Peninsula Clean Energy
Peninsula Clean Energy is a not-for-profit community choice aggregator providing default electricity generation service to approximately 800,000 residential and business accounts in San Mateo County and Los Banos, California, via ECOplus and ECO100 rate products and a portfolio of electrification, EV-charging, and financing programs.
- Company typePrivate
- Founded2016
- HeadquartersRedwood City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Peninsula Clean Energy does
Peninsula Clean Energy (PCE) is a not-for-profit community choice aggregator (CCA) and the official default electricity provider for San Mateo County and the city of Los Banos, California. Established in 2016 under California's CCA statute and governed by a Board of elected officials from each member jurisdiction, the agency sources and procures electricity generation on behalf of approximately 800,000 customer accounts, retaining 97% opt-in retention. PCE supplies power through two core rate products — ECOplus (default, 100% clean with at least 50% renewable, plus hydro) and ECO100 (100% renewable and carbon-free, premium-priced at roughly 1¢/kWh higher) — with rates that have averaged approximately 10% below PG&E's generation charges, accumulating $205M in customer savings since inception.
Operationally, PCE does not own distribution infrastructure; PG&E delivers PCE's electricity over existing poles and wires and consolidates billing, so PCE's charges appear as a generation line item on a single PG&E statement. The agency's technology footprint is therefore procurement-and-program oriented rather than proprietary-software oriented. Its product surface extends beyond commodity supply into a portfolio of electrification programs: a $28M EV Ready Program with $24M+ in deployed incentives and 2,500+ charging ports installed (roughly two-thirds at multi-family housing); a 0% interest residential loan program (up to $10,000) for heat pumps and panel upgrades, repaid through the electric bill; residential rebates on used EVs, e-bikes, and heat pump HVAC; solar + battery support with monthly true-up; tiered home-upgrade services ranging from DIY to full-service installation; a Data Connect energy-data platform for commercial customers; and a $36M community grants program for local renewables, advanced energy, and storage projects. The organization is rebranding to WestLight Energy effective July 1, 2026, while service, rates, and mission remain unchanged.
PCE monetizes electricity generation charges as a not-for-profit public agency — revenues cover power purchase costs, operations, and community reinvestment rather than generating shareholder returns. Long-duration resource adequacy is being secured via joint procurement through California Community Power, including offtakes from the 69 MW Tumbleweed lithium-ion battery and Hydrostor's 500 MW Willow Rock compressed-air storage project, alongside a proposed $16.5M community microgrid in Pescadero with San Mateo County and PG&E. Distribution and go-to-market are exclusively community-led: default enrollment, public board meetings, multi-language outreach (English, Traditional Chinese, Spanish, Filipino), and partnerships with local governments, schools, and approved contractor networks.
Peninsula Clean Energy firmographics
Firmographics- Name
- Peninsula Clean Energy
- Legal name
- Peninsula Clean Energy
- Website
- https://peninsulacleanenergy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peninsula Clean Energy is a not-for-profit community choice aggregator providing default electricity generation service to approximately 800,000 residential and business accounts in San Mateo County and Los Banos, California, via ECOplus and ECO100 rate products and a portfolio of electrification, EV-charging, and financing programs.
- Ownership category
- akta.pro rank
Peninsula Clean Energy industry classification
Industry- Product category
- Community Choice Electricity Aggregation
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Community Choice Aggregation (CCA) / Municipal Aggregation Retail Supply (EUAGABAF)
- akta.pro secondary industries
- Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC), Distributed Generation (DG) Solar & Small Wind (EUAMAJAD)
Keywords
Where Peninsula Clean Energy is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peninsula Clean Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Electricity Generation Charges: PCE charges customers for electricity generation, which appears as a line item on the PG&E bill. This is the primary revenue stream. PCE is a not-for-profit public agency, so revenues are used to cover power purchase costs, operations, and community reinvestment rather than generating profit for shareholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ECOplus - Default rate, 100% clean electricity, at least 50% from renewable sources |
| Subscription | Monthly | ECO100 - 100% renewable and carbon-free electricity |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Peninsula Clean Energy product offering
Product offeringCore offering
Peninsula Clean Energy is a not-for-profit Community Choice Aggregation (CCA) public agency that supplies electricity generation services to approximately 800,000 residents and businesses in San Mateo County and Los Banos, California. Customers are automatically enrolled by default and receive cleaner electricity through two rate options (ECOplus and ECO100), supplemented by EV charging incentives, residential and business rebates, 0% interest financing for home electrification, and solar+battery support. PG&E continues to handle physical delivery and billing infrastructure.
