What Heally does

Heally is a US-based direct-to-consumer telehealth platform, founded in 2017 and headquartered in Burlingame, California, with a New York office. The company connects patients in 37 US states with licensed healthcare providers through 100% online consultations, then ships prescribed medications directly to patients' homes from licensed US compounding pharmacies. Its catalog spans GLP-1 weight loss medications (semaglutide, tirzepatide, liraglutide, metformin), longevity compounds (NAD+, rapamycin, glutathione, methylene blue, sermorelin, acarbose), sexual health therapies for men and women (TRT, enclomiphene, oxytocin, ED medications, PCOS and perimenopause care), diagnostic lab panels (DUTCH hormone testing, gut biome analysis), and ancillary offerings such as B12 injections, CGM prescriptions, tretinoin skin care, hair loss treatment, and mobile IV therapy in select California-area cities. Medical services are delivered through a core partnership with HLY Medical Group PA, and the platform is LegitScript-verified.

Heally operates a horizontal-segmentation business model, monetizing through per-treatment unit pricing (e.g., $175 glutathione injection, $249 NAD+ nasal spray) and monthly subscriptions (e.g., $99/month for methylene blue), with free initial consultations as the customer acquisition hook. Distribution is exclusively digital, supported by a health blog (120+ weight loss posts, 47 anti-aging articles), educational resources (Longevity 101, Weight Loss 101), and active social channels. The company is privately held with 11–50 employees and has disclosed cumulative funding of approximately $2.3 million across a 2016 seed ($300K from XIM) and a 2019 round ($2M from ARCADIAN Fund, Explorer Equity Group, Greenhouse Ventures, Phyto Partners, and Sands Lane Holdings); no subsequent financing events are disclosed. Leadership comprises co-founder/CEO Greg Rovner, co-founder/COO Lina Kravetskiy, and medical content authored by Vanessa Niles, MD.

Name

Heally

Legal name

Heally, Inc

Website

https://getheally.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Heally is a US direct-to-consumer telehealth platform connecting patients in 37 states with licensed providers for personalized GLP-1 weight loss, longevity, sexual health, and lab testing treatments, with medications shipped directly from licensed compounding pharmacies to patients' homes.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (6211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

akta.pro secondary industries

Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH), Specialty Pharmacy–Integrated Telehealth (biologics, complex therapies, REMS) (HLALAIAF)

Keywords

• Telehealth services
• Weight loss medications
• Longevity treatments
• Online medical consultations
• Sexual health treatments

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Telehealth Consultation Services: Heally generates revenue through telehealth consultations where patients connect with licensed healthcare providers for medical evaluations and treatment prescriptions. Initial consultations are offered free to drive customer acquisition, with revenue generated from subsequent treatment purchases and ongoing care.
2. Medication Sales: The company fulfills prescriptions through licensed US compounding pharmacies and earns revenue on each medication dispensed. Pricing is bundled per treatment (e.g., glutathione $175, NAD+ nasal spray $249) or through subscription models (e.g., methylene blue $99/month).
3. Monthly Subscription Plans: Some treatments like methylene blue are offered through monthly subscription plans at $99/month, including medical evaluation, prescription, home delivery, professional guidance, provider support, and regular monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Heally operates a 100% online telehealth platform connecting patients with licensed US healthcare providers for personalized medical consultations and prescription services. Core offerings include GLP-1 weight loss medications (Semaglutide, Tirzepatide), longevity therapies (NAD+, Rapamycin, Glutathione, Methylene Blue), sexual health treatments, and lab testing, with prescribed medications shipped directly to patients' homes from licensed US compounding pharmacies.

Product overview

Heally is a telehealth platform offering personalized healthcare across weight loss, longevity, lab testing, and sexual health. The platform connects patients with licensed healthcare providers through virtual consultations. Core offerings include GLP-1 weight loss medications (Semaglutide, Tirzepatide), longevity treatments (NAD+, Rapamycin, Glutathione, Methylene Blue, Sermorelin), comprehensive lab testing (DUTCH test, Gut Biome), sexual health treatments (TRT, oxytocin, PCOS/perimenopause care), and alternative health services (B12 injections, CGM, tretinoin, hair loss treatment, mobile IV therapy). All consultations occur online with medications shipped directly from licensed pharmacies to patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Telehealth Consultation Platform
• GLP-1 Weight Loss Program
• Longevity Treatments
• Lab Testing Services
• Sexual Health Treatments
• Mobile IV Therapy

Quantifiable outcome

• Adults lost an average of 20.2% of their body weight with Zepbound (tirzepatide) according to NEJM studies cited on the website

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HLY Medical Group PAcoreImplementation/ SI/ Consulting PartnerHLY Medical Group PA is the medical services provider for Heally, with all medical services provided by this entity. This partnership is fundamental to Heally's telehealth service delivery model.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mochi Health: DTC telehealth platform offering weight loss programs with GLP-1 medications, hormonal health, and related physician-supervised care. Closely comparable to Heally's GLP-1-centric, online consultation plus subscription offering.
• Eden: Telehealth platform focused on GLP-1 weight loss with a subscription model and licensed provider network. Directly overlaps with Heally's most important revenue vertical and represents a more focused emerging competitor in the cash-pay GLP-1 space.
• Henry Meds: Telehealth platform offering weight loss treatments including compounded GLP-1 medications via online consultation and home delivery. Directly competes with Heally in the same cash-pay, compound-GLP-1 positioning.
• Alpha Health (formerly known as Allyright / Ivim Health lineage): DTC telehealth provider of GLP-1 weight-loss programs with online consultation and home-delivered compounded medications. Comparable acquisition funnel and product offering to Heally's weight-loss core.

Regional players

• Numan: UK-based DTC telehealth platform offering men's health, weight management, and longevity treatments via subscription. Comparable business model and product breadth to Heally, though operating in the UK/Europe rather than the US.

Direct peers

• Ro: DTC telehealth platform offering weight management (including GLP-1 programs via Ro Body), men's and women's health, and at-home diagnostics. Operates with the same verticalized, online consultation-plus-prescription-plus-pharmacy fulfillment model that Heally uses.
• LifeMD: Telehealth company selling prescription treatments across weight loss (GLP-1s), men's/women's hormone therapy, and primary care via subsidiary brands like Shapiro MD and Rex MD. Directly overlaps with Heally's GLP-1, sexual health, and longevity offerings.
• Sesame: DTC telehealth marketplace connecting patients with licensed providers for weight management, urgent care, mental health, and specialty consultations with transparent cash-pay pricing. Comparable consumer-acquisition model and online consultation flow to Heally.
• Hims & Hers Health: Largest US DTC telehealth platform selling prescription treatments across men's health, women's health, weight loss (including GLP-1s), and skin/hair. Closest direct competitor to Heally given overlapping product breadth, cash-pay subscription model, and online consultation + home delivery model.

Broad incumbents

• WeightWatchers (WW Clinic / Sequence): Established weight-management brand that has expanded into clinician-supervised GLP-1 programs via telehealth (Sequence acquisition). Competes with Heally in the cash-pay GLP-1 space but with a much stronger consumer brand and broader omnichannel footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/getheally
• Facebookfacebook.com/getheally
• LinkedInlinkedin.com/company/heally
• Instagraminstagram.com/getheally

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heally