Withlocals
Withlocals is a peer-to-peer marketplace connecting travelers with vetted local hosts offering private, personalized tours and experiences in 257 cities across 71 countries. Founded in 2013 in the Netherlands, the B Corp certified platform earns commissions on bookings.
- Company typePrivate
- Founded2013
- HeadquartersEindhoven, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Withlocals does
Withlocals is a peer-to-peer online marketplace that connects independent travelers with vetted local hosts offering private, personalized tours and experiences. Founded in 2013 and headquartered in Eindhoven, the Netherlands, the company operates across 257 cities in 71 countries and reports having served over 1,000,000 travelers. Its product surface spans 16+ experience categories including city highlights tours, food and wine tours, family-friendly tours, home dinners, cooking classes, bike tours, walking tours, skip-the-line attraction tours, and 'Withlocals Your Way!' fully customized itineraries. Distribution is direct-to-consumer through the Withlocals.com website and native iOS and Android applications, supplemented by gift cards and a flagship co-marketing partnership with Mastercard's Priceless Experiences program.
The underlying platform is a cloud-based marketplace with secure payment processing integrated across 11 payment methods (Mastercard, Visa, Amex, Discover, Apple Pay, Google Pay, Link, PayPal, Klarna, iDEAL, Bancontact) and Cloudinary-powered media delivery. Travelers search by destination or category, communicate directly with hosts pre-booking to customize itineraries, and pay per person with all bookings private to the guest's own travel party. Withlocals is B Corp certified, emphasizing sustainable tourism and direct economic support to local hosts.
The business model is a transaction-fee marketplace: Withlocals earns a commission on each completed tour booking. Pricing is unit-based and varies widely by destination, duration, and tour type, ranging from roughly €21 for a short kickstart tour to over €180 for full-day experiences such as Douro Valley day trips. Customer segments are horizontal, targeting individual leisure travelers, foodies, families, and culture enthusiasts globally, with no disclosed enterprise or B2B revenue concentration.
Withlocals firmographics
Firmographics- Name
- Withlocals
- Legal name
- Withlocals
- Website
- https://withlocals.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Withlocals is a peer-to-peer marketplace connecting travelers with vetted local hosts offering private, personalized tours and experiences in 257 cities across 71 countries. Founded in 2013 in the Netherlands, the B Corp certified platform earns commissions on bookings.
- Ownership category
- akta.pro rank
Withlocals industry classification
Industry- Product category
- Online Travel Experiences Marketplace
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Other (48799), Scenic and Sightseeing Transportation, Other (487990)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
- akta.pro secondary industries
- Culinary Walking & Market Tours (THAJAGAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE), Escorted Coach & Bus Package Tour Operators (THAKADAA)
Keywords
Where Withlocals is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Withlocals business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Tour booking commissions / transaction fees: Withlocals earns revenue by taking a commission on each private tour booking completed through its marketplace. Travelers pay per person for tours, and the platform facilitates the transaction between the guest and the local host.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | City highlights tours (per person) |
| Unit Pricing | Pay-as-you-go | Food / tasting tours (per person) |
| Unit Pricing | Pay-as-you-go | Full coverage / extended city tours (per person) |
| Unit Pricing | Pay-as-you-go | Kickstart / short intro tours (per person) |
| Unit Pricing | Pay-as-you-go | Gift cards (fixed denomination) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Withlocals product offering
Product offeringCore offering
Withlocals operates an online marketplace where independent local hosts offer private, personalized tours and experiences to travelers. Travelers browse destinations and book activities such as city tours, food tours, day trips, home dinners, cooking classes, and skip-the-line attraction tours, with the platform facilitating discovery, booking communication, payments, and customer support across 257 cities in 71 countries.