Product overview
Peninsula Clean Energy (PCE) is a not-for-profit community choice aggregator (CCA) providing electricity generation services to approximately 800,000 residents across San Mateo County and Los Banos, California. PCE operates as a platform delivering two core rate products—ECOplus (default clean electricity at 50%+ renewable sources) and ECO100 (100% renewable option)—alongside complementary programs including EV charging infrastructure incentives (EV Ready programs), residential rebates for heat pumps and used EVs, solar+battery support, and 0% financing for home electrification. The portfolio is organized around residential, business, and public organization segments, with the company rebranding to WestLight Energy in July 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- ECOplus Default electricity rate plan providing 100% clean electricity sourced from at least 50% renewable sources, with the balance from large hydro. Available to all residential and business customers in the service territory, with rates typically lower than PG&E's generation charges.
- ECO100 Premium electricity rate option providing 100% renewable electricity from solar and wind sources that is fully carbon-free, costing 1 cent more per kWh than ECOplus. Available to residential and business customers seeking maximum renewable content.
- EV Ready Program (Businesses) Business-facing EV charging infrastructure program offering free technical assistance and tiered project incentives of $1,000 to $5,500 per charging port to help commercial properties in San Mateo County install Level 1, Level 2, and DC fast charging stations.
- EV Ready Program (Multi-family Housing) Multi-family housing EV charging infrastructure program providing free technical assistance and financial incentives for property owners and developers to install EV chargers at apartment and condominium complexes.
- 0% Interest Loan Program Zero-interest financing product offering loans up to $10,000 for residential customers to fund heat pump water heaters, heat pump HVAC systems, electrical panel upgrades, and other home electrification projects, with no money down and no credit check.
- Residential Rebates & Offers Residential rebate portfolio combining PCE-exclusive rebates with state and federal incentives covering heat pump water heaters, heat pump HVAC systems, used EVs, and e-bikes for customers in San Mateo County and Los Banos.
- Solar + Battery Solutions Residential solar and battery storage support offering monthly true-up billing, solar billing plan options, and credits for excess electricity generation exported to the grid.
- Home Upgrade Services Tiered residential electrification installation services spanning self-service installation with rebates and contractor tools, personalized support via a free electrification consultant, and full-service installation by licensed professionals.
- Data Connect Business energy data platform providing secure access to electricity usage data so commercial customers and their account representatives can make informed facility and budget management decisions.
Quantifiable outcome
- Average 10% discount on electricity generation rates compared to PG&E
- +4 more outcomes
Companies that use Peninsula Clean Energy
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Peninsula Clean Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peninsula Clean Energy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- REV RenewablescoreREV Renewables and its parent company LS Power commissioned the Tumbleweed Energy Storage facility (69MW/552MWh) in Kern County, California—California's first 8-hour duration lithium-ion BESS. The project was developed in partnership with California community choice aggregators including PCE, satisfying 55% of the Mid-Term Reliability requirement for eight-hour minimum storage procurement.
- California Community PowercoreHydrostor signed a 50 MW offtake agreement with California Community Power (of which PCE is a member) for the Willow Rock Energy Storage Center (500 MW / 4,000 MWh advanced compressed air energy storage project). The project supports energy goals for six community choice aggregators.
- San Mateo CountycoreSan Mateo County is collaborating with PCE and PG&E on a proposed $16.5 million community microgrid project in Pescadero. The project aims to improve resilience against frequent power outages and provide backup power to critical facilities and residents.
- PG&EcorePG&E delivers PCE's electricity using its poles and wires infrastructure and handles billing services. PG&E also operates the Microgrid Incentive Program through which the Pescadero microgrid project is seeking grant funding.
- Approved EV Ready ContractorsminorNetwork of approved contractors who install EV charging infrastructure through the EV Ready Program. These contractors provide installation services for Level 1, Level 2, and DC fast charging stations at businesses and multi-family properties.
- Approved Zero Percent Loan Program ContractorsminorApproved contractor network for the 0% financing program covering heat pump water heaters, heat pump HVAC, and electrical panel upgrades. Includes approximately 100+ contractors such as ABC Service HVAC, Absolute Air Solutions, Aire Serv, and others.
- Renewable AmericaminorRenewable America completed the 4.29 MW Dos Palos solar project in California, partnering with Radial Power to support low-income communities. The project supplies renewable power to about 1,200 homes and offsets 74,000 tons of CO2 emissions.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Peninsula Clean Energy competitors and assessment
Company assessmentDirect peers
- San Jose Clean Energy: Municipal CCA operated by the City of San José serving residential and commercial customers within San José. Highly comparable default-enrollment CCA model, similar green rate tiers, and identical PG&E delivery and billing dependency.
