What Amarilo does

Amarilo is a Colombian residential real estate developer founded in 1993 and headquartered in Bogotá. The company develops and sells new housing units — houses (casas) and apartments (apartamentos) — across multiple Colombian cities including Bogotá, Cajicá, Cartagena, Girardot, and Villavicencio. Its product portfolio comprises named residential projects: Altos de la Sabana and Limonar in Cajicá; Jardines de Manzanillo in Cartagena; Altum near Girardot (a vacation-oriented development); Navarra near Bogotá's Botanical Garden; and the newer La Macarena project in Villavicencio. The portfolio spans immediate-delivery units, large developments, featured city projects, and new launches.

The company operates a direct-to-consumer model: prospective buyers search inventory on the corporate website (amarilo.com.co) by area and number of bedrooms and submit inquiries via a 'Quiero información' call-to-action, complemented by physical showrooms at project sites. Revenue is generated through one-time residential property sales (one-time license model); pricing is quote-based and not publicly disclosed. Amarilo partners with Caja Honor, a Colombian financial cooperative, to offer financing to buyers, and maintains formal corporate policies covering privacy/data protection, sustainability, biodiversity, and occupational health and safety (SSTA).

Amarilo employs 501–1,000 staff and is privately held with no disclosed parent company, subsidiaries, or external equity investors. In June 2025 the company secured a $130,059,789 syndicated credit facility from eight Colombian banks — Banco AV Villas, Banco Caja Social, Davivienda, Banco de Bogotá, Banco de Occidente, BBVA Colombia, Santander Colombia, and Scotiabank Colpatria — supporting ongoing project development. The company's geographic footprint is domestic to Colombia with no disclosed international operations.

Name

Amarilo

Legal name

Amarilo

Website

https://amarilo.com.co

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Amarilo is a privately held Colombian residential real estate developer founded in 1993 and headquartered in Bogotá. It builds and sells new houses and apartments across multiple Colombian cities including Bogotá, Cajicá, Cartagena, Girardot, and Villavicencio, serving individual homebuyers through a direct-to-consumer sales model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Lessors of Other Real Estate Property (53119)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• Residential real estate development
• New housing construction
• Property sales
• Real estate developer
• Apartment and house projects

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Amarilo generates revenue through the sale of new residential housing units including houses (casas) and apartments (apartamentos). Buyers can search by area and number of rooms. Projects are located across major Colombian cities with both immediate delivery and pre-launch offerings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Amarilo is a Colombian real estate developer that builds and sells new residential housing units, including houses (casas) and apartments (apartamentos), across principal Colombian cities such as Cajicá, Cartagena, Girardot, Villavicencio, and Bogotá. The company offers both immediate-delivery and pre-sale/launch projects, and partners with Caja Honor to provide financing solutions to homebuyers.

Product overview

Amarilo is a Colombian real estate development company that operates as a single unified offering focused on housing development. The company builds and sells new residential properties including houses and apartments across principal cities in Colombia. Their portfolio includes multiple named housing projects such as Mundial Amarilo (a World Cup-themed campaign), Altos de la Sabana (Cajicá), Jardines de Manzanillo (Cartagena), Altum (Girardot), Navarra (Bogotá), Limonar (Cajicá), and La Macarena (Villavicencio). The company offers properties across various categories including immediate delivery units, large developments, featured cities, and new launches.

Differentiator

Problem solved

Functional benefit

Products and services

• Altos de la Sabana

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Constructora Bolívar: One of Colombia's largest residential developers, headquartered in Bogotá. Directly comparable to Amarilo in target buyer (Colombian families seeking new housing), geographic focus (Colombian cities), and direct-to-consumer sales model for new construction houses and apartments.
• Arquitectura y Concreto: Colombian real estate developer focused on residential projects across major cities. Comparable to Amarilo in project typology, city footprint, and direct-to-buyer go-to-market approach.
• Cusezar: Established Colombian residential developer (founded 1964) operating in Bogotá and other major cities. Comparable in product type (new houses and apartments), city-level footprint, and direct sales model to end buyers.
• Constructora Colpatria: Colombian residential developer focused on new housing projects in Bogotá and surrounding municipalities. Comparable in VIS/no-VIS housing mix, direct-to-buyer sales motion, and partnership with banking/financing entities for mortgages.
• Prodesa: Colombian residential developer with multi-city projects including VIS housing. Comparable to Amarilo in target buyer segment, new-construction product, and Colombian geographic concentration.
• Marval: Colombian real estate developer building residential projects in multiple cities. Comparable to Amarilo in new-construction focus, multi-city presence, and direct-to-consumer sales of houses and apartments.

Broad incumbents

• Cyrela Brazil Realty: One of Brazil's largest residential developers, listed on B3. Comparable to Amarilo at the business-model level (new-construction houses/apartments, direct sales, multi-city operations) and useful as a Latin American scale benchmark, though operating in a different country with materially different macro dynamics.
• MRV Engenharia: Brazil's largest residential developer with a focus on entry-level/MyHouse segment. Comparable to Amarilo's affordable-to-mid housing tilt, high-volume direct-to-buyer model, and emerging-market residential focus, though at much larger scale.

Others

• Amarilo (cross-ref) — related: Caja Honor: Colombian financial cooperative and Amarilo's financing partner. Not a competitor but an ecosystem enabler — comparable financial-institution partnerships exist at peer developers (e.g., Constructora Bolívar's alliances), making Caja Honor's financing terms an indirect benchmark for buyer-funnel competitiveness.

Regional players

• Inversiones y Construcciones del Sur (Incosur): Colombian real estate developer with strong presence in southwestern Colombia. Comparable product (new houses/apartments) but primarily competes in a different regional cluster (Cali/Valle del Cauca) versus Amarilo's central/coastal focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amarilo