Product overview
Withlocals is a travel experiences marketplace offering private, personalized tours and activities led by local hosts. The core offering includes city tours, food tours, day trips, and specialized experiences (family-friendly tours, night tours, walking tours, bike tours, cooking classes, home dinners, wine tours, photo tours, art & culture tours, off-the-beaten-track tours, and shopping tours). The platform also features customizable 'Withlocals Your Way!' tours, skip-the-line attraction tours, and gift cards. A mobile app is available for iOS and Android for booking management. The platform operates across 257 cities in 71 countries with all experiences being private and personalized to individual traveler preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Guided City Tours
- Food Tours
- Day Trips
- Home Dinners
- Cooking Classes
- Withlocals Your Way! Customized Tours
- Skip the Line Tours
- Wine & Beer Tours
- Family-Friendly Tours
- Night Tours
- Bike Tours
- Photo Tours
- Art & Culture Tours
- Off the Beaten Track Tours
- Shopping Tours
- Gift Cards
Quantifiable outcome
- Trusted by over 1,000,000 travelers worldwide with consistently high 5-star reviews
- +1 more outcomes
Companies that use Withlocals
Customer profileSegments5 records
Ideal customer profiles4 records
Withlocals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Withlocals partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- MastercardflagshipWithlocals participates in Mastercard's Priceless Experiences program, offering exclusive private tour experiences specifically created for Mastercard cardholders. This is a co-branded marketing partnership that provides Withlocals access to Mastercard's global cardholder base while offering cardholders unique curated experiences not available to the general public.
- TrustpilotcoreWithlocals displays its Trustpilot review rating and reviews directly on its homepage. Trustpilot serves as an independent review verification platform that provides social proof and credibility signaling to prospective customers. Reviews are visible at the top of the website as a trust-building mechanism.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Withlocals competitors and assessment
Company assessmentBroad incumbents
- Airbnb Experiences: Airbnb-hosted marketplace for local-led experiences. Same 'local host' positioning as Withlocals but bundled with Airbnb's enormous traveler demand and host acquisition funnel.
- Musement: TUI-owned tours, activities, and attractions marketplace operating across Europe and globally. Comparable offering of local-led experiences with the backing of a major travel group.
- Viator: Tripadvisor-owned tours and activities marketplace. Directly comparable in marketplace-led tours booking, with broader portfolio (large-group bus tours, attraction tickets) alongside private local experiences.
- Klook: Asia-headquartered activities and experiences platform with global coverage. Comparable marketplace model with broader scope including transport passes and attraction tickets.
Direct peers
- Lokafy: Peer-to-peer platform connecting travelers with local guides for personalized walking tours. Highly comparable model: private tours, local hosts, pay-per-tour booking.
- Headout: Mobile-first marketplace for tours, attractions, and local experiences. Overlaps with Withlocals on private local tours and skip-the-line experiences, particularly in Europe and Asia.
- ToursByLocals: Private tour marketplace connecting travelers with vetted local guides worldwide. Closest direct competitor — same private-tour, local-host model, overlapping geographies.
- Peek: US-based marketplace and software platform for tours, activities, and rentals. Comparable in connecting travelers to bookable local experiences with operator supply partnerships.
- City Unscripted: UK-based private walking-tour platform with vetted local hosts across multiple European cities. Closely mirrors Withlocals' private-only, local-host positioning at smaller scale.
- GetYourGuide: Berlin-based global marketplace for tours, attractions, and experiences. Most direct competitor to Withlocals in online booking of local-led tours, with materially larger scale and capital base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Withlocals social profiles
Digital presenceWithlocals compliance and trust
Trust signalCompliance1 record
Withlocals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Withlocals leadership team
Management profileNumber of profiles
Profiles8 records
Withlocals funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Withlocals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Withlocals
What does Withlocals do?
Withlocals operates an online marketplace where independent local hosts offer private, personalized tours and experiences to travelers. Travelers browse destinations and book activities such as city tours, food tours, day trips, home dinners, cooking classes, and skip-the-line attraction tours, with the platform facilitating discovery, booking communication, payments, and customer support across 257 cities in 71 countries.
Is Withlocals a public or private company?
Withlocals is a private company. It is classified as venture growth investor backed and is currently operating.
When was Withlocals founded?
Withlocals was founded in 2013. It employs 101 to 250 people.
Where is Withlocals based?
Withlocals is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Withlocals make money?
One revenue line is on record: tour booking commissions / transaction fees.
Who are Withlocals's main competitors?
Broad incumbents on record are Airbnb Experiences, Musement, Viator and Klook. Direct peers are Lokafy, Headout, ToursByLocals, Peek, City Unscripted and GetYourGuide.
Does Withlocals have an API?
No public API is recorded for Withlocals.
What industry is Withlocals in?
Withlocals's product category is Online Travel Experiences Marketplace. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices), with a secondary code of THAJAGAA, Culinary Walking & Market Tours. Its NAICS code is 561520 and its SIC code is 7900.