LoyaltyPlant
LoyaltyPlant is a mobile-first customer engagement platform for restaurant chains, offering branded apps, gamified tiered loyalty, AI-powered marketing, QR ordering, and deep POS/payment integrations to 600+ brands across QSR, fast-casual, casual dining, and emerging segments.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LoyaltyPlant does
LoyaltyPlant Inc., headquartered in New York with offices in Warsaw, Kyiv, and Dubai, is a mobile-first customer engagement platform purpose-built for restaurant chains. Founded in 2009 by Vasyl Diachenko, the company provides branded native mobile apps, gamified tiered loyalty programs (Bronze/Silver/Gold/Platinum), an enterprise CRM with AI-powered personalized marketing campaigns, QR-code ordering, smart landing pages, and interactive mini-games, integrated with POS systems (Syrve, Revel) and 17+ payment gateways including Stripe, Checkout.com, Apple Pay, Google Pay, Braintree, and regional gateways such as M-PESA and Pesapal. The platform is deployed across QSR, fast-casual, casual dining, dark kitchens, food trucks, and C-stores, serving 600+ restaurant brands and 15M+ end-users in more than 20 countries, with named customers including Papa Johns UAE (80+ stores), L&L Hawaiian Barbecue (200+ US stores), Subway, Wendy's, Dunkin', TGI Fridays, 7 Leaves Cafe, Balance Grille, Sumo Sushi & Bento, and The Fat Pizza.
LoyaltyPlant monetizes via quote-based SaaS subscriptions on multi-year contracts, supplemented by transaction-based ordering fees on orders processed through the branded apps and websites. Go-to-market is primarily direct enterprise and mid-market field sales, supported by a partner referral program for system integrators and POS vendors, plus industry-event activations such as the custom gamified app built for the KFC Tech + Digital Summit 2025. The company employs over 100 IT specialists distributed across more than 35 countries and has invested over $6 million in product development since inception.
The value proposition centers on reducing restaurant dependence on high-commission food aggregators by establishing a direct digital ordering channel, increasing order frequency through tiered loyalty mechanics and AI-personalized offers, and lifting average check size via tier progression incentives. Documented customer outcomes include 2x annual sales growth at Papa Johns UAE over two years, 53% incremental same-store revenue growth at 7 Leaves Cafe, +43% year-over-year visit frequency at Balance Grille, and 11.3%-25.9% ARPU increases across Papa Johns UAE customer cohorts after deploying the gamified loyalty system.
LoyaltyPlant firmographics
Firmographics- Name
- LoyaltyPlant
- Legal name
- LoyaltyPlant Inc.
- Website
- https://loyaltyplant.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LoyaltyPlant is a mobile-first customer engagement platform for restaurant chains, offering branded apps, gamified tiered loyalty, AI-powered marketing, QR ordering, and deep POS/payment integrations to 600+ brands across QSR, fast-casual, casual dining, and emerging segments.
- Ownership category
- akta.pro rank
LoyaltyPlant industry classification
Industry- Product category
- Restaurant Customer Engagement Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
Keywords
Where LoyaltyPlant is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
LoyaltyPlant business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription / SaaS Fees: Restaurant brands pay for access to the LoyaltyPlant mobile app platform, loyalty program engine, CRM, and marketing tools. Pricing is quote-based and varies by brand size and feature scope.
- Transaction-Based Ordering Fees: Revenue generated from orders placed through the branded mobile app and website, with orders processed through integrated payment gateways.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing tailored to restaurant brand size and feature requirements. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
LoyaltyPlant product offering
Product offeringCore offering
LoyaltyPlant sells a mobile-first restaurant engagement platform that combines a native branded mobile app, a gamified tiered loyalty program (Bronze, Silver, Gold, Platinum), a restaurant CRM, and AI-powered marketing automation, integrated with POS systems (e.g., Syrve, Revel) and multiple payment gateways. The platform is delivered as enterprise B2B SaaS to restaurant chains globally, with each brand receiving a customized app, loyalty program configuration, marketing tools, and a dedicated Customer Engagement Expert for onboarding and ongoing support.
