What The ExtraCare Charitable Trust does

The ExtraCare Charitable Trust is a UK-registered charity (charity number 327816) and company limited by guarantee (company number 2205136), founded in 1988 and headquartered at 7 Harry Weston Road, Binley Business Park, Coventry CV3 2SN. It operates an integrated retirement village model serving more than 4,500 residents aged 55 and over across the Midlands, South of England, and North of England. The portfolio comprises 18 retirement villages plus 15 additional village or scheme listings on its website, with services delivered under CQC registration and with ARCO (Associated Retirement Community Operators) membership.

The trust's business model combines three revenue streams: residential property operations within retirement villages (leasehold sales, shared ownership, and rental of apartments with on-site care and lifestyle services), a wholly-owned retail subsidiary (ExtraCare Retail Limited) running more than 35 charity shops that generate trading income and resale channel for donated goods, and charitable fundraising and donations including restricted grants. Major capital deployments include the £53 million Stoke Gifford Village (261 apartments) and a cumulative regeneration programme exceeding £50 million, executed alongside 16 local authority and housing association partners. Recent revenue diversification includes restricted-grant activity such as the £98,000 National Lottery Community Fund award (2019) for the Confronting Loneliness Project and operational partnerships such as the 2025 Citizen food bank collaboration. Governance includes a Resident Trustee appointment (Mark Jeffery OBE), embedding resident representation at board level.

The underlying technology footprint is conventional web infrastructure only — Microsoft Azure hosting, Cloudflare Web Application Firewall, and Google Analytics for site analytics. There is no proprietary software product, no patents, and no disclosed AI/ML capability. The trust maintains research partnerships with Aston University and Lancaster University producing evidence on resident health, loneliness, and wellbeing outcomes, which feed funding bids, policy engagement, and service design.

Name

The ExtraCare Charitable Trust

Legal name

The ExtraCare Charitable Trust

Website

https://extracare.org.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The ExtraCare Charitable Trust is a UK charity operating 18 integrated retirement villages serving over 4,500 residents aged 55 and above, combining housing, care, and lifestyle services. Revenue comes from residential property operations, a wholly-owned 35-shop retail subsidiary, and charitable donations and grants.

Ownership category

akta.pro rank

Product category

Retirement Living & Elderly Care Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Elder Services & Aging Support (BPAGAEAF), Senior & Transitional Monthly Housing (THAMAFAJ)

Keywords

• Retirement villages
• Elderly care services
• Independent living communities
• Charity retail
• Integrated retirement communities

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retirement property sales: ExtraCare sells apartments for purchase in their retirement villages.
2. Rental income: Properties available for rental with care and wellbeing services included.
3. Charity retail: ExtraCare Retail Limited operates charity shops across the Midlands and North of England, with proceeds funding care and wellbeing services.
4. Donations and fundraising: Charitable donations and fundraising activities supporting care and wellbeing services.
5. Shared ownership: Properties available under shared ownership arrangements.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The ExtraCare Charitable Trust develops, operates, and manages retirement villages and smaller housing schemes across the UK Midlands and South of England, providing older people (aged 55+) with independent living accommodation alongside on-site care, dementia support, and wellbeing services. Properties are made available for purchase, shared ownership, or rental, with village facilities (5-18 social, health and leisure amenities per location) designed to reduce isolation. The charity also operates 35+ charity shops via its subsidiary ExtraCare Retail Limited to fund its mission.

Product overview

The ExtraCare Charitable Trust operates a portfolio of retirement villages and housing schemes across the UK, offering older people independent living with access to on-site care services. The organization runs 18 retirement villages alongside retirement schemes, with comprehensive care services available to residents. Additional revenue is generated through charity shops. The offering represents a single unified model of retirement community living rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Villages Purpose-built integrated retirement communities offering independent living with on-site care, dementia support, wellbeing services, and 5-18 social, health and leisure facilities per location for residents aged 55+.
• Retirement Schemes Housing schemes providing retirement accommodation options alongside village locations, offering similar care and support services but at smaller scale.
• Care Services On-site care and support services for residents of ExtraCare villages and schemes, including personal care, dementia care, and assistance with daily living activities. Registered with the Care Quality Commission.
• Charity Shops Retail charity shops operated by ExtraCare Retail Limited selling donated goods to support the charity's operations and community programs.

