStrategic or Co-development Partner · 3 February 2023Animoca Brands Japan announced support for the global expansion of XANA's Web 3.0 game 'BreakingDown'. This is a significant strategic partnership bringing global gaming industry expertise to XANA's MMA entertainment game.
• BybitcoreStrategic or Co-development Partner · 18 October 2022Bybit, one of the world's fastest-growing crypto exchanges with 10M+ registered users and $75B daily trading volume, acquired XANA Land and partnered to expand its presence in the Web3 metaverse alongside XANA.
• ULTRAMAN IP (Tsuburaya Productions)coreStrategic or Co-development PartnerULTRAMAN, with 4 million copies worldwide, Netflix #1 hit status, and Annie Award nomination, is featured as a core IP in NFTDUEL cross-IP trading card game. XANA is digitizing popular trading cards and enabling dream matchups.
• Astro Boy IPcoreStrategic or Co-development PartnerHistoric Japanese hero known worldwide, Astro Boy is featured in NFTDUEL cross-IP trading card game as a key IP partner, enabling cross-IP dream matchups against ULTRAMAN and other characters.
• CryptoNinja / IkehayamajorStrategic or Co-development PartnerJapan's largest NFT-born character CryptoNinja (by Ikehaya) is featured in NFTDUEL and collaborated with XANA for world-building challenges in the metaverse.
• Pony Canyon PlanningmajorStrategic or Co-development PartnerPony Canyon Planning, a leading Japanese creative agency and Netflix Preferred Creative Agency, acquired XANA Land and partnered for metaverse content development.
• BreakingDown MMAmajorStrategic or Co-development PartnerBreakingDown, Japan's No.1 MMA entertainment show, is developing a Web 3.0 fighting game with NFT avatars in collaboration with XANA Metaverse.
• Yuya Tegoshi (手越祐也)majorStrategic or Co-development PartnerTop Japanese multi-media artist with 2.5M+ combined SNS followers debuted in XANA metaverse with NFTs, avatars, and virtual events.
• XANA x Major Exchanges (Multiple Partners)majorGTM or Marketing PartnerXANA is partnering with top crypto exchanges for AMAs and marketing roadshows to promote Japanese AI and Metaverse adoption. Sessions scheduled with Kucoin, Gate.io, and OKX.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Decentraland: Decentraland is a Web3 metaverse virtual world on Ethereum with LAND NFTs, an in-world marketplace, and a creator economy — directly comparable to XANA Metaverse's core positioning as a social/playable virtual world with tokenized land and a native NFT marketplace.
• The Sandbox: The Sandbox is a voxel-based Web3 metaverse with LAND NFTs, a voxel editor (VoxEdit), Game Maker, and a native marketplace — closely comparable to XANA's no-code Builder and XANALIA marketplace pair targeting creators and IP holders.
• Otherside (Yuga Labs): Otherside is a Web3 metaverse from Yuga Labs built around BAYC/MAYC NFT holders with AAA-game ambitions, interoperable NFT assets and a native token (APECoin) — structurally analogous to XANA's NFTDUEL cross-IP asset model and $XETA token economy.
• Axie Infinity / Sky Mavis: Axie Infinity is the original play-to-earn GameFi ecosystem with a native token (AXS), NFTs of in-game creatures, a marketplace (App.Axie), and a sidechain (Ronin) — directly comparable to XANA's NFTDUEL/Rooster Fighterz play-to-earn, $XETA token, and multi-chain (XANA Chain/Base/Avalanche) infrastructure.
• Enjin: Enjin provides an NFT-in-game asset standard, a multi-chain NFT infrastructure (Efinity/Polkadot), and a marketplace — closely comparable to XANA's NFT marketplace (XANALIA), in-game asset standards (Wearables, GameFi NFTs), and its multi-chain bridge network.
• WAX (Worldwide Asset eXchange): WAX is a purpose-built blockchain and marketplace for NFTs and GameFi items, comparable to XANA's EVM sidechain infrastructure (formerly XANA Chain) and the XANALIA marketplace for trading digital game assets.
• Gala Games: Gala Games is a Web3 gaming network with a native token (GALA), multiple play-to-earn games and an NFT storefront — directly comparable to XANA's strategy of running multiple GameFi titles (NFTDUEL, Rooster Fighterz, BreakingDown) under a single $XETA-powered token economy.

Broad incumbents

• Animoca Brands: Animoca Brands is a Web3 venture builder owning/investing in dozens of metaverse/gaming companies (Sandbox, Axie-adjacent, Mocaverse). It partners with XANA on BreakingDown and competes with it across adjacent verticals — a broad incumbent shaping the same Web3 gaming category.
• Roblox Corporation: Roblox is the dominant user-generated metaverse gaming platform with creator monetization (Robux), avatar-based social spaces, and a massive teen user base — the broad incumbent benchmark for XANA's no-code builder + creator-economy + virtual goods play model.

Regional players

• Sony Group (Network/Blockchain initiatives): Sony operates established Japanese IP (anime, gaming, music) and has explored Web3/blockchain gaming initiatives — a regional incumbent whose anime IP library overlaps with XANA's marquee NFTDUEL lineup (ULTRAMAN via Tsuburaya, Astro Boy via Tezuka), and whose distribution could displace third-party Web3 gateways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/XANAMetaverse
• YouTubeyoutube.com/c/XANAMetaverse?reload=9
• LinkedInlinkedin.com/company/xana-net
• Instagraminstagram.com/xanametaverse
• TikToktiktok.com/@xanametaverse?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XANA