Lavoro Agro
- Company typePublic
- Founded2017
- HeadquartersMunhoz De Melo, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Lavoro Agro firmographics
Firmographics- Name
- Lavoro Agro
- Legal name
- Lavoro Agro Holding S.A.
- Website
- https://lavoroagro.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Lavoro Agro industry classification
Industry- Product category
- Agricultural Inputs Distribution
- SIC
- Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)
- akta.pro primary industry
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
- akta.pro secondary industry
- Seed & Trait Distribution (Dealer Networks) (AFABAJAD)
Keywords
Where Lavoro Agro is headquartered
LocationHeadquarters
- HQ city
- Munhoz De Melo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lavoro Agro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Agricultural Input Sales: Sale of agricultural inputs including seeds, fertilizers, pesticides, crop protection products, biological solutions, and low-carbon inputs through a network of retail stores and field sales force across Latin America.
- Agricultural Insurance: Insurance products offered in partnership with major insurance companies (Allianz, Alper Seguros), covering crop insurance, loan protection insurance, named risk insurance, and forestry insurance, with flexible payment terms including crop term, barter, or cash.
- Barter Financial Operations: Barter operations enabling farmers to exchange agricultural products for inputs, providing flexible financing solutions and deepening customer relationships.
- Essenziale Proprietary Brand Products: Sale of proprietary-brand agricultural inputs under the Essenziale label, encompassing five product lines (Plantae, Vegetae, Florae, Produze, Performe) for soil nutrition, plant stimulation, and crop enhancement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Customized agricultural input packages with flexible payment terms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lavoro Agro product offering
Product offeringCore offering
Lavoro Agro distributes agricultural inputs (seeds, fertilizers, crop protection products, biological solutions, and low-carbon inputs) through a network of company-owned retail stores and a field force of more than 1,000 agronomists across Brazil, Colombia, Uruguay, and Ecuador. Its proprietary Essenziale brand spans five specialized product lines from planting to harvest, complemented by agricultural insurance (in partnership with Allianz and Alper Seguros), barter financial operations, soil analysis and metagenomics tools, and the FarmLab rapid soil analyzer deployed with German partner Stenon.
Product overview
Lavoro Agro is the largest distributor of agricultural inputs in Latin America, operating as a diversified agribusiness platform with a comprehensive product and service portfolio. The core offering includes the proprietary Essenziale brand of agricultural inputs with five specialized product lines (Plantae for planting/rooting, Vegetae for vegetative growth, Florae for flowering/fruiting, Produze for productivity enhancement, and Performe for spray adjuvants). These are complemented by agricultural and forestry insurance services, barter financial operations, soil analysis and metagenomics tools, and technical support from over 1,000 agronomists and agricultural technicians. The company serves Brazil, Colombia, Uruguay, and Ecuador through a network of subsidiary brands including Agrozap, Casa Trevo, CATR, Cultivar, Denorpi, Deragro, Dissul, Floema, Futuragro (including Florestal), Integra, Nova Geração, Pitangueiras, Plenafértil, Produtec, Produttiva, Qualicitrus, Realce, Referência Agroinsumos, and Sollo Sul.
Differentiator
Problem solved
Functional benefit
Brands
- Essenziale: Lavoro's own brand of agricultural inputs with five product lines: Plantae, Vegetae, Florae, Produze, and Performe. Products include fertilizers, adjuvants, and nutritional solutions for crops from planting to harvesting.
Products and services
- Essenziale proprietary agricultural input brand Proprietary brand of agricultural inputs offering five specialized product lines (Plantae for planting/rooting, Vegetae for vegetative growth, Florae for flowering/fruiting, Produze for productivity enhancement, Performe for spray adjuvants) covering the entire crop cycle from planting to harvesting. Includes fertilizers, adjuvants, and nutritional products developed with state-of-the-art technology for higher yields and lower environmental impacts. Available to rural producers through Lavoro's retail network across Brazil, Colombia, Uruguay, and Ecuador.
- Lavoro Insurance Agricultural insurance offerings distributed in partnership with major insurance companies Allianz Seguros and Alper Seguros. Covers crop insurance, loan protection insurance, named risk insurance, and forestry insurance. Distributed through Lavoro's retail store network, with flexible payment terms including crop-term (safra), barter, or cash. Available to Brazilian farmers served by Lavoro.
- Barter Financial Operations Financial operations enabling farmers to exchange agricultural products for inputs, providing flexible payment solutions tied to the agricultural cycle. Functions as a transaction-fee revenue stream and serves as a financing mechanism that deepens producer relationships and supports crop-cycle cash flow.
- Forestry Sector Solutions Forestry sector offering comprising inputs, silviculture equipment, technical solutions, and customized training, delivered through the Futuragro Florestal subsidiary to forestry operators and timber producers throughout Brazil.
