Marin Clean Energy
Marin Clean Energy (MCE) is a California not-for-profit public agency and the state's first Community Choice Aggregator, procuring renewable electricity and supplying approximately 1.5-1.8 million residential and commercial customers across 38 Bay Area communities in four counties, with PG&E handling physical delivery and billing.
- Company typePrivate
- Founded2010
- HeadquartersSan Rafael, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Marin Clean Energy does
Marin Clean Energy (MCE) is a California not-for-profit public agency and the state's first Community Choice Aggregation (CCA) program, founded in 2010 and headquartered in San Rafael. MCE procures renewable electricity from a diversified portfolio of suppliers — solar, wind, biogas, geothermal, small hydroelectric, and battery storage — and resells it to residential and commercial customers while PG&E continues to own the physical delivery infrastructure and handle billing under California's unbundled utility model. MCE serves approximately 1.5-1.8 million residents and businesses across 38 communities in Contra Costa, Marin, Napa, and Solano counties, having achieved 95% carbon-free energy 18 years ahead of California statutory goals.
MCE's revenue model is fundamentally a subscription-style commodity electricity pass-through: residential customers choose between Light Green (60% renewable, ~$51/month generation charge) and Deep Green (100% renewable, ~$57/month generation charge) tiers, with commercial and small-business rates structured separately. Beyond commodity supply, MCE generates administrative and rebate-program revenue tied to energy efficiency, EV adoption, heat pump installation, and demand response — funded in part by a $158 million California Public Utilities Commission allocation through 2031 and a $1 million U.S. Department of Energy transportation electrification grant. Customers in MCE's service territory are automatically enrolled by default but may opt out to PG&E at any time.
MCE is governed by a Board of Directors composed of local elected officials from member communities, which sets generation rates following public meetings. The agency has committed over $4.5 billion to California renewable projects, supports 7,100+ California jobs, and has reinvested $400 million into local communities since inception. Its supply base includes 98+ active power-purchase agreements with developers including Calpine/Constellation, First Solar, EDF Renewables, Recurrent Energy, and Shell Energy, anchored by a 10.5 MW owned solar facility (MCE Solar One) in Richmond and a 7 MW allocation from Calpine's Geysers geothermal expansion.
Marin Clean Energy firmographics
Firmographics- Name
- Marin Clean Energy
- Legal name
- MCE (Marin Clean Energy)
- Website
- https://mcecleanenergy.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marin Clean Energy (MCE) is a California not-for-profit public agency and the state's first Community Choice Aggregator, procuring renewable electricity and supplying approximately 1.5-1.8 million residential and commercial customers across 38 Bay Area communities in four counties, with PG&E handling physical delivery and billing.
- Ownership category
- akta.pro rank
Marin Clean Energy industry classification
Industry- Product category
- Community Choice Aggregation (Renewable Electricity Service)
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)
Keywords
Where Marin Clean Energy is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Marin Clean Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Electricity Generation Sales: MCE generates revenue by selling electricity to residential and commercial customers. PG&E delivers the electricity through existing infrastructure and handles billing, while MCE procures power from renewable sources. Customers pay generation rates set by MCE's Board of Directors.
- Energy Programs and Rebates: MCE offers various energy efficiency programs, rebates for EVs, heat pumps, solar installations, and home upgrades which may generate administrative or partnership-based revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MCE Light Green - 60% renewable energy option for residential customers |
| Subscription | Monthly | MCE Deep Green - 100% renewable energy option for residential customers |
| Subscription | Monthly | Small Commercial Service - B1 rate for small commercial customers |
| Other | Multi-year contract | EV Rebates and Transportation Electrification Programs |
| Other | Multi-year contract | Heat Pump Rebates for Home Electrification |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Marin Clean Energy product offering
Product offeringCore offering
Marin Clean Energy (MCE) is a Community Choice Aggregator that procures and aggregates renewable electricity from solar, wind, geothermal, biogas, biomass, and small hydroelectric sources for sale to residential and commercial customers across 38 Bay Area communities in Contra Costa, Marin, Napa, and Solano counties. PG&E delivers the electricity through existing power lines and handles billing, while MCE sets the generation rate and offers customers a choice between 60% and 100% renewable service tiers. The company also provides rebates and programs for electric vehicles, heat pumps, solar installations, and other home electrification upgrades.
