Stenon
Stenon GmbH builds FarmLab, a portable sensor-based soil analyzer with AI-powered cloud analytics, serving input retailers, machinery dealers, agricultural consultants, and food producers across DACH, Brazil, Central Asia, Greece, and the USA.
- Company typePrivate
- Founded2018
- HeadquartersPotsdam, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Stenon does
Stenon GmbH is a German precision agriculture technology company founded in 2018 and headquartered in Potsdam, Germany. The company has developed FarmLab, a portable soil-analysis device combining Electrochemical Impedance Spectroscopy (EIS) sensors, optical sensors, and GPS modules that captures over 4,500 data points per measurement in seconds. AI-powered cloud analytics convert raw sensor data into soil nutrient insights including Nmin, total nitrogen, magnesium, pH levels, and soil organic matter content, with results validated against regional laboratory samples and certified by TÜV and DLG.
The business model pairs hardware sales with a mandatory SaaS subscription for cloud-based analysis and fertilization recommendations, offered as a fixed-price unlimited-measurement plan that competes against traditional soil laboratory analysis costing customers €16,000–€30,000+ annually. Stenon targets four customer segments: input retailers, machinery dealers, agriculture consultants, and food producers (farm operators ranging from small organic farms to 1,700-hectare commercial operations). Distribution combines direct regional sales teams (with dedicated DACH and global phone lines), a network of channel partners and agricultural consultants, and a freemium/try-before-you-buy approach for FarmLab.
The company has expanded beyond its DACH home market into Brazil (via partnership with Nasdaq-listed Lavoro Agro, serving 72,000+ customers), Central Asia (Kazakhstan and North Kyrgyzstan via Eurasia Group), mainland Greece, and California, USA, with each new market requiring a dedicated calibration process. Documented customer outcomes include 15–20% fertilizer reduction while maintaining yields, €10,000–€20,000 nitrogen savings per farm, and an 8x ROI growth case at Farm Pobeda in Kazakhstan. The company has raised approximately $26.8 million across four funding rounds, with the $20 million Series A in December 2021 led by The Production Board representing the largest capital infusion.
Stenon firmographics
Firmographics- Name
- Stenon
- Legal name
- Stenon GmbH
- Website
- https://stenon.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stenon GmbH builds FarmLab, a portable sensor-based soil analyzer with AI-powered cloud analytics, serving input retailers, machinery dealers, agricultural consultants, and food producers across DACH, Brazil, Central Asia, Greece, and the USA.
- Ownership category
- akta.pro rank
Stenon industry classification
Industry- Product category
- Precision Agriculture Technology
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)
- akta.pro secondary industries
- In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ), Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)
Keywords
Where Stenon is headquartered
LocationHeadquarters
- HQ city
- Potsdam
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Stenon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- FarmLab Hardware Sales: Sale of the FarmLab portable soil analysis device, assembled in Germany. Sold directly to customers and through channel partners. Hardware is complemented by required cloud service subscription for data analysis.
- SaaS Subscription (Cloud Service): Ongoing subscription for cloud-based data analysis and software access required to use FarmLab measurements. Real-time soil insights delivered through web app. Subscription enables fertilizer recommendations, field mapping, and data export.
- Fixed-Price Unlimited Analysis: FarmLab allows unlimited real-time soil analyses with laboratory-level precision all for a fixed price. The fixed pricing model enables cost predictability for farmers while driving usage volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | FarmLab fixed-price unlimited analysis plan |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Stenon product offering
Product offeringCore offering
Stenon sells the FarmLab, a portable hardware device that uses EIS, optical, and GPS sensors to capture over 4,500 soil data points in seconds, paired with an AI-powered cloud software platform that converts sensor readings into real-time nutrient insights (Nmin, pH, magnesium, total nitrogen, SOM, soil moisture) and region-specific fertilization recommendations. Customers buy the hardware and a required SaaS subscription, with a fixed-price unlimited-measurement plan replacing per-test laboratory soil analysis.
Product overview
Stenon offers an all-in-one soil data management solution combining cutting-edge hardware (FarmLab), AI-powered analysis, and intuitive software. The FarmLab is a portable soil-analysis device that uses EIS sensor, optical sensors, and GPS module to capture over 4,500 data points in seconds. The AI turns raw sensor data into precise soil nutrient insights, built on a sensor fusion database with millions of analyzed data points. The software transforms soil data into actionable insights including nutrient composition, field mapping, soil development trends, and region-specific fertilization application recommendations. The company serves input retailers, machinery dealers, agriculture consultants, and food producers.
Differentiator
Problem solved
Functional benefit
Brands
- FarmLab: Stenon's flagship portable soil-analysis device that uses advanced sensor technology (EIS sensor, optical sensors, and GPS module) to deliver real-time soil nutrient insights with laboratory-level precision.
Products and services
- FarmLab Portable Soil Analyzer Portable hardware device equipped with an EIS (Electrochemical Impedance Spectroscopy) sensor, optical sensors, and GPS module that captures and maps over 4,500 data points per measurement in seconds. Delivers real-time soil nutrient data including Nmin, total nitrogen, magnesium, pH, and SOM content. Assembled in Germany with TÜV and DLG certifications. Sold to agricultural input retailers, machinery dealers, agriculture consultants, and food producers, with a required SaaS subscription for cloud-based analysis and recommendations.