Companies that use Lavoro Agro
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Lavoro Agro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lavoro Agro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Alper SeguroscoreLavoro entered a partnership with Alper Seguros, one of the largest insurance brokers in Brazil, to market agricultural insurance products. Alper brings deep sector experience to expand distribution of crop insurance offerings through Lavoro's retail network.
- StenoncorePartnership with German startup Stenon to deploy FarmLab technology in Latin America, starting in Paraná. FarmLab enables rapid soil analysis, providing farmers with nutrient levels and soil parameters in seconds for more assertive crop management planning. Expansion into Mato Grosso announced.
- Allianz SeguroscorePartnership with Allianz Seguros to provide a broad portfolio of agricultural insurance products to Brazilian farmers, enhancing the service portfolio with security and sustainability for farm businesses.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Lavoro Agro competitors and assessment
Company assessmentBroad incumbents
- Cargill: Global agribusiness with extensive origination and input supply presence in Brazil and LatAm. Overlaps with Lavoro on farmer-facing input distribution and agricultural financing.
- Bunge: Global agribusiness and food processor with major Brazilian operations in origination and oilseed processing. Comparable footprint serving Brazilian grain farmers and competing for input spend.
- Nutrien Ag Solutions: World's largest agricultural input retailer, distributing crop nutrients, crop protection, and seed alongside digital agronomy services. Directly comparable business model to Lavoro but at global scale rather than LatAm.
- CHS Inc. Largest U.S. agribusiness cooperative operating agronomy, energy, and grain businesses. Comparable diversified ag distribution with embedded farmer financing and risk management services.
- Louis Dreyfus Company: Global merchant and processor of agricultural commodities with a meaningful presence in Brazil and other LatAm origins. Overlap with Lavoro in serving Brazilian farmers and offering input financing via barter.
Direct peers
- Helena Agri-Enterprises: U.S.-based distributor of agricultural inputs offering crop protection, fertilizer, seed, and agronomic services through a retail branch network. Closely mirrors Lavoro's combination of distribution and in-field technical support.
Regional players
- Growmark: U.S. and Canadian agricultural cooperative providing agronomy, energy, and grain marketing services to farmer-members. Comparable retail-distribution-plus-agronomy model though anchored in North America.
- Wilbur-Ellis: Privately held U.S. agricultural input distributor offering crop protection, seed, fertilizer, and agronomy services through retail branches. Comparable multi-region distribution-plus-service model.
Others
- Syngenta: Global crop protection and seed manufacturer that sells inputs through distribution networks like Lavoro's. Functions as a key supplier rather than direct competitor, but channel partnership creates strategic interdependence.
- AGCO Corporation: Global manufacturer and distributor of agricultural equipment and precision-ag technology. Adjacent rather than directly competitive, but shares Lavoro's farmer customer base and increasingly convergent digital-agriculture offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lavoro Agro social profiles
Digital presenceLavoro Agro compliance and trust
Trust signalCompliance5 records
Lavoro Agro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lavoro Agro leadership team
Management profileNumber of profiles
Lavoro Agro subsidiaries and ownership
Company hierarchySubsidiaries22 records
Lavoro Agro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lavoro Agro M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lavoro Agro
What does Lavoro Agro do?
Lavoro Agro distributes agricultural inputs (seeds, fertilizers, crop protection products, biological solutions, and low-carbon inputs) through a network of company-owned retail stores and a field force of more than 1,000 agronomists across Brazil, Colombia, Uruguay, and Ecuador. Its proprietary Essenziale brand spans five specialized product lines from planting to harvest, complemented by agricultural insurance (in partnership with Allianz and Alper Seguros), barter financial operations, soil analysis and metagenomics tools, and the FarmLab rapid soil analyzer deployed with German partner Stenon.
Is Lavoro Agro a public or private company?
Lavoro Agro is a public company. It is classified as public and is currently operating.
When was Lavoro Agro founded?
Lavoro Agro was founded in 2017. It employs 1,001 to 5,000 people.
Where is Lavoro Agro based?
Lavoro Agro is headquartered in Munhoz De Melo, Brazil, in the Latin America region.
How does Lavoro Agro make money?
Four revenue lines are on record. Agricultural Input Sales are the primary driver. The others are agricultural Insurance, barter Financial Operations and essenziale Proprietary Brand Products.
Who are Lavoro Agro's main competitors?
Broad incumbents on record are Cargill, Bunge, Nutrien Ag Solutions, CHS Inc. and Louis Dreyfus Company. Helena Agri-Enterprises is listed as a direct peer. Regional players are Growmark and Wilbur-Ellis. Others are Syngenta and AGCO Corporation.
Does Lavoro Agro have an API?
No public API is recorded for Lavoro Agro.
What industry is Lavoro Agro in?
Lavoro Agro's product category is Agricultural Inputs Distribution. Its primary akta.pro industry code is AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated), with a secondary code of AFABAJAD, Seed & Trait Distribution (Dealer Networks). Its SIC code is 5150.