Differentiator
Problem solved
Functional benefit
Products and services
- MCE Light Green Residential electricity service providing 60% renewable content at a generation rate set by MCE's Board, with monthly billing delivered through PG&E infrastructure. Average total cost of $196.86/month for a typical residential customer using 438 kWh per month on E-TOU-C, with a generation component of $51.22. Includes access to MCE rebates, programs, and local community reinvestment.
- MCE Deep Green Residential electricity service providing 100% renewable content at a generation rate set by MCE's Board, with monthly billing through PG&E infrastructure. Average total cost of $202.33/month for a typical residential customer using 438 kWh per month, with a generation component of $56.69. Includes full local community reinvestment and access to MCE rebates and programs.
- Small Commercial Electricity Service (B1 rate) Electricity service for small commercial customers under the B1 rate schedule. Average cost of $532.40/month for a typical small commercial customer using 1,151 kWh per month, with a generation component of $141.44. Delivered through PG&E infrastructure with monthly billing.
- EV Rebates and Transportation Electrification Programs Customer-facing rebate and incentive program providing up to $3,500 off qualified new or used EV purchase or lease through participating dealerships, plus additional EV charging station rebates for workplaces and properties. Designed to accelerate transportation electrification for residential and commercial customers in MCE's service area.
- Heat Pump Rebates for Home Electrification Rebate program for residential home electrification, offering up to $3,175 for heat pump water heater installation and up to $2,000 plus $400 per 500 square feet for heat pump heating and cooling system installation. Aimed at helping residential customers transition away from fossil fuel appliances.
Quantifiable outcome
- 548,000 metric tons of greenhouse gas emissions eliminated
- +4 more outcomes
Companies that use Marin Clean Energy
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Marin Clean Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Marin Clean Energy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CalpinecoreCalpine, a business unit of Constellation, provides 7 MW of geothermal energy from The Geysers complex to MCE for Bay Area customers. The partnership includes a 25 MW expansion project at The Geysers geothermal complex, completed under a Project Labor Agreement with local trade unions.
- North Marin Community ServicesminorNorth Marin Community Services collaborated with MCE to organize the 'Our Bright Future: Clean Energy Expo' community event in Novato, providing free energy advice and information about rebates.
- Marin County Climate and Sustainability DivisionminorMarin County's Climate and Sustainability Division partnered with MCE for the Clean Energy Expo event, supporting community outreach on clean energy options.
- Ride & Drive CleanminorRide & Drive Clean partnered with MCE for the Clean Energy Expo to provide information about sustainable transportation and EV options.
- U.S. Department of EnergycoreMCE received a $1 million grant from the DOE to develop a transportation electrification strategy in California, focusing on underserved communities. The project involves building EV charging sites, engaging residents, and providing EV rebates over three years, with an overall scope near $1.3 million.
- California Public Utilities CommissioncoreCPUC approved $158 million in funding for MCE's energy efficiency and electrification initiatives through 2031, supporting upgrades for low- and middle-income households, small businesses, and underserved communities.
- ConstellationcoreParent company of Calpine, providing geothermal energy supply to MCE through The Geysers complex. Over 98 active power supply contracts across various renewable energy suppliers.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Marin Clean Energy competitors and assessment
Company assessmentDirect peers
- Clean Power Alliance: Southern California CCA serving Los Angeles and Ventura counties with renewable electricity procurement. Directly comparable as a CCA using the same PG&E/SCE-adjacent delivery model and targeting similar commercial and residential customers with green tariff options.
