Modanisa
- Company typePrivate
- Founded2011
- HeadquartersIstanbul
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Modanisa firmographics
Firmographics- Name
- Modanisa
- Legal name
- Modanisa
- Website
- https://modanisa.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Modanisa industry classification
Industry- Product category
- Modest Fashion E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
- akta.pro secondary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where Modanisa is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Modanisa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct retail sales of modest fashion products including dresses, abayas, hijabs, tunics, outerwear, accessories, and cosmetics. Products are sold at fixed prices with periodic discount campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with varying price points by brand and category |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Modanisa product offering
Product offeringCore offering
Modanisa operates an online e-commerce marketplace specializing in modest women's fashion, including hijabs, abayas, jilbabs, full-coverage dresses, evening wear, outerwear, plus-size apparel, shoes, bags, accessories, cosmetics, and Islamic religious products. The platform aggregates multiple Turkish modest fashion brands alongside its own Modanisa Home Labels private label and ships internationally from Istanbul, with multi-language support (English, Arabic) across website and native iOS/Android/Huawei mobile apps.
Product overview
Modanisa is an online e-commerce fashion retailer operating as a single unified platform for modest hijab fashion. The platform offers a comprehensive portfolio of products including modest dresses, evening wear, clothing (tops, bottoms, knitwear, activewear, beachwear, loungewear), outerwear (abayas, trench coats, jackets), plus size fashion, hijabs and scarves, shoes and bags, accessories and cosmetics, Islamic religious products (prayer items, qur'an holders, hajj collection), and kidswear. The company also maintains mobile applications for iOS, Android, and Huawei devices. Featured third-party brands include Alia, Benin, Refka, and Tuva. Products ship from Istanbul, Turkey.
Differentiator
Problem solved
Functional benefit
Brands
- Modanisa Home Labels: In-house private label brand offering modest fashion products
- Mayo Bella
- Marina
- Melike Tatar
- Shoeberry
Products and services
- Modanisa Modest Fashion E-commerce Platform Global online marketplace for modest women's fashion including dresses, abayas, hijabs, scarves, outerwear, plus-size apparel, shoes, bags, accessories, cosmetics, and Islamic religious products. Aggregates multiple Turkish brands and ships internationally from Istanbul.
- Modanisa Mobile App (iOS)
Companies that use Modanisa
Customer profileSegments3 records
Ideal customer profiles3 records
Modanisa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Modanisa partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Modanisa competitors and assessment
Company assessmentDirect peers
- Haute Hijab: US-based online retailer specializing in hijabs and modest fashion apparel. Competes directly with Modanisa in the modest-fashion e-commerce category, serving a similar Muslim women customer base with curated third-party and own-brand modest apparel.
- SHUKR Islamic Clothing: Online retailer of modest and Islamic clothing for men, women, and children. Directly comparable to Modanisa as a multi-category modest fashion e-commerce platform targeting Muslim consumers globally.
- Aab Collection: UK-based modest fashion brand and online retailer offering contemporary modest apparel. Competes with Modanisa for the same modest-fashion-conscious customer, with a more brand-led (rather than marketplace) positioning.
- Inayah: UK-based modest fashion brand sold online and through select retailers. Targets a similar modest-fashion customer with contemporary, full-coverage apparel and accessories.
- East Essence: US-based online retailer of Islamic and modest clothing for men, women, and children. Directly comparable to Modanisa as a value-oriented modest fashion e-commerce platform serving Muslim consumers.
- Verona Collection: UK/US modest fashion brand sold primarily online. Competes with Modanisa in the contemporary modest apparel category, targeting style-conscious Muslim women shoppers.
Regional players
- Namshi: Leading Middle East fashion e-commerce platform owned by Noon. Comparable to Modanisa as a regional fashion marketplace, but with a broader mainstream fashion assortment and stronger local Gulf logistics; modest fashion is one category among many.
- Ounass: UAE-based luxury fashion e-commerce platform. Comparable to Modanisa as a regional Gulf-based fashion retailer, but focused on premium/luxury brands rather than the mass-market modest niche.
- Mumzworld: Leading Middle East e-commerce platform for mother, baby, and children products. Comparable to Modanisa as a regional (UAE/KSA-headquartered) Muslim-family-focused e-commerce operator, though its category focus is kids/maternity rather than women's modest fashion.
Broad incumbents
- ASOS: Global mainstream fashion e-commerce platform that has launched dedicated modest fashion edits. Comparable to Modanisa as a large online apparel retailer, but ASOS serves a much broader customer base across many style categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Modanisa social profiles
Digital presenceModanisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modanisa leadership team
Management profileNumber of profiles
Profiles6 records
Modanisa funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modanisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modanisa
What does Modanisa do?
Modanisa operates an online e-commerce marketplace specializing in modest women's fashion, including hijabs, abayas, jilbabs, full-coverage dresses, evening wear, outerwear, plus-size apparel, shoes, bags, accessories, cosmetics, and Islamic religious products. The platform aggregates multiple Turkish modest fashion brands alongside its own Modanisa Home Labels private label and ships internationally from Istanbul, with multi-language support (English, Arabic) across website and native iOS/Android/Huawei mobile apps.
Is Modanisa a public or private company?
Modanisa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Modanisa founded?
Modanisa was founded in 2011. It employs 501 to 1,000 people.
Where is Modanisa based?
Modanisa is headquartered in Istanbul.
How does Modanisa make money?
One revenue line is on record: product Sales.
Who are Modanisa's main competitors?
Direct peers on record are Haute Hijab, SHUKR Islamic Clothing, Aab Collection, Inayah, East Essence and Verona Collection. Regional players are Namshi, Ounass and Mumzworld. ASOS is listed as a broad incumbent.
Does Modanisa have an API?
No public API is recorded for Modanisa.
What industry is Modanisa in?
Modanisa's product category is Modest Fashion E-commerce. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail, with a secondary code of CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 45811 and its SIC code is 5600.