Weight Watchers
Weight Watchers (WW International) is a publicly traded digital weight-health platform combining the proprietary Points nutrition program, mobile apps, telehealth-based GLP-1 prescriptions (Med+), coaching workshops, and employer wellness programs, serving tens of millions of consumer and employer members across the US, Canada, UK, Australia, and New Zealand.
- Company typePublic
- Founded1963
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Weight Watchers does
Weight Watchers (WW International, Inc.) is a New York-headquartered, NASDAQ-listed (ticker WW) digital health and weight management company founded in 1963, operating with 1,001-5,000 employees and a direct-to-consumer subscription model that historically served tens of millions of members. The platform combines the proprietary Points-based nutrition tracking program with mobile apps (iOS/Android), AI-powered features (AI Body Scanner via Prism Labs and Weight Health Score), workshop-based coaching and community support, and an affiliated medical group (WW Clinic Entities) that provides telehealth GLP-1 prescriptions through the Med+ product. Recent product surface additions include Core/Core+ subscription tiers ($10-$20/month), a menopause program with Queen Latifah as spokesperson, hormone replacement therapy via telehealth, a diabetes-tailored plan integrated with Abbott FreeStyle Libre 2 CGM, and an employer-sponsored GLP-1 program (RxFlexFund).
The business model is dominated by recurring consumer subscriptions across Core, Core+, and Med+ tiers, complemented by workshop fees, employer wellness contracts, and affiliate commission revenue ($10 per qualifying subscription through the Impact platform). The company distributes through self-serve digital channels, partner telehealth platforms (Ro, LifeMD), pharmacy fulfillment (Amazon Pharmacy), grocery integrations (Instacart, Farmer's Fridge), and channel partnerships with Novo Nordisk (Wegovy subscription) and Eli Lilly (Foundayo oral GLP-1), with international operations across the US, Canada, UK, Australia, and New Zealand. Pricing ranges from $10/month for Core to $149-$329/month for medication-inclusive Med+ and Wegovy packages.
In May 2025 Weight Watchers filed Chapter 11 bankruptcy to restructure approximately $1.15 billion in debt amid declining traditional subscriptions driven by GLP-1 competition (Ozempic, Mounjaro), emerging in July 2025 with noteholder debt-for-equity exchange reducing debt by over 70%. The post-bankruptcy strategy is a pivot toward integrating GLP-1 prescribing with behavioral coaching and outcomes tools, evidenced by Med+ clinical subscription growth of 35.3% YoY in Q3 2025, a December 2025 rebrand and platform relaunch, the Peoplehood acquisition bringing Julie Rice as Chief Experience Officer, and the CMS ACCESS Model 10-year award for digital chronic disease management. Q4 2025 showed a net loss of $6 million with revenue exceeding internal guidance, and a CEO transition occurred in March 2026 with an Office of the CEO structure while a permanent successor is sought.
Weight Watchers firmographics
Firmographics- Name
- Weight Watchers
- Legal name
- WW International, Inc.
- Website
- https://weightwatchers.com
- Company type
- Public
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Weight Watchers (WW International) is a publicly traded digital weight-health platform combining the proprietary Points nutrition program, mobile apps, telehealth-based GLP-1 prescriptions (Med+), coaching workshops, and employer wellness programs, serving tens of millions of consumer and employer members across the US, Canada, UK, Australia, and New Zealand.
- Ownership category
- akta.pro rank
Weight Watchers industry classification
Industry- Product category
- Weight Management Services
- NAICS
- Diet and Weight Reducing Centers (812191), Convenience Retailers (445131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
Where Weight Watchers is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Weight Watchers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Subscription Revenue (Core Programs): Traditional subscription model providing access to the Points Program, coaching, workshops, and digital tools. Includes Core, Core+, and Core+ Menopause subscription tiers at various price points
- Clinical Subscriptions (Med+): Medical subscription service providing GLP-1 medication prescriptions, clinical consultations, insurance coordination, and behavioral support. Grew 35.3% year-over-year to $26 million in Q3 2025
- GLP-1 Medication Delivery: Revenue from facilitating access to GLP-1 medications through Med+ program, including oral medications like Eli Lilly's Foundayo at $149/month for self-pay and partnerships with Novo Nordisk for Wegovy
- Workshop Fees: Revenue from in-person and virtual workshop sessions led by coaches, available as add-on to membership
- Affiliate Commissions: Commission-based revenue through Impact affiliate program, paying $10 per qualifying subscription to U.S.-based affiliates
- Employer Wellness Programs (RxFlexFund): Employer-sponsored program providing GLP-1 coverage with behavioral and clinical support, integrating direct manufacturer pricing and flexible employer subsidies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Program - Basic weight loss subscription |
| Subscription | Monthly | Core+ subscription with enhanced support |
| Subscription | Monthly | Med+ clinical program with GLP-1 medications |
| Subscription | Monthly | Eli Lilly Foundayo through Med+ |
| Subscription | Multi-year contract | Novo Nordisk Wegovy subscription (through telehealth partners) |
| Other | Monthly | Affiliate program commission |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels7 records
Weight Watchers product offering
Product offeringCore offering
Weight Watchers (WW International, Inc.) operates an integrated weight health platform that combines the proprietary Points-based nutrition tracking program with digital coaching tools, telehealth clinical services (WeightWatchers Clinic), and access to FDA-approved GLP-1 weight-loss medications. The platform serves individual consumers through tiered subscriptions (Core, Core+, Med+) and provides specialized tracks for menopause, diabetes, and employer-sponsored wellness programs.