Product overview
LoyaltyPlant is a Mobile Ordering & Loyalty App Platform designed for the restaurant industry. The platform consists of a Native Mobile App (a branded ordering and loyalty application matching the restaurant's brand identity), Loyalty Program (gamified tiered system with Bronze/Silver/Gold/Platinum levels and reward catalogs), CRM System (for customer data management, analytics, and segmentation), Automated Marketing (AI-driven campaigns with personalization engine), Integrations (POS, payment gateways, delivery platforms), Smart Landing Pages (deep-link pages for promotions), AI-Powered Campaigns (autonomous personalized marketing), QR Code Ordering, and Mini-Games (educational interactive games). The platform enables restaurants to own their orders, build their brand, and increase sales while reducing dependence on aggregator commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Native Branded Mobile App
Quantifiable outcome
- Papa Johns UAE: 2x annual sales growth in 2 years post-app launch (80+ stores, COVID period)
- +10 more outcomes
Companies that use LoyaltyPlant
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
LoyaltyPlant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature7 records
LoyaltyPlant partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and notable.
- SyrvecoreDeep POS integration partner. LoyaltyPlant's platform integrates with Syrve POS systems to automatically send online orders directly to the kitchen, sync loyalty points for both online and in-store orders (via QR code scanning), update menu items and stop-lists in real-time, and validate rewards redemption — minimizing manual errors and reducing fraud risk.
- StripecorePayment gateway integration partner. Stripe handles payment processing for orders placed through LoyaltyPlant-powered restaurant apps and websites, supporting seamless in-app payment experiences.
- Apple PaycoreMobile payment integration enabling restaurant customers to pay for orders using Apple Pay within LoyaltyPlant-powered branded apps.
- Google PaycoreMobile payment integration enabling restaurant customers to pay for orders using Google Pay within LoyaltyPlant-powered branded apps.
- VisacoreCard network integration partner enabling credit and debit card payments through all major card brands including Visa within LoyaltyPlant-powered restaurant apps.
- MastercardcoreCard network integration partner enabling credit and debit card payments through Mastercard within LoyaltyPlant-powered restaurant apps.
- American ExpresscoreCard network integration partner enabling Amex card payments within LoyaltyPlant-powered restaurant apps.
- Checkout.comcorePayment gateway integration partner. Checkout.com processes payments for orders placed through LoyaltyPlant-powered restaurant apps and websites.
- Amazon PaycorePayment gateway integration enabling customers to use their Amazon account to pay for orders within LoyaltyPlant-powered restaurant apps.
- BraintreecorePayment gateway integration partner (PayPal subsidiary) processing payments for LoyaltyPlant-powered restaurant ordering platforms.
- FreedomPaycorePayment gateway integration partner enabling advanced payment processing and loyalty integration for restaurant clients.
- RevelcorePOS integration partner providing point-of-sale system integration for restaurants using Revel's platform alongside LoyaltyPlant's mobile ordering and loyalty solutions.
- ApplecoreIntegration with Apple's ecosystem including App Store distribution, Apple Sign-In, Apple Pay, and deep linking support for LoyaltyPlant-branded restaurant apps on iOS devices.
- KFC (MENA)notableLoyaltyPlant participated in the KFC Tech + Digital Summit 2025, creating a custom gamified summit app for KFC MENA. This event engagement demonstrates a co-development partnership where LoyaltyPlant built a bespoke digital engagement experience for KFC's industry event.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
LoyaltyPlant competitors and assessment
Company assessmentDirect peers
- Thanx: Thanx is a SaaS loyalty and digital engagement platform purpose-built for restaurant chains, offering branded mobile apps, loyalty programs, and AI-driven marketing — directly comparable to LoyaltyPlant in product scope, customer segment (multi-unit QSR/casual dining), and B2B SaaS go-to-market.
- Punchh (ParTech): Punchh, owned by ParTech, provides a restaurant loyalty and CRM platform serving large enterprise QSR and fast-casual chains globally. It is the closest direct competitor to LoyaltyPlant's loyalty-engine, CRM, and personalized-marketing stack for multi-location restaurant brands.