- Silicon Valley Clean Energy: Community choice aggregator serving Santa Clara County, operating under the same California CCA framework as Peninsula Clean Energy. Directly comparable in business model, default enrollment mechanism, and renewable procurement approach, and geographically adjacent.
- East Bay Community Energy: CCA serving Alameda County and surrounding communities with multiple green rate options under default enrollment. Operates the same CCA procurement and PG&E-billed model and is a fellow member of California Community Power joint procurement agency.
- MCE (Marin Clean Energy): California's first CCA, serving Marin, Napa, Contra Costa, and Solano counties with default-enrollment clean power and PG&E-billed service. Closest analog to PCE in scale, governance, and program offerings.
- Sonoma Clean Power: Not-for-profit CCA serving Sonoma and Mendocino counties offering clean generation under default enrollment. Comparable in structure, product tiers, and member of California Community Power alongside Peninsula Clean Energy.
- CleanPowerSF: San Francisco's municipal CCA operated by SFPUC, providing default clean electricity to San Francisco customers. Directly comparable CCA model with the same regulatory framework and PG&E-billed delivery dependency.
Broad incumbents
- Pacific Gas and Electric Company (PG&E): Investor-owned utility that serves as the wires, billing, and competitive benchmark for Peninsula Clean Energy. Comparable in serving the same customers within PCE's territory, but operates as a regulated IOU with shareholder profit obligations—the explicit counter-position PCE is built against.
- Los Angeles Department of Water and Power (LADWP): Largest municipal utility in the US, providing vertically integrated electric service to Los Angeles. Comparable as a publicly governed not-for-profit power provider, but operates its own generation, transmission, and distribution assets across a far larger territory.
- Sacramento Municipal Utility District (SMUD): Not-for-profit, community-owned electric utility serving the Sacramento region as both generation provider and grid operator. Comparable in not-for-profit public-power governance and customer scale, but owns its distribution wires rather than relying on an IOU.
Others
- California Community Power: Joint powers agency aggregating the procurement of multiple California CCAs including Peninsula Clean Energy. Comparable as the centralized procurement vehicle PCE uses for long-duration storage and large-scale clean energy contracts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Peninsula Clean Energy social profiles
Digital presencePeninsula Clean Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peninsula Clean Energy leadership team
Management profileNumber of profiles
Profiles1 record
Peninsula Clean Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peninsula Clean Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peninsula Clean Energy
What does Peninsula Clean Energy do?
Peninsula Clean Energy is a not-for-profit Community Choice Aggregation (CCA) public agency that supplies electricity generation services to approximately 800,000 residents and businesses in San Mateo County and Los Banos, California. Customers are automatically enrolled by default and receive cleaner electricity through two rate options (ECOplus and ECO100), supplemented by EV charging incentives, residential and business rebates, 0% interest financing for home electrification, and solar+battery support. PG&E continues to handle physical delivery and billing infrastructure.
Is Peninsula Clean Energy a public or private company?
Peninsula Clean Energy is a private company. It is classified as state government owned and is currently operating.
When was Peninsula Clean Energy founded?
Peninsula Clean Energy was founded in 2016. It employs 11 to 50 people.
Where is Peninsula Clean Energy based?
Peninsula Clean Energy is headquartered in Redwood City, United States, in the North America region.
How does Peninsula Clean Energy make money?
One revenue line is on record: electricity Generation Charges.
Who are Peninsula Clean Energy's main competitors?
Direct peers on record are San Jose Clean Energy, Silicon Valley Clean Energy, East Bay Community Energy, MCE (Marin Clean Energy), Sonoma Clean Power and CleanPowerSF. Broad incumbents are Pacific Gas and Electric Company (PG&E), Los Angeles Department of Water and Power (LADWP) and Sacramento Municipal Utility District (SMUD). California Community Power is listed as an others.
Does Peninsula Clean Energy have an API?
No public API is recorded for Peninsula Clean Energy.
What industry is Peninsula Clean Energy in?
Peninsula Clean Energy's product category is Community Choice Electricity Aggregation. Its primary akta.pro industry code is EUAGABAF, Community Choice Aggregation (CCA) / Municipal Aggregation Retail Supply, with a secondary code of EUAGAEAC, Aggregation Services (Load Aggregation, Community Choice, Buyer Pools). Its NAICS code is 2211 and its SIC code is 4911.