Anchor
Anchor (Anchor Hanover Group) is England's largest not-for-profit specialist housing and care provider for older people, operating approximately 40,400 homes across nearly 1,700 locations and offering residential care, dementia care, affordable rentals, and retirement property sales for people aged 55 and over.
- Company typePrivate
- Founded1960
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Anchor firmographics
Firmographics- Name
- Anchor
- Legal name
- Anchor Hanover Group
- Website
- https://anchor.org.uk
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Anchor (Anchor Hanover Group) is England's largest not-for-profit specialist housing and care provider for older people, operating approximately 40,400 homes across nearly 1,700 locations and offering residential care, dementia care, affordable rentals, and retirement property sales for people aged 55 and over.
- Ownership category
- akta.pro rank
Anchor industry classification
Industry- Product category
- Senior Living and Elderly Care Services
- NAICS
- Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Luxury / High-End Assisted Living Communities (HLADABAD), Elder Services & Aging Support (BPAGAEAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
Keywords
Where Anchor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Anchor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Care home fees: Weekly fees charged to residents for 24-hour residential care, dementia care, and support services. Fees cover accommodation, utilities, meals, laundry, housekeeping, and activities. Price points vary by location and care needs.
- Property sales: Sale of retirement properties including apartments and houses through Life in Place brand. Includes shared ownership models like Older Persons Shared Ownership (OPSO) where residents purchase a share of the property.
- Property rentals: Affordable rental housing at over 1,100 locations across England for people aged 55+. Social rent and affordable rent models.
- Older Persons Shared Ownership (OPSO): Shared ownership scheme allowing older people to buy a share of a property without funding the entire value, with the option to increase ownership over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Buckingham Lodge care home weekly fee |
| Subscription | Weekly | Bethune Court care home weekly fee |
| Subscription | Weekly | Landemere care home weekly fee |
| Subscription | Pay-as-you-go | Respite care promotional offer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Anchor product offering
Product offeringCore offering
Anchor provides specialist housing and care for older people in England through residential care homes, dementia care, respite care, affordable rental housing, housing with extra care, retirement properties for sale, shared ownership options, and retirement villages. Operating across nearly 1,700 locations with approximately 40,400 homes, the not-for-profit organization delivers 24-hour personal care, supported living, and wellbeing services to people aged 55 and over.
Product overview
Anchor is England's largest provider of specialist housing and care for people in later life, offering a comprehensive portfolio of products and services. The core offering includes care homes (more than 120 residential homes providing 24-hour residential, dementia, respite, convalescent, and palliative care), properties to rent (affordable housing at over 1,100 locations for over 55s), housing with extra care (for those 55+ needing additional support), and properties for sale (retirement properties from affordable to luxury). Supporting sub-brands include Life in Place from Anchor (new homes for sale with flexible purchase options), Older Persons Shared Ownership (OPSO - subsidized shared ownership), and retirement villages (luxury properties with leisure facilities). Additional services include Anchor on Call (24-hour emergency response), Be Well wellbeing services (fitness, social, digital skills), dementia care, respite care, convalescent care, and palliative care. Named care homes include Buckingham Lodge, Bethune Court, Landemere, The Mill House, and The Mill Lodge Care Suites.
Differentiator
Problem solved
Functional benefit
Brands
- Life in Place from Anchor: A brand bringing together high-quality new homes for sale, flexible ways to buy, and experience in later-life housing.
- Older Persons Shared Ownership (OPSO)
- Shared Ownership with Anchor
- Anchor on Call
- Be Well
Products and services
- Residential Care Homes More than 120 residential care homes across England providing 24-hour personally tailored residential care, dementia care, respite care, convalescent care, and palliative care for older people. Each home offers en-suite accommodation, meals, laundry, housekeeping, and activities.
- Properties to Rent Affordable rental housing at more than 1,100 locations across England for people aged over 55, offering purpose-built studio flats, one to three-bedroom properties, and bungalows on social rent and affordable rent terms.
- Housing with Extra Care Housing for people aged 55 and over who are still independent but need additional help, offering high-quality homes with on-site facilities and a 24-hour emergency call service in fully accessible settings.
