Marin Clean Energy

What Marin Clean Energy does

Marin Clean Energy (MCE) is a California not-for-profit public agency and the state's first Community Choice Aggregation (CCA) program, founded in 2010 and headquartered in San Rafael. MCE procures renewable electricity from a diversified portfolio of suppliers — solar, wind, biogas, geothermal, small hydroelectric, and battery storage — and resells it to residential and commercial customers while PG&E continues to own the physical delivery infrastructure and handle billing under California's unbundled utility model. MCE serves approximately 1.5-1.8 million residents and businesses across 38 communities in Contra Costa, Marin, Napa, and Solano counties, having achieved 95% carbon-free energy 18 years ahead of California statutory goals.

MCE's revenue model is fundamentally a subscription-style commodity electricity pass-through: residential customers choose between Light Green (60% renewable, ~$51/month generation charge) and Deep Green (100% renewable, ~$57/month generation charge) tiers, with commercial and small-business rates structured separately. Beyond commodity supply, MCE generates administrative and rebate-program revenue tied to energy efficiency, EV adoption, heat pump installation, and demand response — funded in part by a $158 million California Public Utilities Commission allocation through 2031 and a $1 million U.S. Department of Energy transportation electrification grant. Customers in MCE's service territory are automatically enrolled by default but may opt out to PG&E at any time.

MCE is governed by a Board of Directors composed of local elected officials from member communities, which sets generation rates following public meetings. The agency has committed over $4.5 billion to California renewable projects, supports 7,100+ California jobs, and has reinvested $400 million into local communities since inception. Its supply base includes 98+ active power-purchase agreements with developers including Calpine/Constellation, First Solar, EDF Renewables, Recurrent Energy, and Shell Energy, anchored by a 10.5 MW owned solar facility (MCE Solar One) in Richmond and a 7 MW allocation from Calpine's Geysers geothermal expansion.

Name

Marin Clean Energy

Legal name

MCE (Marin Clean Energy)

Website

https://mcecleanenergy.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Marin Clean Energy (MCE) is a California not-for-profit public agency and the state's first Community Choice Aggregator, procuring renewable electricity and supplying approximately 1.5-1.8 million residential and commercial customers across 38 Bay Area communities in four counties, with PG&E handling physical delivery and billing.

Ownership category

akta.pro rank

Product category

Community Choice Aggregation (Renewable Electricity Service)

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

C&I Renewable Supply & Green Tariffs (Bundled RE, Sleeves, Utility Green Tariffs) (EUAGACAE)

Keywords

• Community choice aggregation
• Renewable electricity service
• Residential energy supply
• Commercial energy programs
• Home electrification rebates

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Electricity Generation Sales: MCE generates revenue by selling electricity to residential and commercial customers. PG&E delivers the electricity through existing infrastructure and handles billing, while MCE procures power from renewable sources. Customers pay generation rates set by MCE's Board of Directors.
2. Energy Programs and Rebates: MCE offers various energy efficiency programs, rebates for EVs, heat pumps, solar installations, and home upgrades which may generate administrative or partnership-based revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Marin Clean Energy (MCE) is a Community Choice Aggregator that procures and aggregates renewable electricity from solar, wind, geothermal, biogas, biomass, and small hydroelectric sources for sale to residential and commercial customers across 38 Bay Area communities in Contra Costa, Marin, Napa, and Solano counties. PG&E delivers the electricity through existing power lines and handles billing, while MCE sets the generation rate and offers customers a choice between 60% and 100% renewable service tiers. The company also provides rebates and programs for electric vehicles, heat pumps, solar installations, and other home electrification upgrades.

Differentiator

Problem solved

Functional benefit

Products and services

• MCE Light Green Residential electricity service providing 60% renewable content at a generation rate set by MCE's Board, with monthly billing delivered through PG&E infrastructure. Average total cost of $196.86/month for a typical residential customer using 438 kWh per month on E-TOU-C, with a generation component of $51.22. Includes access to MCE rebates, programs, and local community reinvestment.
• MCE Deep Green Residential electricity service providing 100% renewable content at a generation rate set by MCE's Board, with monthly billing through PG&E infrastructure. Average total cost of $202.33/month for a typical residential customer using 438 kWh per month, with a generation component of $56.69. Includes full local community reinvestment and access to MCE rebates and programs.
• Small Commercial Electricity Service (B1 rate) Electricity service for small commercial customers under the B1 rate schedule. Average cost of $532.40/month for a typical small commercial customer using 1,151 kWh per month, with a generation component of $141.44. Delivered through PG&E infrastructure with monthly billing.
• EV Rebates and Transportation Electrification Programs Customer-facing rebate and incentive program providing up to $3,500 off qualified new or used EV purchase or lease through participating dealerships, plus additional EV charging station rebates for workplaces and properties. Designed to accelerate transportation electrification for residential and commercial customers in MCE's service area.
• Heat Pump Rebates for Home Electrification Rebate program for residential home electrification, offering up to $3,175 for heat pump water heater installation and up to $2,000 plus $400 per 500 square feet for heat pump heating and cooling system installation. Aimed at helping residential customers transition away from fossil fuel appliances.