Product overview
Weight Watchers (WW International, Inc.) operates as a multi-tiered platform offering integrated weight health solutions combining behavioral support, clinical care, and medication services. The core portfolio includes: the Points-based Core Program for behavioral weight management; Core+ premium subscription adding workshops and specialized tracks; Med+ clinical program providing access to GLP-1 medications through affiliated medical groups; the GLP-1 Success Program as behavioral companion for medication users; and the Diabetes-Tailored Plan with Abbott CGM integration. Recent additions include menopause support, hormone replacement therapy, and the AI-powered Body Scanner and Weight Health Score tools. The platform also includes employer solutions (RxFlexFund) and an affiliate program. The company emerged from Chapter 11 bankruptcy in July 2025 and completed a major rebranding in December 2025 to position itself as a comprehensive weight health platform for the GLP-1 era.
Differentiator
Problem solved
Functional benefit
Brands
- Core Program: The essential weight-loss toolkit featuring the Points Program in an easy-to-use app
- Core+ Program
- Med+
- GLP-1 Success Program
- Points Program
- ZeroPoint Foods
Products and services
- Core Program The foundational weight-loss subscription offering the Points Program with nutrition tracking, behavior change tools, and app access for building healthy habits, targeting individual consumers seeking sustainable weight management.
- Core+ Premium subscription tier at $20/month offering personalized weight loss support including nutrition guidance, habit-building tools, 400+ expert-led workshops, and specialized tracks for menopause and GLP-1 users.
- Med+ Clinical care program providing access to GLP-1 and other FDA-approved weight-loss medications through board-certified clinicians at affiliated WeightWatchers Clinic medical groups, with complimentary GLP-1 Success Program access including dosage tracking and side-effect support.
- RxFlexFund Employer-sponsored program providing access to GLP-1 medications with behavioral and clinical support, integrating direct manufacturer pricing and flexible employer subsidies for corporate wellness benefits.
- WW Diabetes-Tailored Plan Specialized program integrating with Abbott FreeStyle Libre 2 continuous glucose monitoring system, allowing users with diabetes or prediabetes to track glucose levels alongside diet and activity data.
- Core+ Menopause Specialized track within Core+ offering targeted support for women experiencing menopause, with Queen Latifah as spokesperson for hormone-related weight changes and symptom management.
- Workshops Coach-led group sessions available in-person and virtually, providing accountability and support. Members who attend Workshops lose two times more weight than those who DIY.
- Hormone Replacement Therapy (HRT) Telehealth service expanding into hormone replacement therapy as treatment moves toward becoming standard of care for menopause, offered through the affiliated WeightWatchers Clinic medical groups.
- WW Affiliate Program Commission-based affiliate program through Impact platform, paying $10 per qualifying subscription to U.S.-based partners who drive traffic to WW.com.
Quantifiable outcome
- Members lose average of 7.4 lbs within first four weeks of starting GLP-1 treatment
- +5 more outcomes
Companies that use Weight Watchers
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Weight Watchers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
Weight Watchers partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Eli LillycoreWeightWatchers announced offering Eli Lilly's FDA-approved oral GLP-1, Foundayo®, through its Med+ program. The program includes clinical support, behavioral tools, and pricing starting at $149/month for self-pay members. This expansion reflects the company's focus on comprehensive care in the GLP-1 era and partnership with Lilly for pharmaceutical options.
- Novo NordiskcoreNovo Nordisk launched first and only multi-month subscription program for FDA-approved Wegovy® through select telehealth providers including WeightWatchers. The program offers eligible self-pay patients lower predictable monthly pricing ($249-$329/month) with savings up to $1,200/year through 3-month to 12-month subscription terms. WeightWatchers serves as a distribution channel for Novo Nordisk's GLP-1 medications.
- Farmer's FridgeminorFarmer's Fridge and WeightWatchers launched a partnership for National Nutrition Month featuring six WeightWatchers-curated menu items across Farmer's Fridge's network of over 1,800 smart refrigerators deployed in airports, hospitals, offices, universities and rest areas across the U.S. New customers receive 50% off first purchase. Collaboration highlights automated retail as distribution channel for health-conscious consumers.
- CheqUp (UK)minorWeightWatchers partnered with CheqUp, a provider of anti-obesity medication, in the UK market to focus on weight-loss drugs while moving away from traditional dieting approach. The partnership supports the growing use of GLP-1 medications in the UK market.