Quantifiable outcome

• 23% decrease in anxiety amongst residents in IRCs (Aston/Lancaster research)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• CitizenminorStrategic or Co-development Partner · 1 January 2025Large social housing provider and community-focused landlord based in West Midlands. Joint food bank donation initiative for The Gateway supported accommodation.
• Aston UniversitycoreStrategic or Co-development Partner · 1 January 2019Research partner for 2015-2018 study on health and wellbeing benefits of Integrated Retirement Communities.
• Lancaster UniversitycoreStrategic or Co-development Partner · 1 January 2019Research partner for study on Integrated Retirement Community benefits.
• Bristol City CouncilcoreStrategic or Co-development Partner · 1 January 2018Partnership for Stoke Gifford Village development.
• The Homes and Communities AgencycoreStrategic or Co-development Partner · 1 January 2018National housing regulator and development partner for Stoke Gifford Village.
• ARCOcoreStrategic or Co-development PartnerAssociated Retirement Community Operators is the main body representing the Integrated Retirement Community sector in the UK. ExtraCare is a member and adheres to ARCO Consumer Code standards.
• Birmingham City CouncilcoreStrategic or Co-development PartnerLocal authority partner for Birmingham retirement village developments including Bournville Gardens and Longbridge Village.
• Coventry City CouncilcoreStrategic or Co-development PartnerLocal authority partner for Coventry locations including Earlsdon Park Village and Humber Court.
• South Gloucestershire CouncilcoreStrategic or Co-development PartnerPartnership for Stoke Gifford Village development near Bristol.
• Care Quality CommissioncoreStrategic or Co-development PartnerRegulatory body for care services ensuring quality standards.
• Homes and Communities AgencycoreStrategic or Co-development PartnerNational housing agency partnership for affordable housing development.
• National Housing FederationminorStrategic or Co-development PartnerIndustry body for housing associations.
• Milton Keynes CouncilcoreStrategic or Co-development PartnerLocal authority partner for Shenley Wood Village and Lovat Fields Village.
• Nottingham City CouncilcoreStrategic or Co-development PartnerLocal authority partner for Lark Hill Village.
• Solihull Metropolitan Borough CouncilcoreStrategic or Co-development PartnerLocal authority partner for Solihull Village.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Richmond Villages: Bupa-owned operator of retirement villages offering independent living, assisted living, and nursing care. Directly comparable to ExtraCare's continuum-of-care model with similar village scale and care integration.
• Churchill Retirement Living: Specialist retirement property developer operating over 200 retirement lodges across the UK. Comparable to ExtraCare's independent living model with similar age-targeted apartments, owner-occupier focus, and integrated lifestyle services.
• Inspired Villages: Operator of integrated retirement villages backed by Legal & General. Offers comparable independent living with care and lifestyle services, competing for similar demographic and overlapping geographies in the South of England.
• McCarthy & Stone: UK's largest retirement housing developer, building and selling retirement apartments to older buyers. Directly comparable to ExtraCare in offering purpose-built retirement accommodation with on-site management and optional care services, though operating as a for-profit developer.
• Audley Villages: Premium retirement village operator offering independent living with care services across the UK. Closely comparable to ExtraCare's integrated retirement community model with on-site amenities, care, and wellbeing programming.

Broad incumbents

• MHA (Methodist Homes): UK charity providing retirement living, residential care, and dementia care across the UK. Comparable to ExtraCare's charitable model and integrated care offering, with deeper national coverage and a broader care home portfolio.
• Hanover Housing Association: Major housing association providing retirement housing and supported living for older people, primarily in the Midlands and South. Comparable to ExtraCare's housing-for-older-people focus and geographic overlap, though with broader social housing portfolio.
• Anchor Hanover: One of the largest not-for-profit providers of housing and care for older people in England, operating over 54,000 homes. Comparable to ExtraCare in mission and retirement housing model but at materially larger scale and broader geographic footprint.
• Barchester Healthcare: One of the UK's largest independent care providers, operating over 200 care homes and a small number of retirement living communities. Comparable to ExtraCare's care services dimension and regulatory profile under CQC.

Regional players

• Nottingham Community Housing Association: Not-for-profit housing provider operating across the East Midlands with retirement and supported living offerings. Comparable to ExtraCare's regional partnerships and shared ownership model for older residents, with overlapping Midlands geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/extracarecharity
• Xx.com/extracareorguk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ExtraCare Charitable Trust