Quantifiable outcome

• 548,000 metric tons of greenhouse gas emissions eliminated
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CalpinecoreTechnology or Integration · 8 June 2026Calpine, a business unit of Constellation, provides 7 MW of geothermal energy from The Geysers complex to MCE for Bay Area customers. The partnership includes a 25 MW expansion project at The Geysers geothermal complex, completed under a Project Labor Agreement with local trade unions.
• North Marin Community ServicesminorGTM or Marketing Partner · 28 April 2026North Marin Community Services collaborated with MCE to organize the 'Our Bright Future: Clean Energy Expo' community event in Novato, providing free energy advice and information about rebates.
• Marin County Climate and Sustainability DivisionminorGTM or Marketing Partner · 28 April 2026Marin County's Climate and Sustainability Division partnered with MCE for the Clean Energy Expo event, supporting community outreach on clean energy options.
• Ride & Drive CleanminorGTM or Marketing Partner · 28 April 2026Ride & Drive Clean partnered with MCE for the Clean Energy Expo to provide information about sustainable transportation and EV options.
• U.S. Department of EnergycoreOthers · 6 November 2023MCE received a $1 million grant from the DOE to develop a transportation electrification strategy in California, focusing on underserved communities. The project involves building EV charging sites, engaging residents, and providing EV rebates over three years, with an overall scope near $1.3 million.
• California Public Utilities CommissioncoreOthers · 18 September 2023CPUC approved $158 million in funding for MCE's energy efficiency and electrification initiatives through 2031, supporting upgrades for low- and middle-income households, small businesses, and underserved communities.
• ConstellationcoreTechnology or IntegrationParent company of Calpine, providing geothermal energy supply to MCE through The Geysers complex. Over 98 active power supply contracts across various renewable energy suppliers.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clean Power Alliance: Southern California CCA serving Los Angeles and Ventura counties with renewable electricity procurement. Directly comparable as a CCA using the same PG&E/SCE-adjacent delivery model and targeting similar commercial and residential customers with green tariff options.
• Sonoma Clean Power: CCA serving Sonoma and Mendocino counties with locally controlled renewable electricity. Same CCA regulatory model, similar customer segments, and overlapping renewable supply partnerships including PG&E delivery.
• Peninsula Clean Energy: San Mateo County CCA offering ECOplus and ECO100 renewable options. Directly comparable CCA model, customer base, and product structure serving Bay Area residential and commercial customers.
• San Jose Clean Energy: Municipal CCA serving the City of San Jose with renewable electricity procurement through PG&E infrastructure. Same CCA delivery model and customer offerings (60%/100% renewable tiers).
• East Bay Community Energy: CCA serving Alameda County communities with renewable electricity supply via PG&E. Direct Bay Area peer using identical default-enrollment CCA framework and renewable tier structure.
• Silicon Valley Clean Energy: CCA serving Santa Clara County communities with renewable electricity procurement. Adjacent Bay Area peer with overlapping product structure and customer segments.
• Central Coast Community Energy: CCA serving San Luis Obispo, Santa Barbara, Monterey, and Santa Cruz counties with renewable electricity. Same California CCA model and green tariff product offering.
• Valley Clean Energy: Yolo County CCA offering renewable electricity to Davis, Woodland, and surrounding communities. Directly comparable CCA structure, scale, and renewable supply model.

Broad incumbents

• Pacific Gas and Electric Company (PG&E): Incumbent investor-owned utility that delivers MCE's electricity and competes for the same customers via opt-out. Sets the rate benchmark against which MCE competes and provides the physical distribution infrastructure MCE depends on.

Others

• Calpine (Constellation): Major renewable energy supplier (geothermal at The Geysers, plus broader generation) that supplies 7 MW to MCE under a strategic partnership. Wholly owned by Constellation, this is a key upstream supply partner rather than a customer-facing peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIHS9Y0uM2lJOCgOHnadyEQ
• Facebookfacebook.com/mceCleanEnergy
• LinkedInlinkedin.com/company/mcecleanenergy
• Instagraminstagram.com/mcecleanenergy
• Xx.com/MCECleanEnergy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marin Clean Energy