- Amazon PharmacycoreWeightWatchers announced collaboration with Amazon Pharmacy to improve access and delivery of weight management medications for members. The partnership offers real-time medication availability, automatic savings, and fast home delivery leveraging Amazon's logistics infrastructure. Integration provides benefits like faster delivery and automatic discounts for GLP-1 medications including Wegovy and Zepbound.
- Novo Nordisk (Expanded Collaboration)coreWeightWatchers and Novo Nordisk expanded collaboration to improve medication access through a trusted, holistic model of care. The expanded partnership builds on existing collaboration to provide members with better access to obesity medications combined with behavioral support services.
Scale indicators11 records
Recent moves12 records
Expansion highlights6 records
Weight Watchers competitors and assessment
Company assessmentEmerging players
- Omada Health: Public digital chronic condition management platform (NASDAQ: OMDA) targeting prediabetes, diabetes, and hypertension through employer/payer channels. Competes with WeightWatchers' Diabetes-Tailored Plan and RxFlexFund employer programs.
- Virta Health: Digital health platform for type 2 diabetes reversal and prediabetes using nutrition-based intervention. Comparable to WeightWatchers Diabetes-Tailored Plan with similar prediabetes effectiveness claims and employer channel focus.
Direct peers
- Jenny Craig: Traditional meal-based weight loss program offering coaching and food delivery, historically a direct competitor to WeightWatchers' in-person workshop model. Same target consumer segment with comparable subscription pricing.
- Ro: Direct-to-consumer telehealth platform offering GLP-1 medications (Wegovy) with same distribution partnership with Novo Nordisk that WeightWatchers holds. Competes head-to-head with Med+ for GLP-1 patients seeking online clinical care.
- MyFitnessPal: Leading nutrition tracking app with points-based food database similar to WeightWatchers Points® Program. Competes for the same food-tracking and calorie-counting consumer behavior that historically drove WeightWatchers' Core subscriptions.
- Nutrisystem: Pre-packaged meal-based weight loss program with coaching and community. Direct competitor in the consumer weight loss subscription market historically competing with WeightWatchers' behavioral approach.
- Noom: Digital psychology-based weight loss coaching app with similar Points-like food tracking and coaching model. Direct competitor to WeightWatchers' behavioral Core/Core+ programs targeting the same consumer weight-loss segment.
- LifeMD: Telehealth provider offering GLP-1 weight loss medications with same Novo Nordisk Wegovy distribution partnership as WeightWatchers. Direct competitor in Med+ market with similar subscription model and pricing.
- Hims & Hers Health: Public telehealth platform (NYSE: HIMS) that has expanded into weight loss category with GLP-1 offerings. Competes directly with WeightWatchers Med+ in the consumer-facing virtual care and weight management market.
Broad incumbents
- Teladoc Health: Large public telehealth incumbent (NYSE: TDOC) offering virtual care including weight management through its chronic care platform. Broader portfolio competes with WeightWatchers Clinic for enterprise telehealth contracts and chronic condition management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Weight Watchers social profiles
Digital presenceWeight Watchers compliance and trust
Trust signalCompliance3 records
Weight Watchers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weight Watchers leadership team
Management profileNumber of profiles
Profiles9 records
Weight Watchers subsidiaries and ownership
Company hierarchySubsidiaries9 records
Weight Watchers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weight Watchers M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weight Watchers
What does Weight Watchers do?
Weight Watchers (WW International, Inc.) operates an integrated weight health platform that combines the proprietary Points-based nutrition tracking program with digital coaching tools, telehealth clinical services (WeightWatchers Clinic), and access to FDA-approved GLP-1 weight-loss medications. The platform serves individual consumers through tiered subscriptions (Core, Core+, Med+) and provides specialized tracks for menopause, diabetes, and employer-sponsored wellness programs.
Is Weight Watchers a public or private company?
Weight Watchers is a public company. It is classified as public and is currently operating.
When was Weight Watchers founded?
Weight Watchers was founded in 1963. It employs 1,001 to 5,000 people.
Where is Weight Watchers based?
Weight Watchers is headquartered in New York, United States, in the North America region.
How does Weight Watchers make money?
Six revenue lines are on record. Subscription Revenue (Core Programs) is the primary driver. The others are clinical Subscriptions (Med+), GLP-1 Medication Delivery, workshop Fees, affiliate Commissions and employer Wellness Programs (RxFlexFund).
Who are Weight Watchers's main competitors?
Emerging players on record are Omada Health and Virta Health. Direct peers are Jenny Craig, Ro, MyFitnessPal, Nutrisystem, Noom, LifeMD and Hims & Hers Health. Teladoc Health is listed as a broad incumbent.
Does Weight Watchers have an API?
No public API is recorded for Weight Watchers.
What industry is Weight Watchers in?
Weight Watchers's product category is Weight Management Services. Its primary akta.pro industry code is HSADAFAB, Weight Loss Coaching (Non-Clinical), with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 812191 and its SIC code is 7997.