AF Ventures
AF Ventures is a consumer-focused venture capital fund, founded in 2019 and headquartered in New York, that invests in emerging growth stage businesses across food & beverage, health & wellness, personal & household care, beauty, and pet categories.
- Company typePrivate
- Founded2019
- HeadquartersGreenwich, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AF Ventures does
AF Ventures is a consumer-focused venture capital fund founded in 2019. The firm invests in emerging growth stage businesses across five horizontal consumer categories: food & beverage, health & wellness, personal & household care, beauty, and pet. Rather than building or selling a product, AF Ventures operates as a financial investment vehicle that deploys capital into portfolio companies and earns returns through fund management fees and carried interest. Its stated segmentation approach is horizontal across consumer verticals rather than concentrated in a single category.
The firm is operationally lean, with 1-10 employees, and is headquartered at 1412 Broadway, 22nd Floor, New York, NY 10018. AF Ventures shares this address with AccelFoods, a longer-tenured consumer/ food & beverage investment vehicle, suggesting a co-investment, sourcing, or back-office relationship. The firm uses Ultimus, a third-party fund administration platform from eFront Financial Solutions, for its LP-facing investor login and reporting infrastructure, which is standard for emerging managers that have begun formal capital deployment.
The firm's only publicly disclosed investment is participation, alongside Silas Capital and Strand Equity, in Hello Cake's $18 million Series B funding round on October 15, 2024. That capital supported Hello Cake's acquisition of Trigg Laboratories Inc., the parent of the Wet lubricant brand, extending AF Ventures' effective reach into the sexual wellness and telehealth sub-segment. No public information is available on fund AUM, LP composition, the number of portfolio companies, prior vintages, leadership team biographies, or investment cadence, materially limiting due diligence visibility.
AF Ventures firmographics
Firmographics- Name
- AF Ventures
- Legal name
- AF Ventures
- Website
- https://afventures.vc
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AF Ventures is a consumer-focused venture capital fund, founded in 2019 and headquartered in New York, that invests in emerging growth stage businesses across food & beverage, health & wellness, personal & household care, beauty, and pet categories.
- Ownership category
- akta.pro rank
AF Ventures industry classification
Industry- Product category
- Venture Capital
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN)
- akta.pro secondary industry
- Impact / ESG Venture Capital (FSANAAAG)
Keywords
Where AF Ventures is headquartered
LocationHeadquarters
- HQ city
- Greenwich
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AF Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
AF Ventures product offering
Product offeringCore offering
AF Ventures is a consumer-focused venture capital fund that invests equity capital in emerging growth-stage businesses across the food & beverage, health & wellness, personal & household care, beauty, and pet sectors. The firm generates returns from these portfolio investments and provides its limited partners with fund administration and reporting through a third-party investor portal.
Product overview
AF Ventures is a consumer-focused venture capital fund that invests in emerging growth stage businesses across food & beverage, health & wellness, personal & household care, beauty, and pet categories. The firm is not a product or technology company but rather a financial investment vehicle that provides capital to portfolio companies.
Differentiator
Problem solved
Functional benefit
Products and services
- AF Ventures Consumer Fund
Companies that use AF Ventures
Customer profileSegments5 records
Ideal customer profiles1 record
AF Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AF Ventures partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
AF Ventures competitors and assessment
Company assessmentDirect peers
- Forerunner Ventures: Forerunner is a leading consumer-focused early- and growth-stage VC investing in brands across F&B, beauty, wellness, and home. Directly comparable as a specialist consumer thesis fund targeting the same emerging-brand opportunity set as AF Ventures.
- Lerer Hippeau: NYC-based early-stage VC with a strong consumer and media brand focus across similar verticals. Compares to AF Ventures in stage, sector, and geographic focus.
- AccelFoods: AccelFoods is a consumer/food-specialist VC sharing AF Ventures' headquarters. It is the most directly comparable peer given the formal partnership, shared infrastructure, and overlapping investment thesis in food, beverage, and adjacent consumer categories.
- Silas Capital: Silas Capital is a consumer-focused growth investor that co-invested with AF Ventures in Hello Cake. Comparable as a specialist consumer growth fund backing emerging brands in similar verticals.
- BBRC: BBRC (formerly Lerer Hippeau-adjacent and now independent) is an early-stage consumer brand investor across CPG, beauty, wellness, and retail. Comparable to AF Ventures on stage, sector focus, and NYC base.
- Lake VC: Lake VC is an early-stage consumer brand investor targeting similar verticals (F&B, beauty, wellness, home). Directly comparable to AF Ventures in stage, sector, and brand-building thesis.
- Alliance Consumer Growth: Alliance Consumer Growth is a consumer-specialist growth equity firm focused on emerging consumer brands across food, beverage, beauty, and wellness. Comparable to AF Ventures as a consumer-focused investor backing emerging brands.
- Female Founders Fund: Female Founders Fund is an early-stage VC with a heavy consumer and tech-enabled brand focus. Comparable to AF Ventures in stage and consumer-brand orientation, particularly in wellness and lifestyle categories.
- SoGal Ventures: SoGal Ventures is an early-stage investor across consumer, health, and tech-enabled brands. Comparable to AF Ventures as a smaller specialist consumer fund with global deal flow.
- Brand New Ventures: Brand New Ventures is an early-stage consumer brand investor focused on emerging CPG and lifestyle brands. Comparable to AF Ventures in stage, consumer-sector focus, and brand-building support model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
AF Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
AF Ventures leadership team
Management profileNumber of profiles
AF Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AF Ventures M&A and investment
M&A and investmentM&A
Investments42 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AF Ventures
What does AF Ventures do?
AF Ventures is a consumer-focused venture capital fund that invests equity capital in emerging growth-stage businesses across the food & beverage, health & wellness, personal & household care, beauty, and pet sectors. The firm generates returns from these portfolio investments and provides its limited partners with fund administration and reporting through a third-party investor portal.
Is AF Ventures a public or private company?
AF Ventures is a private company. It is classified as unknown and is currently operating.
When was AF Ventures founded?
AF Ventures was founded in 2019. It employs 1 to 10 people.
Where is AF Ventures based?
AF Ventures is headquartered in Greenwich, United States, in the North America region.
Who are AF Ventures's main competitors?
Direct peers on record are Forerunner Ventures, Lerer Hippeau, AccelFoods, Silas Capital, BBRC, Lake VC, Alliance Consumer Growth, Female Founders Fund, SoGal Ventures and Brand New Ventures.
Does AF Ventures have an API?
No public API is recorded for AF Ventures.
What industry is AF Ventures in?
AF Ventures's product category is Venture Capital. Its primary akta.pro industry code is FSANAHAN, Corporate Strategic Real Assets & Infrastructure Venture Investing, with a secondary code of FSANAAAG, Impact / ESG Venture Capital. Its NAICS code is 5259 and its SIC code is 6282.