- Sonoma Clean Power: CCA serving Sonoma and Mendocino counties with locally controlled renewable electricity. Same CCA regulatory model, similar customer segments, and overlapping renewable supply partnerships including PG&E delivery.
- Peninsula Clean Energy: San Mateo County CCA offering ECOplus and ECO100 renewable options. Directly comparable CCA model, customer base, and product structure serving Bay Area residential and commercial customers.
- San Jose Clean Energy: Municipal CCA serving the City of San Jose with renewable electricity procurement through PG&E infrastructure. Same CCA delivery model and customer offerings (60%/100% renewable tiers).
- East Bay Community Energy: CCA serving Alameda County communities with renewable electricity supply via PG&E. Direct Bay Area peer using identical default-enrollment CCA framework and renewable tier structure.
- Silicon Valley Clean Energy: CCA serving Santa Clara County communities with renewable electricity procurement. Adjacent Bay Area peer with overlapping product structure and customer segments.
- Central Coast Community Energy: CCA serving San Luis Obispo, Santa Barbara, Monterey, and Santa Cruz counties with renewable electricity. Same California CCA model and green tariff product offering.
- Valley Clean Energy: Yolo County CCA offering renewable electricity to Davis, Woodland, and surrounding communities. Directly comparable CCA structure, scale, and renewable supply model.
Broad incumbents
- Pacific Gas and Electric Company (PG&E): Incumbent investor-owned utility that delivers MCE's electricity and competes for the same customers via opt-out. Sets the rate benchmark against which MCE competes and provides the physical distribution infrastructure MCE depends on.
Others
- Calpine (Constellation): Major renewable energy supplier (geothermal at The Geysers, plus broader generation) that supplies 7 MW to MCE under a strategic partnership. Wholly owned by Constellation, this is a key upstream supply partner rather than a customer-facing peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marin Clean Energy social profiles
Digital presenceMarin Clean Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marin Clean Energy leadership team
Management profileNumber of profiles
Profiles3 records
Marin Clean Energy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marin Clean Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marin Clean Energy
What does Marin Clean Energy do?
Marin Clean Energy (MCE) is a Community Choice Aggregator that procures and aggregates renewable electricity from solar, wind, geothermal, biogas, biomass, and small hydroelectric sources for sale to residential and commercial customers across 38 Bay Area communities in Contra Costa, Marin, Napa, and Solano counties. PG&E delivers the electricity through existing power lines and handles billing, while MCE sets the generation rate and offers customers a choice between 60% and 100% renewable service tiers. The company also provides rebates and programs for electric vehicles, heat pumps, solar installations, and other home electrification upgrades.
Is Marin Clean Energy a public or private company?
Marin Clean Energy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Marin Clean Energy founded?
Marin Clean Energy was founded in 2010. It employs 101 to 250 people.
Where is Marin Clean Energy based?
Marin Clean Energy is headquartered in San Rafael, United States, in the North America region.
How does Marin Clean Energy make money?
Two revenue lines are on record. Electricity Generation Sales are the primary driver. The others are energy Programs and Rebates.
Who are Marin Clean Energy's main competitors?
Direct peers on record are Clean Power Alliance, Sonoma Clean Power, Peninsula Clean Energy, San Jose Clean Energy, East Bay Community Energy, Silicon Valley Clean Energy, Central Coast Community Energy and Valley Clean Energy. Pacific Gas and Electric Company (PG&E) is listed as a broad incumbent. Calpine (Constellation) is listed as an others.
Does Marin Clean Energy have an API?
No public API is recorded for Marin Clean Energy.
What industry is Marin Clean Energy in?
Marin Clean Energy's product category is Community Choice Aggregation (Renewable Electricity Service). Its primary akta.pro industry code is EUAGACAE, C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs). Its NAICS code is 2211 and its SIC code is 4911.