- Paytronix: Paytronix delivers an online ordering, loyalty, and guest engagement platform for restaurants and convenience stores, including gift cards, mobile ordering, and CRM — highly comparable in product breadth, target verticals (QSR, casual dining, c-stores), and SaaS delivery model.
- Como (Como Sense): Como offers a customer engagement and loyalty platform for small businesses and multi-location chains, including mobile apps, digital loyalty, and marketing automation. Comparable to LoyaltyPlant in mid-market restaurant focus, branded-app delivery, and loyalty-program mechanics.
- Belly: Belly is a digital loyalty and marketing platform focused on small and mid-sized retailers and restaurants, providing tablet-based and mobile loyalty programs. It overlaps with LoyaltyPlant's mid-market restaurant tier and digital loyalty program feature set.
Broad incumbents
- Toast: Toast is a leading restaurant POS and operations platform that has expanded into built-in loyalty, online ordering, gift cards, and CRM/marketing tools. It competes with LoyaltyPlant primarily as a bundled POS+loyalty incumbent targeting the same QSR and full-service restaurant brands.
- Olo: Olo is a publicly traded restaurant e-commerce platform providing direct online ordering, delivery, and guest engagement solutions for large enterprise restaurant chains. It is a broader incumbent in the same direct-digital-ordering space where LoyaltyPlant positions itself for QSR/casual-dining brands.
- Block (Square): Block, through Square for Restaurants, offers an integrated POS, online ordering, and built-in Square Loyalty program that bundles marketing automation with payments. It competes with LoyaltyPlant as a broad-payments incumbent adding loyalty to its restaurant offering.
Emerging players
- Yotpo: Yotpo is a customer retention and loyalty platform spanning restaurants, retail, and e-commerce, providing AI-driven segmentation, SMS/email marketing, and loyalty programs. It is comparable to LoyaltyPlant's CRM and AI-driven marketing automation capabilities, though broader in vertical scope.
- Square Loyalty (Block) — repeat reference omitted; use Restaurant365: Restaurant365 is a restaurant ERP, accounting, and operations platform with adjacent guest/loyalty integrations via partners. Relevant as an emerging ecosystem player touching the same QSR/casual dining customer base that LoyaltyPlant serves through its POS-integrated loyalty stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LoyaltyPlant social profiles
Digital presenceLoyaltyPlant financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoyaltyPlant leadership team
Management profileNumber of profiles
Profiles8 records
LoyaltyPlant funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoyaltyPlant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoyaltyPlant
What does LoyaltyPlant do?
LoyaltyPlant sells a mobile-first restaurant engagement platform that combines a native branded mobile app, a gamified tiered loyalty program (Bronze, Silver, Gold, Platinum), a restaurant CRM, and AI-powered marketing automation, integrated with POS systems (e.g., Syrve, Revel) and multiple payment gateways. The platform is delivered as enterprise B2B SaaS to restaurant chains globally, with each brand receiving a customized app, loyalty program configuration, marketing tools, and a dedicated Customer Engagement Expert for onboarding and ongoing support.
Is LoyaltyPlant a public or private company?
LoyaltyPlant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoyaltyPlant founded?
LoyaltyPlant was founded in 2009. It employs 51 to 100 people.
Where is LoyaltyPlant based?
LoyaltyPlant is headquartered in New York, United States, in the North America region.
How does LoyaltyPlant make money?
Two revenue lines are on record. Platform Subscription / SaaS Fees are the primary driver. The others are transaction-Based Ordering Fees.
Who are LoyaltyPlant's main competitors?
Direct peers on record are Thanx, Punchh (ParTech), Paytronix, Como (Como Sense) and Belly. Broad incumbents are Toast, Olo and Block (Square). Emerging players are Yotpo and Square Loyalty (Block) — repeat reference omitted; use Restaurant365.
Does LoyaltyPlant have an API?
No public API is recorded for LoyaltyPlant.
What industry is LoyaltyPlant in?
LoyaltyPlant's product category is Restaurant Customer Engagement Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization). Its NAICS code is 5418 and its SIC code is 7310.