Quantifiable outcome
- Reduce fertilizer use by up to 20% while maintaining consistent yields and product quality (Jan Uhrbach, Uhrbach Gemüsebau)
- +8 more outcomes
Companies that use Stenon
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Stenon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Stenon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Lavoro AgrocoreStrategic distribution partnership with Lavoro Agro, the first Latin American agricultural inputs retailer listed on Nasdaq, serving over 72,000 customers across Latin America. Lavoro distributes Stenon's FarmLab to Brazilian farmers, initially in Paraná state, enabling real-time soil nutrient measurements for more assertive crop nutrition decisions. Lavoro is expanding its agronomical services capabilities to help customers adopt cutting-edge technologies for productivity, cost efficiency, and sustainability.
- Eurasia Group Kazakhstan LLPcoreEurasia Group Kazakhstan LLP is a strategic partner promoting digitalization in agriculture in Kazakhstan. Evgeny Chesnokov, Head of Agro-management department, is quoted endorsing Stenon's technology. Partnership drives adoption across Kazakhstan and North Kyrgyzstan farming operations, including Farm Pobeda achieving record wheat yields of 10 t/ha.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Stenon competitors and assessment
Company assessmentDirect peers
- CropX: Israel-based precision agriculture company offering in-field soil sensors combined with cloud analytics for nutrient management. Most direct comparability to Stenon — both sell hardware-anchored soil data solutions to farmers and advisors, focused on real-time decision support for fertilization.
- Teralytic: Provider of in-field soil probe sensors that continuously measure soil moisture, temperature, salinity, and nutrients, paired with a cloud analytics platform. Direct overlap with Stenon's value proposition of replacing slow, expensive lab analysis with sensor-based, in-field soil intelligence.
- Arable: Precision agriculture sensor and analytics company offering in-field devices that capture weather, soil, and crop data, combined with a data platform. Comparable to Stenon as a hardware-plus-software soil-and-environment intelligence vendor serving growers and agribusiness.
- Sentek Technologies: Australian manufacturer of soil moisture and salinity probes used by farmers, researchers, and consultants globally. Direct comparability through soil-sensor hardware with associated data services for irrigation and nutrient management — overlapping end markets with Stenon.
- Soil Scout: Finnish company producing wireless, buried soil moisture and temperature sensors with a cloud monitoring platform. Direct overlap with Stenon's in-field soil sensing business model, especially for professional agriculture and turf management customers.
Broad incumbents
- John Deere (Deere & Co.): Global leader in agricultural equipment that has built an extensive precision agriculture platform (JD Operations Center, See & Spray, etc.) covering sensors, data, and decision support. Broad incumbent that competes with Stenon at the farm-data layer but as part of a much wider equipment ecosystem.
- Trimble Inc. Provider of GPS, guidance, and farm management software widely used in precision agriculture. Overlaps with Stenon in field mapping, GIS, and decision-support software for farms, though as part of a broader positioning and geospatial portfolio rather than a soil-sensor specialist.
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform collecting field-level data and delivering agronomic recommendations to farmers globally. Comparable as a farm-data and decision-support platform overlapping with Stenon's software offering, though driven by satellite imagery and agronomic modeling rather than in-field soil sensors.
- Semios: Precision agriculture platform combining in-field sensors, pest and disease modeling, and decision support for specialty crop producers. Comparable to Stenon in targeting input reduction and yield optimization, with a broader sensor and analytics footprint than a single-sensor device.
Emerging players
- Aker Technologies: U.S.-based precision agriculture company using aerial and ground-based imaging and sensors for crop health monitoring. Emerging player with partial overlap to Stenon in delivering real-time, in-field crop and soil intelligence for input optimization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stenon social profiles
Digital presenceStenon compliance and trust
Trust signalCompliance2 records
Stenon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stenon leadership team
Management profileNumber of profiles
Profiles2 records
Stenon funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stenon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stenon
What does Stenon do?
Stenon sells the FarmLab, a portable hardware device that uses EIS, optical, and GPS sensors to capture over 4,500 soil data points in seconds, paired with an AI-powered cloud software platform that converts sensor readings into real-time nutrient insights (Nmin, pH, magnesium, total nitrogen, SOM, soil moisture) and region-specific fertilization recommendations. Customers buy the hardware and a required SaaS subscription, with a fixed-price unlimited-measurement plan replacing per-test laboratory soil analysis.
Is Stenon a public or private company?
Stenon is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stenon founded?
Stenon was founded in 2018. It employs 51 to 100 people.
Where is Stenon based?
Stenon is headquartered in Potsdam, Germany, in the Europe region.
How does Stenon make money?
Three revenue lines are on record. FarmLab Hardware Sales are the primary driver. The others are saaS Subscription (Cloud Service) and fixed-Price Unlimited Analysis.
Who are Stenon's main competitors?
Direct peers on record are CropX, Teralytic, Arable, Sentek Technologies and Soil Scout. Broad incumbents are John Deere (Deere & Co.), Trimble Inc., Climate FieldView (Bayer) and Semios. Aker Technologies is listed as an emerging player.
Does Stenon have an API?
No public API is recorded for Stenon.
What industry is Stenon in?
Stenon's product category is Precision Agriculture Technology. Its primary akta.pro industry code is AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water), with a secondary code of AFABAMAA, In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors). Its NAICS code is 333111 and its SIC code is 3826.