- Properties for Sale Retirement properties for sale ranging from affordable options to luxury apartments and retirement villages, with building and grounds maintenance included, targeted at older buyers seeking maintenance-free living.
- Life in Place from Anchor Sub-brand bringing together high-quality new homes for sale, flexible ways to buy, and expertise from an experienced later-life housing specialist.
- Older Persons Shared Ownership (OPSO) Subsidised shared ownership scheme allowing older people to buy a share of a property at selected Anchor developments, with the option to increase ownership over time through staircasing.
- Retirement Villages Luxury retirement properties with state-of-the-art leisure facilities set in rural village developments, targeting older buyers seeking a community living environment.
- Anchor on Call 24-hour emergency call service monitored around the clock, providing residents with peace of mind and rapid response support.
- Be Well Resident Wellbeing Services Resident wellbeing services including financial advice, fitness and movement activities, social opportunities, digital skills training, and online learning courses for residents across Anchor housing and care.
- Dementia Care Specialised dementia care services at Anchor care homes, treating residents as individuals with personalised care plans that build on strengths and abilities.
- Respite Care Short-term and temporary care stays at Anchor care homes for older people requiring support, ranging from about a week to a few months, including a promotional 4-for-3 offer at participating homes.
- Convalescent Care Care and rehabilitation services for older people recovering from surgery, illness, or injury at Anchor care homes.
- Palliative Care End-of-life care provision ensuring comfort and dignity for people nearing the end of life, including physical, social, and spiritual support at Anchor care homes.
- Buckingham Lodge care home Contemporary residential care home with en-suite rooms for up to 64 residents in Aylesbury, Buckinghamshire, offering residential, dementia, respite, and convalescent care from £1,630 per week.
- Bethune Court care home Purpose-built residential care home with 45 en-suite flats in St. Leonards-on-Sea, Hastings, providing 24-hour residential and dementia care from £1,325 per week.
- Landemere care home Purpose-built residential care home with single en-suite rooms and garden views in Derby, Derbyshire, offering residential and dementia care from £1,103.46 per week.
- The Mill House care home Luxurious residential and dementia care home for up to 86 residents on the Leeds and Liverpool Canal in Skipton, North Yorkshire, included in Knight Frank's Luxury Care Home Guide 2026.
- The Mill Lodge Care Suites Eight beautifully appointed care suites adjacent to The Mill House in Skipton, offering an independent lifestyle with 24/7 on-site support, fully furnished with a living area, modern kitchen, bedroom, and wet room. Launched in 2024.
Quantifiable outcome
- Over 1,000 Anchor properties now connected to Wifinity's managed WiFi service with remaining properties due for completion within the next year
Companies that use Anchor
Customer profileSegments3 records
Ideal customer profiles3 records
Anchor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anchor partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WifinitycoreAnchor and Wifinity reached a milestone with 1,000 connected properties now using Wifinity's new managed WiFi service, with the remaining properties due to be completed within the next year. Wifinity provides managed WiFi connectivity across Anchor's property portfolio.
- Deeley ConstructionminorDeeley Construction built The Brambles, an 80-apartment affordable later-living development in Peterborough exclusively for people aged over 60. The development comprises 56 social rent homes and 24 Older Persons Shared Ownership apartments.
- Goram HomesminorGoram Homes, Bristol City Council's housebuilding company, brought forward phase two of The Fosseway development in Hengrove, south Bristol on a former school site. Anchor will provide 70 affordable extra care homes as part of this development.
- Charterpoint GroupminorCharterpoint Group announced a deal with Sainsbury's to open a convenience store at a mixed-use development near Nottingham. The project includes a retirement apartment scheme involving multiple stakeholders including Vistry Group and Anchor.
- Vistry GroupminorVistry Group is involved as a stakeholder in the mixed-use development near Nottingham alongside Charterpoint Group and Anchor. Also involved in The Fosseway development in Hengrove, Bristol with Goram Homes.
- EquanscoreEquans has entered a new partnership with Anchor to deliver repairs and maintenance services across 420 locations in England, covering over 18,000 residences in Yorkshire, Lincolnshire, and the North East. The deal establishes a new wholly-owned subsidiary of Equans to provide 24-hour, 365-day-a-year repairs response, with staff TUPE-transferred into this entity. The partnership is part of Anchor's national programme to transform its repairs operations and digitize its property management.
- National Association for Providers of Activities for Older People (NAPA)coreAnchor works in partnership with NAPA to ensure activities enhance residents' lifestyle, health and wellbeing. NAPA partnership for activity programming across care homes.
Scale indicators5 records
Recent moves10 records
Expansion highlights4 records
Anchor competitors and assessment
Company assessmentDirect peers
- Sanctuary Housing Group: Large UK not-for-profit housing association providing general needs, supported, and retirement housing alongside care services. Most comparable to Anchor in scale, non-profit status, and combined housing-plus-care model across England.
- Housing 21: Not-for-profit provider of retirement living and extra-care housing for older people in England, with a similar focus on housing-with-care schemes. Comparable to Anchor's housing-with-extra-care and retirement village product lines.
- Retirement Villages Group (formerly McCarthy & Stone): UK developer and operator of retirement villages and later-living properties for sale. Direct peer to Anchor's Life in Place and retirement village offerings, particularly around for-sale later-living product.
- Audley Group: Luxury retirement village operator offering premium later-living properties with on-site care services in the UK. Comparable to Anchor's luxury retirement villages such as those recognized in Knight Frank's Luxury Care Home Guide.
- Barchester Healthcare: One of the UK's largest private operators of residential care and nursing homes, providing dementia and respite care. Directly comparable to Anchor's 120+ residential care homes serving a similar elderly resident profile.
- Care UK: Major UK operator of residential care homes, many providing dementia and nursing care. Comparable in product mix (residential, dementia, respite) and geographic focus in England to Anchor's care home division.
- ExtraCare Charitable Trust: Not-for-profit operator of retirement villages and housing-with-care schemes for older people across the UK. Highly comparable to Anchor's not-for-profit model and extra-care village product set.
- Four Seasons Health Care: Large UK nursing and residential care home operator providing elderly care including dementia and respite services. Comparable to Anchor's care home operations in service mix and resident demographic.
- Clarion Housing Group: England's largest housing association by unit count, providing general needs and supported housing. Comparable to Anchor at the scale of housing association operations, though Clarion has less emphasis on for-sale later-living product.
- L&Q Group: Large UK housing association with significant supported housing and older-persons housing portfolios. Comparable to Anchor on organizational scale, not-for-profit status, and provision of housing for older residents in England.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Anchor social profiles
Digital presenceAnchor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anchor leadership team
Management profileNumber of profiles
Profiles4 records
Anchor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anchor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anchor
What does Anchor do?
Anchor provides specialist housing and care for older people in England through residential care homes, dementia care, respite care, affordable rental housing, housing with extra care, retirement properties for sale, shared ownership options, and retirement villages. Operating across nearly 1,700 locations with approximately 40,400 homes, the not-for-profit organization delivers 24-hour personal care, supported living, and wellbeing services to people aged 55 and over.
Is Anchor a public or private company?
Anchor is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Anchor founded?
Anchor was founded in 1960. It employs 5,001 to 10,000 people.
Where is Anchor based?
Anchor is headquartered in London, United Kingdom, in the Europe region.
How does Anchor make money?
Four revenue lines are on record. Care home fees are the primary driver. The others are property sales, property rentals and older Persons Shared Ownership (OPSO).
Who are Anchor's main competitors?
Direct peers on record are Sanctuary Housing Group, Housing 21, Retirement Villages Group (formerly McCarthy & Stone), Audley Group, Barchester Healthcare, Care UK, ExtraCare Charitable Trust, Four Seasons Health Care, Clarion Housing Group and L&Q Group.
Does Anchor have an API?
No public API is recorded for Anchor.
What industry is Anchor in?
Anchor's product category is Senior Living and Elderly Care Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLADABAD, Luxury / High-End Assisted Living Communities. Its NAICS code is 623 and its SIC code is 8050.